Cardano Annual Market Report

Make a market report with professional methodology, implement results in multi-channel communication, especially publish in local mediums.

The member's project have MBA degrees, we both have knowledge in methodology. We also have approximately 10 years of experience in the marketing and communication field.

[IMPACT]

Phase 1: Create a professional report about Cardano Market

• Review the main events of Cardano in 2021 and its affections on the Cardano Vietnam Community
• Review activities of main Cardano Projects in Vietnam and some peer review of these project
• Make a survey to ask Cryptocurrency Community Vietnam about their thoughts and expectations about ADA and Cardano Blockchain.
• Analysis results of the survey
• Propose some actions based on the result of the survey for the Cardano Community to make more awareness, acceptance, and expectation of ADA and Cardano Blockchain in Vietnam

Phase 02: Produce suitable Content for each communication channel (including local public mediums)

1. Contents for General communication about the project:

• Key visuals (Banner, video, landing page)
• General communication about the project: PR article about the project

2. Contents for Communicating knowledge, raising awareness

Content:

• Synthesis report
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the report
• Social media publication, cognitive education podcast (according to Report)
• In-depth article: PR article, web content, SEO content (according to the Report)

-Review the main events of Cardano in 2021 and its affections on the Cardano Vietnam Community

-Cardano Market and Portrait of crypto investor

-Brand Awareness of Cardano

-Trading Cardano Behavior

-View & Expectation on Cardano & ADA

Phase 03: Deliver contents to multichannel

1. Press channels

Content using:

• Synthesis report
• In-depth article (according to the Report)

2. Crypto Community channels: 

Websites

Fanpage 

Facebook Group 

Telegram

Discord

Content using

• Synthesis report
• Media video introduction about the report
• Social media publication, cognitive education podcast (according to Report)

3. Author’s channels

Web: https://vneconomics.com/

Fanpage Facebook:https://www.facebook.com/vneconomics/ 

Facebook Group: https://www.facebook.com/groups/blockchaindeco 

Linked In: https://www.linkedin.com/company/vneconomics/ 

Content using

• Synthesis report
• Media video introduction about the report
• Social media publication, cognitive education podcast (according to Report)
• Landing page

4.KOLs

Images appear in publications, reports ..., participate in writing articles, interview in publications, report in seminars, events

5. Webinar, Workshops, seminars,..

Content using

File Presentation (PPT, PDF)

The problem of Challenge

Cardano has a strong YouTube community, but obviously, YouTube is not everything and it's not received well in many perspectives.

Some people also use Youtube as a communication channel to scam their project, because nobody or institution fact-checks their information (for example https://www.cbsnews.com/news/youtube-twitter-bitcoin-scam-problems-alleged/))

In Vietnam, recently we see a lot of scam projects (https://vnexpress.net/mot-so-game-blockchain-viet-bi-to-lua-dao-4415913.html) and many people lost their money. The main reason is many Vietnamese investors do not have reliable reference sources before making decisions. Almost new projects also use Youtube to deliver information and knowledge about Blockchain and Cryptocurrency (including Cardano) to the community. As talked above, much misinformation or fake news is transferred from Youtube.

By the way, we also found that:

• We have very few market reports about Cryptocurrency Market and don’t have any professional reports about Cardano. So the newbie who wants to join this market does not have an overall and reliable reference to get knowledge, and it may affect the decision to invest in crypto.
• Information about Blockchain and Cryptocurrency in the local public medium (newspapers, magazine,…) in Vietnam is very little and almost the topic is talked about Bitcoin. And rare information of Cardano and ADA is displayed in these channels too.

How our proposal can solve this problem

In order to make Cardano's information reliable, we will build a summary report using secondary data, analyze the Carnado market in Vietnam, and do a survey by descriptive statistics method.

From reporting, we deploy and develop communication content in various forms from reporting, summarizing information, and conveying it vividly, quickly reaching general readers and the community of virtual currency investors, especially the ADA.

After having a report, we will publish it on mass media to transmit information from official channels, reaching a broad audience.

One of the reasons we choose mass media (or local public medium) to publish this report is that in Vietnam, cryptocurrency is illegal. Not many writers/journalists know about Blockchain and Cryptocurrency in general, particularly Cardano and ADA. But let's make a report with professional methodology and analyze it to give their user trust information and some fee to publish this report. It will be welcome, and many Cardano Community has good knowledge in investing decisions.

To make this report explore more people, we will:

• Contact to admin of the big crypto community in Vietnam to ask to share this report
• Seeding on social media to spreads directly to the ADA investor community.
• Used as an official document to report at Cardano events in the Vietnam market

Our vision for this report

On the other hand, if we make a professional report, a lot of Vietnamese have knowledge (or awareness) about Cardano and they will see Cardano as a professional project and they will hold more ADA and also start-up projects with Cardano and Catalyst.

In the future, other people in the world can use the methodology of our report to implement in their market and publish it in their public medium.

In Vietnam, if we have enough resources, we can make it each quarterly (or Monthly) to give our Cardano Community have an excellent address to read information.

If our market report (Annual, Monthly, Weekly) receives good feedback from Cardano Community, we will create a market report information hub to upload all our reports to free download to make many people can learn more about Cardano.

• The number of people who answer the survey is not enough to run data
• The estimated cost is not enough

[FEASIBILITY]

Roadmap:

Phase 1: Create a professional report about Cardano Market ( 02 months)

*Review the main events of Cardano in 2021 and its affections in Cardano Vietnam Community (01 week)

*Review activities of main Cardano Projects in Vietnam and some peer review of these projects (01 week)

*Create a questionnaire ( 02 weeks)

Methodology to create questionnaire

1. Goals of survey

Collect, analyze data about Cardano Market

2. Some of the content Ideas for our questionnaire

Section 1: Demographics of Investors

• Gender
• Age
• Location
• Education
• Job
• Year of experience in the Crypto Market
• Year of experience in Cardano
• Spending time in Crypto
• Main channels to get information and news
• Favorite community activities

Section 2: Measure Brand Awareness of Cardano

• Total Cardano Wallet
• Number of transaction
• Number of smart contracts
• Number project
• Number Search keywords
• Social media follower
• Brand mention hashtag
• Reason to choose to invest in Cardano
• Reason does not choose to invest in Cardano
• Introduce Cardano to friends and family

Section 3: Pool Operation Activities

• Operation pool (yes/no)
• Number of pool
• Number of nodes
• Monthly Cost
• Profit

Section 4: Trading Cardano Behavior

• Trading style (Long term/Mid Term/ Short term)
• Trading Method (Spot, P2P, Option,…)
• The most favorite exchange
• The most favorite wallet
• Cardano allocation in total assets
• Profit expectation (%)

Section 4: View & Expectation on Cardano & ADA

- Factors affecting ADA price

- Which Token in Cardano was used to invest?

- Trending view & expectation on Cardano:

• DeFi
• GameFi
• NFTs
• Metaverse
• Web3
• DAOs

3. Context survey

- Crypto Market in Vietnam

4. Object to survey

Vietnamese Investors

5. Data Collection

5.1. Secondary data resources

• Annual reports, investor presentations, and press releases of companies operating in the market
• Studies published by credible sources such as government organizations, global organizations, relevant associations, ResearchGate, etc
• Paid Secondary Databases

-> Create a Questionnaire

5.2. Primary data resource

• Conduct Interviews with Key Opinion Leaders (KOLs) of the Cardano Community in Vietnam
• The online survey by Google form

6. Methodology

6.1. Method design

This report will conduct in 02 phases: Pilot study and main study

• The pilot study includes a qualitative method
• The main study includes the descriptive statistics method.

6.1.1. Pilot study

• Using a pilot questionnaire after researching documents, sent to Cryptocurrency expert through email about level important of each question
• Collecting results from experts and making a final questionnaire to use in the main study

6.1.2. Main study

• Using the final questionnaire
• Use the reversed question to eliminate non-qualify response

6.2. Sample method

• Pilot study: we will send the pilot questionnaire to 20 experts in the crypto market in Vietnam
• Main study: we will use the random sample method and the sample size depend on the number of question but with the ratio is 10:1 (for example: if we have 50 questions we need 500 responses)

6.3. Data analysis method

Conduct Descriptive Statistics with collected data

7. Reference:

(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/ )

(2). Cryptocurrency Market Size, Growth & Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )

*Analysis results of the survey (01 weeks)

*Proposes some actions base on the result of the survey for the Cardano Community to make more awareness, acceptance, and expectation of ADA and Cardano Blockchain in Vietnam (01 week)

Phase 02: Produce suitable Content for each communication channel (including local public mediums) - 01 month

Objective

• Introduce the project, goals, and the stage of it
• Provide information, educate knowledge, raise awareness of the community about ADA and Cardano Blockchain, help virtual currency in general, specifically ADA in particular, be more accepted in Vietnam
• Modify behavior and impact on investing decision
• Prove the role, pioneering, the influence of the Author group's report, calls for cooperation to strengthen the Cardano community.

Target Audience: Vietnamese Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam

1.Contents for General communication about the project:

Objective: General communication about the project:

Content

• Key visuals (Banner, video, landing page)
• General communication about the project: PR article about the project

2. Content for Communicating knowledge, raising awareness

Objective

• Education of knowledge
• Raise awareness
• Influence and modify behavior

Content:

• Synthesis report
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the report
• Social media publication, cognitive education podcast (according to Report)
• In-depth article: PR article, web content, SEO content (according to the Report)

-Review the main events of Cardano in 2021 and its affections on the Cardano Vietnam Community

-Cardano Market and Portrait of crypto investor

-Brand Awareness of Cardano

-Trading Cardano Behavior

-View & Expectation on Cardano & ADA

Phase 03: Deliver contents to multichannel - 01 month

1.Press channels

• https://cafef.vn/ 
• https://cafebiz.vn/ 
• https://thoibaotaichinhvietnam.vn/ 
• https://vir.com.vn/ 
• https://english.thesaigontimes.vn/ 
• https://en.vneconomy.vn/

Content using:

• Synthesis report
• In-depth article (according to the Report)

2.Crypto Community channels: 

Websites:

• https://coin98.net/ 
• https://coin68.com/ 
• https://blogtienao.com/ 
• https://phocapblockchain.net/ 
• https://cardano.com.vn/ 

Fanpage:

• https://www.facebook.com/tintuccoin68/ 
• https://www.facebook.com/blogtienao/ 
• https://www.facebook.com/phocapblockchain 

Facebook Group

• https://www.facebook.com/groups/Coin98.Net 
• https://www.facebook.com/groups/CardanoVietnamOfficial 

Telegram

• https://t.me/CardanoVietnam
• https://t.me/duantrencardano

Discord

• https://discord.com/invite/pYuxq2ht5h
• https://discord.com/invite/WBFkFnM3Qh

Content using

• Synthesis report
• Media video introduction about the report
• Social media publication, cognitive education podcast (according to Report)

3. Author’s channels

Web: https://vneconomics.com/

Fanpage Facebook: https://www.facebook.com/vneconomics/ 

Facebook Group: https://www.facebook.com/groups/blockchaindeco 

Linked In: https://www.linkedin.com/company/vneconomics/ 

Content using

• Synthesis report
• Media video introduction about the report
• Social media publication, cognitive education podcast (according to Report)
• Landing page

4.KOLs

Images appear in publications, reports ..., participate in writing articles, interview in publications, report in seminars, events

5. Webinar, Workshops, seminars,..

Content using

File Presentation (PPT, PDF)

The total budget of the project is 10,000 USD with 03 phase

*Phase 01 - create a report: 4,800 USD

Research Activity (Find and purchase documents, data, and research paper)

80h * $40 = $3,200

(80 hours working and 40$/hours)

Survey Activity (Make a survey and collect questionnaire and analysis results)

40h * $40 = $1,600

(40 hours working and 40$/hours)

*Phase 02 - create a multi-content base on the report: 3,200 USD

Communication activities (Graphic design (report using an infographic, Video to introduce the report

80h * $40 = $3,200

(80 hours working and 40$/hours)

*Phase 03 - deliver content in multi-channels (included local publish mediums): 2,000 USD

Booking Newspaper (Booking famous and popular in Vietnam to publish this report)

5 * $200 = $1,000

(estimate booking 05 slots, each slot cost $200)

Webinar (Make event and announcement about the webinar, make promotion to increase audience)

1 * $1000 = $1,000

The lead of Project: Tran Thanh Tung

Experiences:

• MBA degree
• 06 years experience in Marketing
• 04 years experience in Digital Marketing (Strongest in WordPress, SEO, Social & Community Marketing)
• 03 years experience in Blockchain Industry)
• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
• Linked In: https://www.linkedin.com/in/tranthanhtung37/

The lead of Content & Communication: Ha Minh Trang

Experience

• MBA degree
• 08 years experience in Marketing
• 06 years experience in the Education field
• Published Article: http://jabes.ueh.edu.vn/Home/SearchArticle?article_id=8c4aeb8e-f1d4-47aa-9dbd-c8206e11eb7d
• Facebook: https://www.facebook.com/minhtrang.ha.3

[AUDITABILITY]

• Number of answering the questionnaire
• Number of downloading this report
• Number of Booking Newspaper accept to publish this report
• Number of Webinar to introduce this report
• Brand mention about this report using hashtag #cardanomarketreport #cardanoreport (https://brandmentions.com/)
• Number of reaches, views, share, and comments on Social media
• Author's channels performance

• Number of answering the questionnaire: 1000 people
• Number of downloads this report: 1000 downloads
• Number of Booking Newspaper accept to publish this report: 05 newspapers
• Number of Webinar to introduce this report: 01 webinar
• Number of guests join announcement webinar of this report: 200 registers
• Number of times be mentioned: 200 times

This is the new proposal