Cardano Candy-Pop CNFT Giveaway
Problem
There is a largely untapped resource of individuals who are casually aware of Cardano but do not actively participate in the community.
Solution
Develop and deploy an original brand campaign from Japan with free CNFTs to encourage participation in the greater Cardano community.
Total to date
This is the total amount allocated to Cardano Candy-Pop CNFT Giveaway.
[IMPACT]
What is Candy Pop-Up?
Candy Pop-Up is a visually appealing intro to the Cardano ecosystem.
By giving away free CNFTs designed by our team here in Japan, we want to give individuals who are curious but hesitant, a chance to enjoy collecting CNFTs.
The biggest obstacle for some who is curious about CNFTs, but hesitant to participate - is completing the first transaction.
We believe that a free CNFT giveaway can effectively remove this hurdle.
The cost of ADA at the time of minting will impact the number of CNFTs that we're able to create.
[FEASIBILITY]
1st Month
- Branding and visuals.
- Product design.
2nd Month
- Web development and technology.
- PR and promotion.
3rd Month
- Final preparations.
- Launch.
Landing page dev & design
$3,000.00
Web3 integration - wallets gateway api
$3,000,00
Design Unique Candies ( 1000 unique pcs )
$3,500.00
Marketing & Social Media Campaign
$5,000.00
Project management
$3,000.00
Community ( Newsletter, JP copy, Jp coms )
$ 3,000.00
Free CNFT minting fee
$ 7000.00
KYC database and check Solutions + misc
$ 3000.00
Total
$30,500.00
Nick -
As founder of the brand experience agency Eggworm, Nick leads the strategic vision and creativity for the company’s diverse portfolio of work. He has applied his expertise in brand development, PR, and event planning in order to lead many successful marketing campaigns and activations.
Brano -
From Prague to Taipei to Tokyo, Brano has crafted brand designs and creative strategies for companies across the world. After founding the firm Y/F, he now serves as the company’s director, focusing on business proposition strategy, visual identity development, and brand messaging.
With a little help from our friends -
The collaborative effort between Nick and Brano is supported by their dedicated team of creative professionals and established network of industry veterans. From designers to developers, from content creators to content marketers - there is no challenge that falls outside the scope of their operations.
[AUDITABILITY]
1st Month
Monitoring community growth and performing social listening.
2nd Month
Platform testing and increased PR.
3rd Month
Measuring traffic and transactions.
Our primary KPI will be in our number of transactions.
We want to give away 1,000 CNFTs to unique ADA wallets.
This is a reimagined version of a previous proposal.
Team
Over a decade of event production and content creation in the Japanese market for clients such as Google, Porsche, Ralph Lauren, and more.
