Cardano Malaysia Community

[IMPACT]

Malaysia has a multi-ethnic society that are predominantly Malay, Indian, Chinese and Indigenous peoples who are multicultural, and multilingual. Both West and East Malaysia have their own unique cultural traditions, languages, arts, cuisines and lifestyles.

Aim:

Konmahood will be able to bring all the like-minded people together to share their talents, ideas and experiences by using a structured, decentralized, autonomous system and introducing them to the blockchain and Cardano ecosystem.

With Konmahood we aim to solve the problem statement by using our existing stand-alone community forum for people who can be united by their common interest for blockchain, crypto trading, and the likes, and creating an exclusive tribe called “Cardano Malaysia”.

 Main Features –

Konmahood has various features that can be used to build the Cardano Malaysia community.

COMMUNITY FORUM

Konmahood is a community forum with a democratic approach where people from different social strata, cultures, and backgrounds meet to exchange their views with the aim of creating a harmonious community. It is a place where professionals and enthusiasts come together to share their experiences and combine forces. Updates, peer-to-peer communication, mass communication, event hosting, course/workshop offering, can be done in one single platform.

TRIBE SYSTEM

1. The community is forked into multiple tribes that are centered around exclusive domains under food, lifestyle, and art with independent stories, guidelines, and economies! An exclusive tribe for Cardano Malaysia.

Anyone can join tribes as an enthusiast or as an expert and take up roles and help each other build the "Cardano Malaysia" tribe into a robust and sustainable community. This will be an open community as we aim to bring in as many members as possible to create a strong Cardano Malaysia community.

VOTING SYSTEM

When we say that Konmahood is a decentralized community forum and we are more focused on community decision making than individual decision making. Konmahood has the poll feature which helps to take the public opinion on the tribe-related actions. This makes the forum more active and keeps the participants engaged and gives them a sense of belonging. With our previous experiments during the beta stage of Konmahood, we found that the community integrity was great and individuals felt like their voices were heard through these polling systems. This feature will be a strong foundation to building and holding together the Cardano Malaysia community.

CONTENT STREAMLINING

The major issue with most conventional social media is that contents are cluttered. Finding content specific to individual interest is limited. Each tribe has a “Topic” feature which helps to categorize everything that is posted into specific topics. In the Cardano Malaysia tribe, we intend to create such topics that will help the participants find the information based on their topic of interest. This way the community members are not wasting their time. Using these features, it will be easier to streamline language specific content into topics and make it easier for users to find the right content.

PEER-TO-PEER COMMUNICATION

Communication is key to the integrity of any community. With a peer-to-peer communication system, it is easier for community members to interact and synergize. There is a mass communication channel that can be used to communicate information, event details, etc. And there is an ever-active feed where the content in the form of text, images, videos, or links can be shared.

EVENT HOSTING

Konmahood also has event hosting features which will send automatic reminders for the event and help integrate the Konmaverse platform (virtual meeting space) to host virtual events. This can be effectively used to host Hackathons and competitions for the Cardano Malaysia community

COURSE OFFERING

Experts can offer courses and workshops on the same platform to upskill the enthusiast and create their own tribe economy. This can be effectively used for the Cardano Malaysia tribe to offer value to its members.

ADDITIONAL BENEFITS

Since Konmahood is an existing community forum and will be hosting various other tribes in different fields, Cardano Malaysia Tribe will have a scope to reach a larger audience. This scope can also be expanded to form a tribe for Cardano in other countries in the future.

Intended Audience –

The target audience is in Malaysia falls into the following categories -

• ADA holders who are unaware of the Cardano ecosystem and Project Catalyst
• Start-ups and Entrepreneurs
• Students (Schools and Colleges)
• Blockchain Enthusiasts
• Blockchain experts
• Crypto Trading enthusiasts
• Haskell/Plutus developers

WHAT WILL THE CARDANO MALAYSIA TRIBE DO?

• Create a Cardano Malaysia Tribe under Konmahood.
• Create resources and content to educate and create awareness about Cardano ecosystem in English, Malay, Mandarin, Cantonese, Hakka, Punjabi, Tamil, Iban , Kadazan. Each of these language will have their exclusive space to find all content in these languages.
• Conduct multi-lingual events to sensitize participants and tribe members about Cardano ecosystem
• Motivate people to bring forward their proposals and give a platform in these weekly sessions to trial run their proposals and get active feedback from the community. This helps build confidence and improve their proposal and open opportunities to collaborate with the right people.
• Educating the community members about the different roles they can take up as Proposers, Voters, and Community Advisors.
• As initial participants, we will set the guidelines for the tribe and conduct sessions to help with their proposals and create awareness about Project Catalyst and the various roles they can partake in. Tribe members who participate in the upcoming Project Catalyst can then moderate sessions to motivate newcomers to do the same and the ripple effect continues. This "Ripple Model" as we like to call it, will give a sense of comradeship, sense of belonging and set the base for a sustainable community in Malaysia.
• Conduct a weekly roundup session to discuss new proposals ideas if any and updates about the Cardano community.
• Conduct Clubhouse and Spaces sessions to spread awareness about the Cardano Malaysia Tribe and increase traction.
• Daily discussions, polls, and posts on Cardano Malaysia Tribe to keep the community active and the conversations going.
• Using other social media platforms like Instagram and Facebook as a marketing stream to bring more members to the Cardano Malaysia Tribe.

KPIs

Number of members joining ‘Cardano Malaysia’ Tribe

• Number of successful events and workshops conducted on Konmaverse and/or Zoom

• New Member feedbacks through interactive forms

• Regular Poll reports

Outcome Reports

• The platform generated statistics report will show the turnout ratio to the Cardano Malaysia Tribe

• The feedback form reports will be submitted to show the outcome of the onboarding process.

• Virtual event participation report

• Report on number of people taking up roles in Project Catalyst

CHALLENGE

Resistance to adaption – Since blockchain is a new concept and there are many inhibitions about the credibility and real-life uses, there will surely be resistance and questions raised.

MITIGATION STRATEGY

Education and Awareness - Introducing simple concepts of blockchain in a progressive manner with real-life examples and concepts will be helpful. This we intend to do by conducting workshops and courses that will aid in better adaption

CHALLENGE

Multi-Language – There are many languages being spoken in Malaysia and it is easier to penetrate and build a stronger community by communicating in regional languages because there are various language mediums used in schools and colleges.

MITIGATION STRATEGY

Hosting multi-lingual sessions for more effective understanding and creating resources for these regional languages starting with Malay, Mandarin, Cantonese, Hakka, Punjabi, Tamil, Iban and Kadazan.

CHALLENGE

With different level of understanding and access to information it is a challenge to communicate the same content to all.

MITIGATION STRATEGY

Instead of targeting a large group, we intend to divide the target group based on accessibility, level of understanding and languages and communicating on different levels over a period of time. We understand that adaption takes time and we are willing to take the necessary steps to consistently work on growing the adaption.

[FEASIBILITY]

April 2022 (Week 1)

Brainstorming for event structure and workshop modules. We have an outline ready for the events and will work on structuring it for better delivery.

April 2022 (Week 2-3)

• Conducting TTT program (Train the Trainers) for those who will be moderating the session and conducting the workshops.

• Workshop content creation - presentations, video content, shareable content etc.

April 2022 (Week 3 onwards)

• Creating the Cardano Malaysia Tribe on Konmahood

• Scheduling the weekly events and workshops for the next 3 months

• Active promotions on Clubhouse, Spaces, Instagram, and Facebook to drive traction towards the tribe.

Milestones

Onboarding a minimum of 150-200 new members to the “Cardano Malaysia” Tribe in a span of 3 months and having a conversion of a minimum of 40-50 % to the Project Catalyst platform.

Deliverables

• Live stats of members in the Cardano Malaysia Tribe and growth rate over a period of 3 months.

• Soft copies of multi-lingual resources created

• Marketing report to show the effectiveness of marketing and conversion rates

• Feedback from members

• Number of proposals in Fund 9 from the Cardano Malaysia Tribe

• Number of CA sign-ups from Cardano Malaysia Tribe

• Number of registered voters from Cardano Malaysia Tribe

Budget Breakdown: $ 27700

Rewards & Incentives for hosting Hackathons and Competitions - $ 5000

Cardano Malaysia Tribe Maintenance (Frontend & Backend Maintenance) - $ 2700

Multi-Lingual resource development (Video, Audio, Text docs) - $ 1000 / language I,e 7 languages x $1000 = $ 7000

Remuneration for Community Managers

Clubhouse & Spaces Event Moderators (2 moderators) - $ 50/ hour/moderator; 3 hours/week for 3 months

$50 x 3 x 12 x 2= $ 3600

Workshop Trainers (2 trainers) - $ 75/hour/trainer (each workshop will be for 2 hours); 12 workshops in 3 months

$ 75 x 2 x 12 x 2 = $ 3600

Social Media Content Creation (Posts, videos) - $ 2800 (3 months content)

Targeted Marketing - $ 3000

*Susantini Subramoniam, Head of Konma Malaysia

Bachelor in Education with working experience as Business Development Manager. Franchise development in every state in Malaysia and Singapore for a Japan education mind enrichment program in Maths and Science for children. Besides that, engaging ongoing pilot projects with government schools for after school programs.

13 years experience in Sales and Marketing

Languages: English, Malay, Mandarin, Tamil

https://www.linkedin.com/in/susan-tini-0374a216

*Vinay Devabhakthuni, Founder, Head of R&D, Konma

Mechanical Engineering Graduate with 9 years of Entrepreneurial experience in various fields like Aluminium alloy manufacturing, controlled environment agriculture, blockchain management and community building.

Languages: English, Telugu, Tamil

https://www.linkedin.com/in/vinay-devabhaktuni-b642bb90/

*Advitha Ashok, Co-Founder, Head of Operations, Konma

Clinical Nutritionist turned entrepreneur, Blockchain Enthusiast, Content Creator, No-code tool developer

Languages: English, Malayalam, Hindi, Tamil

https://www.linkedin.com/in/advitha-ashok-178394122/

*Sathya Vijayan, Head of Konma Flair

Computer Application graduate with 10 years experience in Logistic Supply chain, Train the Trainer, SAP MM Consultant

Languages: Tamil, Kannada, Marathi

https://www.linkedin.com/in/sathya-vijayan-4858a6aa/

*Azlan Shakib, Head of Konmahood

Permaculture Designer at Humm of the Earth, Aquaponic Specialist, Community Designer

https://www.linkedin.com/in/azlan-mohammed-shakib-687049aa/

[AUDITABILITY]

With an existing forum in place with a dashboard to measure metrics, it will be easy to track the progress of this proposal.

• A weekly report of member count in the Tribe
• Growth report of the Tribe
• Feedback from members in the form of polls
• Report on a number of tribe members signing up to become Proposers, Voters and CAs.

With limited awareness about blockchain and Cardano in Malaysia, success would be reaching people from all parts of Malaysia and communicating about blockchain and Cardano in the most simplest way. If this goal is achieved and our intentions are successful, we will find more proposals in the next funds and more ADA holders voting for projects and CAs from Malaysia assessing proposals.

This is a new proposal.

SDG Rating

SDG Rating

SDG rating

SDG goals:

Goal 1. End poverty in all its forms everywhere

Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5. Achieve gender equality and empower all women and girls

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 10. Reduce inequality within and among countries

Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

11.c Support least developed countries, including through financial and technical assistance, in building sustainable and resilient buildings utilizing local materials

17.3 Mobilize additional financial resources for developing countries from multiple sources

17.5 Adopt and implement investment promotion regimes for least developed countries

17.7 Promote the development, transfer, dissemination and diffusion of environmentally sound technologies to developing countries on favourable terms, including on concessional and preferential terms, as mutually agreed

4.a Build and upgrade education facilities that are child, disability and gender sensitive and provide safe, non-violent, inclusive and effective learning environments for all

Key Performance Indicator (KPI):

17.5.1 Number of countries that adopt and implement investment promotion regimes for developing countries, including the least developed countries

17.7.1 Total amount of funding for developing countries to promote the development, transfer, dissemination and diffusion of environmentally sound technologies

#proposertoolsdg