Educating & Onboarding with Live Music & Entertainment

[GENERAL] Name and surname of main applicant

The Listening Room, LLC

[GENERAL] Email address of main applicant

contactlisteningroom@gmail.com

Additional applicants

Justin Morgan

Brandon Loyche

Andrew Donovan

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No Dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of Proposal

Events

[IMPACT] Please describe your proposed solution.

In order to achieve our goal of onboarding and educating thousands of fans and artists, we propose a three part solution:

• Bringing outside to inside (of web3) - Onboarding onto Cardano:

We will produce and partner to co-produce four music & education centric events with integrated activation tents, onboarding centers to setup a wallet, collect a compilation of artists at the event, airdrops and more.

• Growing the music and fan ecosystem in established (web3) communities:

We are looking to bring better produced and curated music and entertainment experiences to web3 conferences, utilizing the music connection and exploring the growth of music in this environment via after parties and interactive, token gated upgrades and access.

• Educating on the impact of web3 music and blockchain technology from artist royalties to distribution and beyond:

To grow the awareness of web3 music and tech, we can speak on all of the use cases that we as The Listening Room, and our individual founders, can speak on from experience and showcase the ever-growing potential of how this all ties together with artist control, fan connection and experience. 

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

We use our music & event production skills and passion for blockchain technology to educate the masses and expand the reach of the Cardano ecosystem!

We have successfully curated multiple live entertainment & music events and partnered with Cardano blockchain developers and community members to provide exclusive experiences not limited to: ticketing, token gating, airdrops, access to merch, backstage passes, etc. enriching the ecosystem with real life use cases!

Our solution addresses the challenge by using music to onboard, educate and bring people together via sound and blockchain technology!

Here are a handful of links highlighting successfully produced events with Cardano partners:

https://youtu.be/HWtPhTDgY7chttps://youtu.be/G0EO3OdU9x4https://youtu.be/3xIkbxaDGfI

[IMPACT] How do you intend to measure the success of your project?

The success of this project would be contingent on curating and successfully deploying music & live entertainment at our partner conferences (NFTxLV and Rare Evo), a fully produced Listening Room music & education event, an after party and a handful of speaking events.

We will gather and analyze data such as Ticket Sales, Merch Sales, NFT Sales, Participant Activity, Social Media Ads, Website and Social Analytics, Adoption Rates and more.

By showcasing music first events and gaining interest through live performances, education and giveaways, we showcase the potential of Cardano and how musicians and fans can connect on a more intimate level. 

With qualitative feedback on artist and fan experiences and satisfaction, we will gain a comprehensive understanding of the impact and feasibility of future events!

[IMPACT] Please describe your plans to share the outputs and results of your project?

In order for us to fully realize the impact of our productions, we will strategically execute the following steps and reassess on a quarterly basis:

• Perform a thorough performance analysis to gain insights and identify areas for improvement

• Segment our audience and users based on demographics and preferences to tailor future activation

• Curate and develop content based on audience feedback and engagement metric

• Generate new product and/or service ideas by identifying market gaps and opportunities

• Explore partnership and collaboration opportunities based on successful past collaboration

• Establish a feedback loop for iterative improvement in future activation

• Benchmark and evaluate results against industry standards to set realistic goal

We will leverage the data collected to inform decision-making, enhance audience experiences, and drive future success in research, development, and production activities.

We will maintain consistent & transparent communication with our community by way of email, discord, social media and community group chats.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

We have 20+ years in the music business from releasing music to event curation and design. 

Our priority is to successfully produce impactful events, pay the artists, onboard and bring in new artists, and curate a high-quality experience for everyone from performers to fans.

We’ve managed events with hundreds to thousands of people and have the ability to facilitate staff across all facets of a live production/event. 

We have the marketing, design and promotional experience to put together properly targeted ads and can put together Reels, Tik-Tok videos, animated flyers, teaser reels and digital billboards to promote our presence as co-creators and for our fully hosted LR event. 

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goals are completing each one of these event during the 2024 fiscal year:

(2) Co-produced events (conferences)

(1) Full Production Event (LR Music Event)

(3) After Parties

(1) Outreach Event

(1) Speaking Opportunity

The validity in our approach comes in a proven track record of onboarding, educating and providing both placement and performance opportunities for hundreds of Artists within the Cardano and overall Blockchain Community at large.

We are focused on facilitating an overall cross-chain, collaborative experience for all artists and fans alike.

We can provide a multitude of testimonials of both artists and community members about the impact of the Listening Room and the platform it provides for artists to collaborate and grow!

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Event Milestone #1: Listening Room Live Event (July 2024)

• Venue Selection and Booking
• Artist Lineup and Contracting
• Event Promotion and Marketing
• Ticket Sales and Registration
• Event Logistics and Production
• Live Event Execution
• After Party Organization

Event Milestone #2: Rare Evo 2024 (August 2024)

• Theme and Concept Development
• Venue Selection and Booking
• Speaker and Panelist Selection
• Event Promotion and Marketing
• Ticket Sales and Registration
• Event Logistics and Production
• Live Event Execution
• After Party Organization

Event Milestone #3: NFTxLV 2024 (September 2024)

• Venue Selection and Booking
• Artist and Speaker Lineup
• Event Promotion and Marketing
• Ticket Sales and Registration
• Event Logistics and Production
• Live Event Execution
• After Party Organization

Event Milestone #4: LR at NFT Art Basel 2024 Outreach Event

• Collaboration and Partnership Opportunities
• Event Planning and Logistics
• Outreach and Invitation to Artists and Collectors
• Event Execution and Exhibition

Event Milestone #5: LR at NFT NYC 2024 Speaking Event

• Speaking Engagement and Panel Selection
• Event Logistics and Planning
• Promotion and Marketing
• Event Execution

The timeline for task delivery may vary depending on specific requirements, negotiations, and external factors. We will be sure to allocate enough time for each task and ensure effective coordination and communication to meet the overall milestones successfully!

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

(2) Co-produced events (conferences)

(1) Full Production Event (LR Music Event)

(3) After Parties

(1) Outreach Event

(1) Speaking Opportunity

Listening Room Live Event (July 2024) + After Party:

• Deliverables: A live music and entertainment event featuring a curated lineup of artists, a well-equipped venue, and an engaging audience experience. The after party provides an opportunity for attendees to further connect and celebrate.
• Outputs: Memorable live performances, audience engagement, ticket sales, positive reviews, and a vibrant after-party experience.
• Intended Outcomes: Showcase talented artists, create a captivating atmosphere, generate positive word-of-mouth, and establish the Listening Room brand as a curator of immersive live events.

Rare Evo 2024 (August 2024) + After Party:

• Deliverables: A forward-thinking educational and entertainment event centered around the evolution of rare collectibles, featuring expert speakers, panel discussions, and interactive experiences. The after party adds an element of celebration and networking.
• Outputs: Insightful talks and panel discussions, audience engagement, knowledge sharing, networking opportunities, ticket sales, and an exciting after-party atmosphere.
• Intended Outcomes: Promote thought leadership in the NFT and collectibles space, foster industry connections, educate attendees, and position Rare Evo as a leading event in the sector.

NFTxLV 2024 (September 2024) + After Party:

• Deliverables: A dynamic event showcasing the intersection of NFTs and Las Vegas culture, featuring art installations, live performances, workshops, and a marketplace for NFT enthusiasts. The after party offers an immersive social experience.
• Outputs: Unique NFT artworks, interactive installations, educational workshops, artist performances, NFT marketplace transactions, ticket sales, and an exciting after-party atmosphere.
• Intended Outcomes: Showcase the power of NFTs, facilitate networking and collaboration among artists and collectors, promote Las Vegas as a hub for NFT culture, and create a vibrant NFT marketplace.

LR at NFT Art Basel 2024 Outreach Event:

• Deliverables: An outreach event held in conjunction with NFT Art Basel, featuring curated art displays, artist showcases, and networking opportunities for artists and collectors.
• Outputs: Curated art exhibits, artist presentations, networking connections, potential collaborations, and increased awareness of the Listening Room brand among art and NFT enthusiasts.
• Intended Outcomes: Expand the reach of the Listening Room brand within the art community, forge partnerships with artists and collectors, and generate interest in future collaborations and activations.

LR at NFT NYC 2024 Speaking Event:

• Deliverables: A speaking event featuring industry experts discussing topics related to NFTs, digital art, and the future of the creative landscape, attracting artists, industry professionals, and enthusiasts.
• Outputs: Insightful presentations, panel discussions, audience engagement, networking connections, and increased visibility of the Listening Room brand as a thought leader in the NFT space.
• Intended Outcomes: Position the Listening Room as a knowledge hub and trusted voice in the NFT and creative industries, foster connections, and contribute to thought leadership discussions.

Our intended outcomes collectively aim to create memorable experiences, build brand recognition, foster industry connections, and contribute to the growth and influence of the Listening Room brand within the Cardano ecosystem and the world at large in the live music, entertainment, and education sectors.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Rare Evo:

Pricing & Budget 2024 - 17k USD

 

Official X Night After Party ($5,000 USD)

• Additional production/lighting: $2,000

• Artist Budget - $3,000 (headliner and support)

Outdoor DJ Stage (2 days) ($4,000 USD)

1 front of house controlling sound ($250/person/day)

$500

DJ’s:

• 4 DJ’s per day, 2 hour sets ($200 each)

Total = $1,600 USD

Sound: ($550 USD)

(2) 12” Turbosound Tops

(2) 15” Turbosound Subs

(2) 12” monitors

Equipment:

(1) Pioneer XDJ-XZ ($250)

(6) XLR M to F cables ($100)

(4) 1/4 to 1/4 Cables ($80)

Easy-Up/Shade Tent (heavy duty): $100

Stage Decking Rental : $300

Event Equipment Insurance: $300

LR Staff Accomodations:

•UP TO $1035 per person per day (includes 1 night at hotel, 1 round trip flight, 2 ubers [city travel], food [3 meals]

•UP TO $5380 for 4 people for 3 days (includes 2 hotel rooms at 3 nights, 4 roundtrip flights, 6 ubers [city travel], food [12 meals])

(assuming accommodations for 4 people)

– Up to 2 hotel rooms (2 people per room)

($200-$400 per night per room) ($600-$1200 per room for 3 days) ($1200-$2400 for 3 days for 2 rooms)

– Flight accommodations (up to $400 roundtrip per person depending on location not including international flights)(up to $1600 for 4 people)

– additional travel costs (up to $60-$80 an uber depending on location) (up to 2 ubers a day at $120 - $160 (up to $480 in uber for 3 days taking 6 ubers through NYC)

(depending on location of housing accommodation)(won't have to take any ubers if we stay on property of event/conference, or within a safe walking distance.

– Food costs (assuming $25 a meal per person - 3 meals a day)

($75 per person per day) ($225 per person for 3 days) ($900 for 4 staff for 3 days)

Marketing and Promotion:

$1500 (Includes all forms of advertisement, costs and labor)

– Paid Digital Advertising ($500 in multiple focused ads on social media and search engines - varies depending on budget)

– Local Traditional Advertising ($500 can be in multiple forms and fashion. FM Radio Stations/Colleges, Billboards, Newspapers, Flyers/Posters)

– Social Media and Digital Content Creator ($500 - includes managing multiple social platforms, creating unique content consistently, promoting the event and sponsors.)

Booth Production:

$2,000

Tables, Easy-up, ipad’s, merch, items for sale, electrical, giveaways, signage, seating

——————————————

NFTxLV - Sept 29 - Oct1

Pricing & Budget 2024 - $44,380 USD

2 Days of live music (indoor at conference)

20 Live Artists total

1 Headlining act per day ($5k budget per headliner) ($10k)

18 Support acts ($250 each) ($4500)

Sound: ($3,000 USD)

(2) 15” Turbosound Tops

(2) 18” Turbosound Subs

(4) Wedge Monitors Front of Stage

(2) 12” Monitors (DJ)

(1) 15” Sub Monitor

1 front of house engineer - ($250/day) ($500)

Equipment: ($1,140)

(1) Pioneer XDJ-XZ ($250)

(8) Microphones (Sm58 $15 per to rent) ($160)

(4) DI boxes ($30 each) ($180)

(8) Regular Microphone stands ($15 each) ($120)

(4) Boom stands ($20) ($80)

(10) XLR M to F cables ($200)

(6) 1/4 to 1/4 Cables ($150)

Additional Production: ($7,000)

-LED Screen ($3,000)

-Moving Heads ($1,500)

-Par Lights ($500)

-Trussing ($1,000)

-Stage Decking Rental ($1,000)

Event Equipment Insurance: $500

Official After Party ($9,000 USD)

• Venue Rental: $3,500

• Sound/Lighting/Production: $3,500

• DJ’s: 4 DJ’s for the after hours ($250 each) ($1,000 USD)

• Security (4 Guards) ($250 per guard) ($1,000)

LR Staff Accommodations:

•UP TO $1035 per person per day (includes 1 night at hotel, 1 round trip flight, 2 ubers [city travel], food [3 meals]

•UP TO $5380 for 4 people for 3 days (includes 2 hotel rooms at 3 nights, 4 roundtrip flights, 6 ubers [city travel], food [12 meals])(assuming accommodations for 4 people)

– Up to 2 hotel rooms (2 people per room)

($200-$400 per night per room) ($600-$1200 per room for 3 days) ($1200-$2400 for 3 days for 2 rooms)

– Flight accommodations (up to $400 roundtrip per person depending on location not including international flights)(up to $1600 for 4 people)

– additional travel costs (up to $60-$80 an uber depending on location) (up to 2 ubers a day at $120 - $160 (up to $480 in uber for 3 days taking 6 ubers through NYC)

(depending on location of housing accommodation)(won't have to take any ubers if we stay on property of event/conference, or within a safe walking distance.

– Food costs (assuming $25 a meal per person - 3 meals a day)

($75 per person per day) ($225 per person for 3 days) ($900 for 4 staff for 3 days)

Marketing and Promotion:$1500 (Includes all forms of advertisement, costs and labor)

– Paid Digital Advertising ($500 in multiple focused ads on social media and search engines - varies depending on budget)

– Local Traditional Advertising ($500 can be in multiple forms and fashion. FM Radio Stations/Colleges, Billboards, Newspapers, Flyers/Posters)

– Social Media and Digital Content Creator ($500 - includes managing multiple social platforms, creating unique content consistently, promoting the event and sponsors.)

Booth Production/Presence$3,000

Tables, Easy-up, ipad’s, merch, items for sale, electrical, giveaways, signage, seating, staffing, reservation

———————————————

After Parties

General After party budget ($8,320 USD)

• Venue Rental: $2,000

• Lighting/Production: $1,000

• Sound: $1,500

• DJ Equipment: $500

• 1 front of house engineer: $300

• DJ’s: 4 DJ’s for the after hours ($250 each) ($1,000)

• Security (4 Guards) ($180 per guard) ($720)

• (2) Door & Check-In: $150 per ($300)

• (2) Float Staff - $150 per ($300)

• Stage Decking: $400

• Event Insurance: $300

Breakdown:

DJ Equipment: $500

(3) Pioneer CDJ2000NXS2 or 3000’s

(1)DJM900NX2 Mixer

Sound: $1,500

(2-4) 18” Subs

(2-4) 15” Tops

(2) 12” Monitors

(2) 15” sub monitors)

Lighting: $1,000

-Moving Heads ($500)

-Par Lights ($200)

-Trussing ($300)

———————————————

LR Single Day Event

1 Days of live music + After Party (indoor or outdoor)

$54,760 USD

15-16 Live Artists total

2 to 3 Headlining acts ($10,000)

13 Support acts ($300 each) ($3,900)

Sound: ($5,000 USD)

(4) 15” Turbosound Tops

(6) 18” Turbosound Subs

(6) Wedge Monitors Front of Stage

(2) 12” Monitors (DJ)

(1) 15” Sub Monitor (DJ)

1 front of house engineer - ($600)

Equipment: ($2,000)

(1) Pioneer XDJ-XZ ($250)

(8) Microphones (Sm58 $15 per to rent) ($160)

(6) DI boxes ($30 each) ($180)

(8) Regular Microphone stands ($15 each) ($120)

(4) Boom stands ($20) ($80)

(10) XLR M to F cables ($200)

(6) 1/4 to 1/4 Cables ($150)

Drum Mic Kit Rental - $300

Additional Production: ($10,000)

-LED Screen ($3,500)

-Moving Heads ($2,000)

-Par Lights ($500)

-Trussing ($2,000)

-Stage Decking Rental ($2,000)

Event Insurance: $1,000

Official After Party ($9,000 USD)

• Venue Rental: $3,000

• Sound/Lighting/Production: $3,000

• DJ’s: 4 DJ’s for the after hours ($250 each) ($1,000)

• Security (4-5 Guards) ($200 per guard) ($800-$1,000)

• (2) Door Staffing ($300)

• (2-3) Float Staff ($600)

LR Staff Accomodations:

•UP TO $1035 per person per day (includes 1 night at hotel, 1 round trip flight, 2 ubers [city travel], food [3 meals]

•UP TO $5380 for 4 people for 3 days (includes 2 hotel rooms at 3 nights, 4 roundtrip flights, 6 ubers [city travel], food [12 meals])(assuming accommodations for 4 people)

– Up to 2 hotel rooms (2 people per room)

($200-$400 per night per room) ($600-$1200 per room for 3 days) ($1200-$2400 for 3 days for 2 rooms)

– Flight accommodations (up to $400 roundtrip per person depending on location not including international flights)(up to $1600 for 4 people)

– additional travel costs (up to $60-$80 an uber depending on location) (up to 2 ubers a day at $120 - $160 (up to $480 in uber for 3 days taking 6 ubers through NYC)

(depending on location of housing accommodation)(won't have to take any ubers if we stay on property of event/conference, or within a safe walking distance.

– Food costs (assuming $25 a meal per person - 3 meals a day)

($75 per person per day) ($225 per person for 3 days) ($900 for 4 staff for 3 days)

Marketing and Promotion:$2500 (Includes all forms of advertisement, costs and labor)

– Paid Digital Advertising ($500 in multiple focused ads on social media and search engines - varies depending on budget)

– Local Traditional Advertising ($500 can be in multiple forms and fashion. FM Radio Stations/Colleges, Billboards, Newspapers, Flyers/Posters)

– Social Media and Digital Content Creator ($500 - includes managing multiple social platforms, creating unique content consistently, promoting the event and sponsors.)

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Through live events and music-centered events, we can educate, onboard and showcase the potential of Cardano and music on the blockchain.

We worked to outline all of the costs as thoroughly as possible based on all of our previous event curating experience. These are based on typical pricing models through clients we have worked with and industry standards. 

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept