The Cardano Column on +Web3 Radio Show

[GENERAL] Name and surname of main applicant

Alex Pestchanker

[GENERAL] Email address of main applicant

apestchanker@gmail.com

Additional applicants

Mauro Camaño

Costanza Bianchi

Alejandro Alvarez Coronel

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

The materials generated are available for reproduction and if anyone on the community wants to use them we are ok with it, if proper attribution is made.

[METADATA] Category of proposal

Education

[IMPACT] Please describe your proposed solution.

+Web3 program born in 2023, we have aired 27 episodes, with more than 20 distinguish guest, from the different technologies in the Web3 space (Blockchain, Artificial Intelligence and Metaverse).

This program was the natural evolution of our last years Cardano column on the Noticias PI Radio show, a 3 years old Radio program, that last year won the Trend Topic GOLD Award for the best content production, and also was nominated to the Digital Martin Fierros (the most important award for digital media in Argentina).

Media outlet: Transmedia digital radio program +Web3, Spotify Podcast, Youtube Channel

RADIO : https://www.radiotrendtopic.com.ar

Format: A full bi-weekly Cardano column, with interviews both in-person and virtual modes, featuring specialized guests for each topic to be discussed, with an approximate duration of 30 minutes per program.

Characteristics: The column's focus will be on promoting education and the fundamental concepts of Cardano's technology and worldview in various themes, such as decentralization, cross-chain, developers, building a new world, dapps, defi, regulations and inclusion and diversity.

The column will also conduct interviews with different Spanish speaking actors in the Cardano space to showcase their solutions and experiences, aiming to inspire our audience to join the movement.

Another important aspect of the column will be to showcase Cardano's advancements in decentralization and governance.

Themes: Web3, Blockchain, Artificial Intelligence, Metaverse, Multiple Realities

Subthemes: Governance, Cryptofinance, Cybersecurity, Apps, Infrastructure, Training, International Agenda, Legal Aspects, Conceptual Philosophy, Exponential Technologies, Disruption.

Distribution: Creation of an audiovisual portfolio linked to the specific treatment of Cardano themes in Spanish speaking audiences and the different events taking place, to be distributed across various audiovisual platforms.

Participation in specific spaces on different social media platforms through live videos, reels, etc. Coverage of the Cardano events, that we are allowed to attend locally, virtually or invited to go.

Creation of audiovisual promotional material for the Cardano Column, as well as physical promotional material to be distributed at events.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

The spanish speaking people in the world is the 4th largest population group with 548 million people and it is only second to Chinese as Native speaking language. For Cardano to reach the masses that target is a key one.

We generate impact by creating content to educate people, in their own language, but also in a way they can understand, with simple and common terms that the average person can relate and connect to drive adoption as a key objective for building a strong community.

Also as a form of closing the GAP with other blockchains that have been extremely active in the Spanish speaking markets, such as Ethereum, Bitcon, Algorand, Polygon and Polkadot among other.

[IMPACT] How do you intend to measure the success of your project?

We will measure reach by country, by age, by gender, and produce statistics for the different channels we have to provide insights on interests and engagement.

Also each episode is published in Spotify and Youtube, so it can be easily translated into other languages, for specific consumption or material generation in other regions in the world.

That information can be used to understand the heath map in Spanish speaking populations across the globe and drive specific actions, either from the spanish speaking communities, as well as for the entities in Cardano.

[IMPACT] Please describe your plans to share the outputs and results of your project?

The column will be bi-weekly, with an aproximate duration of 30 min. Each column will have a guest related with the Cardano ecosystem.

All the programs are recorded and published to Youtube and to our podcast in Spotify with the audio version (soon also to Apple podcast). Also the program is issued live on the radio stream channels (Radio trend topic) which is the largest digital radio in Argentina, reaching out to many spanish speaking countries and during the live program we do an Instragram live session at @alexpestchanker account, so it is easier to interact with live audience.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

We have hosted the Cardano Column last year, at a different program, for 6 months, each week, covering many topics, from Catalyst to interviewing key actors of the ecosystem.

Among the Cardano's people we have interviewed are: Robertino Martinez - Education IOG, Tomas Peycere - Lace Wallet, Rodolfo Miranda - Roots ID, Daniel Sampson - Metera Protocol, Diego Torres - Rats Dao and Mayz Protocol, Diego Mac - Aneta BTC, Lucas Macchiavelli - Token Allies and many more. We have covered from the Cardano Hackathon in Buenos Aires, to the Rare Bloom in Denver.

This year we have covered the CIP1694 Decentralized Governance Workshops in Argentina and the Pan Latam one in Uruguay, providing to our audience a unique seat at the center of the debates and creation of this first Minimum Viable Government in the world.

Alex, also covered the Global CIP1694 Workshop in Edinburgh and will present that coverage on the program that will be aired on July 21st at 14 hs UTC-3.

In our covering of the Cardano Summit, we did a stellar interview to Frederik Gregaard (President of the CF).

https://www.youtube.com/watch?v=yV7T6ATttVI

You can watch this year's interviews here:

https://www.youtube.com/playlist?list=PLYT6ZjDwEKfpzVCDjel8SxIOtWEuemafB

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

We have a passion to drive the Web3 technologies forward and we believe that Cardano has an incredible technology, vision and passion to drive this revolution forward. But in order to be successful we need the people to understand it better, what is value, how to use it in an easy way, and for that it needs to be explained ni simple terms.

We aim to create awareness to Spanish Speaking people in a very relaxed, but clear and informed way. With the protagonists telling their stories and aspirations

The column will not be just telling news, but rather provide insights, debates and points of view of the topics to be covered and the guests that are been interviewed.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone1: Host the biweekly column thru all the 6 months, transmitting live via the radio channels and instagram.

Milestone2: Upload the content generated to Youtube and the Spotify Podcast

Milestone3: Interview one key player of the ecosystem at each program, looking to drive engagement by stories told from real people and examples

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

The final deliverables will be uploaded upon the refine stage

Milestone1: This can be measured as 2 Cardano columns delivered per month. Totalizing 12 columns for the remaining of 2023.

Milestone2: Upload at least 12 episodes (2 per month) to Youtube and the Spotify Podcast

Milestone3: Interview one key player of the ecosystem at each program, 12 guests, cover the Rare Evo event, The Cardano Summits in the Spanish speaking countries/regions. Cover Catalyst F10 and its results, improvements and evolution to F11.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Price per issued column: ADA 4311, includes the hosts fees, the radio fees, the in person or zoom interview, the uploading and promotion in youtube and spotify + the radio live channels as well as the air in Instagram Live.

In 6 months we will do 12 columns: total ADA 51.732

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our reach comprises more than 50K viewers daily, as the radio has a broad reach and activity on digital media for Spanish Speaking audiences. There is also wide promotion activity in many specific channels as well as the radio channels.

Transmedia On Demand 

Argentina: 61.13% 

India: 9.25% 

USA: 7.32% 

Mexico: 4.15% 

Brasil: 2.45% 

Spain: 2.44% 

Uruguay: 1.62% 

Colombia: 1.5% 

Chile: 1.26% 

Peru: 0.9% 

Italy: 0.72% 

Other: 7.26 

Traffic sources

Spotify: 39,5%

Spreaker: 16,01%

Radio Trednd Topic: 11,34%

JioSaavn: 9,15%

Other: 24% 

With this column in the MasWeb3 radio show, Cardano will be place at a place of privilege, reaching non common Blockchain oriented people, that are eager to better understand the technology and jump into it if they are given the knowledge and tools to do it.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept