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Background

One of the most influential projects globally, one of Cardano's flagship projects, is to be done with Ethiopia. But how many people know about the concept? How many are ready to start adapting to the new emerging technology in their country? How many are likely to read and prepare to be early adaptors? These questions are the major factors that brought me to propose this idea.

I host weekly open discussion nights on the clubhouse to answer as many questions as possible regarding different topics, mainly focusing on Cardano and the blockchain system. The Clubhouse discussion initially was focused on activating the Cardano community in Ethiopia. Still, after a while, the demand increased as people requested audio content to be released after the weekly sessions because I invited different expertise to share their experience and knowledge with the audience in the local language to be understood by as many individuals as possible.

Finding quality content to guide you to understand the entire blockchain system and Cardano is hard for individuals new to this environment, let alone finding content in their local language. From my experience and different small local studies, it is shown that the majority of the community in Ethiopia has better chances of accessing audio and video content than storming into websites or books to get information. So this idea is to serve the Ethiopian community in providing reliable resources in their language.

Impact

Recent studies show that only 0.22% of the Ethiopian population can communicate and understand English well. This leaves us with the majority of the population missing out on opportunities gained from adapting the Cardano blockchain system, primarily due to the language barrier. 

This idea has a significant impact in terms of providing people quality educational, advisory, guiding, and supporting audio content which they can hear at any time and also a chance for the audience to be part of the podcast in directly engaging with the weekly open discussion by asking their questions to the guest and scholars.

Solution

The audio content could serve the population In numerous ways, but we would like to focus on the top three listed below to have better focus points.

- keeping citizens aware of general basic blockchain solutions.
- Gives them the platform to be ready for the change.
- Strengthens the blockchain community through podcasts.

General Goal

The general goal of this idea is to provide quality content for the community in Ethiopia with their language so everyone can understand the basic concepts and get familiarized themselves. When the time is ready, and all the fascinating projects emerge, I hope to see more individuals who understand and quickly adapt and engage in the community.

 KPIs :

- Number of Episodes/contents
- Number of engagement (already have telegram channel with 280 subscribers)
- Number of subscription 
- Rise in awareness about Cardano
- Number of the local blockchain community 

Roles and Tasks

- Development Educators/ Experts: They know about the domain-specific information.
                                 - create presentations.
                                 - Facilitating and answering questions in live sessions.

- Coordinator: Scale the crowd and invite people into podcasts.
                                - Invite people from organizations, classes, and common communities.
                                - Inviting and creating collaboration with Cardano Projects.

- Project manager: center of the project who facilitates the entire project
                               - organize events and make sure all the tasks are done.
                               - Architect the session flow.

- Marketers: Sharing the events.
                    - Announce and promote.
                    - Create promotion materials for the invite.

Budget

- Recording Equipment (microphone, mixer, noise-canceling headphones, editing laptop) and setting up  mini studio (A solid recording space, preferably sound-proof), Recording and editing Software - $1500

- Podcast hosting fees on different platforms (Apple, Google Podcasts, Local podcast apps, and more.) for six months - $500 

- Marketing Campaigns for six months
    - Social Media Ad - $300
    - Google Search Ad - $200

- One content per week: Inviting guests (experts, developers...)
  To be published on YouTube, Apple, Google Podcasts, Local podcast apps, and more.
  Episode Audience Giveaways: = $50; 10 giveaways for six months = $500

 - Incentives for the different roles to collaborate for six months = $500

#Adoption #Education #Ethiopia