Last updated 2 years ago
Youth across various African countries are unaware of Cardano and the entrepreneurship opportunities that exist.
Educate youth on the basics of blockchain, its applications, and social impact possibilities, via experiential learning programs on Goodwall
This is the total amount allocated to The Future of Cardano is African.
Goodwall’s mobile-first platform guides over 2 million youth aged 16 to 24 on their educational and career journeys, with 12% being in Africa. We will leverage the current community in close to 10 African countries (both French and English) and an ecosystem of partners to help youth maximize their potential and impact society positively.
Through this challenge, we aim to educate youth in Africa on the ABCs of blockchain technology through creating educational content, videos, hosting speaker sessions etc, and engage youth to drive awareness of how blockchain can be used to drive social impact. The co-branded content will cover every learning step through the blockchain: from audit capabilities through to visibility, from ledgers to smart contracts. We will also energize the community about how Cardano tech solutions can be used.
Youth are asked to engage with micro tasking that:
Focus: Blockchain Education
Goodwall will produce a program to educate youth on blockchain technology in general, what it means, how it can change the future, and the multitude of applications it can have on everyday life, and Inspire youth to think of ways Cardano solutions can impact their livelihood and communities for good. Utilizing the larger Goodwall community, youth in Africa will be able to also learn from others, and be exposed to ideas from the global community.
This solution will produce a diverse portfolio of educational content produced in multiple languages (English, French, Portuguese & more) and formats - from African influencers and educators, to user generated content from African youth who are looking to grow into Cardano.
Teams of youth from across the continent will collaborate to produce inclusive video content that promotes their education of Cardano, as well as their entrepreneurial ideas they wish to share on the platform. By sharing this user generated content, as well as the educational content, we will increase knowledge, awareness, and adoption of Cardano in young African communities.
The key objectives of this program are:
Participant feedback to be very positive towards Cardano & blockchain
At the end of the program, the content will live on Goodwall forever, meaning that anyone, anywhere, can access the Cardano program on Goodwall. Goodwall will also create a case study landing page to highlight the successes of the program, and will also act as a tool to encourage other youth to get involved. The video content can also be exported to external platforms (user generated content will require permissions).
Lack of awareness and education - Goodwall will promote Cardano and the educational videos created both on app and externally through digital marketing.
Vague requirements - Proactively engage with the Cardano community during the project planning phase to help understand the exact requirements and expectations.
Lack of communication - Use project collaboration tools to make it easier for staff to carry on their duties, ensuring greater transparency in the project and accountability within the team.
Budgeting issues - It is necessary to use our project scheduling tool, following the budgeting procedure, and make realistic assumptions to avoid cost overruns.
Limited engagement of stakeholders - Goodwall will collaborate closely with the Cardano community, inviting the community to engage with the project team directly.
Fake news - It’s important that we fact check everything before sharing content. This will be achieved through our community managers who monitor all posts.
Program Preparation:
Program Execution:
Program Results:
Name: Eugenio Donadio
Title: Head of Partnerships
Experience: 10+ years of experience in program design, project management, and directing and overseeing event coordination (virtual and in-person) including practical knowledge of A/V elements, delivering a creative concept and agenda design, development of workplan with event milestones and deadlines, all working under tight deadlines and a significant workload
Responsibility: Lead event design process, supervision of implementation phase and liaising with members of the Cardano community
LinkedIn: https://www.linkedin.com/in/eugenio-donadio-856b8284/
Name: Alexandra Lopoukhine
Title: Social Impact Lead
Experience: 8+ years of experience in the creation of consortia and partnerships to support learning and development programs
Responsibility: Manage connection with stakeholders, partner outreach and engagement and support the design and implementation of the program
LinkedIn: https://www.linkedin.com/in/alexandra-lopoukhine/
Name: Tara Biart
Title: Programme Manager
Experience: 5+ years of experience project and event management and implementation
Responsibility: Work plan management and event coordination pre, during, and post analysis
LinkedIn: https://www.linkedin.com/in/tarabiart/
Name: Andrea Trevisan Cohen-Henriquez
Title: Community Manager
Experience: 3+ years of experience engaging youth in programmes including creation of curated learning content
Responsibility: Program influencer - producing recordings and sharing videos to promote youth engagement
LinkedIn: https://www.linkedin.com/in/trevisanandrea97/
Name: Tiago Cunha
Title: Community Specialist
Experience: 4+ years of experience in people management and community engagement
Responsibility: Co-lead the moderation of youth in the program and event, recording and fielding questions and encouraging participation
LinkedIn: https://www.linkedin.com/in/tiago-cunha-015b3b73/
Name: Giulia Camargo
Title: Content Marketing Specialist/ Community Manager
Experience: 6+ years of experience in creative producing and directing, digital marketing, social media, and community engagement
Responsibility: Co-lead the moderation of youth in the program and event, recording and fielding questions and encouraging participation
LinkedIn: https://www.linkedin.com/in/giuliacamaargo/
Name: Michaela Usakova
Title: Director of Design
Experience: 12+ years of experience in product design, brand design, and design management
Responsibility: Produce and manage design and branding of program
LinkedIn: https://www.linkedin.com/in/miusakov/
You can find out more about our team at https://www.goodwall.io/about
We recently heard about Catalyst and we are very excited to come on board - we started out connecting with various communities to see how we can collaborate and support the community work. Examples will be innovate Asia, WADA and Cardano4climate.
As a standard practice we have end of projects reports which will provide details about the project results. You can view an example report here: https://drive.google.com/file/d/1wyCjvMrHljOsA5C1dNwU2ps29-ULe9a5/view?usp=sharing
A Google folder will be available to the community with all recorded information and documentation.
Grow Africa, Grow Cardano KPIs
Internal KPIs
New proposal
SDG 1 - No Poverty
SDG 4 - Quality Education
SDG 5 - Gender Equality
SDG 10- Reduced Inequalities
SDG 17 - Partnerships for the Goals
NB: Monthly reporting was deprecated from January 2024 and replaced fully by the Milestones Program framework. Learn more here
Goodwall is a mobile-first platform with 2M+ members across 150+ countries, guiding youth aged 16-24 through the world of education and work. Goodwall has hosted a number of wide-scale programs and challenges on the platform, with a recent program reaching 4.2M+ youth in Ghana.