Tutorial for Community Advisors

A Tutorial to onboard and teach new/existing Community Advisors to ensure high-quality assessments which help voters to make good decisions

10+ years in Marketing

University Degree (M.Sc.) in Marketing & Communication

4+ years entrepreneur and business consultant

.

________ I M P A C T _________

PROBLEM

Catalyst is a fast-growing decentralized crowdfunding platform where the community advisors play an important role. They assess the proposals and thereby lay the foundation for the voters about which proposal they chose to get funded. As I went through the assessments from previous funds, I saw many good ones but also a large number of inadequate assessments.

Therefore, I asked myself this question:

"How can we deal with the fast growth and ensure that every community advisor has the same understanding of the assessment criteria?"

SOLUTION

The solution to this problem is an online tutorial for community advisors. This video series will prepare community advisors to assess proposals in the best possible way to give valuable feedback to the proposers and to help to make the voters better decisions. A video contains following advantages compared to a written guideline (like the CA assessment guide):

• Visual and auditory elements enable a better learning of the content
• Visual comparisons increase the overall understanding
• Different emphases help to better highlight important messages
• A video increases the recognition rate of the learned content

IMPACT

The proposed tutorial will help to increase the quality of the assessment process and the decision-making process in Catalyst. Therefore, it has the following positive effects on Cardano:

• Adequate assessments and scorings help voters to select the best proposals to get funded
• Valuable feedback from community advisors to proposers could increase the quality of future proposals
• The relative number of flagged assessments will be reduced, reducing also the burden on veteran CAs

______ F E A S I B L I T Y _______

IMPLEMENTATION

---TUTORIAL STRUCTURE---

The videos for the tutorial will be structured in modules according to the different topics and questions that will be addressed. The reason for the modular structure is that it allows changes to be made quickly and without much effort, so that the entire tutorial does not have to be recorded from scratch with each update. In addition, the videos will be hosted in Vimeo, which allows to update the video without having a new URL. Furthermore, the video will contain 'screen sharing' content in combination with voice recordings. That also allows a quick adaptation to updates, as only the content of the related sequence has to be created again in combination with a new voice recording.

In summary, the structure of the tutorial is designed to respond quickly and cost-effectively to changes that are certain to occur.

---TUTORIAL CONTENT---

The content will be based on the official documents and the statements in the Town Hall meetings. Looking ahead, there will be 25 more Town Hall videos in half a year, so I think it will be impossible for newcomers to filter all the relevant information from these videos. We need a source like this tutorial that can be easily and quickly consumed. Therefore, the tutorial will answer the following questions and thus also provide additional value to existing content such as the CA Assessment Guide:

• How to become a CA?
• What are the specifics of the challenges?
• How does the assessment process work?
• How to assess a proposal? Not only does it say what the criteria are, it will teach you how to use them.
• What is the difference between a plan and an idea? I saw many proposals that have presented only an idea but missed to provide an executable plan how to implement the idea. There were also some assessments that could not correctly differentiate between idea and plan.
• What is an adequate KPIs and what is the difference between a metric and KPI? Both proposals and assessments show some ignorance on this point
• What does a good budget plan look like?
• What does an adequate roadmap look like?
• What are the potential risks and challenges and how should they be assessed?
• How much effort is required for an assessment? This question often appeared often Discord / Telegram and shows that some community members had difficulty estimating the effort required for an assessment.
• And other topics

---COMMUNITY---

My experience: I have helped and coordinated to update the existing CA assessment guide for Fund5. Therefore, I have already collected and received tons of great feedback and I know where the pain points of many community advisors are. I would be happy to continue and expand this effort.

Feedback: There are already some channels (like Discord and Telegram) where many discussions of the community are going on. I will use these channels to interact with the community furthermore, so that a strong and valuable Tutorial will be made.

Ownership: The tutorial will be owned by the community. I will coordinate the creation and the updates (as I did with the CA assessment guide) to ensure its continuing development, but it will always be open for the community to join and participate in this process.

Contribution: Valuable contribution from community members in regard to the development of the tutorial will be rewarded, as there will be an extra budget for this part.

---ACCESS TO TUTORIAL---

The tutorial can be accessed via the Catalyst community site https://cardanocataly.st

It will be either directly embedded or accessible via a link. It would also be an option to link to the tutorial directly from the CA assessment guide.

The video will be published and hosted on Vimeo. The advantages of this platform are:

1. You can update the video without changing the URL/stats/comments
2. No ads
3. Customizable player

BUDGETING

The budget is divided in two: Content creation and community contribution

Content creation:

• 350$ for hosting for the videos (Vimeo):
• 3.500$ for creating the video (script, editing, voice)
• + 3.500$ in reserve for updates (= 7x 500$ for each new fund)

Community contribution:

• 3,500$ will be given for valuable contributions to the community for creating and updating the tutorial (i.e. writing script, preparing content, recording)

____ A U D I T A B I L I T Y _____

ROADMAP

As I have helped to modify the CA guideline for Fund 5, I will continue to do so for the coming Funds, to stay updated in the discussion.

The schedule includes the following milestones:

• 1 month after voting: The first video will be published.
• 3 months after voting: The video series will be complete.
• 3-12 months after voting: The video series will be updated for each fund as criteria or challenges are changing. Part of the budget is reserved only for this task.

KPIs/METRICS

The goal of the tutorial is that every new community advisor understands the meaning of all the assessment criteria and therefore will provide a valuable and adequate assessment.

The following metrics help to measure the progress and success of this proposal:

• Reduce relative number of flagged assessments by 50%
• Increase relative number of top 10% proposals that get funded
• Average proposal rating is increasing
• Percentage of CAs who have completed the tutorial is above 80% of all new CAs

OUTLOOK & CHALLENGES

As I described in detail above, the tutorial is designed to respond to changes quickly and cost-effectively so that the content provided does not lose its actuality and relevance. The 'community contribution' part also serves to ensure that this effort is not dependent on me alone.

Let's work together to increase the quality of Catalyst.

Thank you for your votes!