45B: Outreach to Small and Medium Businesses

[GENERAL] Name and surname of main applicant

Pedro Lucas

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will setup a Marketing and networking campaign to promote Cardano+Web3 to Small Businesses and Users, onboarding them to Cardano's Ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Project will be fully open source.

Apache 2.0, MIT License https://www.apache.org/licenses/LICENSE-2.0

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

45B will setup a brand and campaign for the adoption of Cardano-centric Web3.

We will boast the values of Small and Medium Businesses being Bitcoin and Cardano aware, taking payments in ADA. We will help SMBs in adopting blockchain into their data pipelines and including Web3 in their Products strategy.

This will entail:

• 45B Website + Discord + Telegram
• Linkedin and Business Centers
• Instagram + Nostr
• Marketing + SEO + Ads campaings
• Promote Cardano+Web3 to Small Businesses and Users
• Promote Cardano+Catalyst to web2 dev shops
• Support Cardano projects with Marketing skills
• Event in Lisbon to present and brainstorm with SMBs

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The Cardano ecosystem deeply needs adoption, real-world businesses and users.

By onboarding companies from all lines of business as ADA-aware and ADA-holding entities, we are bringing them closer to alinging their data and product strategies with our technologies.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

45B is composed of and has access to professionals with an extensive track record of delivering solutions in Finance, Banking and other lines of business. Also they are responsible in helping the promotion and socials of some players in the Cardano ecosystem.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Website + Discord + Telegram

Build an appealing website that boasts the strengths of web3 and Cardano and helps refer viewers to other established hubs for knowledge and networking.

Discord + Telegram spaces will establish a space to nurture relationships.

Linkedin and Business Centers

Mature a solid image and communication on LinkedIn. Explore for global/online business centers and get integrated there, bringing leads to Cardano.

Instagram and Nostr

Turn our message to the world and grow an appealing instagram profile that boasts the strengths of web3 and Cardano and helps bring viewers to our website.

Marketing + SEO + Ads

Establishing and iteratively fine-tuning a Market strategy aimed at our target audience will be critical to expand awareness about Web3 and Cardano.

Translation to Portuguese + Event in Lisbon

This will be an exercise in localization of all our contents, spaces and practices, adjusting them to the reality of Portugal and the European Union.

We will organize an event in Lisbon, promoted with great antecipation to the Portuguese and International communities hosted in Lisbon.

As a closing of our project, we will open-source all resources that we used throughout the project. E.g.:

• Website source
• Marketing and socials plannings
• Highlight top partnerships and project/services history on our website

We will be happy to host open sessions to discuss how to better bring users and SMBs to Cardano.

[RESOURCES] Who is in the project team and what are their roles?

Product/Project Manager; Technical specifications for Accounting

Pedro Lucas - https://www.linkedin.com/in/pedrohlucas/ 

Maestro Developer Experience, BizDez;

Pedro Lucas has over 20y experience in IT. Working as a Technical Business Analyst in Business Process Management and Decision support DataViz solutions in Finance and Banking. He has been in Crypto for 3y and 100% dedicated to Cardano communities and technology for almost 2y. Pedro has helped in Gimbalabs, amongst other communities, created and ran 'Cardano for non-techs' workshop sessions, and now collaborates with Maestro focusing on Developer Experience and Business Development.

Marketing and Community

Marcin Małaszuk - https://www.linkedin.com/in/marcinmalaszuk/ 

Growth Manager & Consultant for Your Software & Web3 Agency

My support brings the most value to 🚀 Web3 Agencies, 💻 Software Development Companies, and 📱 B2B Tech Startups.

I am the co-founder of two tech startups, a seasoned marketing manager, and a consultant specializing in the Software Industry.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestone 1: 10500 ADA

Milestone 2: 8500 ADA

Milestone 3: 8500 ADA

Milestone 4: 8500 ADA

Milestone 5: 9500 ADA

Final Milestone: 1200 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The value in bringing businesses and users to Cardano cannot be understated.