Cadano UNE Brazil Branded Marketing

[IMPACT]

Our solution consists of democratizing Cardano information and teaching with weekly street actions with street icons real people: independent musicians, urban artists, cycle activists, defenders of racial, feminist, lgbtqia+, environmental causes, artists with trauma or disabilities all together showing a strong community and giving access to new users.

inspiring people and stories will show that independent communities are already discovering and simply and securely connecting to the blockchain.

On our #CARDANO-UNE channel we will bring unity and accessibility: we will have a program of educational educational content together with series of inspirational, musical and artistic documentaries registered branded actions to diversify the channel's content and attract audiences from all communities.

We will point out that Cardano has arrived and is here to stay.

We are on the streets in a green and clean and conscious way, our message is inside a clean and sustainable QR CODE.

Together with these people we will take the messages #CARDANOUNE which will be a portal for access to promotions, animated educational content in favor of environmental projects with accessibility and translation into Libras.

These people will tell how they discovered this world and present it to their communities in a collective way and how much they came to believe in Cardano today.

We will create animated educational content to feed the portal, together with this we will set up a calendar of actions and promotional tracks in which we will show live and generate material for the video documentaries that will be posted and disseminated on the artists' networks, increasing our visibility in an organic way.

The biggest challenge so far was preparing the project idea ehehe =)

The big challenge is to demystify the blockchain and change people's companies over the crypto world.

[FEASIBILITY]

Our execution is divided into 3 stages:

Pre-Production - Which will organize and develop both the agenda and schedule of actions and educational content scripts, the paths of the characters' stories interconnecting with Cardano.

1- counts on the formation of the development team (social media, screenwriter, graphic designer, videomaker, editor, motion designer),

2 - registration of social media and creation of promotional material (vignettes, posts with curiosities and programming)

3- lease / purchase of equipment.

4 - Scheduling of actions

Production - This phase will already have animated educational content about the blockchain on the CARDANOUNE channel developed, dissemination established and we will start the street actions broadcasting them live and recording them to generate the content videos that will feed our posts along with promotions to attract each increasingly public for future scheduled actions.

1- Beginning of posts, disclosure of dates of actions and interaction with communities to get to know the CARDANOUNE project

Post Production - Will be responsible for finalizing the content, postings, interactions in communication media and presenting the project to new supporters and partners.

posting plan

We will release videos every 3 days with tips, action teasers and promotional and educational videos and at the end of the week the release of documentaries for each action.

30,000USD / 6 months

Pre-production -

15,000 staff + equipment rental + domain registration and website creation.

7,000 cache for artists (350 x artist = 20 artists = 1 Action per week)

Production

Promotions - 1,000 (50dollars in each share for a total of 20 shares)

Budget for the actions 2,000 (100dollars per share - Team logistics + food)

Post-production - 5,000 Marketing and events publicity and launch

-Director / Editor / Motiongrapher - Mateus Avila - 20 years editing documentaries and samsung advertising, used to working with short deadlines and high quality of delivery, great knowledge in formats of various media and with editing awards in cannes and projects such as colectivotv , mube and sesi/sp https://vimeo.com/donilha

-Producer / Editor - Luciano Maekawa - with more than 10 years experience in street action production, location producer, cultural pack supporter and film collective https://vimeo.com/85407999

-Screenwriter / LiveStreamer - Lucio TP - with experience in documentaries and social media, he has great knowledge in creating branded content, putting the brand always present next to the character in a pleasant way.  Vast experience in live broadcasts both in controlled events and actions and real https://vimeo.com/matilhacultural

-Designer - Fabio Santos - with great experience both creating campaigns for big brands and developing posts in high volume.

-VideoArtists - Marcel Carneiro / Tabyta Ysm - curious audiovisual photographer of new media with many awards in independent films and authorial productions https://vimeo.com/coletivotv

[AUDITABILITY]

Schedule

Month 1 - Development of social media, presentation of the project to partners, scripts and scheduling of recordings.

Month 2 to 6 - Lives + Recordings of Actions and beginning of informative / educational content posts and also introducing new partners and major media for greater reach.

(GitHub in development with detailed design)

@cardanoune social media created

Our program for the success of the project is in the communication with the existing community to unite and give strength to CARDANO.

In a window of constant posts with diverse content to insert ourselves in different communities.

Every week a new action broadcast live and recorded for content editing.

Calling attention to low-cost dissemination in the media and in the artists' media.

It's our first project with Catalyst

Happy brazilian strengthening the community.