Bringing Business to Cardano

[IMPACT] Please describe your proposed solution.

Our goal is to provide crowdfunding for all, from a small business in Japan to a 20-year-old in Taiwan who has a brilliant idea that can change the world, in both cases the lack of adequate funding impedes them to thrive and realize all their potential. 

Though crowdfunding on its own will not solve all the issues along the way an entrepreneur or company can face, additional funding could be needed and investors as well should have a mechanism that allows them to securely invest and de-invest whenever required. 

All of these can be easily done, through Cardano's blockchain native multi token capabilities, facilitating the mechanisms for Tokenization of businesses by minting their Digital Assets in the Cardano blockchain, enabling funding and liquidity for both the company and the investors. 

For all these to happen, we are developing and providing a platform as a service, in which companies can strategize, create, manage and sell their tokens. And for small and big investors the functionality to browse through lots of innovative ideas and choose to invest whatever amount of money they choose by purchasing their tokens. 

Link to our Whitepaper: 

https://drive.google.com/file/d/1UISVos_ZoCCCtyLjkZ9KgOouII8IhM-Y/view 

Token Allies was funded in F7 in “Grow LATAM, Grow Cardano" challenge and we are currently developing our first MVP ( https://cardano.ideascale.com/c/idea/382611 ), we also got funded in F8 in the “Grow East Asia, Grow Cardano” Challenge for targeting Investors from East Asia, which we are currently starting to execute. 

Our plan now is to work together with projects from other blockchains to articulate our value proposition to business owners and founders. We will produce promoted and targeted onboarding sessions to increase Cardano adoption from businesses and projects outside Cardano. 

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

“Already successful projects expanding from other chains to Cardano” 

 Our targeted onboarding sessions will include already existing projects from other chains and we will focus on the benefits of moving to Cardano. 

“Who to collaborate with?” 

We are already talking with people from the Polkadot Community, we even physically attend “Pokadot Decoded 2022” the biggest Polkadot event ever held and spoke directly with Gavin Wood, Cofounder of Ethereum and Polkadot. We are already looking for new ways of collaboration with the Polkadot community, which shares Cardano's view on a Multichain Future. 

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Main risks would be not getting enough traction from businesses, that’s why we are already interacting with other communities, like Polkadot. In order to deal with this challenge, we will be working with communities and influencers outside Cardano, which will help us model our message to fit each community's needs

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

-Week 1-2: Gather information from potential communities to work with, create a timeline and content to be jointly released. 

-Week 3-4: Content creation and Marketing Activities to promote Token Allies platform to new businesses. Promote and Host a Twitter Space to educate about Cardano´s possibilities. 

-2nd Month: Create a Self-explained video aimed to new projects and businesses. Produce 2 on boarding sessions with projects from other communities and host an AMA (Ask Me Anything) 

-3rd Month: Content Creation, Business registration and selection. After the selection process is finished, we will announce the chosen businesses for the initial token sale. 

[FEASIBILITY] Please provide a detailed budget breakdown.

-Content and Community manager: 1500 USD x 3 months = 4.500 USD 

- Preparation and Host: Twitter space (2 Hours), AMA (3 Hours) and onboarding session (4 Hours x 2 host). Total 13 Hours x 30 USD = 390 USD 

-Paid Promotions: 1500 USD x 3 months = 4.500 USD 

Price Variations & Unexpected (10% Budget): 939 USD 

Total: 10.329 USD 

[FEASIBILITY] Please provide details of the people who will work on the project.

We are 3 partners from Argentina, who are active members in Catalyst, looking to leave a footprint in the world. We are passionate about the potential that Cardano can provide to people all over the world. 

 From the two original founders now, our team has grown to a team of over 7 people in 3 different continents and we are looking to expand it even more! 

Lucas Macchiavelli 

 Lucas started his journey in the traditional stock markets, and quickly made his road into a passion at 19 years old. After advising several clients to traditional investments he turned his sight into Cryptocurrencies and Blockchain Technology, where he recognized it's life changing potential. Thanks to blockchain technology many doors that were previously closed opened, crowdfunding was one of them. After seeing the difficulties with traditional funding methods, he came up with Token Allies.F7 Proposal Assessor & Cardano Ambassador. 

F7 Founded Proposer (https://cardano.ideascale.com/c/idea/382611) 

F8 Founded Proposer (https://cardano.ideascale.com/c/idea/400427) 

 Linkedin: https://www.linkedin.com/in/lucasmacchiavelli/ 

Alex Pestchanker 

Alex has 20+ years of experience building Digital Products and Companies. He has a dual background, on one side a Solutions Architect and Developer (Cloud, Blockchain, C#, .NET, Java, Angular, DevOps) and on the other side a Company Builder and Advisor, building high-performance teams to deliver products that customers love (Customer Development, Agile, Lean, Design Thinking). Alex is also a professor and public speaker, helping to build common knowledge around Digital Transformation, Exponential Organizations, and Abundance. 

Within Cardano, Alex is an active community member, performed as Community Advisor in F6 and F7, with high ratings on his assessments, vCA in F7 and won several funds for his proposals, such as: F6: Proposals Mentors Marketplace ( https://cardano.ideascale.com/a/dtd/369749-48088 ), F7: Proposals Mentors Marketplace -cont (https://cardano.ideascale.com/c/idea/382926), F7: Easy Engagement - New members -AIM (https://cardano.ideascale.com/c/idea/381856), among others. 

Alex is also a 1st cohort ATALA-Prism Pioneer and a 3er cohort Plutus pioneer. 

Linkedin: https://www.linkedin.com/in/apestchanker/ 

Facundo Lopez

His entrepreneurial mindset has led him to develop skills and live experiences throughout his company path that were essential when it came to create, design and execute Token Allies. His ambition, passion, perseverance and abilities, combined with all the knowledge acquired during his academic training, are crucial when carrying out and managing the project, especially when taking care of administrative issues. 

Linkedin: https://www.linkedin.com/in/facundo-l%C3%B3pez-franceschi-b13814184/ 

Elias Aires (Community Manager)

After his first steps in trading, he decided to learn more about Blockchain technology. Created a Cardano brand, CardanoWeekly on Instagram. Doing SPO marketing he discovered how overwhelming the support of the Cardano community is and how the project and its ecosystem work via simplifying information for a more general audience. He then joined the Token Allies team where he transitioned his skills to a more institutional landscape. 

Both Alex and Lucas are cofounders of the LATAM Cardano Community helping to building impact in and out of the Latin America ecosystem and hosts of the LATAM Townhall (https://cardano.ideascale.com/c/idea/380974) a weekly meeting for the Latinamerican community 

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes, Catalyst has proven to be a great place for funding projects, getting exposure and feedback from the community 

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

Our Key Progress indicators are:

-By end of Week 2 

• List of Communities for collaborations & Content strategy 

-By end of first Month: 

• Content Strategy launched 
• Promote and Host a Twitter Space to educate about Cardano´s possibilities. 
•  Catalyst Progress report delivered 

 -By end of second Month: 

•  Self-Explained video for businesses recorded and produced 
•  2 onboarding Sessions Hosted 
• AMA Session Hosted 
•  Catalyst Progress report delivered 

Outcomes KPIs (Return on Intention) 

•  Number of Projects onboarded 
•  Attendances at Twitter Spaces, AMA and Onboarding Sessions 
•  Traffic to our website (https://tokenallies.com/) 

[AUDITABILITY] What does success for this project look like?

What does success for this project look like? 

• At least 20 Projects on boarded by the end of the proposal 
•  At least 10 Projects interested in working with our platform 
•  At least 3 Projects confirmed for launching on Cardano 

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

F8 funded Proposal for bringing Investors from East Asia to Cardano

https://cardano.ideascale.com/c/idea/400427