Create a miniseries of viral videos about opportunities that Cardano has to offer and demonstrate the journey on real-life stories of some celebrities and regular people from the Cardano space.

[GENERAL] Name and surname of main applicant

Michal Urbanek

[GENERAL] Email address of main applicant

michal@jamonbread.io

Additional applicants

No additional applicants.

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of proposal

Regional Expansion

[IMPACT] Please describe your proposed solution.

We are going to make a series of 3 viral videos over the course of the next 6 months in cooperation with a professional film maker. Series will include interviews with influential people and current Cardano builders and users who believe in Cardano’s future. Videos will be distributed through both our crypto and non-crypto partners on our and their social media.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Marketing of Cardano as a whole is a big problem that we as investors and community can directly feel in the speed of which adoption progresses. Doing marketing for the whole Cardano doesn’t really fit into any other category of Fund 10 and we feel this lack of marketing issue should be addressed somewhere and Catalyst Open seems like a good fit.

[IMPACT] How do you intend to measure the success of your project?

Success of the project will be measured by cumulative number of views on all media combined where videos will be shared. Other measure of success is harder to quantify, like many marketing and branding campaigns, and that is number of new users onboarded into Cardano space. We hope to see a steeper curve of new wallet addresses created but we realize that our initiative will be just a part of puzzle of other activities and overall environment in blockchain world. We believe that this effort still makes sense and is necessary to onboard general public and we hope that other initiatives will follow and in collaboration Cardano will be getting more media coverage.

[IMPACT] Please describe your plans to share the outputs and results of your project?

Videos will be public of course and will lead viewers to online resources where their Cardano journey can start right away.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

We are cooperating with Jakub Jahn who is an experienced film maker and successfully managed to create several viral campaigns and is Cardano enthusiast. Together with a few of our partners who are influential on their social media we believe there is a great potential to get Cardano to mainstream media. 

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Goal 1: To get over 10 million views in total for all 3 videos (combining all available platforms). 

Goal 2: Get the videos to penetrate into mainstream media.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Prep phase:

• 1,5 months, 160 hours
• Contact Interviewees
• Design scripts
• Design video templates

Video 1: 

• 1,5 months, 80-160 hours
• Video shooting, editing

Video 2

• 1,5 months, 80-160 hours
• Video shooting, editing

Video 3:

• 1,5 months, 80-160 hours
• Video shooting, editing

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Prep phase: Document summarizing video templates (length, scene, music, elements, etc), scripts for narrator and interviews.

Video 1: Video draft, prepared to be released. Will be provided in original format.

Video 2: Video draft, prepared to be released. Will be provided in original format.

Video 3: Video draft, prepared to be released. Will be provided in original format.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Prep phase: 12.500 ADA (25%)

Video 1: 12.500 ADA (25%)

Video 2: 12.500 ADA (25%)

Video 3: 12.500 ADA (25%)

Prep phase will be done in cooperation of all 3 participants: filmmaker, cooperation specialist and project manager over the span of 1.5 months and is estimated to cost maximum of 12.500 ADA.

Main costs of milestones 2-4 are time of professional filmmaker and videographer and editor. It is expected to be 3x80-160 hours over the span of 4.5 months including potential travelling budget = 37.500 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Cardano needs more marketing and virality of videos have a great potential to address millions of people who will be led to onboard the ecosystem via narrated stories. Project is very low cost and participants (especial filmmaker) agreed to take up this quest because he is Cardano enthusiast himself and would like to spend more time promoting Cardano but having a full time job will require compromises that have to be compensated. 

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept