FOX Rewards

Seeking advice, partnership and funding to enable my loyal, skilled team of 4, family/self-funded project to change lives forever

Entrepreneur 25+ years in desktop/web/cloud/mobile/data development, building, mentoring greenfield agile teams and transforming companies

*** see PDF attachment for the full proposal laid out properly - the text is copied below as well but its not a readable***

Overview

'FOX Rewards' is a web based portal that encourages users to achieve goals and rewards them with points, level ups and cryptocurrency. The system will be free to the users and be as decentralised and open as possible.

The system is aiming to improve a person's Fitness, Mental Health & Mindfulness by gently providing goals for them to achieve. The system will integrate with various hardware devices and online libraries/tools.

Wellbeing effects everyone in their lifetime and there is a real urgent need to research and understand how people's mental state affects their lives, jobs and family.

Current software applications concentrate on one element of people's lives whether it's fitness, mental health or mindfulness. In truth we are all driven by different needs throughout our life and throughout the day. A fitness fanatic one day with Bi-polar can be crippled another day and there daily goal is not to walk an extra 1km, it's just to get out of bed and make it through the day.

The 'FOX Rewards' project will adapt to the day-to-day struggles and highs gently suggesting self-help where it can and encouraging general fitness when appropriate. Fitness is proved to be a great advocate in the fight to help mental health, but if the person cannot even face the postman how are they going to get the motivation to run a mile?

Lots of mental health issues are hidden and self-help is an amazing way to reach out.

'FOX Rewards' is aimed at the following:

• Improve the personal fitness of a user of any ability
• Improve Mental Health and offer resources to help self-healing
• Improve Mindfulness via meditating and online community shared resources

The system will encourage an online community to build and share content and will offer initial self-healing to those who may be struggling from day-to-day life. It will also contain links and other help resources should situations escalate and the help of more professional services is required.

There will be many ways to earn rewards via the gamification style system such as:

• Completing Daily Fitness tasks e.g. walk xx Miles, take xx Steps
• Daily cumulative workouts
• Listen to podcasts
• POI Check-in
• Watch mindful videos
• Book and attend fitness courses
• etc. 

A simple daily starting questionnaire will decide the route of the application (see attachments)

Partnerships

At the heart of the rewards will be partnerships with gyms, health clubs, sports facilities, local authorities, online resources, schools and others offering services within the 3 main core areas.

Fitness

Artificial Intelligence

The Fitness system will learn metrics from previous days and will gently encourage the user to increase their levels by a % per day. It will reward their effort and recalculate new targets each month.

Courses

Booking a fitness course will be rewarded along with attendance.

Hardware & APIs

The use of Fitness devices such as Fitbit will be encouraged as there are APIs that can be used to cut down the level of cheating that such an eco-system may find itself in. The automation of the results is key and there is already a working prototype that can connect and import the users Fitbit daily activity. The Fitbit API will also allow the full history of the user to be imported, allowing the system to have a great indication of their level and instantly reward the user for the previous 6 months activity.

There are plans to work with many other hardware devices and software API's such as Apple Fit, Google Fit, Strava etc.

Places of Interest (POI) Check-in

GPS will aid the check-in facility and this will be rewarded, examples of this could be a gym check-in or a point of interest such as walking to the top of a beauty spot.

Rewards

The main motivation for the user will be the rewards system and there will be multiple forms of rewards to encourage continuous use of the system:

• Reward Points will be given to achieving goals
• Level-Ups will be given by achieving point milestones
• Cryptocurrency tokens will be given by achieving point milestones

The reward points can be redeemed within the e-commerce section of the system as follows:

• Trade reward points for discounts of items in the shop
• Trade reward points for discounts off fitness courses

Mental Health

The Mental Health aspect of the system will be treated very sensitively and we are aware not everyone has motivation to be fit when the help they require is often support. The professional and community self-help library will aim to offer initial support for people who need gentle encouragement, as well as offer insight into other areas that may help such as Fitness and/or Mindfulness.

There will be help and support for when situations are escalating and will encourage the user to reach out if things take a turn for the worse or thoughts are getting out of hand.

Mindfulness

Introducing a 5 minute meditation or podcast into the start or end of the day can really help to escape life's stresses or set you up in the right mind set to start the day.

For those lucky people with no mental health issues, the introduction to meditation and fitness goals could enrich their lives even more.

During the day a quick way to access resources that can help with panic attacks or racing minds can sometimes help to ease the mind.

In addition sleep can be improved for some people by getting into a regular habit of listening to a podcast and doing breathing exercises. These will be available in the professional and community based library.

Medical Research

Combining Fitness, Mental Health and Mindfulness together in one eco-system should be able to create interesting anonymous data studies to further enhance wellbeing studies.

'FOX Rewards' Project Requirements

The project requires the following:

• Main Website

• About Us, How To, Registration etc.
• Fitness, Mental Health and Mindfulness Sections
• A Prototype is currently being built for the Fitness section

• Fitness Hardware/API integration

• Already compatible with Fitbit
• Roadmap

• Apple Fit, Google Fit, Strava etc

• Mobile application – Apple iOS and Google Android versions
• Partnerships with gyms, health clubs, sports facilities, local authorities, online resources, schools and others required
• E-commerce Shop

• Products such as Fitbit devices, t-shirts etc.
• Partner offers and discounts
• Course booking

• Library Resources

• Community built podcasts, articles, videos
• Professional built podcasts, articles, videos
• Partnership built podcasts, articles, videos

Mind Map

The following is a high level mind map of the system (see attachment)

 What does the current team look like?

I have a small team of developers, testers and analysts at my disposal that have worked together on many projects. The current team is as follows:

Rob Greig – CEO/CTO

https://www.linkedin.com/in/rob-greig-2076b053/

Rob is a serial entrepreneur, building businesses and developing software for 20 years in various industries. Highly skilled developer and Business Analyst. Previously built an estate agent monitoring system and an advanced automated backend/cloud API business that was sold to one of the largest UK estate agent portals (Fish4) and media company 'Trinity Mirror'.

Excels in software planning, development, management along with building and mentoring small to medium development teams.

Ant Renicks - COO

Ant is a serial entrepreneur, building businesses and testing software for 20 years in various industries. Fully Trained software tester previously worked for large high street companies (Maginus/Torex Retail/PC World/Matalan) testing their in-store user systems. Was part of the same company that built Agent Analyser and House Fusion later sold to 'Trinity Mirror'.

Dave Berner – Lead Developer

Dave is a highly experienced and loyal web and API developer that has worked for small and large companies and worked with the original Rockstar Games (Grand Theft Auto). Energetic and a team player who loves to explore new technology.

David Picksley – Developer

David is a youthful experienced and loyal web developer that has worked for small and large companies and is trained in Salesforce CRM development.

Callum Greig – Social Media Marketing

Callum is a talented Photoshop and Video creator who has previously helped Luxury Car Showrooms build their Instagram followers from 0 to 300k in 3 months. With a keen eye for Photography and editing he is an asset to any team.

Future Positions

There are plans for more developers, analysts, admin, sales and marketing employees if larger funds became available and the project gained traction.

What will the Cardano Funds be used for?

I will use the Cardano funds to complete the development of the main website and to build the Minimal Viable Product which will then enable the system to be presented to potential partners/customers/investors

Ant and I will continue to bootstrap the project and will not take any wage for ourselves and contribute an additional £7,500 to the fund to go towards wages and other costs.

Having worked on the project plan more extensively I would require funding for 3 people for 6 months working out to be approximately 250,000 ADA.

Roadmap

• Complete Fitness area of the website to complete the MVP
• Partner with a number of gyms, health facilities and build the e-commerce shop for booking courses and offering products and discounts
• Partner with a number of gyms and schools
• The Mental Health and Mindfulness sections will be built following further funding of the system

What does success look like from Fund2?

To have the Fitness section of the main website and integration with Fitbit fully automated, and also to have the e-commerce shop working with a small number of partners.

Initially I would like to trial the system with a small number of partners then build to expand the system to their other branches/franchises.

I would like to have 5 gyms (or similar) on board within the first 6 months before the large rollout happens.

Future Funding and Enhancements

The website will be updated with feedback from the trials and start to build the remaining options.

The project is large and could grow quite rapidly after it has gained traction, but to begin with there is a large amount of development that is required so the project will need a larger investment for it to grow to its full potential.

I would like to build a large social media following via YouTube, Instagram, Facebook, Twitter etc. as this has worked very well in growing previous brands my team and I have worked on.

What value does 'FOX Rewards' bring to Cardano?

'FOX Rewards' offers a unique reward system and can be disruptive to the wellbeing sector.

The mathematical and scientific approach of Cardano shares the same values and fundamentals as my team and I. We want to associate our product with the Cardano brand and would hope Cardano in turn will want to associate with our product and brand for the same reason.

We are looking for a long term disruptive partner that can understand the vision we have and believe Cardano is the right company and block chain to align with.

We don't want our successful business to be built upon Ethereum for example - a block chain that could fail in a few years because the foundations they were built upon crumble, leaving us in an unstable position. Ethereum and others that were quick to market will be shown long-term to be playing catch-up with Cardano - we can't wait or take the chance on a project that is running 1000 miles down the track to try and change their engine mid-race.

The decentralised and community-led element of the 'FOX Rewards' eco-system will help the project to grow, and at every possible step we will shine the light of Cardano.

We hope 'FOX Rewards' will ultimately change people's lives forever and give them some hope and release from the crippling disease that is mental health.

Appendix A

Screenshots from the current working prototype (see attachments)

Login screen

Main dashboard

Smart Goals calculated from previous data

Fitbit API integration