Profitable Product Integration

[IMPACT] Please describe your proposed solution.

Develop a sustainable business model to supply profitable health products using dapps and smart contracts.

• Smart contracts will be developed to coordinate financial transactions through Web3 integration on the website.
•  Smart contracts will handle internal workflows, these include;
• Supply chain management,
• Quality control,
• Inventory and logistics

This proposal includes the education of the health and environmental benefits of the products and the advantages of the usage of the blockchain, encouraging onboarding to the Cardano network by allowing purchasing through Web3 interactions. These benefits will be highlighted in educational videos and infographics.

A decentralised model offers higher security capabilities and offers the end user the guarantee that the final product is authentic.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

The challenge settings of this category are addressed in numerous ways, including;

• Onboarding real world Products
• Marketplace
• Dapps and Smart Contracts
• Transport and Logistics
• Social Media, and
• The Environment. 

Real world product marketplace - onboarding physical products. Allowing for direct exchange of ADA or supported native tokens for real world products, through Web3 integration with the website. This will encourage onboarding to Cardano as physical products can be purchased off the blockchain.

Dapps - Smart contracts allow for more effective automation and product tracking, improved financials while reducing the need for middlemen. Production parameters and Quality control, coupled with other internal operational and manufacturing parameters will be used to improve scientific research and development. As well as their main function in maintaining high quality products and traceability through design. Dapps that help increase internal business workflows, internal systems management and increase security.

Transport and Logistics, develop supply chain tracking to allow for authentication of products, a system that will enable purchases, delivery, and internal product tracking. This will be implemented through smart contracts, APIs, dapps and Web3 technology.

Social Media - broader marketing and education opportunities Increase Cardano onboarding. This includes the construction of educational videos and infographics, explaining advantages of the products, how the system works (both on and off chain) and benefits to people health, the climate and environment.

Environmental, the onboarded products are beneficial to the climate, reducing CO2 from the atmosphere and creating Oxygen. This is a circular economy where all water is recycled, and energy produced by solar. This is a net zero production facility. 

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

API and smart contract metadata availability, costs of processing over the blockchain. Find appropriate API vendors that provide adequate data storage, security and implementation to Cardano Ecosystems.

Smart Contract security breaches - develop security parameters that appropriately mitigate risk.

Allow for batch internal processing, build appropriate smart contracts to avoid unnecessary transaction fees.

Legalities and regulations - advice from a strong legal team, both local and international

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

An allocated six months for the establishment of a real-world product marketplace where, products can be purchased with ADA or native tokens. This time is also required for the identification and initial development of Dapps and smart contracts.

Product Integration marketplace

• Legalities
• Registrations
• API

Interface

• Website shop ability
• Blockchain integration
• Web3 integration

Smart contracts

• Financial
• Supply chain management
• Quality control
• Inventory
• Logistics
• Product authentication

Social Media

• Education
• Marketing

Month 1.

• Design and development
• Legalities and registrations

Month 2.

• API choice
• Web 3 integration
• Social Media – Educational videos with https://blockchainlearning.center/

Month 3.

• Social Media Marketing
• Blockchain Shop design and development
• Dapp and Smart Contract design

Months 4-6

• Smart Contract Coding
• Design, Architecture, description, initialisation
• Coding, implementation, documentation, and testing
• Testnet
• Social Media Education

Time has been allocated by the team to complete proposed milestones for this project. The milestones operate in conjunction with other business processes which coexist with complementary functionalities of business operations, required to complete the entire blockchain project. 

*Internal core team time allocation 1 day per week for 3 people over 6 months

[FEASIBILITY] Please provide a detailed budget breakdown.

Project development by the internal core Algae Token Team: 24 hours per week for 6 months (624 hours at $40/h = $24,960)

• Design, architecture, description, development initialisation
• Content creation
• Web 3 development
• Social media
• Education and marketing
• Project management and reporting

Dapp Smart Contract Development (500 hours at $75 = $37,500).

The Genius X and Genius Yield team is support this project, directing the team to best developers available.

• Backend developer
• Haskell/Plutus developer
• Full stack / Front end developer (UI/UX Designer)
• Blockchain developer
• Coding, implementation, documentation and testing

Other expenditures (approx. $1,200)

• Software registration fees
• Trading License

Total $63,660

[FEASIBILITY] Please provide details of the people who will work on the project.

Dylan Kreis https://www.linkedin.com/in/dylankreis/

Bachelor of Information Systems

20+ Year's experience in Information System project management, design and implementation.

Chemical Engineer

He has significant experience as a Chemical Engineer and Farm manager for a micro algae-based companies in Australia and as the Algae Energy Farm Manager for the University of Queensland. Consulting for microalgae companies in Australia and the middle east.

Dr. Skye Thomas Hall https://www.linkedin.com/in/skye-thomas-hall-858a6639/

PHD. Microbiologist

Dr Thomas-Hall has worked at the University of Queensland as Team leader of the Algae Biotechnology supervising a number of PhD, Masters, Honours and undergraduate students, all working on algae production/processing.

Skye has helped set up over 30 small scale projects in hatcheries, university operations and several larger companies, primarily based in northern America and Australia.

Dr. Swaminathan Detchanamurthy https://www.linkedin.com/in/dr-d-swaminathan-5982b115/

PHD. Microbiologist

Chemical Engineer

Dr D. Swaminathan serves in the Board of different microalgae cultivating companies which includes Seagrass Tech Pvt Ltd India. Glaukos Algae Technologies, India and Algae Australia

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

This project intends to gain momentum and become self-sustainable.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

Physical Product onboarding with be determined by the legal framework that enables a blockchain marketplace. Tracking this requires the building of financial and logistical smart contracts, these multistage processes require staged completion. The stages include design, coding, testing, and execution. The deigned smart contracts must be integrated with Web3 website functionality to enable end user the ability to purchase physical products off the blockchain with ADA or native tokens.

For Dapp and Smart Contract tracking GutHub will be utilized, documentation and reports from developers to maintain milestones.

Education and marketing will be determined by number of views, like and social media comments and responses on educational videos and infographics. These include discord onboarding, twitter and youtube comments, third party advertising comments, targeted marketing and public surveys.

[AUDITABILITY] What does success for this project look like?

Success for this project is outlined in three sections 

1. Social Media response to education and marketing videos and infographic images 

• The number of Discord community members onboarded
• Twitter comments and member numbers
• YouTube watches, likes and comments'
• Infographic comments and chares
• Interview and presentation feedback and questions
• Target marketing and surveys/questionnaires

2.   The legal ability to sell physical products through the blockchain, Web3 integration and an online blockchain marketplace.

• Legal entity and token classification registration
• Competition of internal logistical smart contracts
• Web3 integration to the website

3.   Deployment of Dapp and smart contract deliverables outlined in the proposal. 

• Developer reports and documentation
• Internal smart contract design and completion
• Completed API interactions with smart contracts
• Code (contract and Dapp) Testing
• Execution and deployment of live code

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

New project never funded.

Sustainable Development Goals (SDG) Rating

This project is one of the most sustainable projects on the planet, providing solutions to Food, Fuel and Climate issues currently being faced worldwide. The education on these benefits must be brought into public domain and we appreciate your support.

SDG goals:

End poverty in all its forms everywhere

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Ensure healthy lives and promote well-being for all at all ages

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Ensure availability and sustainable management of water and sanitation for all

Ensure access to affordable, reliable, sustainable and modern energy for all

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Reduce inequality within and among countries

Make cities and human settlements inclusive, safe, resilient and sustainable

Ensure sustainable consumption and production patterns

Take urgent action to combat climate change and its impacts

Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Strengthen the means of implementation and revitalize the Global

Partnership for Sustainable Development

SDG subgoals:

By 2030, achieve the sustainable management and efficient use of natural resources

Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning

Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities

By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans

By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round

By 2030, end all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age, and address the nutritional needs of adolescent girls, pregnant and lactating women and older persons

By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality

Key Performance Indicator (KPI):

Proportion of agricultural area under productive and sustainable agriculture

Number of countries using ecosystem-based approaches to managing marine areas

Prevalence of undernourishment

Prevalence of moderate or severe food insecurity in the population, based on the Food Insecurity Experience Scale (FIES)

Prevalence of malnutrition (weight for height >+2 or <-2 standard deviation from the median of the WHO Child Growth Standards) among children under 5 years of age, by type (wasting and overweight)

#proposertoolsdg

12.8 By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

12.c Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities

2.1 By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round

2.4 By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality

2.a Increase investment, including through enhanced international cooperation, in rural infrastructure, agricultural research and extension services, technology development and plant and livestock gene banks in order to enhance agricultural productive capacity in developing countries, in particular least developed countries

6.3 By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally

Key Performance Indicator (KPI):

6.3.1 Proportion of domestic and industrial wastewater flows safely treated

2.a.2 Total official flows (official development assistance plus other official flows) to the agriculture sector

6.3.2 Proportion of bodies of water with good ambient water quality

2.a.1 The agriculture orientation index for government expenditures

2.4.1 Proportion of agricultural area under productive and sustainable agriculture

2.1.2 Prevalence of moderate or severe food insecurity in the population, based on the Food Insecurity Experience Scale (FIES)

1.1.1 Proportion of the population living below the international poverty line by sex, age, employment status and geographic location (urban/rural)

12.2.1 Material footprint, material footprint per capita, and material footprint per GDP

12.2.2 Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP

12.8.1 Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

12.c.1 Amount of fossil-fuel subsidies (production and consumption) per unit of GDP

2.1.1 Prevalence of undernourishment