Destination CARDANO
Problem
Blockchain is alien, scary and misunderstood to those that aren't involved.
Solution
Checkpoint champions Cardano, has an established non-crypto audience, is respected in the games industry and is trusted by its readership.
Total to date
This is the total amount allocated to Destination CARDANO.
[IMPACT]
Checkpoint is an established multi-faceted, digitally-interactive media brand that covers videogames and their influence on society, culture, education and politics.
Using this cultural capital, we are able to engage with audiences in a completely different way, especially with non-crypto audiences. Being able to talk to a highly engaged audience, and one that trusts us, across a multitude of platforms (written, video, audio, metaverse and more), means we are able to reach them intellectually and in the way we know they'll respond. Just by association to Cardano, the audience will be interested to find out more.
Simply put, we have an existing and highly engaged audience already. Because of the number of outlets we have, and the trust we have built over the years with our audience, we are uniquely positioned to educate them, and our industry - an industry that should frankly be much more behind crypto and blockchain solutions - of the benefits and the misconceptions (as well as the misinformation) being spread.
By using our platform, real-world applications and interviews with industry shakers, we can help break down the barrier between blockchain and normal users.
We combine this with our metaverse offering and it is a great example of how we're communicating change with our audience.
That blockchain, crypto and all the associated technologies are ignored or brushed off.
As for risk, it's minimal as we will continue to produce content and operate on the blockchain.
[FEASIBILITY]
Utilising our already existing following, this is something we can start implementing immediately. It becomes much more important for us too as we launch our NFTs next quarter. Our audience will be invited to buy NFTs, assets and merch through our online portal - which will require a wallet and web integration. In addition, the multiverse will be an access point as well as a trusted place where people will meet, interact and trade.
Competitions for our non-crypto followers - $5,000 USD
AMA sessions in the already existing Checkpoint Multiverse - $3,000 USD
Community Management - $2,000 USD
Marketing - $5,000 USD
Tamer Asfahani: Award-winning journalist and producer for over 15 years, trained in the arts of broadcasting at the BBC.
An all-round, multi-skilled broadcast journalist specialising in audience identification and a pioneer in technology to find new ways to engage with an ever-growing global audience.
The founder of the Checkpoint brand and a champion of education through games.
[AUDITABILITY]
Because we're a media outlet, it's easy for us to measure how the audience moves within the brand. In addition to this, we are also able to engage directly with our community through our social channels and our multiverse.
As for the development, content already exists and we can keep producing content if we have the right resources.
As previously stated, success looks like people consuming our content across the brand and sharing their creations (kids) in the magazine and in the multiverse.
This is an entirely new project.
Team
I've been a journalist for over 20 years and have come from a BBC and Guardian background - broadcast journalist (award winning). I have been in the games industry for over 15 years working and launchings some of the most recognisable gaming sites specialising in audiences.
