Earthonomy™ Carbon Offset Platform

[IMPACT] Please describe your proposed solution.

The Earthonomy is very unique in that we are the only social media-based carbon offsetting platform on the Internet. Our platform is dedicated to helping the planet transition into a circular economic model and natural capital accounting.

Our goal is to use our internal platform's cardano-based native crypto-asset to help increase member participation and engagement. Our members include individuals, corporations, non-profits, and other entities who have a carbon-footprint. Higher participation in Earthonomy, such as through carbon offsets, will result in more trees planted, which will reduce the amount of carbon in the atmosphere.

We will implement all features using scrum methodologies and deploy in bi-weekly increments.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

We plan to implement the following enhancements to our platform:

1) Add a digital wallet to our platform that supports holding ADA and our internal Cardano-based native token. This wallet shall interact within the platform, allowing members to send/receive ADA and Earthonomy's platform token between members, withdrawal and receive ADA and Earthonomy's platform token.

2) Allow members to earn our platform's native token by performing actions such as registering, calculating carbon footprints, offsetting carbon footprints, calculating and offsetting plastic footprints, creating courses on sustainability, completing courses on sustainability, planting trees, generating renewable energy, participating in carbon sequestration, developing apps for the platform, participating in the DAO, performing leadership and marketing services, etc. Members may earn extra Earthonomy platform's token through adding additional funds within their monthly carbon or plastic offset subscriptions fees.

3) System shall publish carbon neutral certificates on the Cardano blockchain to improve transparency and assist in validations.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

A potential risk is that our production environment experiences a critical bug in our digital wallet that's integrated with the mainnet Cardano blockchain. To mitigation this risk we plan to implement various lower environments that integrate with Cardano testnet. We shall carry out performance and reliability testing using JMeter and/or AppDynamics. We'll also use DevOps methodologies using tools such as Jenkins, Git, Bitbucket, and Jira, so to automate and ensure stable code migrations between environments.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Resources needed:

To implement the features represented in this proposal, we'll require one principle architect, two smart contract developers, two UX developers, two testers, one DevOps engineer, one technical writer, and one scrum master (project manager). Additionally we'll require two marketing team members to help promote the new features.

Timeline:

OCTOBER 2022 - Implement digital wallet (with core features) within Earthonomy's testnet platform.

NOVEMBER 2022 - Test digital wallet within Earthonomy's testnet platform.

DECEMBER 2022 - Implement digital wallet (with core features) within Earthonomy's mainnet platform.

JANUARY - MARCH 2023 - Marketing and Promotion of new features

[FEASIBILITY] Please provide a detailed budget breakdown.

[FEASIBILITY] Please provide details of the people who will work on the project.

John Williams shall be the principle architect. John in located in the Washington DC area, USA.

We have two UX developers on staff, one located in Ukraine and the other located in India. We also have a Certified Scrum Master on staff who resides in the Washington DC area, USA. Everyone else, we'll need to source through a platform we've been using for many years, Upwork. We'll source our smart contractor developers through networking efforts within the Cardano community or Upwork.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes, we will certainly try. We have a large list of features we'd like to implement, much of these are Cardano-related.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

We intend to conduct weekly progress meetings, with metrics TBD.

[AUDITABILITY] What does success for this project look like?

Core features implemented in production and operating at expected levels, by December 31, 2022.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a newly proposed project, with no previous funding.

Sustainable Development Goals (SDG) Rating

SDG goals:

End poverty in all its forms everywhere

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Achieve gender equality and empower all women and girls

Ensure availability and sustainable management of water and sanitation for all

Ensure access to affordable, reliable, sustainable and modern energy for all

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Make cities and human settlements inclusive, safe, resilient and sustainable

Ensure sustainable consumption and production patterns

Take urgent action to combat climate change and its impacts

Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day

By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance

By 2030, combat desertification, restore degraded land and soil, including land affected by desertification, drought and floods, and strive to achieve a land degradation-neutral world

Significantly increase the exports of developing countries, in particular with a view to doubling the least developed countries’ share of global exports by 2020

Mobilize additional financial resources for developing countries from multiple sources

By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round

By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment

By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality

By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life

Key Performance Indicator (KPI):

Proportion of population living below the national poverty line, by sex and age

Proportion of population living in households with access to basic services

Proportion of land that is degraded over total land area

Average income of small-scale food producers, by sex and indigenous status

Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

Universal Human Rights Index (UHRI):

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