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[IMPACT]

Prior to NFTify, NFT creators had to resort to relying on third-party NFT marketplaces to sell their NFTs, and while this approach has had its perks, it was still lacking in several aspects – namely an opportunity for NFT creators to establish their own brand, and true ownership of NFT collections. In the NFT world where authenticity and originality matter more than anything else, we felt that there needed to be a better platform at providing NFT creators with what they need to express themselves – and that’s why NFTify was born. 

Founded in July 2021, NFTify was created to empower NFT creators with all the tools they need to create their own NFT storefront, as well as to make the NFT creation process easier for everyone. With the launch of the platform, we hope to lower the entry bar for everyone in the NFT space. Everyone can establish their own NFT branding with three simple steps:

Step 1: Build Store

Create and customize your store from the ground up in the matter of minutes, without any upfront cost and coding knowledge required

• Multi-chain: currently NFTify supports Ethereum, Binance Smart Chain, and Polygon networks 
• Custom domain
• Fully customizable: modify your store in any way you want to best express your NFT brand
• Collaborators
• Bulk NFT upload

Step 2: Sell NFT

We provide all the best tools at store owners’ disposal to help satisfy the growing demands of new-age buyers and consequently, to drive more profits to the target audience’s bottom line

• Sell & resell NFT
• Instant sale, timed auction, mystery box
• Payment in native & custom tokens, 
• Fiat payment
• Manage revenue
• Royalties support
• Payout group

Step 3: Market Business

The NFTify platform is integrated with all the critical tools to help you reach a wider audience without breaking a sweat

• Integrated marketing measurement tools ( Google Analytics, Facebook Pixel, etc)
• Integrated SEO tools
• Blog page
• Email marketing

Nearly 10,000 NFT creators have enjoyed using our platform to launch their NFT projects on ETH, BNB & Polygon chains. NFTify would want to NFT creators having their projects on Cardano chain now would be able to import their collections to NFTify and enjoy having their own branded, customized NFT marketplaces with all the unique features as mentioned above. 

Our solution aims to address the aforementioned challenges – the needs to establish one’s own branding and to sell NFTs effortlessly – with our free, non-technical, and fully customizable NFT marketplace solution. With the integration of Cardano to NFTify, many Cardano-based NFT project creators would have the right tool to fasttrack their marketplace launch. More NFTs creation & transaction will happen on Cardano chain, which will help boost the chain's usage and its adoption among NFT creatores.

To measure the success of our project, we measure the growth of our NFTify store owner community along with the growth of the NFTify platform itself. These growths are reflected in key metrics such as number of stores created & published, number of features released. All platform’s growth metrics will be communicated regularly to our existing & potential users via our website, social channels, and community groups. 

During the community events & the upcoming blockchain Expo event in Japan in May 2022, we would announce the upcoming integration of Cardano chain to NFTify and educate NFT creators/projects currently on Cardano chain visiting the event to open stores on NFTify too. 

To guarantee success for this project, we anticipated several risks and challenges which we’ll be going through below:

Risks: 

• Big players joining the NFT space: Shopify already announced its NFT beta program, allowing merchants to directly sell NFTs from their e-commerce websites. Also we have a few direct competitors namely NFTically, Circus, NiftyKit 

=> To mitigate this risk, we would 

• Try to maintain our first mover advantage by consistently releasing new features quickly to make our platform the most competitive choice for users. At the same time, we will speed up marketing & user acquisition campaigns to secure top-of-mind awareness and market share
• Focus on building the core strengths of our platform which is intuitive UI/UX, customizable features and strong support service. 

Challenges:

• User acquisition: still a small portion of NFT creators/projects have the need to launch their own NFT site, the majority are still selling NFTs on 3rd party marketplaces. 
• Limited development resources: we always have a long backlog list of features to be added to our platform. To be able to integrate Cardano chain to NFTify and at the same time still complete other features, we need a bigger team of blockchain developers, especially the the smart contract headcount who has great understanding about Cardano chain to be able to integrate it quickly to NFTify.
• Limited business development resources: we haven’t had headcounts to lead partnership & business development activities to do mass outreach and effectively on board big NFT creators/projects

 => To mitigate these challenges, we would 

• Educate the market more on the benefits of having a branded, customized NFT marketplace
• Educate store owners to promote and sell their NFTs better through videos, webinars, community hangouts
• We are raising funds to be able to expand our business development & development team quickly to integrate Cardano to our platform and approach NFT projects on Cardano quickly. 

[FEASIBILITY]

We have a roadmap detailing all about our planned milestones, along with the platform’s key deliverables on our About Us page. 

Our product roadmap for 2022 will focus on these key deliverables: 

• Additional chain integration: Cardano (by end of Q2 2022)
• Fiat payment integration
• Advanced SEO, tracking enhancement
• Minting services
• Pre-made theme templates for different NFT categories
• Open our API for community plug-in development
• Bulk NFT creation & upload
• Collaborators’s capabilities enhancement 
• Royalties splitting in secondary sale
• Custodial wallets

Our user growth milestones will be:

• By end of Q2 2022
• 15,000 stores registered
• 500 stores with revenue more than $1,000
• By end of Q3, 2022
• 30,000 stores registered
• 1,000 stores with revenue more than $1,000
• By end of Q4, 2022
• 50,000 stores registered
• 3,000 stores with revenue more than $1,000

Development budget to integrate Cardano chain to NFTify

• SmartContract: 2 man month.
• FrontEnd & backend development: 2 man month
• Blockchain, solution research: 1 man month

Total: 5 man month x $6,000 = $30,000 (1 man month is $6,000)

Marketing & Business Development budget:

• Community events/sponsor NFT events to announce Cardano chain integration in 2 key markets: Japan, US $20,000 x 2= $40,000 
• Participating in Blockchain Expo Japan in May 2022: $30,000

Here are some members of our Management team:

• Nikita Ngan Nguyen, Co-founder & CEO

An impact player and proven leader in the IT industry, Blockchain, Venture capital with more than 12 year of experience

https://www.linkedin.com/in/ngan-ekoios/

• Dylan Dong Do, Co-Founder & CTO

A veteran in software development, blockchain and AI Technology with 15 years of experience

https://www.linkedin.com/in/dong-do/

• Tam Ly, CMO

A forward-thinking, resourceful marketer with 7 years of experience in various roles, industries and corporate environments

https://www.linkedin.com/in/tam-ly-194b411a/

• Hana Vu, Lead Business Analyst | Product Owner

A senior business analyst & blockchain consultant with 5 years of experience

https://www.linkedin.com/in/hanhvu1812/

• Duy Nguyen, Front-end Lead 

A full-stack developer with over 6 years of experience

https://www.linkedin.com/in/nguyen-xuan-duy-7b1576179/

• Tung Bui, UI/UX Lead

An UX/UI Designer with 4 years of experience. Trained at Arena Multimedia on design thinking.

https://www.linkedin.com/in/t%C3%B9ng-b%C3%B9i-6bbb211b7/

[AUDITABILITY]

Our development & user growth progress are reflected in our “Sprint releases”, which is our platform’s way of communicating feature updates. The official plan to integrate Cardano, the fund and support receipt from Cardano, addition of developers & marketing activities to promote the integration will be updated in our Sprint announcements on our Blog and Sprint demo videos over on our YouTube channel.

All stores created and transaction volume on cardano chain data can be shared within Cardano NFT communities on a monthly & quarterly basis.

This funding is mainly to promote the NFT adoption in the Japan market in general, and within the Cardano community in particular. 

We expect to gain certain awareness after integration with Cardano and Blockchain expo and will see a significant increase in the number of registered NFT stores from Japan. 

We would aim for 20% of newly created stores on NFTify in 2022 to be on Cardano chain

This is a funding proposal for a brand new project.