Democratising Blockchain in Latam

KEY INDICATORS

For events

# of registrations
# of attendees
NPS from attendees
NPS from speakers
Nationalities per attendees
Nationalities per speakers
# of press releases published
# of blog articles about the event
Social media metrics (impressions, views, etc).

For reports

# of downloads
# of visualizations

TEAM

Paula García
Project Manager: Oversees that the whole project KPIs are met on time, works closely with the Catalyst and coordinates all the execution of the project. Responsible for the planning of the project and overseeing the team.

Romulo Navarrete

Partnerships Manager: Responsible for establishing the relationship with different stakeholders of the community for speaking slots, diffusion and strategic collaborations. Special focus in bringing the initiative with an inclusive approach to those communities that could benefit from blockchain technology.

Alejandra Paniagua

Event Manager: Full management of logistics and technology for the events. Responsible for the execution of the events, from technology set up, moderation and overseeing the flow of them.

Camila Albornoz

PR & Marketing: Responsible for the communication and marketing strategy of the project. Includes communication and marketing plan, elaboration of audiovisual and graphic pieces, diffusion campaigns and design for the events and reports.

TIMELINE

Month 1: Planning & Ecosystems Reachout

Responsibilities assignment and itinerary planning.

Reaching to the community and contacting stakeholders to start engagement into the initiative.

Objective → have a calendar of events for the next month, together with the main partners who are likely / will be involved.

Month 2: Content Curation, Ecosystems Reachout & Diffusion

Curation of the content regarding blockchain, speakers and continuous reaching to the Ecosystems.

Start the diffusion of the project in the different online channels.

Objective → have content and speakers ready, partners and start creating awareness of the opportunity to learn more about Blockchain through the series of events.

Month 3 - Month 7: Events Execution

Execution of the series of trainings, workshops and events to the actors of the ecosystem,

Objective → knowledge transfer and community creation through the execution of the events.

Month 8: Reporting

Wrap up the activities, together with the elaboration of reports per ecosystem visited, to further build on the community and encourage more connections and next steps. Reporting on the project to Catalyst.

Objective → Have insights reports of the year of events on different ecosystems and share interesting content for the partners, participants and overall community, at the same time that we leave valuable content and inspiration.

BUDGET

Human Resources -$4300 per month

Project Manager - $1200

Partnerships Manager - $1200

Event Manager - $950

PR & Marketing - $950

= $34,400

Comm, PR & Marketing = $15000

Software & Tools = $600

Total

$50,000

MONITORING & EVALUATION
Seedstars' impact is derived from activities undertaken internally by its teams, as well as activities these teams undertake with entrepreneurs in emerging markets. It's Theory of Change (TOC) shows the combined contribution of these impact pathways towards the ultimate intended impact of the organization: "Seedstars contribute to economic development in emerging markets". The TOC is the backbone of Seedstars' Performance Monitoring Framework to assess its intended impact.

With this, after each event it will be shared with Catalyst the status of the metric of the activity. Together with this, proper adjustments will be made in order to optimize the metrics for the following events. At the end of the year of activities, a report will be made Catalyst x Seedstars x Latin America where it will showcase all the impact and main takeaways from the activities in each ecosystem.