Jellypad - Cardano Marketing, Advising, Design, and Content Creator Ambassador Agency

[GENERAL] Name and surname of main applicant

Jason Borck

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Build a team of experienced Web 3 marketing, advising, design, and content creator professionals to help analyze each project, refine their ideas, define narratives, and create a marketing campaign.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

This is a non technical service/product.

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

Overview: Develop the "Jellypad" Agency which consists of experts in Web 3 Marketing, Advising, Design, and Content Creators with the ultimate goal of helping teams refine their ideas and gain greater exposure in the Web 3 space through better marketing, design, and network support.

Problem: Many promising projects in Web 3 struggle with the complexities of marketing, tokenomics, and other key aspects like token sales. Despite having great potential, these projects often fail to gain exposure or attract users due to poor marketing strategies or unsustainable tokenomics. This results in missed opportunities for growth and success. It also negatively impacts Cardano's Ecosystems growth and overall engagement between teams & users on the chain.

The same issue occurs on the design aspect in which many projects fail to have appealing and consistent branding, marketing materials, and UI/UX design for their dApps or Landing Pages. This causes additional educational friction and reduces impressions, usage, and overall interest in a project.

The last issue is not having a strong enough network of content creators, ambassadors, or fellow projects to partner with in order to gain more exposure in the space.

Solution: We are assembling a team of experienced Web 3 marketing, advising, design, and creator professionals. Our approach involves analyzing and understanding each project, refining their ideas, identifying key narratives, and creating a comprehensive marketing campaign. This includes drafting posts, connecting projects with the right partners and resources, and promoting them through our Jellycubes account and other social channels. Additionally, we help optimize tokenomics and guide teams through successful token sales.

On top of the marketing creation & support - we will also be creating all of the marketing materials needed through the design team as well as connecting projects to other teams and creators in the space to further reach and synergies.

At the outset, our Jellypad will primarily focus on early-stage projects that have yet to hold their token sale. This is a critical period where we can make the greatest impact by addressing key areas like strategy, branding, tokenomics, sale structure, raise amounts, and partnerships. By collaborating with teams pre-token-sale, we help refine their ideas early, preventing them from becoming locked into problematic commitments later on.

Many Web 3 projects fail in marketing due to a lack of expertise or insufficient resources to build a full-scale marketing department. We aim to bridge that gap by providing a comprehensive team capable of covering all aspects of a successful marketing strategy: content pillars, narrative development, branding, campaign planning, high-level copywriting, SEO, keyword optimization, identifying marketing material needs, community collaborations, and engagement tactics. This allows projects to access high-quality work without having to individually hire for each position—especially during the pre-sale phase when budgets are tight.

Our team consists of seasoned professionals with proven track records in delivering exceptional results. The systems we have developed are already yielding success for the projects we've supported.

Our impact will be clear: projects will experience more successful token sales, higher engagement, and clearer messaging, giving users a better understanding of what they’re building. On the advisory side, we also ensure stronger tokenomics and more refined project ideas, positioning teams for long-term success.

Outcome: By allowing builders to focus on what they do best while leaving the marketing and advisory aspects such as tokenomics to us, we increase the likelihood of these projects gaining exposure and succeeding. Our efforts will lead to more successful projects on Cardano, resulting in increased users, transactions, and interest in building on the blockchain due to an easier onboarding process.

Why Catalyst: Hiring skilled professionals for each of these aspects is costly, and managing multiple projects requires a dedicated team. We need funding to attract and retain high-quality talent until we can generate enough revenue to scale. This will allow us to handle more projects efficiently and continue supporting the growth of the ecosystem.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

By refining project ideas and managing the marketing side, we expect to help projects develop stronger concepts, more robust tokenomic structures, and deliver their messages in a way that better educates users. The design and content ambassador aspect will then synergize with the marketing by providing better graphics/branding and an ability to reach more users.

This will enable more people to understand what is being built on Cardano, increase the chances of better products emerging, and lead to more successful token sales. Ultimately, this contributes to a more thriving and dynamic ecosystem.

We will measure our success through increased volume and transactions for the projects we launch and their respective tokens, higher engagement on X (formerly Twitter), and improved post-sale and long-term performance of both the tokens and projects.

Each project we help launch will be featured on our YouTube channel and our main Jellycubes account. However, since we are supporting marketing efforts, the results will be visible on each project’s own X account, where we will handle posts and engagement.

Additionally, we will regularly highlight our Jellypad service and accomplishments through X to keep our community and stakeholders updated on our progress and impact.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We've been working on Jellycubes for nearly three years, and during this time, it has become a top 10 NFT project by market cap on Cardano. Through our cross-chain alpha community on Discord, we’ve gained invaluable insights into what makes projects successful across various blockchains, with the support of numerous advisors and highly knowledgeable individuals.

Our marketing team consists of three key strategists: Smurfy, Sic, and Thomas. Each of them has prior experience working on marketing campaigns for different projects, bringing a wealth of expertise to the table.

Our design team also houses skilled animators from the Blockowls team combined with professional graphic designers such as Salman, Design House Studio, Berjador, and GnD. Our team is able to handle any design or marketing material request that comes our way.

We're also already actively working on our first project, Pondora, which you can explore through our posts and content here: Pondora on X.

The success of Jellycubes, still maintaining one of the highest floor prices, combined with our team's track record in supporting other projects, demonstrates that we know what it takes to succeed. While we've already made significant progress with the agency, the Catalyst proposal is aimed at helping us scale further, enabling us to handle more projects simultaneously and better meet the demands of the ecosystem.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

A: Milestone outputs

• Create Automated Notion System to Organize and Sync all Marketing Campaigns between Teams for each Project
• Finalize system workflow process from project application to analysis to marketing campaign creation
• Launch our first project through the Jellypad's Marketing & Advising Agency
• Documentation and Materials of our service offerings & process
• Portfolio access to see past design implementations
• First 3 projects that use our designs within the Agency (graphics, illustrations, videos, etc)

B: Acceptance criteria

• Automated and Functioning Notion System that is highly-scalable to handle the organization & execution of many projects simultaneously
• Clear guidelines & documentation of the entire Marketing & Advising Process/Flow
• Completion of the marketing & advising campaign as well as token sale for our first Jellypad Launch Project (Pondora). This includes: identifying narratives, establishing content pillars, creating a campaign post overview, writing all of the X posts, and an analysis report for suggested improvements & tokenomic/sale structures.
• Creation of designs for a minimum of 3 separate Cardano projects (Can include graphics, videos, animations, or website designs)

C: Evidence of milestone completion

• Video of Notion System Process
• Video of Marketing & Advising Project Process
• Screenshots of Notion Marketing Campaign Outlines
• Screenshots of Content Pillars & Narratives for Projects
• Screenshots of Written Posts
• Documentation of Analysis Reports regarding idea improvements and things such as tokenomics
• Any links to additional content used to support the project such as Youtube Video interviews, X AMA Space Links, PArtnership/Collab announcements
• Links to the different marketing materials/designs we have created for each project including a video overview/walkthrough of what we have made for projects.

A: Milestone outputs

• Provide Marketing & Advising support through our Jellypad Launch for our 2nd Cardano Projects prior to their Token Sale
• Full Branding Toolkit Designs for 3 Projects (Logo, Color Themes, Font, Messaging)
• Graphics/Illustrations for 5 Projects
• Animated Video or Edited Youtube Video for 2 Projects
• New Landing Page Creation for 1 Project

B: Acceptance criteria

• Full Marketing Campaigns created for an additional Cardano Projects which includes identifying narratives, establishing content pillars, creating a campaign post overview, writing all of the X posts, and an analysis report for suggested improvements & tokenomic/sale structures.
• Branding Toolkits must include a powerpoint showing the suggested Logo, Color Theme, Font, and overall Messaging for each project)
• Graphics & Illustrations must match the sugested Branding Toolkit for the project
• Video Creation needs to be a minimum of 30 seconds long with high-quality editing and clear messaging
• Landing Page has to be consistent with branding toolkit, have all relevant information for the project in a concise manner, include social links, and met high-quality standards by the community

C: Evidence of milestone completion

• Screenshots of Notion Marketing Campaign Outlines
• Screenshots of Content Pillars & Narratives for Projects
• Screenshots of Written Posts
• Documentation of Analysis Reports regarding idea improvements and things such as tokenomics
• Any links to additional content used to support the project such as Youtube Video interviews, X AMA Space Links, Partnership/Collab announcements
• Portfolio submission of all of the design works (any graphic/video/website/branding toolkit created will be in this portfolio and readily viewable)
• Pictures of both before and after working with our design agency of marketing/design materials created
• Video walkthrough of what we have made for projects and the process

A: Milestone outputs

• Provide Marketing & Advising support through our Jellypad Launch for an additional 2 Cardano Projects prior to their Token Sale (Total 4 to date)
• Full Branding Toolkit Designs for 5 more Projects (Logo, Color Themes, Font, Messaging) (Total 8 to date)
• Graphics/Illustrations for 5 more Projects (Total 10 to date)
• Animated Video or Edited Youtube Video for 2 projects (Total 4 to date)
• New Landing Page Creation for 1 Project (Total 2 to date)

B: Acceptance criteria

• Full Marketing Campaigns created for Cardano Projects which includes identifying narratives, establishing content pillars, creating a campaign post overview, writing all of the X posts, and an analysis report for suggested improvements & tokenomic/sale structures.
• Branding Toolkits must include a powerpoint showing the suggested Logo, Color Theme, Font, and overall Messaging for each project)
• Graphics & Illustrations must match the sugested Branding Toolkit for the project
• Video Creation needs to be a minimum of 30 seconds long with high-quality editing and clear messaging
• Landing Page has to be consistent with branding toolkit, have all relevant information for the project in a concise manner, include social links, and met high-quality standards by the community

C: Evidence of milestone completion

• Screenshots of Notion Marketing Campaign Outlines
• Screenshots of Content Pillars & Narratives for Projects
• Screenshots of Written Posts
• Documentation of Analysis Reports regarding idea improvements and things such as tokenomics
• Any links to additional content used to support the project such as Youtube Video interviews, X AMA Space Links, Partnership/Collab announcements
• Portfolio submission of all of the design works (any graphic/video/website/branding toolkit created will be in this portfolio and readily viewable)
• Pictures of both before and after working with our design agency of marketing/design materials created
• Video walkthrough of what we have made for projects and the process

A: Milestone outputs

• Provide Marketing & Advising support through our Jellypad Launch for an additional 4 Cardano Projects prior to their Token Sale (Total for Catalyst Proposal would be 8)
• Full Branding Toolkit Designs for 4 Projects (Logo, Color Themes, Font, Messaging) (Total for Catalyst Proposal would be 12)
• Graphics/Illustrations for 7 Projects (Total for Catalyst Proposal would be 15)
• Animated Video or Edited Youtube Video for 4 Projects (Total for Catalyst Proposal would be 8)
• New Landing Page Creation for 1 Project (Total for Catalyst Proposal would be 3)

B: Acceptance criteria

• Full Marketing Campaigns created for Cardano Projects which includes identifying narratives, establishing content pillars, creating a campaign post overview, writing all of the X posts, and an analysis report for suggested improvements & tokenomic/sale structures.
• Branding Toolkits must include a powerpoint showing the suggested Logo, Color Theme, Font, and overall Messaging for each project)
• Graphics & Illustrations must match the sugested Branding Toolkit for the project
• Video Creation needs to be a minimum of 30 seconds long with high-quality editing and clear messaging
• Landing Page has to be consistent with branding toolkit, have all relevant information for the project in a concise manner, include social links, and met high-quality standards by the community

C: Evidence of milestone completion

• Screenshots of Notion Marketing Campaign Outlines
• Screenshots of Content Pillars & Narratives for Projects
• Screenshots of Written Posts
• Documentation of Analysis Reports regarding idea improvements and things such as tokenomics
• Any links to additional content used to support the project such as Youtube Video interviews, X AMA Space Links, Partnership/Collab announcements
• Portfolio submission of all of the design works (any graphic/video/website/branding toolkit created will be in this portfolio and readily viewable)
• Pictures of both before and after working with our design agency of marketing/design materials created
• Video walkthrough of what we have made for projects and the process

[RESOURCES] Who is in the project team and what are their roles?

Jason Borck (Founder, Project Relationship, Analysis, Team Organization, Content Production): https://x.com/jason_borck

Thomas (Marketing Strategy & Video Editing Production): https://x.com/Thomas__BIG 

Blockowls (Animations): https://x.com/BlockOwls

Berjador (Illustrator): https://x.com/Berjador05

Salman (Graphics & Video): https://x.com/salllvision

GnD (Graphics & Branding): https://x.com/itsgnds

Waiqh (Website UI/UX Studio): https://www.behance.net/designhouse9

Smurfy (Marketing Strategy, Writing, and Design Suggestions): https://x.com/smurfythewriter

Sic (Marketing Strategy, Writing, and Design Suggestions): https://x.com/Sic2336

Jezus (Project Manager): https://x.com/SolidJezus

Jieun (Collab Manager): https://x.com/JieunCrypto

Ozzi (Collab Manager): https://x.com/Just_Ozzi

Graphic Advisors: We have a variety of Advisor Roles & Feedback through our Jellycube Alpha Group Members

Future Hires: We would like to hire on additional team members to be able to handle more projects. We primarily need more high-qaulity graphic designers, illustrators, and video editors.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Automated Notion Creation & Optimization (1 Time): ~15k ADA
• Website Landing Page & Application Process (1 Time): ~15k ADA
• Marketing of Jellypad Services: ~15k ADA
• Marketing Project Team (Per 2 Month Project Campaign): ~15k ADA
• Advising Team (Per Project): ~10k ADA
• Project Management (Per Project): ~5k ADA
• SEO/Data Analytics (Per Project): ~5k ADA
• Make Automation Subscription (1 Year): ~1k ADA
• New Hire Vetting & Training (including covering sample work): ~10k ADA

Each 2 Month-Serviced Project Launch Costs ~35k ADA. If approved the 95k ADA will fully cover all of the original star up expenses and more than enough funding for at leas 1 project (Marketing, Advising, Design). After the first project, we will generate enough revenue from each project to be sustainable for each consecutive project.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

95k ADA is a relatively modest amount compared to the immense value we plan to deliver. Each project we collaborate with will have a significantly higher chance of success, creating a flywheel effect that will attract more projects to build on the Cardano ecosystem. As more projects enter the ecosystem, this will lead to an increase in users, transactions, volume, and fees—helping to pay back the ADA used for funding.

The impact we can create far exceeds the funds we’re requesting. These funds will serve as the foundation to bootstrap our core idea, which will become self-sustaining over time. While the Catalyst funding may only cover the first project initially, it will give us the runway to sustainably manage many more projects down the line.

We're simply seeking some upfront support to cover the initial costs for these first projects and help get this initiative off the ground.

The costs outlined in our budget are based on actual quotes and payments we've either already made or will make for these services. High-level advisors and marketers in the Web 3 space are costly, but we’ve worked out a fair compensation model. However, as we scale and work with more projects, we’ll need to bring in additional top-tier individuals to continue delivering high-quality results.