Collude: Empowering Artists In Film

From the conception of a screenplay, the selection of actors, to the production of films, develop a sustainable decentralized platform. Introducing COLLUDE: We are a Platform where writers, actors, directors & multitudes of stakeholders can Transparently COLLUDE to create truly great movies. The innovation of COLLUDE is composed of two components.

https://vimeo.com/632206274

TL;DR

COLLUDE is a digital platform for all user groups in the film industry. We are unique in the way we will bring together the different sectors of the film industry (authors, actors, agencies, producers, etc.) and provide a fair and equitable environment. We will ensure privacy and safety for all industry participants by creating a structure that rewards positive contributions by participants. Through empowering artists, it enables them to be the backbone of the film industry Purpose and achieve the following goals:

• Creating a safety net and guidance for film industry participants
• Enables artists to have economic freedom throughout the film industry.
• Enables new Ideas and content to be present to end consumers
• Decoupling the film developing processes from centralized powers
• Building Transparency & Trust throughout the film industry
• Minimizing cost and time for film development
• Logging the origin and ownership of values and making them transparently traceable.

 For A Better Reading Experience

 https://docs.google.com/document/d/1Tm6-Tahh2mZX2jbmShrD8LhtJ8Hh-b5lMRWZbRiMH5g/edit?usp=sharing 

1.The Business Model

COLLUDE is a digital platform for all user groups in the film industry. We are unique in the way we will bring together the different sectors of the film industry (authors, actors, agencies, producers, etc.) and provide a fair and equitable environment. We will ensure privacy and safety for all industry participants by creating a structure that rewards positive contributions by participants. But COLLUDE is not just a platform for networking and sharing, as there are already many in the industry. The platform is not merely a large database of profiles of actors. Rather, it is a system where the origin and ownership of values are logged and made traceable in tandem with the casting and production processes.

By utilizing the Cardano network, values can be mapped, access rights can be transferred unambiguously and permanently from one user to another, and our system acts only as an intermediary. Rights to real-world assets can also be mapped digitally in the blockchain and thus traded. This opens up enormous automation potential. Until now, it is the case that on average between 20% and 50% of the invested capital is lost in every film production due to inefficient processes, costly casting, duplicate administrative, and distribution structures. The innovation of COLLUDE's business model is to redefine the industry conditions and reward structures for participants. We will begin with a grass-roots drive to bring amateur and aspiring actors, screenwriters, and directors to the platform, creating a groundswell of talent. We will progressively market the platform up the food chain as we build adoption, with the eventual goal of being the go-to medium for all production studios and funding ventures. COLLUDE will charge a modest fee for enterprises to use the platform, more than making up for itself through huge efficiency gains compared to the present industry standards. We envisage that a sizable proportion of the platform fees collected from professional and industry users will be re-invested into creative invective structures for beginner and aspiring participants, thus ultimately creating a positive-feedback-loop that strengthens the platform from the ground up.

2. The Technology

The lynchpin of COLLUDE's strategy is the technology that makes our business model possible. Our innovation lies in utilizing and integrating three pillars - software architecture – cutting-edge AI - and decentralized blockchain technology. The software architecture can be defined at an abstract level as being the organization and interaction of all elements of a software system. By including a wide variety of principles, such as conceptual integrity, separation of responsibilities, visibility, and/self-organization, this structure can be made long-lasting and future-proof. This is especially relevant for those systems that are subject to a certain evolution and need to be constantly developed. While not in-and-of-itself revolutionary, our approach is to implement a best-practice design that allows for future scalability. Therefore, the mere development and implementation of a generic software system are not enough. COLLUDE uses an event-based architecture style and the CQRS (Command-Query-Responsibility-Segregation) pattern. Our architecture is based on so-called microservices, which act autonomously and manage their own area of responsibility. On the one hand, this software architecture allows unpredictable requirements (functionalities) to be implemented, while on the other hand allowing for the integration of the latest technologies such as blockchain, artificial intelligence, etc. Furthermore, in addition to its high adaptability and flexibility, the software architecture also affords a high degree of scaling potential in order to react efficiently and effectively to unpredictable user requests. (Graphical representation in the appendix) The development of AI is based on two different developments:

1. The development of a classical matching algorithm (recommendation engine); and
2. NLG (natural language Generation ).

In COLLUDE, a transformer architecture (GPT 3 model) is used for the NLG. This is a pre-trained model, which is very powerful but also very general. The challenge in the development is to adapt it for COLLUDE-specific service and provide a toolkit to help actors and writers practice their arts . We'll also be using text recognition to transform the inherent structure in film scripts into usable data. The enriched data then flows together in a classical matching algorithm. Preliminary work is already progressing on both parts of the AI. The challenge will be to fully implement them in the software architecture. Finally, the Cardano blockchain will provide the architecture for users to transfer and transact, verify, and trust. Given that the network and its scaling solutions are still works-in-progress, we are also yet to finalize our full implementation strategy. However, use cases such as allowing users to pay and collect revenue using crypto-assets (native and wrapped), attach rights to data (NFTs), verify identity (DID), and transact fairly (business logic) will all be implemented into the platform as it develops. We intend for all such useful functions which are facilitated by COLLUDE to take place over the Cardano network (and its scaling solutions). We envisage that as COLLUDE and the Cardano network both grow, further use-cases will evolve and we want to create a platform that can quickly pivot to utilize the latest trends. By allowing users to interact with the platform via their own crypto-wallet, we will be further empowering the film-making industry from the ground up, while aligning to the greater goal of the crypto-currency space: financial independence for every person.

Market Information

Film Costs/Time

• A 20min Short film Cost 5.000 - 35.000 Euro
• The risks are too high when creating a film
• Planning is analog with unreliable data

Actors

• Actors have a 0.04% chance of finding a role
• Actors don't get paid enough for time on set

Screenplay Writers

• Writers have a 0.3% chance of their screenplay being seen
• Writers don't get royalties for the Idea they created

Producers

• Producers have problems finding the right screenplays
• Producers have problems finding the right actors
• Producers can't find specialists to work on set

Through the involvement of numerous third parties. There is No trust, transparency, or quality control throughout the process of film development. Because of these factors, many artists in the film industry suffer the consequences.

How We Do It

Building the Film industry from the bottom-up won't be an easy task. However, The Use of First principle thinking and a Bottom-Up approach: to build a self-sustaining ecosystem will help achieve the goal. To do develop the system here a couple of examples of specific questions we ask:

QUESTION:"What elements are needed for a film? "

The answer:

1. The Idea - Screenplay Writer

1. Captivating & Internalising The Idea - Actors,

1. Visualizing The Idea - Director Of Photography with camera crew:  

1. Organizing The Idea - Producers ***

1. Film Funding Entities - Film Funding Entities***

*** These elements can be replaced through the use of technology which is more efficient, organizing and funding can be provided in many different ways***

QUESTION: "What overarching elements are needed in all sectors? "

The answer:

Starting out (First Steps) - Focuses on the users' orientation, helping them better understand the film industry. Using documentation, video, and other communication mediums, collude provides transparency, which will help new artists get the information they need.

• Self-help - provides the artist's infrastructure to improve and get feedback on their performance and create a future outlook
• Making Money (Monetisation) - enabling the artist to use their talents to find or create the perfect working opportunity
• Working Methods and Connectivity - is a more straightforward and efficient way to work using more collaborative tools. Direct contact and efficient exchange of information helps the artist to work together.
• Building trust & Transparency - with the data that collude gathers. It is possible to create quarterly/yearly market reports endorsing a fair playing field for all.

The Platform will first focus on empowering these elements for Screenplay Writers, Actors, Directors & Camera Crew and in the future, other stakeholders that are necessary for film development such as costume, sound effects etc. Providing an architecture that enhances organization and equity. This architecture creates a swarm effect in which the decentralized collective can achieve any goal.

Why Cardano?

Collude's mission statement is "We listen". Listening is the major part of our strategy and market approach. It's crucial to create a safe domain in which the community can easily & safely communicate their hardships and pains. Through listening, it's possible to create an environment in which knowledge is shared with the possibility to collaborate toward a common purpose or even creating ​​ a sense of urgency to help others to get involved and attain meaningful goals. Listening is the first stage in building a collective identity that is distinctive throughout the market. The Cardano Ecosystem has a lot of parallels with the goals we want to achieve and the technology stack fits perfectly to the platform.

Platform Model & Technology Use

For Colludes revenue is based on a subscription model - 50% of the revenue provided by subscriptions will be automatically allocated to USER's wallet as ADA ( Flowchart ). This is only done after the user has activated his or her own wallet because the wallet is essential to participating in the ecosystem. The ecosystem is interactions primarily based on the functionalities of the wallet.

Wallet Uses:

• Voting on: Collude Platform development, Commenting/Reviewing Projects, Film Projects development, & Film Project Funding
• Income: Staking & Other means of income (i.e Defi - Loan, Credit, Collateral )
• NFT's - Auctioning, Buying and Licensing Screenplays,
• Approvals & Reviews, Starting Film projects, etc.
• Technology Stack:
•  Blockchain- Creating trust and transparency
• Enabling screenplay writers & other parties to safely store and track their Ideas as it's being created.

Creating film development Dapps/Tools

• NFT's - For distinction & verification
• Enabling Users to buy, sell & license i.e. -screenplays with the ability to earn royalties
• Using QR Codes to verify the legitimacy of screenplay owners
• Automation entities to automate complicated procedures.
• For each party involved, we will create 2-3 Standard open contracts enabling users to choose what best fits their needs.
• Contracts are automatically executed after conditions are met for parties involved
• Defi - Providing equity, liquidity, and capital for platform users:
• Film Project Funding
• Individual Platform Users

A.I. - helps to answer these questions:

• What is a screenplay?
• What is the screenplay value?
• What objects are in the screenplay? and how can they be valued?
• What actors are in the screenplay? the actors' descriptions?
• Is it possible to find Actors for certain acting roles (if the user chooses)
• Is it possible to make acting scenes for actors to practice? (GPT3)

Actors & Writers: User Journey

Actors

Starting out (First Steps) - After creating a user profile as seen in the click dummy . Actors have the ability to view personalized screenplays based on their profiles. The Screenplays will be generated based on the matching algorithm or determined from producers/agencies who are Self-help & Working Methods and Connectivity - looking for actors for a film project. Actors are also able to:

• Practice screenplays that have been generated by the algorithm.
• Watch other actors casting videos who have been cast for the same role
• Pick casting partners for scene dialog
• View diverse screenplays and other actors which have been cased
• Improved castings videos through the help of mentors

Building trust & Transparency - Each video the actor records the metadata will be added to the blockchain for future validation. After casting has been processed actors will automatically be notified (smartphone) if their casting video has been accepted for the project. A process that is not shown in the click dummy is the selection of the actor's terms and conditions regarding their contact- there will be 2-3 different contact types that actors can select. The contracts are saved in the wallet for later use and before the film project is started all have the ability to view their contact and their signature will be made through the use of the wallet password.

Making Money (Monetisation) - If actors have been accepted into the project it enables them to start working without being uncertain of contractual obligations

Screenplay Writers

Starting out (First Steps) & Self-help & Working Methods and Connectivity - After the writer's profile has been created. The writer has the possibility to:

• Find Ideas for screenplays
• Write a screenplays
• Allow screenplays to be reviewed & revised
• Collaborate on screenplays
• Upload a screenplay on the platform
• Sell, License, & Auction Screenplays

Building trust & Transparency - Certain metadata about the screenplay is saved on the blockchain. When a screenplay is uploaded the platform algorithm verifies and checks the database for duplicates or screenplays with the same characteristics. The individual users are notified if conflicts occur. All screenplays created on the platform will be created with QR codes which will help to certify the screenplays. If the QR code is scant it will display the data regarding ownership of the screenplay and other relevant information.

Making Money (Monetisation) - After the screenplay has been created. At the user's disposal, they can sell their screenplays (NFT) for a monetary value or create a project enabling actors to join with the ability to produce the screenplay.

Our Goals

• Through empowering artists, it enables them to be the backbone of the film industry Purpose and achieve the following goals
• Creating a safety net and guidance for film industry participants
• Enables artists to have economic freedom throughout the film industry.
• Enables new Ideas and content to be present to end consumers
• Decoupling the film developing processes from centralized powers
• Building Transparency & Trust throughout the film industry
• Minimizing cost and time for film development
• Logging the origin and ownership of values and making them transparently traceable.
• Enabling "win/win" situation for the participants in film making
• Creating a plethora of diverse ideas for screenplays

RELEVANT EXPERIENCE

• Shawn Böhm - Product Development
• Patrick Braun - Computer Science
• Dr. Victor Molina - Agile Coach
• Daniel Gawlowski - Actor

OUR STATUS

So, What's DONE

• At the moment we are a team of ten volunteers, in the progress of creating a company
• Team members:
• 3x Developers, 1x Business Developer, 1x Business & Community Developer, 2x Designers -Brand UI/UX, 1x Kapital Allocation & Monetisation, 1x Business Strategy & Vision
• Two team members are working full time on the project
• Pitch Deck
• VIEW -> Click Dummy https://xd.adobe.com/view/e2d8f3d5-2fbc-45b4-98d4-d9d542330b91-b78b/
• Website-  https://collude.online/
• Basic Problem Explanation Video

What We Need

• Developers from the Haskell Ecosystem/ Plutus Pioneer
• Technology Wizards
• Software Developer from the Haskell Ecosystem/ Plutus Pioneer
• Defi Developers
• Partnerships
• Collaborators
• Insider Knowledge (Film Industry)
• Capital

DEFINITION OF SUCCESS

Milestones- 🏁

Community Development -

🏁 Individual Surveys - Actors, Writers, Screenplay Writers, Directors (around - 500 participants)
🏁 Creating Community Platform (Discord - around 500 active participants)

• Channel for listening to the Community
• Idea Creation - Solutions
• Collude Platform Feature Channels
• Community Feedback Channels
• Informational Content Creation

🏁 Audio & Video Information Channels:

• Film Industry How to's Guide and first (Audio & Video)
• Recorded 1hour Interviews (around 50 - 100 ) Young Talents (day to day life - understanding & addressing problems)
• Actors, Screenplay Writers, Directors, Producers, etc
• Interviews with Professionals (around 50 - 100):
• Actors, Screenplay Writers, Directors, Producers, etc

Technology

🏁 Onboarding Technology Projects, Partners and Collaborators

• -  nft-maker (✅)
• -  mirqur.io (✅)
• -  namiwallet.io/)( ()
• -  mukn.io/ (✅)
• -  clearcontracts (✅)

🏁 Product Market Fit (Calibration and Evaluation)

🏁Build MVP

• FrontEnd
• Onboarding - Actors, Screenplay Writers
• User Workflow (Actors (Onboarding -> Casting) & Screenplay Writers (upload Screenplay, KI-Analyse Screenplay, Licensing/Selling Screenplays))
• Wallet UI (Actors and Screenplays)
• Backend
• Cloud- and API-Security
• Video Processing (Casting)
• Screenplay Safeguard (blockchain)
• Screenplay & Actors matching Algorithm (A.I)
• Wallet Integration
• Software-Architecture
• CI/CD
• Cloud Services
• Virtual Machines
• Object Storage

(Extra 🎯 ) Additional Features:

• ADA - Pool
• Subscription Payment Channel
• Basic Wallet Voting Elements
• Screenplays as NFT along with QR codes
• The use of Defi as Liquidity to finance projects (outline)
• Basic Smart Contract functionalities
• Contracts
• Feedback loop

- link between Community and Technology

Roadmap:

1. Quarter:

• Individual Surveys - Actors, Writers, Screenplay Writers, Directors
• Onboarding Technology Projects, Partners and Collaborators
• Product Market Fit (Calibration and Evaluation)
• Software-Architecture

2. Quarter:

• Creating Community Platform
• Wallet UI
• Screenplay Safeguard (blockchain)
• Screenplay & Actors matching Algorithm (A.I)
• Onboarding - Actors, Screenplay Writers

3. Quarter:

• Audio & Video Information Channels
• Object Storage
• User Workflow
• Basic Smart Contract functionalities

4. Quarter:

• Cloud- and API-Security
• Video Processing (Casting)
• Subscription Payment Channel
• Basic Wallet Voting Elements
• The use of Defi as Liquidity to finance projects (outline)

Funds allocation:

• Community Development: 30.000 $
• Community Ambassador
• Technology Development: 60.000$
• Technology Projects, Partners and Collaborators
• Software Developers from the Haskell Ecosystem/ Plutus Pioneer
• Technology Wizard - who knows how technology can help in creativity
• Defi Developer

Contact Info: shawn@collude.onilne / inka@collude.online / patrick@collude.online / info@collude.online