Its too complicated to cash in and cash out ADA through coinbase, binance and similar websites and you always lose money on fees.
"ADAppTO"-an app where one could simply convert their fiat currency into ADA and vice versa. then send ada to ada wallets or fiat to bank.
This is the total amount allocated to ADAppTO.
I have no experience in app developing whatsoever, but thiught I might throw the idea out there.