CASIA x DRep TV Hub - Phase 2: Connect 100+ more DReps (50% of available DReps) with 20% cost savings

[GENERAL] Name and surname of main applicant

Ha Nguyen

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Co-proposers and additional applicants

Mr. Buck Nguyen - founder of the Cardano Asia Team:

1. DRep TV Hub - phase 1 lead
2. Cardano4Good
3. Cardano Asia Tiktok Channel

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

7

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

1. Interview MORE +100 DReps (200/472) for FREE globally (42% register DReps)
2. Host monthly online AMA sessions to help voters understand DReps
3. Support DReps in parallel by building their community

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

This is not a software product. All our materials, including marketing content, will be made public.

[METADATA] Horizons

Social Media

[SOLUTION] Please describe your proposed solution

Phase 2 of DRep TV will expand its interviews to new communities, including South Korea, Ghana, and other English-speaking countries, to interview 100 DReps globally. The project will establish a comprehensive platform where DReps from diverse regions can share their insights, experiences, and perspectives, helping voters better understand each DRep's role and capabilities.

Demo Video:

https://www.youtube.com/watch?v=rWpN5HO4ofo

Key Activities:

• Interview 100 DReps from various communities: We will interview DReps from communities such as South Korea, Ghana, and other regions with strong Cardano engagement. These interviews will highlight each DRep's professional skills, experience, and contributions to the Cardano ecosystem. Videos will be produced in English, Vietnamese, and Japanese, with local language subtitles as needed to ensure accessibility.

• Host regular online AMA sessions: We will organize regular AMA sessions, allowing DReps to interact directly with voters. These sessions will focus on decentralized governance, project evaluation criteria, and DReps’ practical experiences. Voters can ask questions and engage with DReps, fostering trust and transparency.

Demo Video:

https://www.youtube.com/watch?v=0PvQ5j5NE0c&list=PLL68IuWl6Y-m4-M34Akylwl9sUTEO4SrS&index=1

• Strengthen connections with global Cardano communities: We will collaborate with emerging communities in regions such as Africa and Southeast Asia, broadening DRep TV’s reach and bringing in diverse viewpoints from DReps worldwide.

Demo good reactions from DReps:

https://x.com/Yao_WBCardano/status/1846195556034793521

• Create user-friendly educational content: We will develop accessible educational materials on decentralized governance, voting methods, and project evaluation on the Catalyst platform. These materials will be simple and easy to understand, equipping voters and community members with the knowledge needed to participate effectively in Cardano governance.

https://www.youtube.com/watch?v=ckhVJezQGlU&list=PLL68IuWl6Y-kXNySbaaknqR7Dw3fZmFRR

• Support DReps in building their image and engaging with communities: We will assist DReps with strong professional expertise but limited experience in personal branding or community outreach. This will help them connect with voters showcase their capabilities, and help voters better understand the DReps they can delegate to.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

1. Increase DRep Visibility and Strengthen Connections with Global Voters:
2. By expanding interviews and interactions to new communities, DReps will have opportunities to present themselves to a broader voter base, while voters will gain detailed and complete information on each DRep.
3. Enhance DRep Skills and Transparency within the Ecosystem:
4. DReps will have the opportunity to improve their communication skills and share knowledge, thereby building trust and long-term relationships with the voter community, while increasing transparency within Cardano’s governance ecosystem.
5. Improve Voter Awareness and Understanding of Decentralized Governance:
6. AMA sessions and interviews will help voters understand each DRep’s capabilities and direction, making it easier for them to make informed decisions when delegating voting power.

Promote Cardano Community Growth in New Regions:

By connecting and collaborating with new and emerging communities, DRep TV will help bring Cardano closer to underserved areas and expand the ecosystem’s reach globally.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

First, let's see the DReps Reactions to our work.

For example, one post to see the DRep community's reactions to prove our capabilities:

https://x.com/Hahero7/status/1845306347124122093

Second, Ability and Experience to Implement the Project

Our team consists of core members fluent in English, Japanese, and Vietnamese, all actively engaged in the Cardano community. We have experience conducting interviews and creating videos for the Cardano Community.

Key team members include:

• DRep Pioneer Leaders from Vietnam, South Korea, Ghana, and Japan
• A Japanese Cardano Ambassador and Challenge Team member for the Challenge DRep Improvement since Fund 9 and 10
• Marketing Head of JPG.store and CNFT community
• Cardano Asia Tiktok and CNFT ASIA community admin
• A Catalyst-funded proposer since Fund 7, who participated in the DRep workshop and secured funding for the dRep Tool in Fund 9.
• Our editors and marketing teams are well-versed in managing and streamlining DRep TV operations.

With our deep understanding of DReps, we are well-positioned to assist DReps with interviews and community live sessions.

Finally, Financial Management Process

We maintain budget and cost sheets attached to invoices to ensure we stay within budget. If Catalyst requests, we can submit our budget management for further review.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Establish Platform and Initial Interviews

• Duration: 2 months
• Main Activities:
• Create 3 introductory videos explaining the role and importance of DRep.
• Organize 3 AMA sessions
• Select 30 DReps to interview and add subtitles.
• Success Criteria:
• Publish 3 introductory videos and 30 DRep interviews.
• DRep Interview clips will be in the local language + with subtitles in English/Japanese.
• Completion Evidence:
• YouTube links to 30 published videos, and survey feedback results.

Milestone 2: Expand DRep Participation

• Duration: 2 months
• Main Activities:
• Create 3 introductory videos explaining the role and importance of DRep.
• Organize 3 AMA sessions and interview 30 more DReps.
• Success Criteria:
• Conduct 3 AMAs and publish 30 additional interviews.
• DRep Interview clips will be in the local language + with subtitles in English/Japanese.

• Completion Evidence:
• Links to AMA videos and 30 additional interviews.

Milestone 3: Strengthen Community Connections

• Duration: 3 months
• Main Activities:
• Create 4 introductory videos explaining the role and importance of DRep.
• Organize 4 AMA sessions and interview 40 more DReps.
• Success Criteria:
• Conduct 4 AMAs and publish 40 interviews.
• DRep Interview clips will be in the local language + with subtitles in English/Japanese.
• Completion Evidence:
• Links to AMA and interview videos.

Final Milestone: Project Conclusion Report

• Duration: 1 month
• Main Activities:
• Collect feedback, analyze results, and compile the final report.
• Success Criteria:
• Complete and share the final project report with the community.
• Completion Evidence:
• Final project report (PDF), survey results, and impact analysis.

[RESOURCES] Who is in the project team and what are their roles?

Our project team consists of experienced professionals from diverse fields, all actively contributing to the Cardano community. Together, we bring expertise in community building, marketing, operations, and project management, ensuring a well-rounded approach to achieving our project goals.

1.Ms. Ha Nguyen

Roles and Contributions:

• Event and Meetup Organizer for Cardano Blockchain Meetup, Intersect Meetup, Cardano Constitution Workshop, and Cardano Summit 2024.
• Cardano Ambassador in Vietnam, Community Operator for Cardano Vietnam.
• DRep Pioneer Leader and Organizer of DRep Cardano Training - DRep Pioneer Program.

DRep Profile: https://hanguyen.tempo.vote/

• Co-organizer of the Catalyst Working Group.

Certifications:

• Certified Blockchain Business Consultant from Emurgo Academy.
• Cardano Blockchain Certified Associate (CBCA) from the Cardano Foundation and ProSkills39.

Catalyst Roles:

• Proposal Assessor (PA) (91% Good, 6% Excellent), Veteran Proposal Assessor (vPA), Sponsored Proposer.

Community Involvement:

• Actively connecting Vietnamese and Japanese communities with the international Cardano community.
• Administrator and Moderator for:
• Vietnam ADA Cardano Community: >5,000 members.
• Cardano ADA Vietnam: >47,000 members.
• Cardano ADA Catalyst Việt Nam - Start-ups, Jobs.

Professional Experience:

• Experienced entrepreneur in e-commerce and marketplace trading.
• Five years of experience in business and project management.
• Deputy Head of Corporate Planning and New Business Model Development at Japanese companies.

Link to proof of experience: https://forum.cardano.org/u/hakochan/activity

DRep Cardano Training - DRep Pinoeer Program

Course 1:

https://forum.cardano.org/t/recap-drep-cardano-training-drep-pioneer-program-course-1-vietnam/134323

Course 2:

https://forum.cardano.org/t/recap-drep-cardano-training-drep-pioneer-program-course-2-vietnam/134324

Course 3:

https://forum.cardano.org/t/recap-drep-cardano-training-drep-pioneer-program-course-3-offline/134322

Contact Information:

• Twitter (X): https://twitter.com/Hahero7
• Telegram: https://t.me/hanguyen122009
• LinkedIn: https://www.linkedin.com/in/nguyen-thi-ha-45b108233/

2.Mr. Buck Nguyen -Project Manager - English lead and community manger.

Founder of Cardano Asia TikTok, a Catalyst Fund 9-10-11-12 project. Buck has extensive experience in community building and online marketing, particularly in promoting Cardano across platforms.

He is an active member of the Catalyst community, serving as a PA, vPA, Funded Proposer, CR LV2, and Challenge Team member for Funds 9 and 10, and PoL and MR for F10-F11-F12.

Certifications:

• Certified Blockchain Business Consultant from Emurgo Academy.
• Cardano Blockchain Certified Associate (CBCA) from the Cardano Foundation and ProSkills39.
• Ambassador of Emurgo Academy in Vietnam

Core Skills: Community building, marketing strategy, video content creation  

Experience:

• 5 years of Cardano blockchain research  
• Long-term experience in community building and online marketing.
• R since Fund 9, Fund 10, Fund 11
• Five+ years of research experience in Cardano blockchain and investment
• SPO for over 3 years.

Key Contributions:  

• Cardano Asia TikTok founder/admin
• Cardano For Good founder/admin
• Cardano DRep TV Hub lead - phase 1
• Admin of the Cardano NFT (CNFT) community: https://twitter.com/AsiaCnft 

Key contact:

• Telegram: https://t.me/Buck_Nguyen
• Linkedin: https://www.linkedin.com/in/thegoodgiao/

3.Marketing Team Member – Project Lead in Japan (To be recruited)  

This role will oversee project activities in Japan, bringing experience in business development and budget management. The individual will work closely with JPG Store Japan and NMKR agency and actively participate in the Cardano Japan community.

Core Skills: Business development, marketing strategy, community management  

Key Contributions: Leading marketing efforts for JPG Store Japan and NMKR agency  

4.Mr. Yuta (Yuki Oishi) – Project Advisor

Yuta is a Cardano Ambassador in Japan, instrumental in promoting Cardano within the country. He has supported the development of Cardano communities and played a key role in DRep Cardano initiatives since Fund 9-Fund 12 consistently.

Core Skills: Community engagement, strategic development, event organization  

Key Contributions: Cardano Ambassador, advisor for DRep-related projects  

5.Ms. Nguyen Thi Hong Cam – Operations Lead

Nguyen Thi Hong Cam brings 5 years of experience as an Operations Manager in the retail, marketplace, and lodging sectors. She specializes in customer experience management and business development in logistics and fashion companies.

Core Skills: Operations management, customer experience, business development  

Experience: 5 years in operations and business development  

Social Links:  

• LinkedIn

6.Seidu Ziblim – DRep Cardano Pioneer Leader from the Ghana Community  

Seidu is a well-respected DRep Cardano Pioneer Leader in Ghana, actively involved in the Cardano community. His leadership will help expand the project’s reach into Africa and diversify the DReps featured on DRep Cardano TV.

Core Skills: Community leadership, networking, DRep engagement  

Key Contributions: DRep Cardano Pioneer Leader, active Intersect participant.

7.Mr. Oscar – DRep Cardano Pioneer Leader from the Korean Community  

Oscar is a dedicated DRep Cardano Pioneer Leader, whose experience and knowledge have greatly contributed to the DRep Cardano initiative. He will support the project’s goal of connecting DRep Cardano with the global community.

Core Skills: DRep mentorship, community building, project implementation  

Key Contributions: DRep Cardano Pioneer Leader, mentor for new DReps  

• Cardano Governance Contributor, Meetup Host in Korean
• Cardano Summit-CLE Seoul Host in 2022, 2023 @Cardano
• Ambassador, Community Educator @IntersectMBO | pc-gov
• Linkedin: https://www.linkedin.com/in/oscar-west/
• X: https://twitter.com/OscarW3st

With this team’s combined expertise and DRep pioneer leaders, we are well-equipped to execute the project effectively, focusing on community impact and strategic growth within the Cardano ecosystem.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

The total budget proposed in this document reflects a 20% savings compared to the DRep TV Hub Phase 1 proposal: [LINK].

https://cardano.ideascale.com/c/idea/113561

• DRep TV Hub phase 1: 100k ADA (interview 100 dReps, 3 intro videos, 7 AMA).
• ADA/USD rate: 0.345 (previous funding round)
• DRep TV Hub phase 2: 80k ADA (interview 100 dReps MORE, 10 intro videos, 10 AMA
• ADA/USD rate: 0.354 (at the time of submitting)

WE DOING MORE WITH FEWER RESOURCE

• MORE VIDEOs: monthly Intro Video (+7), Monthly AMA (+3)
• FEWER RESOURCES: 20% budget optimizations.

We are doing MORE with LESS resource

Here’s a revised version that enhances clarity and flow:

1.Optimize Software and Platforms for Year 2:  

  We will review and optimize all software and platforms used in the project to ensure cost-effectiveness and efficiency.

2.Streamline Processes:  

  By adopting a more effective approach, we aim to simplify workflows and reduce unnecessary steps, which will lead to time and cost savings.

3.Adjust Team Budget (Core Salary)

  The team budget has been reduced by 30%, reflecting salary cuts while managing a heavier workload. Team members will take on multiple roles—such as hosting, video editing, and marketing—while increasing the frequency of organic posts.

4.Create Free Marketing Materials:  

  Our goal is to develop free marketing materials for 50% of the available DReps, ensuring they have equal opportunities to engage with ADA holders and address language barriers.

These strategies will help us maximize savings while maintaining the effectiveness of our outreach efforts.

Overall, we aim to create free marketing materials for 50% of available DReps, providing them with a fair opportunity to connect with ADA holders and overcome language barriers.

-------------------------------------------------------------------------------------------

Below is the original budget in Fund 11 (FUNDED PROPOSAL)

Budgeting basis

1. Exchange rate:

52 week rate ADA USD

low: 0.23. high: 0.46 ave: 0.345 ADAUSD

Source: https://coinmarketcap.com/currencies/cardano/

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

1/Total budget proposed in this proposal: 20% savings compared to the DRep TV Hub Phase 1 proposal: LINK https://cardano.ideascale.com/c/idea/113561

• DRep TV Hub phase 1: 100k ADA (interview 100 dReps, 3 intro videos, 7 AMA)
• DRep TV Hub phase 2: 80k ADA (interview 100 dReps MORE, 10 intro videos, 10 AMA)

WE DOING MORE WITH FEWER RESOURCE

• MORE VIDEOs: monthly Intro Video (+7), Monthly AMA (+3)
• FEWER RESOURCES: 20% budget optimizations.

2/HOW CAN WE OPTIMIZE

The project is executed with optimized costs, utilizing a labor cost 20% lower than the average market salary due to the commitment and passion of the team for the Cardano community. Other expenses such as video production, translation, equipment, and marketing have been estimated based on current market rates to ensure quality and efficiency. The rational resource allocation will help the project achieve its goals while maintaining cost-effectiveness, providing significant value to the Cardano community, and fostering sustainable development within the ecosystem.

3/ Personal Expense

• With the desire to have the opportunity to contribute to supporting Cardano, Catalyst will grow stronger. We will strive to work with a salary 40-50% lower than the average salary in the market.

• DRep needs us, as they do have marketing capabilities and community buildings.

4/ OVERALL IN PHASE 2, we are doing MORE with FEWER resources.