cardaMEDIA - Increase the market reach/success of your funded proposal through a community-subsidized professional media planning, translation and copywriting service

[GENERAL] Name and surname of main applicant

Thorsten Pottebaum

[GENERAL] Email address of main applicant

cardamedia@proton.me

Additional applicants

Didier Thomas

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

The work with the relevant project will be considered confidential for the following materials:

• media planning (client confidential)
• copywriting work (in progress)
• cardaMEDIA internal planning (prospects, clients (if not mentioned in the client portfolio))

Publicly available:

• We will create a client portfolio page on our website cardamedia.com, which will demonstrate our engagements (unless confidentiality is agreed upon with the client
• Online-Seminar(s) via YouTube

[METADATA] Category of proposal

Translation

[IMPACT] Please describe your proposed solution.

Problem

Developing innovative tools, products or solutions on Cardano is the main focus of the development community, but an innovative Web 3.0 product or service does not necessarily “sell” by itself. It is important to “reach” the prospect or user - a lot of projects on Project Catalyst currently are going nowhere, because they do not have a clear communication strategy with their future customers/users. 

Solution

The experts of cardaMEDIA, specifically Didier Thomas, have been working in the space of communication/training on technical topics for prospects, customers and users for a long time. 

We will provide translations, communication and media services to the Catalyst community with a focus on, but not limited to, funded developer projects. Based on the funding of this proposal we will provide the following services per funded project free of charge

• Creation of customer value maps for potential prospects of funded projects OR
• Creation of a media plan for a funded project OR
• Creation of a translation of provided content (currently French/German/English) OR
• Copywriting of publication material(s) (e.g. Medium article, Twitter posts, etc.) OR
• A combination of the above

The total effort combined is limited to max. 40 hours per funded project as part of this proposal. We will run a “come first - served first” approach and will keep the right to reject projects.

Additional hours can be ordered with a discount of 25% to the standard rate (currently ADA 240/hour) and can be paid in ADA. 

In the unlikely case that the provided total of 20 hours/week of the community-funded contingent is not used up, we will create training on media planning, communication, prospecting, etc. - the effort basis for this will be the “accumulated spillover” from the 20 hours/week contingent. These training items will be provided freely available on YouTube.

Value

Providing translation, media planning and copywriting services requires specialist skills and long-term experience. They also do not naturally fall into the skillset of a developer or other members of the Catalyst community. We therefore:

• Provide a missing skillset to the community, funded by the community
• Provide training in missing skills of media planning and copywriting
• Increase the impact of funded proposals through a professional communication outreach

With this proposal, we will support the developer community to drive the reach and adoption of their solutions through media planning, copywriting and translations.

What is cardaMEDIA.io benefit?

• No initial cost for media planning, copywriting and translations depending on demand
• Professional media planning, copywriting and translations
• Increase the usage of developed tools & solutions
• Outreach to prospects will increase engagement (within/outside of Cardano)

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

With this proposal, we will support the developer community to drive the reach and adoption of their solutions through media planning, copywriting and translations.

What is cardaMEDIA.io benefit?

• No initial cost for media planning, copywriting and translations depending on demand
• Professional media planning, copywriting and translations
• Increase the usage of developed tools & solutions
• Outreach to prospects will increase engagement (within/outside of Cardano)

[IMPACT] How do you intend to measure the success of your project?

We will measure the project of the project as follows:

• Number of funded projects, which ordered services (detailed breakdown)
• Number of participants/viewers of training items (depending on the number of those created training items)

Overall, the success of this proposal depends on the “take on” by the community. Looking at previous proposals there is a strong indication that services which are provided “free of charge” have a high level of usage. 

[IMPACT] Please describe your plans to share the outputs and results of your project?

Copywriting & translations:

The results of the project are indirectly shared by funded proposals in different media forms. This information is protected under copywriter agreements between cardaMEDIA and the funded proposal, but visible to the community via the portfolio page of cardaMEDIA.

Training:

Training courses (media planning, etc..) are freely shared on YouTube. 

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

The proposers have previously worked together (see LinkedIn profiles) and have a deep knowledge of IT technology and blockchain. Didier is a seasoned communications manager with experience in a number of different industries.

Thorsten Pottebaum (adanamics) is a seasoned Enterprise Architect with experience in the manufacturing industry currently working as the cybersecurity audit program manager for one of the world’s leading MedTech companies. He has a post-graduate degree in Computer Systems Security from the University of South Wales (UK) and holds several ISO lead auditor certifications (ISO27001, ISO27701 and ISO22301). He has been actively engaged in the Project Catalyst community since Fund 7 in different roles.

https://www.linkedin.com/in/thorstenpottebaum

Didier Thomas has been working as a copywriter, translator (French/English/German) and communications manager within an international company for almost 30 years and currently freelances as a communications expert. He has recently worked as a copywriter and communication expert in the blockchain space for DLT360, which is well-known in the Catalyst community. He has been engaged with the blockchain community since 2017 and worked within Project Catalyst since 2022.

 https://www.linkedin.com/in/didier-thomas-b574282/

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

With this project, we want to increase the chance of funded proposals reaching market potential through professional media communication. 

In a nutshell: 

Better media outreach to prospects/users = Better chance of success

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1 | Week 1 - 4

• Setup of back-office environments (website, email, document management, etc.)
• Video meet & greet with prospects
• Start delivery of agreed services

Milestones 2 - 12 | Week 5 - 52 (depending on capacity & burn rate (demand), we might report milestones faster)

• Delivery of agreed services
• Delivery of training items

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: Project setup & administration | Week 1 - 4

• Deliverable(s):
• [1] Project setup & PoL/SoM
• [2] Prospect acquisition plan
• [3] Detailed service description
• [4] Meet and greet online meetings

Milestones 2 - 13: Onboarding & delivery | Week 5 - 52

• Deliverable(s):
• [1] Onboarding of customers (prospects)
• [2] Services delivery as agreed 
• [3] Creation & delivery of training items (depending on usage)

Based on the constraints defined, we believe that we will deliver services (media plan, copywriting, translation) to at least 20 customers. 

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

This is the budget breakdown per milestone:

Budget per Milestone (4 weeks cadence): 

• People (2 people x 10 hours/weekly x 4 weeks x 240 ADA = 19200 ADA/per 4 weeks

52 weeks = 13 milestones x 4 weeks cadence

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The requested fund for this proposal is less than 0.5% of the overall fund. If we are able to improve the access to the market for funded proposers by just this 0.5%, we will already achieve break even. From our point of view - professional media management and professional communication can achieve a lot more … !

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept