ADA News in African languages

The Langbassadors have noticed that the best way to mass adaption is SSL : Simplify - Summarize - Lift the Language barrier.

We use white board animation videos to apply mind-mapping techniques that help understanding and remembering education given. 

We learned that people new to Blockchain have a ( very typical ) trajectory : Most people came for the money, stayed for the mission. So SNC aims with the Langbassadors program to provide them all the knowledge needed :

1. first is the general blockchain  & crypto currency education : We have developed the "What is/ Why is ?" - series 

1. secondly will be the : "How to ?"- series, to learn how to buy , acquire and store crypto's & ADA's safely 

1. Thirdly will be a series explaining the unique aspects and opportunities that Cardano offers and the mission we all strive for

1. We also create news & in depth news content in formats tailoring the more seasoned Cardano enthousiast, but not translated in African languages as of yet before 1-3 are provided for in native languages

Check out the Roadmap on our website and the Proof of Concepts already established during the Fund5 campaign we ended up getting funded for 12 African LangBassadors for there efforts in making the animations, translating and narrating, for a period of 3 months. That funding will end in November, so SNC and the LangBassador request the continuation of that work.

The languages will be chosen in function of availability of collaborators, and size of the respective language. We have had several candidates coming from the developing countries had to retract due to Covid, and also due to economic catastrophies happening there due to lockdowns. Our core team of hubs have actually managed to grow, and collectively more than 3000 hours have been put in the planning and execution of our plans

This proposal is a continuation of the Fund 5 funded proposal "ADA news in African Languages". The team of 12 ( 4 creators - 8 African Language translators ) were funded for a period of 3 months, that will have ended by the time Fund 6 results are in. 

The chosen languages are those who can fund. It's not a limitation, but other languages are on voluntary basis  :

Arabic : 260 million people speak Arabic, biggest African language community - YouTube channel with first content already created 

Luganda : biggest native language in Uganda ( country of 44 million people ) - YouTube Channel with first content already created

Swahili : biggest African dialect spoken by 150 million people ( and in Tanzania, where World Mobile onboards 100000 people via Atala Prism )

Nigeria is among the biggest crypto markets worldwide, with the biggest economy and biggest population ( over 211 million people ), so we produce content in the 3 national languages spoken by 60 % of the population

• Igbo
• Hausa
• Yoruba

https://www.bbc.com/news/world-africa-56169917

The other 2 languages covered under the proposal will be chosen out of :

• Hebrew ( already a thriving community in Cardano )
• Urdu ( Not only spoken in Togo but in total 260 million people worldwide speak Urdu, a large part outside Africa included )
• Amharic : Biggest African language in Ethiopia, spoken by roughly 36 million people ( looking for collaborators )
• Omoro : Second Biggest African language in Ethiopia, spoken by roughly 32 million people ( looking for collaborators )
• Afrikaner : Spoken in South Africa ( looking for collaborators )

We welcome all other languages as well, but those will be on voluntary basis at the moment.

General rule : Languages will need to have at least 1 million speakers to be contending, but priority in first phase will go to the larger Language communities.

The problem with Crypto risk prevention & education is the KPI dilemma:

It's impossible to tell when the YouTube channels will become popular in which country at what time : 

that will depend mostly on :  

• The Cardano foundation
•  Where and when the projected 100 million of Africans on Cardano by end 2022 and the 1 billion people on Cardano in 2026 will be implemented

 But once the basic education is published, it generates clicks for years to come

Now in order to do effective Crypto risk Prevention and education, one needs to have enough quality content available to become interesting enough to subscribe on : who subscribes on channels with just a handful of videos ?

But given that creating our first What is ? animation ( duration : 4 min 15 ) , namely : "What is blockchain ?" took roughly 40 hours in combined efforts to create and translate and narrate in (almost ) 10 languages so far, it will take an enormous time to make sure the moment blockchain adoption skyrockets through Cardano foundation contracts the channels will be starting to skyrocket in subscribers because so far in many native languages there is hardly ( if any ) information available.

The Uganda LangBassador translating the script took 10 hours for the What is Blockchain ? translation in Luganda ( biggest native community in the country with 44 million inhabitants ), because many cryptocurrency concepts simply don't exist in those languages yet, so he is creating a new crypto lingo. 

But it doesn't matter when exactly the implementation of the government contracts will take place, once the videos are created they will serve their purpose for years to come. 

So the question is simply : do you think IOG and the Cardano Foundation can onboard those hundreds of millions of Africans through Atala prism ?

=>If so, crypto risk prevention and high quality education takes so much time that the Langbassadors hope there will be enough time to be ready for when adoption in Africa explodes.

And the fact that Cardano is now being promoted, and teams are slowly formed in many LB language communities already proves that it is worth it.

So as KPI, we intend to create minimum 10 videos , each in at least 8 African languages, so basically we will create minimum 80 videos in those 3 months

• Target 3 months   :  Minimum 20 videos in 2 Languages
• Target 6 months   :  Minimum 40 videos in 4 Languages
• Target 12 months :  Minimum 80 videos in 8 Languages

Cost/animation 234 USD

The team will have minimum 4 supportive people, currently : 1 script writer / 2 white board animators / 1 English narrator

The rest of the budget asked will be to fund 8 native  speaking African Translators / Narrators. 

Each of the collaborators in making and translating the animation is limited to 520 USD/month as reward with an hourly rate of 25 USD if the total time invested is less than 4 hours/week on average

Total budget for team of 12 working 4 hours/week for 3 months : 520 * 12 * 3 = 18720

FYI : Commercially translations in non European languages cost 45 USD an hour  since machine translations cant be used as a basis :  https://blockchain-translation.com/pricing

Launch date : already launched