Plastiks and CSA powering plastic waste recovery for Danone and other leading brands with CARDANO built plastic credit marketplace
Problem
The current web3 system we use has some limitations and we need to scale our methodology and procedures to support leading brands environmental compliance.
Total to date
This is the total amount allocated to Plastiks and CSA powering plastic waste recovery for Danone and other leading brands with CARDANO built plastic credit marketplace.
About this idea
NB: Monthly reporting was deprecated from January 2024 and replaced fully by the Milestones Program framework. Learn more here
[GENERAL] Name and surname of main applicant
André Vanyi-Robin, CEO of Nozama Tech Ltd.[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Co-proposers and additional applicants
For this proposal we commit to partnering with Danone, and at least three other world leading brands to showcase the solution once built on Cardano and onboarded within the scope of this proposal
[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
12[GENERAL] Please indicate if your proposal has been auto-translated into English from another language
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
Develop on Cardano our plastic credit platform that provides on chain verification for the recovery and recycling of plastic. Leading brands will use the service to eliminate greenwashing.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies.
[GENERAL] Will your project’s output/s be fully open source?
Yes[GENERAL] Please provide here more information on the open source status of your project outputs
The open-source side of the project will be the smart contracts and the library to interoperate with Plastiks, so every project in the Cardano ecosystem will be able to recover plastic from the environment and create rewards, gamification and loyalty programs with it.
[METADATA] Horizons
RWA[SOLUTION] Please describe your proposed solution
Plastic waste in the environment is a 350 million ton per year problem and downstream collection systems and recycling infrastructure needs to be improved and, in many countries, built out.
As evidenced by the recent high profile lawsuits against major brands there is an urgent need to create transparency, traceability and accountability in the production, distribution, sale, recovery and recycling of plastic waste:
Currently built & operated on the CELO blockchain, Plastiks.io provides a plastic waste recovery tracking platform that includes:
- the verification of the recovery and recycling of plastic from the environment.
- the tracing of plastic waste from recovery to recycling.
- the conversion of waste recovery data into PLASTIC CREDITs that ensure transparency.
- the web 2 communication tools to showcase the blockchain chain based data such as widgets, e-commerce platform plug ins, qur codes for the brand communication and other digital tools.
- the possibility of selling the plastic credits to fund additional positive environmental impact by linking proprietary roadmap methodology to enable companies and their consumers to sponsor plastic waste recovery.
Plastiks certifies Plastic Recovery Entities in 22 locations around the world, enabling them to issue PLASTIC CREDITs on the platform.
These entities recover and/or prevent plastic from reaching the environment. Once the plastic is recovered, they sell it to recyclers for its reintroduction in the industry or they use different solutions to give it a second life. Plastiks verifies and guarantees this process.
Please visit our website www.plastiks.io
Mission and Objectives
Plastik´s mission is to trace all plastic waste and ensure that it is recycled or properly disposed of.
The value for companies:
- Provide additional positive environmental impact by funding Roadmaps.‑.
- Share the positive environmental impact data with companies´s consumers, customers, fans, public and press for further transparency, boosting brand value.
- Support new sustainable impact in non-financial reports and comply with anti- greenwashing Directive (EU) 2024/8252
- Generate new streams of revenue by adding positive environmental impact with its existing corporate sponsorship packages.
Among our main current clients:
Barcelona Football Club (FCB)
Danone (Spain)
Bayer Leverkusen (Bayer 04)
Our pipeline includes more than 10 world leading brands in the fast moving consumer goods market and in the sports industry.
The value for Plastic Recovery Entities
Plastiks’ objectives for Recovery Entities are:
- To grow their positive environmental impact by increasing their activity.
- To implement social goals, such as employing more people with low job opportunities, bring social dignity and inclusion to the community, and provide education about recycling and circularity.
The Plastic Credit currently on CELO.
PLASTIC CREDITs are single count guarantees for recovering or preventing leakage and recycling a certain quantity of plastic from the environment.
They are issued by certified Plastic Recovery Entities and approved by Plastiks.
The proceeds from the sale of PLASTIC CREDITs are used to carry out a roadmap, providing measurable social and environmental impact on additional plastic recovery and recycling.
A roadmap can consist of acquiring new machinery or equipment, hiring more waste pickers, increasing its salaries, opening new geographical areas, deploying medical camps to provide medical care for the waste pickers, and any other approved activity that provides a measurable impact on the recovery and recycling of additional plastic waste.
In practice, the core of the PLASTIC CREDIT on the Plastiks platform is the invoice that has been generated when the Plastic Recovery Entity has sold the recovered plastic waste to the recycler. The Proof of Payment, the Waybill and the Receipt from the recycler serve to verify the authenticity of the plastic recovery and recycling at various stages and locations.
These documents are verified, and relevant information is uploaded on the blockchain.
The CARDANO based Plastiks platform needs to provide a transparent and traceable review process of the onboarding to allow Plastiks to determine the compliance of the recovery entities across the world so that they can be enabled to issue Plastic credits.
The focus of this proposal:
Specifically, Plastiks aims to take its existing platform built on CELO and build on the Cardano Blockchain its Plastiks methodology guidance and procedures for onboarding waste recovery entities across the world. To do this, Plastiks needs to take its modules and tools and develop them on CARDANO so that they can be peer reviewed to ensure that they continue to reflect best practices, scientific consensus, and evolving market and sector conditions.
In addition, we aim to develop new modules that verifies and puts on chain the collection and recycling activities of brands as part of legal & anti green washing compliance. This is a big opportunity as brands will need to comply to get tax and financial benefits. One example is Danone, using Plastiks verification services.
For this proposal we commit to partnering with Danone, and at least three other world leading brands to showcase the solution once built on Cardano
Global scale and marketing partnerships
Plastics are a huge issue and we see growing activities by legislators (in Europe) as well as legal action (in the USA) against greenwashing. Plastiks is building the platform to support small, medium and large companies to verify their plastic collection and recycling and comply with anti greenwashing activities.
Our strategic partner CSA has secured the waste management reporting for the FIFA World Cup in the USA in 2026. They are an integral part of our go to market strategy. :
[IMPACT] Please define the positive impact your project will have on the wider Cardano community
Plastiks will drive transformative growth and adoption of Cardano by bringing substantial real-world business activity onto the blockchain. Our platform will establish Cardano as the primary infrastructure for environmental assets, starting with plastic credits and expanding into broader sustainability solutions.
- Driving On-Chain Activity & Network Growth We project significant network utilization through verifiable plastic credit transactions:
- 350,000+ plastic credit minted annually
- 10,000+ monthly transactions by Q5 2024
Each transaction represents real plastic being recovered and verified, creating meaningful environmental impact while generating sustained blockchain activity. Monthly analytics reports will track our progress and impact across these metrics.
Enterprise Adoption & Market Expansion With established partnerships including Barcelona FC and Danone, we're executing a clear strategy for bringing major brands to Cardano. These brands aren't simply using plastic credits; they're gaining their first experience with Cardano wallets, NFTs, and blockchain transactions.
Key Targets:
- Onboarding major brands within 12 months
- Converting 10-20%% of brands to explore additional Cardano services
- Establishing 2+ Fortune 500 company partnerships
- Enterprise Adoption Gateway
Brand Visibility & PR Impact Brands are highly motivated to showcase their environmental impact initiatives, creating significant PR opportunities for Cardano:
Each Brand Integration Includes:
- Joint press releases with global brands
- Social media campaigns highlighting Cardano technology
- Case studies featuring brand success stories
- Industry event presentations and speaking opportunities
PR Amplification:
- Brand-led communications to their customer base about Cardano usage
- Coverage in sustainability and business media
- Featured stories in industry publications
- Amplification through brand partner networks
This multi-channel PR approach ensures each brand integration creates maximum visibility for
Cardano as the blockchain of choice for environmental impact.
Brands are highly interested in showing their impact activities.Each brand integration will also include PR by the brand as well as by plastiks.
Here is a recent example:
Exposure to Cardano dapps with leading Brands
While Plastiks works closely with brands, we build trust and also learn about other needs by the brands. It is then feasible to connect to other Cardano ecosystem services that can support the needs of the brands.
FC Barcelona example:
Thanks to the relationship established by FC Barcelona and Plastiks, Plastiks facilitated an introduction between the team and Cardano organisations such as CF and Emurgo as well as Cardano dapps for example Andamio, NMKR and Book.io. There are multiple discussions in place that will lead to collaborations in the coming months.
Regulatory Opportunity & Market Timing The timing for this initiative aligns perfectly with global regulatory changes:
- EU plastic tax legislation coming into effect in 2025
- Extended Producer Responsibility (EPR) schemes being implemented globally
- US FTC cracking down on greenwashing claims
- Brands urgently seeking verifiable plastic recovery tracking
- Estimated $10B+ market opportunity in plastic credit verification
- Positions Cardano as the go-to blockchain for environmental compliance
- EU plastic tax legislation coming in 2025
- Global Extended Producer Responsibility schemes implementation
- Increasing FTC scrutiny on greenwashing claims
This regulatory pressure creates powerful incentives for rapid adoption of our Cardano-based solution, positioning the blockchain as the go-to platform for environmental compliance.
Measuring & Sharing Success We maintain a comprehensive approach to tracking and sharing our impact:
Regular Reporting:
- Quarterly ecosystem impact presentations
- Environmental impact documentation
Success Indicators:
- Verified recovery of 10,000+ tons of plastic
- Growth in Total Value Locked (TVL) in plastic credits
- Increased institutional adoption rates
- Network effect measurements as brands onboard partners
Establishes Cardano as the primary blockchain for plastic credits and environmental assets
Through Plastiks, Cardano will become the standard for environmental asset verification and trading, driving sustained network activity while solving critical real-world challenges. This creates a powerful narrative that attracts both business users and impact-focused projects, establishing Cardano as the leading blockchain for sustainable business solutions.
The combination of clear metrics, real-world utility, and strategic timing positions this project to deliver substantial value to the Cardano ecosystem while addressing urgent environmental challenges. Our success will demonstrate Cardano's capability to handle complex real-world verification at scale, paving the way for broader institutional adoption.
Long-Term Ecosystem Value
- Regular transaction fees from ongoing credit issuance and trading
- Increased ADA utility through credit purchases and trading
- Enhanced institutional credibility from major brand adoption
- Network effect as brands bring partners and suppliers
- Positioning Cardano as the blockchain "where impact meets business"
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
We do the development in-house and everything existing on the Plastiks ecosystem has been built by us. We want to bring the whole ecosystem into Cardano, including new customers that will bring more users.
To date, Plastiks has developed and deployed a fully operational plastic credit marketplace that has been validated by many customers and most significantly by the Barcelona Football Club, Bayer Leverkusen and Danone.
The Plastiks platform is fully operational, running at 100% efficiency, enabling recycling entities to issue credits for plastic recycling. This mechanism allows both individuals and businesses to acquire these credits, ensuring the recovery of plastic and providing crucial funding to recycling entities. This support empowers them to achieve their long-term objectives and drive meaningful environmental change.
The process of developing and implementing the marketplace was done over a period of 2 years and has been able to integrate twenty waste recovery entities in twenty different countries and with brands such as Barcelona Football Club (and their fans) as well as Danone.
Additionally, work has been done to develop and deploy ecommerce tools on the blockchain to acquire Plastic Credits. Specifically, a Shopify App on CELO blockchain was deployed to allow buyers to recover plastic when buying products from any Shopify ecommerce store front.
Additionally, a subscription platform for businesses and individuals has been developed and deployed to enable small businesses and individuals to recover plastic by buying plastic credits in a recurring format with Apple Pay, Google Play or with Credit Cards.
All of these functionalities would be deployed on CARDANO.
[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?
Milestone 1: Technical Analysis & Brand Strategy (Months 1-2)
Milestone Output(s):
- Technical requirements documentation for Plastic Credits implementation on Cardano using NMKR
- Integration architecture for existing marketplace
- Brand engagement strategy and target list
- Marketing and PR strategy documentation for brand onboarding
Acceptance Criteria:
- Complete technical documentation showing integration approach, risks, and mitigation strategies
- Initial discussions with minimum 3 target brands
- Approved marketing campaign structure for brand announcements
- PR timeline established for future brand onboarding
Milestone 2: Smart Contract Development & Platform Foundation (Months 3-4) Milestone Output(s):
- Plastic Credits smart contracts deployed on testnet and mainnet
- Developer documentation for smart contract integration
- Brand onboarding documentation and processes
- Marketing materials for brand outreach
Acceptance Criteria:
- Functional smart contracts on Cardano mainnet
- Successful verification testing completed
- Technical documentation published for developer community
- Complete brand onboarding package
Milestone 3: Marketplace & NFT Integration (Months 5-6)
Milestone Output(s):
- Full Cardano wallet integration in marketplace
- Backend systems connected to Cardano network
- Smart contracts integrated with marketplace
- NFT collection creation capabilities
- Brand-specific NFT campaign templates
- Platform demo package for brands
Acceptance Criteria:
- Users can connect Cardano wallets to marketplace
- Recovery Entities can create Plastic Credits on Cardano
- Brands can create and manage NFT collections
- Users can purchase brand-linked NFTs
- Complete platform demo ready for brand presentations
Milestone 4: First Brand Launch & System Enhancement (Months 7-9)
Milestone Output(s):
- Minimum 2 major brands onboarded and active
- Enhanced sustainability dashboard for users and brands
- System optimizations based on initial brand feedback
- Performance improvements and feature enhancements
- Case studies from initial brand partners
- Comprehensive PR campaigns for brand launches
Acceptance Criteria:
- Minimum 2 brands actively using platform
- Improved platform performance metrics
- Published case studies with brand testimonials
- Media coverage of initial brand launches
- Enhanced reporting and analytics features
Milestone 5: Brand Expansion & Platform Scaling (Months 10-11)
Milestone Output(s):
- Additional minimum 2 brands onboarded
- Advanced platform features based on user feedback
- Scalability improvements
- Major industry event presentations
- Expanded brand use cases and implementations
- Enhanced PR and marketing campaigns
Acceptance Criteria:
- Minimum 2 new brands actively using platform
- Successful scaling of platform infrastructure
- Documented brand success stories
- Media coverage in major publications
- Improved platform automation and efficiency
Final Milestone: Project Completion & Growth Strategy (Month 12) Milestone Output(s):
- Comprehensive platform deployment
- Closing impact report
- Project showcase video
- Community celebration event
- 2026 brand expansion strategy
Acceptance Criteria:
- Minimum 4 brands actively using platform
- Documented environmental impact metrics
- Published success stories and case studies
- Complete technical documentation
- Detailed plan for onboarding 10+ additional brands in 2026
Each milestone combines continuous technical improvement with strategic brand onboarding and PR activities. The platform evolution is driven by real user feedback and brand requirements, ensuring sustainable growth and adoption. The final milestone establishes a strong foundation for expanding to 10+ brands during 2026. Regular updates will be provided to the community through various channels to maintain transparency and engagement throughout the development process.
[RESOURCES] Who is in the project team and what are their roles?
Current team members:
We will use the Plastiks team to work on this project because the key team members have been working together for the last three years. In addition, we will partner with other strategic Cardano partners like NMKR and the Cardano Foundation as well as the developer community.
Daniel Garcia, CTO, Project LEAD on all CARDANO matters.
https://www.linkedin.com/in/danigarciaperez/
André Vanyi-Robin, CEO:
https://www.linkedin.com/in/andrevanyirobin/
Delfi Achinelly, Plastiks Verification, Methodology and Audit
https://www.linkedin.com/in/delfina-achinelly-286319125/
Trym Lyngset, product manager:
https://www.linkedin.com/in/trym-lyngset-60a10864/
Ana Aguilar, Operations Director
https://www.linkedin.com/in/anaguilarmeca/
Raúl, Sr. Developer
https://www.linkedin.com/in/raulvila/
Andrés, Sr. Developer
https://www.linkedin.com/in/andresmalopez/
Golden Owls, Developers
NMKR, Tech Partner
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources
Total Budget: 500,000 ADA (Approximately $180,000 at $0.36/ADA)
Core Team Rates (for reference):
- CTO: $90/hour
- Senior Developers: $75/hour
- Project Manager: $50/hour
- UI/UX Designer: $50/hour
- Brand Marketing Lead: $70/hour
- Content Creator: $50/hour
- PR Specialist: $60/hour
Budget Breakdown by Milestone:
Milestone 1: Technical Analysis & Brand Strategy (Months 1-2) Total: 75,000 ADA ≈ $27,000
- Technical Analysis & Documentation: 25,000 ADA
- Brand Strategy Development: 20,000 ADA
- Initial Marketing Materials: 15,000 ADA
- Project Management: 10,000 ADA
- Infrastructure Setup: 5,000 ADA
Milestone 2: Smart Contract Development & Platform Foundation (Months 3-4) Total: 100,000 ADA ≈ $36,000
- Smart Contract Development: 40,000 ADA
- NMKR Integration: 15,000 ADA
- Testing & Deployment: 20,000 ADA
- Documentation: 15,000 ADA
- Project Management: 10,000 ADA
Milestone 3: Marketplace & NFT Integration (Months 5-6) Total: 125,000 ADA ≈ $45,000
- Wallet Integration: 30,000 ADA
- NFT Functionality: 35,000 ADA
- Backend Development: 30,000 ADA
- Testing & Quality Assurance: 15,000 ADA
- Project Management: 15,000 ADA
Milestone 4: First Brand Launch & System Enhancement (Months 7-9) Total: 100,000 ADA ≈ $36,000
- System Enhancements: 25,000 ADA
- Brand Onboarding (2 brands): 30,000 ADA
- Marketing & PR Campaigns: 20,000 ADA
- Performance Optimization: 15,000 ADA
- Project Management: 10,000 ADA
Milestone 5: Brand Expansion & Platform Scaling (Months 10-11) Total: 80,000 ADA ≈ $28,800
- Additional Brand Onboarding (2 brands): 30,000 ADA
- Platform Scaling: 20,000 ADA
- Marketing & PR: 15,000 ADA
- System Improvements: 10,000 ADA
- Project Management: 5,000 ADA
Final Milestone: Project Completion & Growth Strategy (Month 12) Total: 20,000 ADA ≈ $7,200
- Final Documentation: 5,000 ADA
- Closing Report & Video: 5,000 ADA
- Community Event: 5,000 ADA
- Growth Strategy Development: 5,000 ADA
Cross-Milestone Costs & Infrastructure: These costs are distributed across milestones but tracked separately:
- Server Costs & Cloud Services: 10,000 ADA
- Development Tools & Licenses: 5,000 ADA
- Legal & Compliance: 15,000 ADA
Risk Management:
- 5% contingency buffer included in each milestone
- Flexible allocation between milestone components
Additional Value Elements:
- Cost optimization through:
- Leveraging existing infrastructure
- Utilizing established team expertise
- Reusing proven methodologies
- Strategic resource allocation
- Future funding through:
- Revenue from early adopter brands
- Partnership contributions
- Platform transaction fees
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
The requested budget of 500,000 ADA (≈ $180,000) represents exceptional value for the Cardano ecosystem across multiple dimensions:
- Leveraging Existing Infrastructure
- We're not building from scratch
- Successfully onboarded major brands (Barcelona FC, Danone)
- Integrated 20 waste recovery entities across 20 countries
- Processed thousands of plastic credit transactions
- This approach significantly reduces development risks and costs compared to new platform development
- Estimated 60% cost saving versus building a new platform from ground up
- 2. Industry-Standard Development Costs
Our team rates are competitive within the blockchain industry:
- CTO rate ($90/hour) is 25% below market average for blockchain CTOs ($120/hour)
- Senior Developer rates ($75/hour) align with industry standards for experienced blockchain developers
- Project Management rates ($50/hour) are optimized through our existing team structure
- Design rates ($50/hour) represent significant value for specialized blockchain UI/UX expertise
- 3. Brand Onboarding Value
The budget includes onboarding minimum 4 major brands, representing:
- Average cost per brand of ~45,000 ADA (≈ $16,200)
- Each brand brings:
- Significant transaction volume
- PR value exceeding $50,000 per brand
- Network effect for attracting additional brands
- Enhanced credibility for Cardano ecosystem
- 4. Strategic ROI for Cardano
Investment will generate ongoing returns through:
- Regular transaction fees from credit issuance and trading
- Increased ADA utility through corporate adoption
- Enhanced institutional credibility from major brand participation
- Positioning Cardano as the leading blockchain for environmental assets
- 5. Market Opportunity Capture
The timing aligns with:
- EU plastic tax legislation (2025)
- Global Extended Producer Responsibility schemes
- Growing corporate demand for verifiable sustainability tracking
- Estimated $10B+ market opportunity in plastic credit verification
- First-mover advantage for Cardano in environmental assets
- 6. Efficiency Through Experience
Our team's existing expertise provides value through:
- Proven development methodologies
- Established brand onboarding processes
- Existing relationships with recovery entities
- Operational knowledge of plastic credit markets
- Direct experience with corporate sustainability requirements
- 7. Technical Value-Add
The project delivers multiple technical assets:
- Open-source smart contracts
- Integration libraries for future projects
- Documentation and technical guides
- Reusable components for RWA projects
- Proven frameworks for corporate onboarding
- 8. Long-term Ecosystem Benefits
Investment creates sustainable value through:
- Reusable infrastructure for future RWA projects
- Blueprint for corporate blockchain adoption
- Enhanced Cardano visibility in sustainability sector
- Growing network of corporate users
- Foundation for expanded 2025 brand adoption
By leveraging our existing platform, relationships, and expertise, we're able to deliver significant value while maintaining competitive costs.
The investment not only supports platform development but builds lasting infrastructure and relationships that will continue generating value for the Cardano ecosystem well beyond the project timeline. This creates a multiplicative effect where the initial investment drives ongoing returns through transaction fees, network effects, and ecosystem growth.
Team
