Platforms are inaccessible for tourism SMEs, Kuedenix is the game-changing solution.

[GENERAL] Name and surname of main applicant

ADAventures

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

*Katherine Londoño is a telematics engineer from Colombia with over 12 years of experience in her field. She has worked in various companies, focusing on development and training. For the past 8 years, she has been involved in the tourism industry, both as a developer and from the client's perspective, gaining a deep understanding of the advantages and challenges of the market. This experience led her to establish her own agency, through which she offers her expertise in the tourism sector across Latin America.

*Juanita Jaramillo R is a social communicator and journalist, specialized in digital marketing and public relations both online and offline. She has 3 years of experience in the Cardano ecosystem, where she stands out as the Communications Manager of the Latam Cardano Community. Additionally, she is an active member of various organizations within the ecosystem, contributing to its growth and development.

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will offer an affordable platform for small agencies, allowing them to sell their products to clients and reduce costs, with licenses up to 15 times cheaper than the larger platforms.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

It will not be open source, as the target audience is a specific market for which a license fee, support, and continuous improvements will be charged.

[METADATA] Horizons

Tourism

[SOLUTION] Please describe your proposed solution

Context:

• There are around five technological platforms in the market, each more expensive than the last, excluding hundreds of agencies in the global marketplace.

• This technology is essential for product distribution and reaching global markets.

• Since it is not accessible to all tourism agencies, a large global network of agencies is being disadvantaged compared to the dominant players in the global tourism market.

• A technology platform in the market can have a license cost ranging from $80,000 to $150,000 USD.

• Additionally, separate modules must be paid for, each costing between $1,000 and $6,000 USD.

• The module and the platform require monthly maintenance and data transfer fees, which range from $20 to $200 USD per month for each module and around $500 USD for platform usage.

• Data transfer consumption incurs an approximate monthly cost starting at $1,500 USD.

Scope of the Proposal:

• Develop a technological platform that allows small agencies to upload their products and connect their suppliers through modules tailored to each product category (accommodations, flights, services, transfers), as well as management modules for bookings and users for each agency's agents. Under these parameters, we will offer the same technological solutions as large companies at a low cost, without compromising quality.

• Phase 1: Develop the low-cost version of this essential technology: it will not exceed $2,000 USD for the license and around $500 USD per module, with a single monthly maintenance fee of less than $100 USD. This would significantly reduce costs, allowing more agencies to access new markets and manage all their products competitively. The platform will enable small agencies to upload their products and connect their suppliers through modules tailored to each product category (accommodations, flights, services, transfers), as well as management modules for bookings and users for each agency's agents. Under these parameters, we will offer the same technological solutions as large companies at a low cost, without compromising quality.

• Phase 2: Each agency using the low-cost version will not only be capable of executing transactions on ADA, but efforts will also be made to enable various interaction options with the Cardano blockchain, adapting code from libraries such as MeshJS: GiftCards, Marketplace, Escrow, Swaps, etc.

• Once this version is established, a global network of tourism agencies will be able to become more competitive in the market and create value more efficiently.

• The low-cost version to be developed will serve as Cardano's access key to a distributed network of agencies worldwide, currently facing technological challenges and limited in their ability to reach new markets.

Proposal´s implementation:

• Conduct market research on the use of tourism platforms in Latin America, Asia, and Africa.
• Identify and reach out to potential strategic partners (airlines, hotels, services).
• Gather requirements for platform development and documentation.
• Hold strategic partnership meetings with agencies and service providers such as hotels and ticketing services.
• Begin platform development based on the documentation and requirements from milestone 1.
• Conduct beta testing of the first part of the system with pilot agencies.
• Launch marketing campaigns to promote the platform to agencies.
• Continue testing and establish connections with a couple of hotel and service providers.
• Evaluate the performance of the marketing campaign and adjust the strategy as needed.
• Make necessary adjustments to the modules and launch the front-end (web) for agency agents, allowing them to quote and close sales.
• Marketing campaign launch.
• Launch of demo.
• Promotions for transactions in ADA.
• Evaluate the performance of the marketing campaign and adjust the strategy as needed.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The project has the potential to transform the Cardano community by democratizing access to technological solutions for small tourism agencies. By offering an affordable platform, we are enabling these agencies to improve their sales capacity, compete more effectively, and contribute to the economic growth of their regions. This not only directly benefits the agencies but also strengthens the local economy and fosters tourism in areas that have traditionally been excluded from technological platforms.

Measuring Impact

1. Quantitative Measures:

• Number of registered agencies: Tracking the growth in the number of small agencies adopting the platform.
• Increase in sales: Evaluating the rise in sales of agencies using the platform before and after its implementation.
• License cost: Comparing the license and maintenance costs of the platform with traditional platforms, showing savings for the agencies.

1. Qualitative Measures:

• User satisfaction: Conducting surveys with agencies about their experience with the platform, ease of use, and support received.
• Case studies: Documenting success stories of agencies that have thrived due to the use of the platform.

Sharing Results

Results will be shared in the following ways:

• Periodic reports: Generating quarterly reports detailing project progress, including quantitative and qualitative metrics.
• Webinars and presentations: Organizing webinars and presentation events for the Cardano community to showcase achievements and discuss best practices.
• Social media posts: Using Cardano's social media platforms to disseminate news and updates about the project's impact.
• Collaboration with other organizations: Sharing results and insights with other organizations within the Cardano ecosystem that work in tourism or technology to create synergies and promote joint initiatives.

Added Value to the Cardano Community

The success of the project will add value to the Cardano community by:

• Strengthening the user network: Increasing the number of users and developers contributing to the Cardano ecosystem, creating a positive network effect.
• Promoting crypto adoption: Encouraging the use of cryptocurrencies in tourism transactions, driving the adoption and recognition of Cardano as a viable solution in the sector.
• Creating a replicable model: Establishing a business model that can be replicated in other regions or sectors, demonstrating the flexibility and potential of blockchain technology.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our development team is fully trained and has extensive technical knowledge of the market. We have experts who are well-known in the tourism industry, as well as in marketing and communications. This gives us a high probability of success.

Our team is made up of professionals who manage a broad TECHNOLOGY STACK.

Technology stack I've used most in recent years:

• Front-end: VueJs, Nuxt, SSR, PWA, SPA, Bootstrap, Javascript
• Back-end: NodeJS, PHP, Express, Laravel, API integrations
• Database: MongoDb, MySQL, Postgres
• Deployment: Nginx, Apache, Deploys on Digital Ocean/Google/Amazon cloud services
• Stacks: LAMP, MEVN, Sass
• Currently studying: Typescript, UE4 Blueprints
• Haskell

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Month 1: Initial Research and Development

Objectives:

• Conduct market research on the use of tourism platforms in Latin America, Asia, and Africa.
• Identify and reach out to potential strategic partners (airlines, hotels, services).
• Gather requirements for platform development and documentation.

Expected Outcomes:

• A report on the platform's feasibility.
• Initial discussions and preliminary agreements with key partners.
• Start of development and documentation.

Month 2: Establishing Partnerships and Payment System Development

Objectives:

• Hold strategic partnership meetings with agencies and service providers such as hotels and ticketing services.
• Begin platform development based on the documentation and requirements from milestone 1.

Expected Outcomes:

• Formalized strategic partnerships with at least 2 agencies and 3 hotels.
• Initialization of the system.

Month 3: Testing and Campaign Launch

Objectives:

• Conduct beta testing of the first part of the system with pilot agencies.
• Launch marketing campaigns to promote the platform to agencies.

Expected Outcomes:

• System adjustments based on feedback from beta testing.
• An active marketing campaign with promotional content on social media and ads targeted at the Cardano community.

Month 4: Monitoring and Optimization

Objectives:

• Continue testing and establish connections with a couple of hotel and service providers.
• Evaluate the performance of the marketing campaign and adjust the strategy as needed.

Expected Outcomes:

• Product availability tests, booking closures, and validation of the information at the time of confirmation.
• Planning for improvements and expansions for the next cycle, including new partnerships and additional packages.

Month 5: Monitoring and Optimization

Objectives:

• Make necessary adjustments to the modules and launch the front-end (web) for agency agents, allowing them to quote and close sales.
• Marketing campaign launch.

Expected Outcomes:

• Testing of the website and data validation.
• Campaign reach.

Month 6: Monitoring and Optimization

Objectives:

• Launch of demo.
• Promotions for transactions in ADA.
• Evaluate the performance of the marketing campaign and adjust the strategy as needed.

Expected Outcomes:

• An initial results report including transaction statistics, sales, and customer satisfaction with strategic agencies.

Success Indicators at the End of 6 Months:

• Demo completed with test agencies.
• Offers launched to the market.
• Customer satisfaction (measured through surveys).
• Success of the marketing campaign (reach and engagement).

[RESOURCES] Who is in the project team and what are their roles?

Juanita Jaramillo Rivillas: In charge of the marketing and communication campaign.

https://www.linkedin.com/in/juanitajaramillorivillas/

Katherine Londoño Mosquera: Responsible for requirements gathering, commercial agreements, documentation, and agencies (https://www.linkedin.com/in/katherine-londo%C3%B1o-a5963924/)

Development Team:

Diego Perea (https://www.linkedin.com/in/diego-perea-leon?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app)

Yaqui Martinez(https://www.linkedin.com/posts/yaquimartinez_salesautomation-digitalmarketing-ecommercesuccess-activity-7233539062467350529-8Eyo?utm_source=share&utm_medium=member_android)

Yuledi Rincon (https://www.linkedin.com/in/yurledirm/)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Tools, graphic design, website, and social media:  ₳15000

Development: ₳50000

Operating and Administration Costs: ₳34000

Total: ₳ 99000

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of 99,000 ADA represents a strategic value for the Cardano ecosystem by providing access to an essential technological platform for small and medium-sized tourism agencies. Currently, there are about five technological platforms in the market, each more expensive than the last, with costs ranging from $80,000 to $150,000 USD for licenses and additional modules, making them inaccessible to many agencies. Additionally, these platforms require monthly fees for maintenance and data transfer, which can reach up to $2,000 USD per month.

Our project focuses on developing a low-cost version of this technology, with a total cost that is significantly lower, not exceeding $2,000 USD for the license and around $500 USD per module, with a maintenance fee of less than $100 USD per month. This will allow more tourism agencies, especially in regions such as Latin America, Asia, and Africa, to access the global market, reducing the gap between small agencies and the dominant players in the tourism market.

Cost Justification:

1. Development: ₳50,000 – This cost covers the development of the platform, including the creation of customized modules for categories like accommodation, flights, services, and transfers. The development is essential to ensure that agencies can manage bookings, products, and users, all within a competitive digital ecosystem. The price is proportional to typical software development costs in the market, offering a solution that would often cost 3 or 4 times more on conventional platforms.
2. Tools, graphic design, website, and social media: ₳15,000 – These elements are crucial to ensure that the platform has an attractive and accessible presence for tourism agencies. This includes the visual design of the interface, website creation, and social media management, all aimed at promoting the platform's use and ADA transactions, integrating with the Cardano ecosystem.
3. Operating and administration costs: ₳34,000 – This amount covers administration, marketing, technical support, and platform implementation costs. We are investing in promoting ADA transactions, which represents a competitive advantage for Cardano by expanding its use in the tourism sector.

Benefit to Cardano:

Once developed, the platform will enable tourism agencies to perform transactions in ADA, using blockchain tools like MeshJS for advanced services (GiftCards, Marketplace, Escrow, Swaps, etc.). This will not only expand ADA’s global use but also boost the adoption of the Cardano blockchain in a massive sector like tourism. By allowing small agencies to integrate into the global market, we are creating a decentralized network that aligns directly with Cardano’s philosophy.

Therefore, this project represents exceptional value for Cardano, offering significant returns through the global adoption of its technology in a market currently facing technological barriers, creating new opportunities, and increasing the competitiveness of the ecosystem.