Web3 Marketing Campaigns Platform

[IMPACT] Please describe your proposed solution.

Use this powerful marketing tool to:

• unlock exclusive benefits
• whitelist
• airdrop
• partnership
• access to events
• reward
• fidelity program
• support
• education
• customer acquisition
• VIP access

You no longer need to use tools like Google forms or any other that doesn't connect to a blockchain.

Customize with your domain: "redeem.yoursite.com / nft.yoursite.com / claim.yoursite.com"

Choose a template or create your own campaign. There is no limit to creativity!

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Why does this matter? And while NFTs often are oversimplified as digital art, or “jpgs,” these unique blockchain tokens that signify ownership over an asset are increasingly being used as membership passes, tickets to events, and “keys” that unlock perks.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The main challenge of the project will be to get the first NFTs or Tokens projects to develop Web3 digital strategies on their website with a platform to manage the marketing strategy.

To facilitate the adoption, we will have some templates of Web3 actions already inserted in the platform just to select and thus facilitate the understanding and the onboarding of projects to be faster.

For quick installation, we've included a plug and play script to embed on your website. No code is required.

We believe that there will be no risk regarding the adoption of cryptocurrency users, as many already understand the functioning of Web3 wallets and the use of NFTs.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Month 1:

• Start of platform architecture planning
• Gathering requirements and features
• Creation of the website wireframe
• Validation with key users
• Adjustments and adaptations in wireframe
• Wireframe finalization

Month 2-3:

• UX/UI studies for the website
• Creation of the first version of the interface with some screens
• Validation of requirements and features
• Adjustments in the first version of the interface
• Design and UX validation with key users
• Design tweaks
• Creation of all other screens and interfaces

Month 4:

• Attracting the first users and projects
• Validation of requirements and features
• Platform validation with early users and projects
• Start of front-end programming

Month 5:

• Validation of front-end programming with users
• Start of front-end and back-end integration
• Completion of front-end and back-end integration
• MVP release as a beta version for early adopters
• Validation of feedback and platform improvements

Month 6:

• Official launch of the platform
• Communication with media partners, ecommerce content portals, crypto specialist sites.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

Detailed budget breakdown:

Developer Front-end: 2,800 x 6 months = $16,800

Developer Back-end: 2,800 x 6 months = $16,800

Product Owner = $900 x 3 months = $2,700

Marketing Assistant = $600 x 3 months = $1,800

Social Media = $800 x 3 months = $2,400

Designer UX/UI =$900 x 3 months = $2,700

Marketing Budget = $2000

Comercial Executive = $1000 x 3 months = $3,000

Amazon AWS Services Maintenance (1 year) = $1,600

TOTAL: $49,800

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - https://www.linkedin.com/in/otavioaclima/

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - https://www.linkedin.com/in/felipebarcelospro/

Full stack and software engineer

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Gino Matos - https://www.linkedin.com/in/gino-matos-06296b172/

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, we believe that the platform will become self-sufficient with the adoption of projects and users with monthly fees to be charged to users for using the application.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of hits to the website: 50,000
• Number of sites with app: 200
• Number of the sites and projects with the Web3 NFT experiences: 100
• Number of connected Web3 wallets: 3,000
• Number of Web3 Experiences Unlocked: 5,000

[AUDITABILITY] What does success for this project look like?

Success for this project can be defined:

• Real-time generated information for site users
• Amount of sharing on social networks
• Number of sites and projects stores with app
• Number of Web3 Experiences Unlocked
• Number of shares on specialized media sites
• Validation of feedback and platform improvements

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.