Total to date

[IMPACT]

--------------------------------

For reading easier and clearer with media file & images, especially for assessment please get into this link: https://app.clickup.com/7505985/v/dc/75221-1805/75221-3005

--------------------------------

CONTEXT

======

There are thousands of DeFi, GameFi published every month. A lot of new tokens were born every day. But the change to be long-term alive is lower than 1%. Moreover, FOMO made a lot of projects die young that make bad impacts on investor's life around the world. So, we need a new model that can:

• Available for permanent scaling: that model should be simple to understand and join. Just a few steps, anyone can follow and cook it. That also means the system also needs fewer components for scaling up.
• Sustainable economy environment: But! Should not be like current DEXs, anyone can launch a new token by themselves. It's good for scaling but it's not sustainable because of fraud and scam projects. Moreover, even they're no fraud, the market volume at a time is limited. Hence, as a newborn project, it's still tough to win other projects in the crowded market. And it's also made investors fail on investing in them. They lost their money!!!
• Attracting more and more stakeholders to join: the only way to win in the market for a new project is their active users and user's actions: buy, sell, rent, lend, play, mint, stake... Making good environments for attracting more and more new users, and encouraging them with programs to increase their actions in the ecosystem will help that project and its token increase more value in the market.

HOW CAN MIVERSE SOLVE ALL THESE THINGS?

=======

• Miverse can permanent scaling: When enough required conditions, a star system will be born to serve investors and players.

For ex: staking enough amount of ADA, reach the minimum pre-order of land sales...

We love to make a thousand star systems like that in Miverse. That will give everyone the unlimited option to build their own kingdom, getting unlimited benefits.

• Miverse have sustainable economy environments: steps to initiate a new star system is easy to understand and do, but the conditions belong to the need of the market.

For ex: If you want to initiate a new star system, there is a minimum staking volume for it. Or another condition is the need for game players in Miverse, when the number of players voting for a newborn star system reaches the minimum number we will start to make it.

These numbers will be calculated with complex math formulas for balancing the whole Miverse economy. It's will not serve only a single person or a small group.

• Miverse can attract more and more stakeholders to join: as we mentioned above, Miverse has a lot of ideas for attracting users to join and act in their roles. Game players will love to enjoy their entertainment time in Miverse, investors have a lot of methods to invest sustainability, developers and creators can freely propose and develop their idea with Miverse funds. All of their activities will boost up the Miverse ecosystem and also the Cardano ecosystem.

SCALING SOLUTION CONCEPT CASE STUDIES

=====

>> NOVEL WAY TO OFFER NEW COIN

As we mentioned above, surviving in this crypto market for a new project is tough.

Currently, you have to

• Make a great document & implementation plan to convince investors
• And you also have to take a lot of effort to develop a user community
• But, sadly, the user and investor community is small, so your token is affected a lot by their FOMO. This is one of the ultimate reasons that make a crypto project die soon.
• Moreover, IDO, ICO, INO, IEO is not a joke. You have to work heavily with that plan

Well, why don't you play with Miverse community?

• No need for a complex document of the product or a team with hundreds of people.
• Now, you just select a newborn star system that is on the waiting list of Miverse, or you can propose to be funded to make a new one with your graphic style.
• Make a new coin for it and ask the community to join to stake to make it alive.
• When it is alive, encourage developers & creators to develop it with your story
• If you can't make any game developers join to develop your newborn star system soon? It's fine, player can play their main Miverse game with it at the start. And your coin will increase the trading volume day by day at the start.

>> FUNNIER MODEL OF SPO

The race of staking of SPO is always tough and takes time, let's make it funnier with our new model of planets in games.

Currently, instead of

• Buy a strong pc for setting up a node
• Setting up with a bunch of text and code
• Registering a new pool
• Take time to attract people to your pool for winning the race to other pools

Go with Miverse

• Get into Miverse's planet list
• Take a planet that is on the waiting list, usually are planets in newborn star systems.
• Registering to be its leader (like an SPO)
• Now, convince your friend and community to stake with you to get benefits including:
• Transaction fees on that planet
• The tax of trades on that planet (land, space station...)
• Discount on buying land and space station
• Free to use the planet's service. If it is a main planet of the star system, free to all other planets in that star system.
• More profit when farming in star system.

Even if you're not an SPO, just a provider can also get some great benefits about transaction fees and the tax of trades.

>> LAUNCHING GAMES EASIER WITH THOUSAND READY-TO-PLAY USERS

Game developers now are no need to develop their own infrastructure system, graphic, characters... now they can use Miverse world for making their own games.

Miverse development tools will provide information and knowledge about Miverse to develop it. Some in some cases:

• Game designers just need to develop game mechanics and apply them to Miverse's resource
• Game developers can save a lot of time for graphics, and now they just focus on developing their idea and use Miverse's characters, assets, users...
• Some game developers already made their games off-chain. Now they can apply to Miverse easier.

This will help Miverse scale fast in the future and users will enjoy changing their taste with a lot of games in Miverse. Some games are for fun, some game can boost up their power point of ships and characters.

AUDIENCE & IMPACTS

=====

Unlike other DEXs, or other GameFi models.

• We don't make a bored UX/ UI designed website for a DEX business model
• We don't try to maximize the number of sell-out game assets to players
• We don't try to maximize the profit to our pocket as soon as possible

Miverse is a space-inspired metaverse where everyone can enjoy their moment with gaming and relative gaming entertainment topics: comic, streaming, media... Unlike most other metaverses, Miverse is ambitiously a world of multiple star systems in space. Where each star system is an independent world with different graphics, different characters, and different economic with a different token.

• If you're a game player: you can join Miverse to enjoy our high-quality games with various genres including MMO, MOBA, Chess, Turn-based... and a lot of creative games from game developers around the world. Moreover, it's all free-to-play and play-to-earn. So more fun more earn.
• If you're an investor: you can invest in any star system to make a profit by staking, farming, assets trading... or you can even cooperate with someone to make a new star system, with that you will make a new independent world with new token and new staking pools.
• If you're a developer: this is where you can propose your idea to develop the ecosystem of Miverse better with DAO voting system, Miverse encourages everyone to develop its ecosystem by launching a program like Catalyst project, they can develop more games, helping upgrade the system of Miverse, sustain Miverse ecosystem...
• If you're a creator: you're also can propose your idea to Miverse launching program to spread Miverse to million to billion of people around the world with thousands of different topics. Miverse also supports the creator to make a profit on their product by its own creative platform. For ex: to sell comics, video, streaming... with various types of purchasing including subscription, onetime, package... because we know that without creators, Miverse will be hard to spread its distinct.

IN THE SCOPE OF THIS PROPOSAL

=====

Currently, we're in the 1st phase of Miverse development. The first step is always important but also the hardest. We've already proposed 2 proposals for the new strategic chess game genre in this fund. This proposal will propose other awesome activities that can attract a lot of users including gamers, developers, creators.

It's comic.

The main purpose of this proposal in this whole phase is to attract play-to-entertain players to Miverse, firstly is our chess game. The comic is one of the best strategies to spread game awareness and inspire players because it can:

• Inspiring: players want to know what mission they have to follow in a game, stories of their characters, and most of them want to find themselves in a game character. All of these things will inspire and make them spend more time in the game.
• Sharing: it's hard to make your friend read a text story that you share, but they will swallow every single page if it's a comic whether they're playing that game or not. Then their friend will try that game someday if they didn't.
• Connecting: at the end of each chapter, readers are always curious about what will happen next. That's a reason why there is a lot of conversation about that comic will be created in social media, especially comic communities or below the page of that comic. These phenomena happen weekly to a single comic, and it cannot with games. So, what if that comic belongs to a new game? Weekly, everyone tells about that comic and tells about that game too. It's good for developing a new game's community.

Especially with the main mission of Miverse, attracting play-to-entertain gamers. Developing a comic series that goes along with Miverse world will take advantage of both sides.

And creative hub

Furthermore, the comic is one of the most favorite categories that Miverse will encourage creators to develop in the future when launching programs ready for developers and creators. It means, Miverse comic is not the only series that we will produce, but it's the first one to help Miverse game and to inspire creators in the future. So, there are 2 main components that will be developed for Miverse comic in this proposal including:

• Creative content platform: the on-chained creative content platform is where the creator can share their content with everyone in Miverse world.
• The content can be images, memes, videos, comics, streaming... It will not on web-based only, our purpose is that will develop the infrastructure for Miverse that everyone can enjoy game streaming or reading the released comic in real-time together in the metaverse. So they can talk with every other fan, can interact with them, or you can find and sneaky with a new bae... this can't happen in a web-based platform. I believe that if you're a streaming viewer, there hundreds of times you want to make friend with a girl on streaming.
• Can be sold, bought, traded, bid... on the marketplace: if you're a game streamer, now you can sell your streaming video before it is finished - for a better price, let people bid; and you're a fan, you can donate or own a video of your idol to support him easily...
• Creator can share their content with various types of purchasing methods: one-time, package, subscription, membership...
• Game's quest: some of these activities will be attached to the in-game quest of Miverse including main games and mini-games of developers if they want. In this phase of development, we will add the quest of reading comics to our chess game, players will earn rewards for it. It will not just motivate them more by reading comics, but also Miverse can make some new readers be gamers.
• Miverse comic series production: in the scope of this proposal, we will start to develop the comic series of Miverse to follow and support the mission of 1st phase of Miverse development. Including:
• Weekly publishing 15 black & white comic pages about Miverse stories.
• Weekly clip about the character or comic drawing - that will be used for marketing purpose
• Regular talk show with artist team about comic production - for marketing purpose
• Comic trending retrospective for developing better comic narrative

TARGETS & IMPACTS

=====

Obviously, this comic development will make a big impact on comic readers whether they're Miverse's gamers or not. In the 1 phase of the project, for spreading this series, we will not just publish this series on Miverse comic platform only but spread to other mainstream comic platforms. So it will make a big impact on comic communities and increase the audience to Miverse and Cardano ecosystem. Then we will encourage the audience with some gamification programs to convert them to be adopters to Cardano ecosystem in the future. This will:

• Increase comic lover
• Increase the creator in the future
• Increase the gamer that will be converted from the comic audience

When it makes the Miverse game more stable and sustainable, this will:

• Increase the number of investors
• Increase the transaction on Cardano platform
• Increase the ADA trading volume 

OUR WHOLE PROJECT KEY METRICS

=====

• Number of developer join and learn in Miverse University
• Number of creators join Miverse
• CCU - Concurrent Users
• DAU - Daily Active Users
• Revenue per Use
• User Retention Rate

Align with Challenge KPIs

• Number of scaling solutions available to the community to use within their projects
• A new model of SPO/ Staking pool with the star system
• Launch program like Catalyst project for game developer & creator of Miverse
• Number of projects launched on any of the new scaling solutions
• Number of creative projects made in Miverse
• Number of token offered in Miverse (of star system)
• Number of games made in Miverse
• Number of SPO/ Staking pools (star system) launched in Miverse
• Number of SDK, open-source made for Miverse developer community

For measuring the community awareness

• Total traffic to Miverse website
• Total reach/ reaction on social posts of Miverser (including: facebook, twitter...)
• Total user in community (facebook group, discord, telegram...) 

KEY METRICS IN THIS PROPOSAL

=======

• Number of views to comic series on other comic platforms
• Number of views to comic series on Miverse
• Number of user register to Miverse through comic
• Number of comment, like, interaction to Miverse comic platform
• Number of user subscribe to comic series on Miverse
• Number of user watching comic & also a gamers
• Number of user that doing comic quest for Miverse game

PROJECT OBJECTIVES

=======

Phase 1: Release the MVP successfully

• Game run stable
• Play-to-entertain players support & spread the game
• Attracting a number of gamers to join the game

Phase 2: Release the metaverse successfully

• Number of play-to-entertain buy land in-game
• Number of land buy in-game
• Number of new acquired user play MMO game
• CCU

Phase 3: Successfully leading community to develop the Miverse

• Number of developer & creator join to build Miverse
• Number of content & game will be created by developers and creators
• Total number of wallet used for voting
• Total staking value from investors

WHOLE BUSINESS CHALLENGES

=====

1. Metaverse is a big deal with a small company:

That's the reason why we don't make our way like other big and experienced companies on developing metaverse, they make it like a small society with multi-complex functions. We will only make it for gaming entertainment and we do it step by step, from small to bigger things. What if we have a chance to expand like them? We will, but let's do it after the first 5 years.

2. Investors in this market are loving 5 years ideas than 10 years - our idea will not attract them:

Like Cardano ecosystem - Great thing takes time. We're very clear about our vision, so who those believe will believe, and we will try a million ways to go ahead to show that we appreciate them.

3. This project starts with prosing 3 proposals, what if we successfully be funded all of them or failed to leave only one?

This is our first time raising funding in Cardano and we are well aware of this. Currently, the team of this project is mixing of professionals in a game studio and a marketing agency. About the comic production, we will work with freelancers. And all of those development components were planned to develop independently in case of failure in raising funds. So, whether one or three proposals will be funded, we can make them successful.

Moreover, the mixed plan of three proposals will help to boost the performance of the project and the Cardano ecosystem. So, we hope that we can be successfully be funded with all 3 proposals at a time.

4. How can we survive without Catalyst project funds?

For developing this project, we need million or maybe billion of dollars. So we cannot depend on only the Catalyst project. So, we're not just developing raised funding plans from investors but also designing the monetary model that can help Miverse survive and develop further in the future as we described above. Moreover, we will start to raise private funds at the end of this phase. Hence, we hope that Catalyst project can help us at first step, hardest step of every dream.

In addition, you can check our tokenomic file here. This file will be updated regularly depending on our executive plan. https://docs.google.com/spreadsheets/d/1QJY6cNSdY6BqWuSMJlYpyTNVrRyhMXnCO0gag6J5Txg/edit?usp=sharing

IN THE SCOPE OF THIS PROPOSAL

======

Comic production is one of the hottest entertainment industries in the world now, there are a lot of comic platforms grow super fast in 10 years with help of thousands of comic series and authors. Means that it's very challenging! There are some key challenges that we have to face including:

• We're new, how can we diverse our comic category? The comic is one of our creative content categories that encourage creators to engage to help boost up Miverse to the world. So, we won't aim to diversify the comic categories to fight back to other comic platforms. As the mission of Miverse, we will develop by ourselves or encourage authors to develop comics with the purpose of maximizing the experience of gamers in Miverse.
• Making a comic series that people love is not easy, it's a fight of one to a thousand: yes! it will be hard at the beginning, maybe spend months of trying to make someone notice your comic with thousand times of fixing. But, we know that this is business and not publishing comics as a personal hobby. So we have a marketing plan and community development, interaction to learn faster, lean for getting the better state faster.

There are a lot of smaller challenges that we already analyzed and have plans to avoid or mitigate the damage to a minimum. But the above 2 challenges are the big ones that we think are more important.

[FEASIBILITY]

Because this proposal takes a big part of our gaming plan. So please check the roadmap of our other proposals for assessing this proposal's feasibility here: https://docs.google.com/spreadsheets/d/1Vog9sPATv2Cn8eGNG6xsalerib5CfNPA/edit?usp=sharing&ouid=107118713403771487380&rtpof=true&sd=true

For a more detailed and cleared roadmap & budget breakdown, please check the link below. On this limited web page, we will just summarize the group activities for a shorter presentation. Moreover, the content in the roadmap in this proposal is showing the interface, feature for easy understanding for users. It will be different from our attached file because it's including only technical activities. For more detail about feature & function releases, please check our attached Clickup's roadmap below in the auditability session.

QIV, 2021

• Business Ideation (Done)
• Market research (Done)

QI, 2022

• Business model of Miverse (Done)
• Brand & strategic vision in 5~10 years (Done)
• Business plan in phase 1&2 (Doing)
• Comic ideation and brainstorm season idea to fit with Miverse development (Doing)

QII, 2022

• Raise funding at Catalyst (Doing)
• Developing the story idea for 1st phase
• Partnerships
• Comic production team up

QIII-QIV, 2022

• Social media channels & community of Miverse comic
• Finish Art concept & direction for whole Miverse
• Finish some first story chapters for demo
• Release comic on other comic platforms
• Developing the simple comic site in Miverse for readers can read and register
• Organize regular communication event weekly
• Artist streaming
• Artist talk show
• Publishing comic marketing materials weekly
• Drawing character clip
• Drawing comic clip

QIV, 2022

• Developing the on-chain comic platform
• Publishing comic on the on-chain comic platform 

In this proposal, we will ask for the budget of 3 months production ~ 12 weeks.

Each week, we will release 15 pages for an episode.

And all the budget is only for comic production & publishing online & communication. Including:

Monthly salary for

• Writer & Editor: $3.000 * 3 = $9.000
• Publishing & Communication: $2.000 * 3 = $6.000

Out sourcing

• B&W Production (Sketching & Inking & Lettering): $150 x 15 x 12 = $27.000
• Colored Production (Sketching & Inking & Lettering): $200 x 15 x 1 = $3.000
• Colored Cover: $100 x 12 = $1.200

Production total: $45.000

Buffers (5%): $2.250

TOTAL: $47.250

• The budget for developing the platform is in our technical proposal
• The budget for developing art concept is in our graphic proposal 

To successfully run this proposal, we need these positions. We found and select someone that fit our requirements. But because it's not an official deal so we can just show someone here:

• Writer/ Editor: The writer is the person responsible for writing the story. They are skilled and responsible for the overall story structure, dialogue, overall beats of the story, and the framework of the story. They are the big picture thinkers. The skeleton of the story. Without their underlying framework, you just have a bunch of scenes that don’t work together as a whole. And the editor is the person who checks for any spelling/grammar errors, the editor is also responsible for tracking continuity, checking over the pencils, inks, colours, and letters. We will employ a person that will take both these roles, it's normal in comic production.
• ARTIST: for the first phase, we don't want to make a big team, it's hard to manage. So we will employ 2 artists with the same style for covering the task of pencils, inks, colours, letters for the workload of 15 pages per week. Depending on the business situation, we will decide to employ more members to lower the risk of overload into separate roles.

Juan Martínez Alarcón - Instagram - Samples

• INKER: The inker uses strong lines and shading to emphasize the work already on the page from the pencils. The inker adds in any additional details needed to tell the story as per the script.
• LETTERER: the letterer is responsible for incorporating all the dialogue, captions, and sound effects onto the page. They work off of the script that’s provided and use a specific set of comic book lettering rules to ensure that the page is easy to read and understand.
• COLOURIST: The colourist does exactly what you might think: they colour the comics. A colourist is absolutely vital to the comic book. The comics medium has grown a lot over the years and now the colours on a comic can make or break how the book looks. They help set the tone, vibe, and just make the comic look a million times better.

CURRENT KEY PERSONS

=====

We’re in 3 different companies with specialized skills need for this project: game, blockchain, marketing. We have our own professional teams to help our clients succeed and we’re good at doing our small business. But we all want to make a big future piece in the blockchain industry that can inspire and mean to people. We are:

Dat Pham - Entrepreneur - Currently, CEO of 5+ years social media marketing agency.

“I’m a game lover and also my life is passionate with fiction stories, space, and science. Now, with the motivation from the Catalyst community, I decided to “write” the story that will inspire everyone to space and a new metaverse. With my 10+ years of launching and operating new businesses and the support of my current marketing agency. I believe that we can make this idea to the moon. 

• LinkedIn
• Twitter

Andy Nguyen - CEO of Unicorn Studio - Having more than 8 years of developing games for the Korean market for big companies like KakaoTalk, OllehStore, OzStore, TStore, and Facebook Instant Game. Many years of experience in making mobile applications, windows os, mac os, websites and graduated with a master's degree in data science. I am just starting to research and develop blockchain but feel that this is a very early market and there are many opportunities ahead so I decided to devote all my heart to the blockchain. The combination of my many years of game-making experience and my experience in researching and implementing a few blockchain projects will definitely help in the completion of this project. I also hope that in the process of working on the project, I will be able to create valuable research papers for the blockchain academic community.

• Facebook

Christian Ho - Founder of Unicorn Studio - Having more than 11 years of developing games, 5 years of PM, and 6 years of tech lead for many game projects as you can check the info in the attached file below. A year ago, when I met Mr. Dat, he is just a young entrepreneur without any experience in the gaming industry. Even he had a lot of experience in launching various kinds of business but a gaming business is not an easy one at all. However, his entrepreneurship and the ambition vision of Miverse motivated me to join it. I believe that in our ability and experience, we are sure that we can help Miverse pass its first phases and keep moving further in the future. For the bigger picture, we are eager to learn and make it.

• Facebook

UNICORN STUDIO

=====

Unicorn studio is our current key partner for the development of the early phases of this project. With a professional team of 20+ members in gaming and blockchain development, Unicorn studio will help us kill the roadmap on time and make the best quality game. Moreover, Founder Christian Ho and CEO Andy Nguyen of Unicorn studio are also key members of Miverse and will help to build an independent in-house development team for our long-term sustainable development after the success of the first phase.

For more info about the team members and their ability to develop this project, please check this portfolio.

[AUDITABILITY]

For track & trace, we will public some methods & files in the link here. Including:

• Executive roadmap - these roadmaps will be updated regularly based on our actual situation. It helps the community know where are we standing on our planned plan.
• Roadmap of comic production
• Calendar of comic publishing
• Detail estimation - we will fix the detail of this file for comparison with our executive roadmap to retrospect our work in the future. So it can also help the community monitor our ability to get our goals. https://docs.google.com/spreadsheets/d/1Vog9sPATv2Cn8eGNG6xsalerib5CfNPA/edit?usp=sharing&ouid=107118713403771487380&rtpof=true&sd=trueFor more information in the future, please check our website - www.miverse.com - we will publish our works regularly in our blog section. Including:
• Comic platform
• Roadmap for users
• Release information
• Guideline for developer

In the scope of 3 months, this proposal will:

• Produce 12 episodes
• Attract 5.000 views to the comic on various comic platforms
• Attract and build a comic community with 300 members 

The overall successful picture of this phase is that people will spread the Miverse as its positioning is a "real entertainment place for gamers" around the internet.

This proposal is for a new project, linked with this project there are 2 proposals:

• GRAPHIC DEVELOPMENT FOR THIS PROJECT: https://cardano.ideascale.com/c/idea/397499
• TECHNICAL DEVELOPMENT FOR THIS PROJECT: https://cardano.ideascale.com/c/idea/397373