Argentina: Onboarding Investors and Companies - MAYZ - Fintech Chamber

[GENERAL] Name and surname of main applicant

Federico Ledesma

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Argentine Fintech Chamber

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will host an in-person event in collaboration with the Argentine Fintech Chamber to educate fintech companies about Cardano, fostering adoption through strategic education and engagement.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The feedback and all content, including presentations, photos, and videos, will be publicly available through platforms like YouTube and X (formerly Twitter). To maximize reach, we will also distribute event materials and insights through LinkedIn and our partners' channels.

[METADATA] Horizons

Community

[SOLUTION] Please describe your proposed solution

Our solution is to host an in-person educational event in Buenos Aires at Hub Concepción (Crecimiento) or a similar venue, in collaboration with the Cámara Argentina de Fintech, to onboard fintech companies into the Cardano ecosystem. The primary goal is to educate key actors on the potential of Cardano and blockchain technology to revolutionize financial services.

At the event we will have Rafael Fraga from Cardano Foundation as a speaker and we believe he can be fantastic to connect the Cardano Foundation, and Cardano native projects with the Fintech ecosystem in Argentina.

Example of a Venue

https://www.youtube.com/watch?v=Vf5mB0f9_yE

Problem Perception

The complexity of blockchain and the lack of trusted sources of information have created hesitancy among Argentine fintech companies. This has limited the growth of Cardano in a region with significant potential for blockchain adoption. We aim to educate, engage, and empower these companies, showcasing the benefits of Cardano for financial inclusion, decentralization, and innovation.

Approach

We will take the following approach:

• Event Organization: Collaborate with the Argentine Fintech Chamber to host an event specifically targeting fintech companies, investors, and policy makers.
• Educational Content: The event will feature expert speakers such as Diego Torres and other prominent leaders in the blockchain space, delivering valuable insights on DeFi.
• Promote Cardano Adoption: We will have Rafael Fraga from Cardano Foundation as speaker, delivering valuable insights on Cardano growth and adoption in Latam.
• Engagement and Networking: We will provide fintech executives and investors with opportunities to network, explore partnerships, and better understand how Cardano can be a solution for their business needs.
• Cardano's Use Case Presentation: The event will highlight practical use cases for Cardano, such as decentralized finance (DeFi), secure smart contracts, and Project Catalyst.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The success of this event will have a ripple effect throughout the Cardano community by introducing influential fintech companies in Argentina to the ecosystem.

This will generate:

• New Investments: Increased interest from institutional investors.
• Wider Adoption: More companies integrating Cardano into their operations.
• Community Growth: Strengthening Cardano’s developer and user base in Latin America.

Measuring Impact

We will measure success by:

• Event Attendance: Track the number of participants, aiming to attract dozens of fintech executives and decision-makers.
• Feedback: Collect feedback to gauge how effectively the event educated attendees and their level of interest in Cardano.

Sharing Outputs

All content, including presentations, photos, and videos, will be made publicly available through platforms like YouTube and X (formerly Twitter). We will also distribute event materials and insights through LinkedIn and our partners' channels to maximize reach.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

MAYZ and the Argentine Fintech Chamber have the necessary skills, experience, and network to execute this event successfully. Our team consists of professionals with deep expertise in blockchain, fintech, and community engagement.

To ensure feasibility:

• Agile Methodologies: We will use agile processes to manage the event and project funds effectively.
• Partnerships: Our collaboration with the Argentine Fintech Chamber ensures credibility and access to a broad network of fintech companies.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Event Preparation 

Objective: Complete all preparatory tasks, including setting the event date

Acceptance Criteria:

• A detailed event logistics plan.
• Venue confirmation
• Date confirmation
• Speakers confirmation

Milestone 2: Event Promotion

Objective: Creating marketing materials, and promoting the event through a targeted marketing campaign across social media and traditional media.

Acceptance Criteria:

• Post on LinkedIn and X
• Distribution of promotional materials 

Milestone 3: In-Person Event – Blockchain & Fintech

Objective: Host the in-person event for fintech executives and investors, co-organized by MAYZ and the Argentine Fintech Chamber about “Blockchain and Fintech in Argentina”. Speakers will present Cardano’s technology, MAYZ index funds, and Project Catalyst opportunities. Attendees will be provided with food, beverages, and Cardano-branded merchandise.

Acceptance Criteria:

Successful execution of the event.

Professional photo and video documentation uploaded to YouTube and X for future reference.

Distribution of promotional materials and Cardano merchandise.

Final Milestone: Success Analysis & Reporting

Objective: Analyze the event’s success and compile a final report outlining outcomes, insights, and feedback. The report will highlight the number of engaged fintech companies and provide a roadmap for future engagement.

Acceptance Criteria:

• A comprehensive report detailing event outcomes, feedback, and impact on the Cardano community.
• Clear evidence of increased engagement with the Argentine fintech sector.

[RESOURCES] Who is in the project team and what are their roles?

Diego Torres. 

https://www.linkedin.com/in/diego-torres-borda-94b70912/ 

University Professor with expertise in Economics

Diego is a Cardano Ambassador and organizer of the Patagonia CIP1694 Workshop. He has also been a funded proposer in F11 and F12. Diego leads the development of the project’s documentation and educational resources, ensuring that the solution’s concept, architecture, and potential applications are communicated clearly and effectively. He will collaborate closely with technical experts to ensure the accuracy and accessibility of the project's documentation and onboarding materials for users and investors.

Matias Friedberg.

https://www.linkedin.com/in/matias-friedberg-20571a160/

MBA in Columbia Business School and MBA in London Business School

Co-Founder at Ixpandit Fintech Factory

Cámara Argentina de Fintech 3 Vice President

Federico Ledesma Calatayud

https://www.linkedin.com/in/lic-ledesma-calatayud/

Business Director. Cardano Stake Pool Operator [MAYZ], funded proposer in F12, Project Manager in web3 services company.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Venue: 20,000 ADA

Venue rental with capacity for fintech executives, investors, and decision-makers, including necessary amenities, food and beverage.

Event Planning and Logistics: 5,000 ADA

Includes coordination with the venue, handling attendee registration, setting up infrastructure, and overseeing the logistical aspects (catering, signage, materials).

Speakers: 10,000 ADA

Costs for bringing in key speakers (Flight from Patagonia to Buenos Aires) and other blockchain experts. Covers travel, accommodation, and speaker fees.

Marketing and Promotion: 10,000 ADA

Digital and traditional media campaign on LinkedIn, X (Twitter), and through industry publications. Design of promotional materials, including flyers and digital content.

Social Media Management and Content Creation: 5,000 ADA

Dedicated team or individual managing social media outreach and engagement, including creating posts, sharing event updates, and interacting with followers.

Catering and Refreshments: 10,000 ADA

Food and beverages for attendees to encourage networking and informal discussions. This includes a coffee break, snacks, and a networking lunch.

Cardano-Branded Merchandise: 10,000 ADA

Merchandise to distribute among participants, raising brand awareness.

Event Documentation (Photo and Video): 10,000 ADA

Professional videography and photography for documenting the event, which will be shared on YouTube, X, LinkedIn, and other platforms.

Project Management: 20,000 ADA

Two Project managers for 3 months.

This budget ensures a comprehensive event plan, from logistics to community engagement and marketing, aligning with your project objectives. If we are funded, we will evaluate the possibility of receiving sponsors to expand the event to a larger audience.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project represents strong value for money for the Cardano ecosystem by focusing on high-impact, scalable outcomes through strategic education and outreach in Argentina. The costs listed reflect a balance between quality execution and maximizing the return on investment for the ecosystem.