Enormous untapped potential in Ethiopia! Many devs and entrepreneurs are unaware of Catalyst. How can we encourage them to submit proposals?
Engage community via information sessions at local tech hubs
Hang posters and hand out flyers with specifics on upcoming Catalyst rounds
This is the total amount allocated to Hands-On Marketing in Addis Ababa
We will run a targeted multi-platform marketing campaign, including in person information sessions, virtual meetings, posters, flyers, social media, and traditional media. The key will be face-to-face engagement with developers at IceAddis, IOHK, BlueMoon, Addis Ababa University, and other developer communities in Addis Ababa. We will host formal and informal education sessions to educate the community about Project Catalyst. We will demonstrate exactly how to get registered and submit proposals, as well as the community interaction tools on the Project Catalyst website and related Discord channels.
The Catalyst funding will show the community tangible proof of the positive outcomes possible from a good idea coupled with hard work and dedication.
You can see from the photos attached below, and the fact that I met my first teammate, Mearaf, at IceAddis, that I am already doing this, and it's working! However, we need more time to be able to reach more people and to show them how easy it is to get involved. I also want to expand beyond just IceAddis. There are several disparate developer communities in Ethiopia, and with a little funding we can reach all of them!
UPDATE April 19, 2021: Our early efforts are already paying off, and I have now expanded my team to include Nebiyou and Nathan, both of whom had never been to IceAddis previously. We are already building bridges and connecting the various tech niches in Addis Ababa!
Measures of success
Target Launch Date: April 29, 2021
Note this proposal effort is kicking off before voting and funding will happen for F5, because we are committed to engaging the local community prior to F6, and we feel the Cardano Africa event is a perfect kick off for our efforts here in Ethiopia.
Budget (updated to reduce expense estimates)
We're doing this already (see pics)
Connections across business and developer communities in Addis Ababa
10 years experience in Ethiopia