Empowering Cardano Growth through Creative Marketing Solutions

[GENERAL] Name and surname of main applicant

Nala Roo

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

FomoEdge:Media Powered by Women

We’ll boost Cardano’s visibility with engaging content, targeted social media campaigns, interactive community events to showcase its benefits & innovations

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We are committed to maintaining transparency by sharing updates and key results from our marketing initiatives. This includes providing performance metrics and evidence of our work to ensure alignment with the proposal's goals.

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

Our proposed solution aims to enhance Cardano's ecosystem visibility and engagement through a multifaceted approach:

Creating Fun and Informative Content: We’ll produce engaging content like articles, videos, and interactive infographics to make Cardano’s technology easy to understand and exciting. This way, more people will see the amazing benefits and innovations Cardano has to offer.

Building Strategic Partnerships: We’ll team up with reliable influencers, industry experts, and educational institutions to spread the word about Cardano even further. By partnering with trusted voices in the community, we can connect with a wider audience and share Cardano’s story in engaging and impactful ways. These collaborations will help amplify our message and enhance Cardano’s visibility across diverse networks.

Partnering with Web3 Pioneers and Artists: We’ll join forces with leading Web3 builders and talented artists to expand Cardano’s reach. By celebrating and rewarding their efforts, we aim to encourage their participation and foster innovation within our ecosystem.

Increased Awareness and Adoption: By creating engaging content and running targeted campaigns, we’ll raise awareness about Cardano’s unique features and benefits. This increased visibility will attract new users, developers, and investors, fostering greater adoption of the Cardano platform.

Support for Innovation: By partnering with Web3 builders and artists, we’ll encourage and support creative projects that enhance Cardano’s ecosystem and attract more users from other chains to Cardano.

Educational Resources: Our content will make Cardano’s technology and ecosystem easy to understand. By simplifying complex ideas, we’ll help users and developers make the most of Cardano’s tools and innovations.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Positive Impact :

Our project will significantly enhance the visibility and understanding of the Cardano ecosystem through educational content, targeted social media campaigns, and community events. By highlighting the ecosystem’s benefits and innovations, we will foster greater engagement, awareness, and adoption within the broader blockchain and Web3 communities.

We will evaluate our impact through both quantitative and qualitative metrics:

Quantitative Metrics:

• Social Media Engagement: Track the number of social media impressions, engagements, and followers gained from targeted campaigns aimed at cross-chain communities.
• Project Growth: Measure the growth in the number of new projects, including DeFi and NFTs, launched on Cardano by reputable developers
• Partnerships Established: Count the number of collaborations formed with influencers, ambassadors, and other projects, indicating network expansion and community engagement.

• Qualitative Metrics:
• Feedback from participants and community members through surveys, polls, and discussions.
• Sentiment analysis derived from social media engagement.
• Insights from influencers and partners within the Cardano ecosystem.

We will disseminate our outputs through several channels:

• Social Media Channels: We will consistently share educational content, updates, and success stories across platforms such as Twitter, YouTube, and other relevant channels.

• Community Collaborations: We will engage with Cardano ambassadors and key influencers to amplify our reach and promote our findings.

• Events & workshop: We will host public events and webinars to showcase results, provide networking opportunities, and share key takeaways with the community.

• Reports & Case Studies: We will publish reports and case studies that detail the impact of our initiatives, lessons learned, and future opportunities to continue growing the Cardano ecosystem.

Through these activities, we aim to create lasting value by driving Cardano adoption and showcasing the ecosystem’s potential to a broader audience.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

With years of experience in Web3, working on many projects, and a solid marketing background, I’m fully prepared to carry out this project with great trust and responsibility. My past work, which you can see on my Twitter account, shows successful projects and partnerships in Web3, proving I can manage and deliver effectively.

To keep things transparent and accountable, I’ll use a strong project management system with regular updates, milestone tracking, and clear communication with everyone involved.

I’m committed to providing detailed and timely reports on our progress and achievements.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Content Creation & Strategy Development:

• Goal: Develop a comprehensive marketing strategy, including content calendars, social media plans, and educational resources. This step ensures that we have a clear roadmap for reaching our target audience and delivering impactful content.

influencer & Partnership Onboarding:

• Goal: Establish partnerships with key Web3 influencers, creators, and educational institutions. These partnerships will help amplify our message and connect with a broader audience.

launch of Educational Campaigns:

• Goal: Roll out educational content (interviews ,videos, blogs, infographics, reels ) to simplify and explain Cardano’s ecosystem to both newcomers and experienced users.

Community Events & Engagement:

• Goal: Organize online and offline community events to increase engagement and provide interactive learning opportunities around Cardano’s technology.

Performance Review & Optimization:

• Goal: Analyze key performance indicators such as user engagement, content reach, and partnership impact. Use the data to fine-tune the strategy and improve future campaigns.

Final Report & Future Roadmap:

• Goal: Prepare a detailed report on the outcomes, lessons learned, and next steps. This will ensure transparency and help plan for long-term sustainability and growth of the initiative.

[RESOURCES] Who is in the project team and what are their roles?

Nala Roo - Founder of DNA Labs (a pioneer in AI) , founder of Fomo Edge

experienced content creator, marketer, advisor, and Web3 designer

https://x.com/NALAp20

IdaJuls - Co-founder of Fomo Edge

content creator and artist with skills in writing, videography, and design.

https://x.com/CryptoJulzss

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestone 1: Content Creation & Strategy Development

• Research Tools & Resources: $500

Subscriptions and tools for market analysis and content planning.

• Strategy Development: $1,000
• Content Calendar Creation: $1,000

Detailed planning for content delivery across platforms.

• Production Equipment: $5,000

Cameras, software, and other tools needed for content creation.

total estimated for milestone1: $7,500

Milestone 2: Influencer & Partnership Onboarding:

• Influencer Outreach and Agreements: $2,000

Compensation for key influencers and creators.

• Partnership Development: $2,000

Networking costs and potential travel for meetings.

• Event Coordination for Partnerships: $3,000

Expenses related to partnership kickoff events.

Total Estimated for Milestone 2: $7,000

Milestone 3: Launch of Educational Campaigns

• Content Creation (Videos, Blogs, Infographics): $6,000
• Costs associated with high-quality educational materials.
• Branding, Design, and Graphics: $1,000
• Distribution and Promotion: $500

Advertising and boosting posts for wider reach.

Total Estimated for Milestone 3: $7,500

Milestone 4: Community Events & Engagement

• Event Planning and Logistics: $2,500
• Promotional Materials: $500
• Flyers, banners, and digital assets for event promotion.
• Speaker/Host Fees: $500

Compensation for guest speakers or facilitators.

Total Estimated Cost for Milestone 4: $3,500

Milestone 5: Performance Review & Optimization

• Data Analysis Tools/Software: $500

Subscriptions for analytics tools

• Reporting Preparation: $1,000

Time and resources for compiling performance data.

Total Estimated Cost for Milestone 5: $1,500

Milestone 6: Final Report & Future Roadmap

• Report Writing and Design: $500

Preparation and design of the final outcomes report.

• Future Strategy Workshops: $1000

Workshops to outline next steps and strategies.

Total Estimated Cost for Milestone 6: $1,500

Miscellaneous Expenses: $3,000

total Budget Estimate

Milestone 1: $7,500

Milestone 2: $7000

Milestone 3: $7,500

Milestone 4: $3,500

Milestone 5: $1,500

Milestone 6: $1,500

Miscellaneous: $3,000

Total: $31,500 or approx. 95,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Increased Adoption of Cardano: Our plan is crafted to raise awareness of Cardano’s standout features and drive user growth by educating and onboarding new participants—whether they’re developers, investors, or end-users—into the ecosystem. By creating educational videos and providing easy access for the community to engage with these resources, we will help new users interact with and learn how to use the ecosystem. As more people become knowledgeable about Cardano, adoption will rise, boosting network activity and overall usage.

Boosted Global Awareness: Through a targeted and strategic marketing campaign, we will significantly enhance global awareness of Cardano's unique strengths and potential, reaching new audiences around the world.

Enhanced Developer & Project Attraction: By showcasing Cardano’s technical capabilities, sustainability, and decentralized governance, we aim to attract developers and projects to build on the platform. This will fuel innovation, resulting in a new wave of decentralized applications (dApps) and blockchain solutions within the Cardano ecosystem.

Community Empowerment & Engagement: Our approach will empower the Cardano community by fostering stronger engagement through interactive events, campaigns, and collaborations. By offering educational content and creating spaces where the community can interact with it, we will lower the learning curve and increase active participation. This sense of ownership among users will lead to higher retention and continued involvement in the ecosystem.

Global Reach & Expansion: By leveraging influencers and strategic partnerships, we will extend Cardano’s message to diverse global communities, expanding into new markets. This increased visibility will help Cardano tap into different regions and demographics, contributing to broader ecosystem growth.

Sustained Long-Term Growth: Continuous performance reviews and optimization will ensure that our plan delivers not only immediate results but also lays the groundwork for future marketing and community-building efforts. Educational materials and a growing community will provide the foundation for scalable, sustainable growth, leading to a vibrant and thriving Cardano ecosystem.