Scaling Cardano with 100K+ New Users - Ambassador Management, Marketing Engine & Gamification for OLi

[GENERAL] Name and surname of main applicant

Nathan Barkell

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create an integrated gamified onboarding platform that guides new users through Cardano, enhancing their engagement and understanding of the ecosystem from day one.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No Dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

This project will not be fully open source. While we value open-source collaboration, certain components will remain proprietary to ensure quality control and maintain the integrity of the gamified onboarding platform.

However, we are committed to transparency and will make key elements accessible for community engagement, including educational resources, user guides, and specific features that encourage user feedback and contribution. This approach allows us to foster collaboration while ensuring that the platform meets the high standards required for effective user onboarding.

[METADATA] Horizons

Education

[SOLUTION] Please describe your proposed solution

Our project aims to develop a unified platform that combines an Ambassador Management System, a Marketing Engine, and Gamification to onboard over 100,000 new users to Cardano within 24 months. This multifaceted approach addresses the need for a comprehensive onboarding solution, facilitating greater user engagement and retention.

Key components of our solution include:

• Ambassador Management System: Building on our existing ambassador network in Nigeria, The Gambia, Kenya, and Ethiopia, we will expand into South East Asia. This system will track essential onboarding metrics, monitor ambassador progress, and ensure performance bonuses are distributed fairly, incentivising effective outreach and engagement.
• Marketing Engine: Our viral marketing strategy will include a Refer-to-Earn programme that leverages both ambassador outreach and community referrals to drive user growth. This approach encourages existing users to share their experiences, amplifying our reach and fostering a sense of community.
• Gamified Learning Platform: Users will engage with a dynamic learning environment where they earn OLI tokens as they complete lessons. Each new user will have a Cardano wallet created for them, enabling immediate blockchain transactions and enhancing their learning experience through practical application.
• Wallet Empowerment: By integrating Cardano wallet creation for every new user, we empower them to earn and transact on the blockchain as they learn. This unique blend of ambassador-driven growth and gamification will drive new user adoption and ensure high retention and ongoing engagement.

Our solution not only fosters a deeper understanding of the Cardano ecosystem but also creates a vibrant community of users who are motivated to explore and participate in blockchain technology. This initiative is vital for the long-term growth and sustainability of Cardano, positioning it as a leader in accessible and engaging blockchain education.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project is set to make a significant positive impact on the Cardano community by:

• Onboarding 100,000+ Users: We will expand the Cardano ecosystem globally by introducing a substantial number of new users who will actively engage with and contribute to the network.
• Providing Cardano Wallets: All users of the OLI platform will receive Cardano wallets, enabling them to perform immediate transactions on the blockchain. This hands-on experience will enhance their understanding and confidence in using blockchain technology.
• Fostering Financial Literacy: Our initiative will promote financial literacy and blockchain knowledge, particularly in underbanked regions across Africa and South East Asia. By equipping individuals with essential skills, we empower them to navigate the digital economy effectively.
• Creating Jobs: The programme will generate job opportunities for our ambassadors, contributing to local economies and fostering community development. This aspect of our project ensures a positive economic impact in the regions we serve.
• Aligning with Cardano’s Mission: Our focus on empowering underbanked communities aligns with Cardano’s mission of driving positive global change. We are committed to building an inclusive ecosystem that benefits all participants.

To measure our impact, we will employ both quantitative and qualitative metrics, including:

• User Growth Statistics: We will track the number of new users onboarded and their activity levels within the Cardano ecosystem.
• Ambassador Performance Metrics (KPIs): Monitoring ambassador engagement and effectiveness will help us assess the impact of their outreach efforts on user acquisition and retention.
• Engagement and Completion Rates: We will analyse user interactions and completion rates on our gamified platform to evaluate the effectiveness of our educational content and engagement strategies.
• Social Impact Surveys: Conducting surveys in regions where ambassadors operate will provide valuable insights into the social and economic impact of our project, helping us refine our approach and share success stories.

We will share our outputs and the opportunities that arise from our project through community forums, webinars, and partnerships with educational organisations. By actively engaging with the Cardano community, we aim to promote our initiatives, celebrate achievements, and foster collaboration for continued growth.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team is exceptionally equipped to deliver this project with a strong emphasis on trust and accountability. With extensive experience across education, technology, marketing, and community engagement, we possess the diverse skill set necessary to implement a successful onboarding platform for Cardano.

To ensure our approach is feasible, we employ established methodologies and best practices derived from our backgrounds. Our team has a proven track record in managing complex projects and fostering innovation, which gives us the confidence to execute this initiative effectively.

We are committed to transparent and responsible financial management throughout the project lifecycle. Our processes for managing funds include:

1. Detailed Financial Planning: Our budget is carefully structured based on industry standards and typical rates for professional services. This ensures that our allocations are reasonable and directly tied to the project’s objectives.
2. Regular Audits: We will conduct periodic financial audits to ensure accountability and to confirm that funds are being used effectively. This process builds trust among stakeholders and ensures alignment with project goals.
3. Performance Tracking: By establishing clear key performance indicators (KPIs) for both user onboarding and ambassador effectiveness, we will continuously monitor progress and make data-driven decisions to enhance project outcomes.
4. Stakeholder Engagement: We will maintain open lines of communication with stakeholders, providing regular updates on progress, financial status, and the impact of our initiatives. This fosters transparency and encourages collaborative feedback.

Through these measures, we aim to establish a solid foundation of trust and accountability while executing our project. Our commitment to leveraging our collective expertise ensures that we are well-positioned to deliver a high-quality onboarding experience that significantly benefits the Cardano community.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Ambassador Management System Development (Month 1-3)

• A: Milestone Outputs: Fully functional ambassador tracking system.
• B: Acceptance Criteria: System tested with 10 ambassadors.
• C: Evidence of Milestone Completion: Test reports and feedback from ambassadors demonstrating the system’s functionality and effectiveness.

Gamified Learning Platform (Month 4-6)

• A: Milestone Outputs: Development of gamified modules for user engagement, integrated with OLI token rewards.
• B: Acceptance Criteria: Beta testing completed with 500+ users.
• C: Evidence of Milestone Completion: User feedback and engagement analytics showing successful interaction with the gamified content.

Marketing Engine & Refer-to-Earn Programme (Month 7-9)

• A: Milestone Outputs: Launch of a viral marketing mechanism and referral system.
• B: Acceptance Criteria: Successful results from the first referral and viral campaign.
• C: Evidence of Milestone Completion: Campaign performance metrics indicating user growth and engagement rates.

Full Rollout & Onboarding Target (Month 10-12)

• A: Milestone Outputs: Full deployment of the platform across targeted regions, achieving the onboarding of 100,000+ users.
• B: Acceptance Criteria: Achievement of 50,000 users onboarded, wallets created, and KPI metrics met.
• C: Evidence of Milestone Completion: Comprehensive user statistics and reports demonstrating onboarding success and wallet activity.

Final Milestone - Project Close-out Report and Summary Video

• Comprehensive final report covering key findings, project achievements, lessons learned, and next steps.
• Accompanying video summarizing the project and promoting the vision and future goals.

Acceptance Criteria

• Completion of a detailed close-out report, including all milestones and actionable recommendations for the next phases.
• Creation of a video communicating the project’s impact, vision, and future roadmap.
• Successful dissemination of the report and video to stakeholders, potential partners, and the wider community.

Evidence of Completion

• Submission of the final report and video, including documentation of key findings and next steps.
• Proof of distribution to stakeholders, along with evidence of public sharing (e.g., social media, newsletters, or community channels).

[RESOURCES] Who is in the project team and what are their roles?

Nathan Barkell, Co-Founder - https://twitter.com/Nate_Olympus

https://www.linkedin.com/in/nathan-barkell/

With a decade of teaching Mathematics, Science, Health, and Phys Ed in Australia, Nathan has a profound commitment to education. His transition into the tech world led him to create over 100 lessons on Cryptocurrency, Finance, and broader web3 topics, specifically designed to engage the next generation of Cardano and blockchain enthusiasts. Nathan's unique blend of educational expertise and tech innovation positions him as a pivotal force in nurturing informed digital citizens.

Mark Elliot, Co-Founder - https://twitter.com/stocktrade2036

https://www.linkedin.com/in/markelliott10/

Mark brings over 20 years of senior management experience from leading telecommunications organisations in Australia, coupled with a decade at the helm of his own software and AI development company. His extensive background in technology management and entrepreneurship equips him with a nuanced understanding of how to steer companies through complex digital landscapes and innovate at the intersection of software development and strategic leadership.

Alex Burton - https://www.linkedin.com/in/alexjburton/

With 25 years in Sales and Marketing, Alex has a seasoned track record with Australia's largest organisations, including banks, warehouses, and utility companies. His deep industry knowledge and ability to craft compelling market strategies have been instrumental in forging lasting relationships and driving significant business growth.

James Maryan, Digital Product Lead - https://www.linkedin.com/in/james-maryan/

James is a mastermind in developing both mobile and web applications for some of Australia's most significant entities, including banks and utility companies. His expertise in transforming complex requirements into user-centric digital solutions makes him a key asset in leading our product development to new heights.

Kate Smith, Senior UX/UI Designer - https://www.linkedin.com/in/katesmithux/

Kate's extensive experience with major companies has honed her ability to design intuitive and engaging user interfaces. Her work reflects a deep understanding of user psychology, making her an essential player in creating digital experiences that are not only functional but also delightful and user-friendly.

Razali "Raz" Samsudin -Global Partnerships Director, Ecosystem and Impact Advisor - https://www.linkedin.com/in/razali-samsudin

Raz is the Director Strategic Global Partnerships for Olympus Insights, Co-founder of Sustainable ADA and Impact Web3, and Co-author of the first Cardano Impact Report. He has 17+ years of experience as an educator and impact change maker.

Sarah Margono-Samsudin - Advisor

https://www.linkedin.com/in/sarah-margono-samsudin-a1b41b99/

Expert on Education for Sustainable Development 

Instant Network School (Vodafone Foundation), ex. UNESCO/ ex. CDP (formerly known as Carbon Disclosure Project)

Sarah Margono Samsudin is a dedicated professional currently working at Instant Network Schools, a collaboration between Vodafone Foundation and UNHCR (UN Refugee Agency), where she contributes to expanding access to quality digital education for children in refugee camps and marginalized communities. Passionate about achieving quality education for all with a focus on education for sustainable development, Sarah plays a key role in implementing innovative solutions that empower learners with the skills they need to tackle global challenges and thrive in their personal lives. Her work focuses on bridging educational gaps and enhancing the teaching and learning experience for marginal youth through the use of technology.

DEVELOPMENT TEAM

AG Nieve, Full Stack Developer - https://www.linkedin.com/in/ag-nieve-a9105627b/

AG is a versatile full stack developer whose proficiency spans across the entire development stack. Their adaptability and technical acumen enable them to deliver robust and scalable solutions that drive the core functionality of our products.

Rolando Ravelle, Full Stack Developer

Rolando's expertise as a full stack developer is marked by his ability to integrate both front-end and back-end technologies seamlessly. His commitment to excellence and continuous improvement contributes significantly to our team's ability to deliver cutting-edge and reliable digital solutions.

April Joy, Full Stack Developer

April's passion for technology and problem-solving is evident in her work as a full stack developer. Her collaborative approach and keen attention to detail ensure that every line of code not only meets but exceeds the highest standards of quality and performance.

NIGERIAN AMBASSADOR TEAM

Joseph Pius - Country Manager - https://www.linkedin.com/in/joseph-pius-23b59419a/

I am an accomplished Data Analyst with extensive experience in the dynamic fintech landscape, driven by my passion for exploring the complexities of blockchain technology. My journey in this industry is supported by a diverse skill set that includes business development, community management, growth marketing, and campaign management. My meticulous attention to detail enhances my ability to perform precise account reconciliations, while my expertise in digital marketing is finely tuned to the blockchain sector. I am excited to contribute to OLI’s mission of empowering learners through innovative education.

Samson Anthony - Events and Partnerships Lead - https://x.com/OffIchieBannies

As the Events Lead for OLI Nigeria, I bring five years of robust experience in content and marketing within the web3 space. I am passionate about creating engaging events that foster connections and collaboration in the community. I am excited to leverage my expertise to enhance OLI’s outreach and build valuable partnerships that align with our mission to empower learners globally.

Ima-Abasi Pius - Social Media Manager - https://x.com/mrrpiusz

I am a seasoned web3 marketer with over four years of experience driving the success of prominent web3 projects. My specialisation lies in effective communication, where I excel in crafting compelling articles, micro-content, and designs that resonate with target audiences. At OLI, I am committed to connecting the community with valuable educational resources that inspire lifelong learning.

Blaise Hilary - Marketing Lead - https://x.com/Cryptobuul

With over five years of industry experience, I am a web3 professional currently serving as the Marketing Lead for OLI Nigeria. I have collaborated with reputable web3 brands and am dedicated to promoting OLI's mission of transforming education. My focus is on creating impactful marketing strategies that engage and empower our community.

Ese Williams - Ambassador - https://www.linkedin.com/in/ese-williams-758ba8198/

As the Head of Marketing at Remostart, I am a web3 marketing expert with a strong focus on branding and UI/UX design. My experience in these areas allows me to contribute effectively to OLI's mission of providing accessible education. I am committed to driving awareness and engagement within the community to unlock learning opportunities for all.

Eno Abasi - Ambassador - https://www.linkedin.com/in/martins-gift-enoabasi-3669141b3/

I am a content creator and event organiser with two years of experience in hosting web3 events. My active contributions to the growth of various web3 projects have honed my skills in connecting communities and fostering engagement. I am excited to represent OLI and support its mission of empowering learners through innovative educational experiences.

Victor Mkay - Ambassador - https://x.com/Mkay_vic97

As a content creator and digital marketer with over two years of active involvement in DeFi, I contribute to projects spanning gaming, AI, and real-world assets (RWA). I am passionate about harnessing the power of web3 to enhance educational opportunities. At OLI, I aim to inspire others to embrace the transformative potential of blockchain technology in their learning journeys.

GAMBIAN AMBASSADOR TEAM

Robyn Charles - Country Manager - https://x.com/RobynLCharles

Robyn Charles, youngest daughter of Ray Charles, is known for her work as an artist, singer, songwriter & producer with a passion for education, which is much inspired by her intrigue for web3. She is looking forward to offering unforeseen opportunities for the underprivileged global community via the OLi platform.

Ellen Sanyang - Ambassador - https://x.com/FinzElleno

I am a proud graduate of the University of The Gambia, where I earned my Bachelor’s degree in International Development Studies in 2020. Currently, I am a dedicated teacher and a TV presenter at Qtv. I am passionate about empowering learners and believe that the OLI education platform can play a vital role in transforming lives through accessible education.

George V Mendy - Ambassador - https://x.com/iconiccgambia

Education is a powerful catalyst for change, and I am deeply passionate about the opportunities it brings. That’s why I am thrilled to be part of the OLI community. I believe our innovative approach is essential for fostering personal and professional development, and I am excited to contribute to this transformative journey with OLI.

Emmanuel Kofi Amponsah - Ambassador - https://x.com/Emmanuel_KDOT

As a university student with a passion for music production, I am currently focusing on piano and keyboarding. I aspire to create a course on the OLI platform that inspires fellow learners and shares my love for music. I believe OLI is the perfect space to nurture creativity and innovation in education.

Malick Roberts - Ambassador - https://x.com/MalickGambia

I am currently studying Architectural Draftsmanship with a focus on Construction Technology. I see OLI as an invaluable platform for cultivating innovative ideas that can enhance both my career and personal growth. I am eager to develop a course that shares my knowledge and experiences with the OLI community.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Ambassador Acquisition in 10 countries

Attract and engage high quality Ambassadors in a minimum of 10 countries (20 Ambassadors)

18,000

Performance Bonuses

Incentives based on onboarding and engagement metrics.

10,000

Development Costs

Costs for developing the Ambassador Management System.

25,000

Gamification Platform Development

Development of gamified learning modules.

20,000

Marketing & Viral Engine Costs

Costs for marketing campaigns and referral systems.

10,000

Miscellaneous Costs

Administration, support, and unexpected expenses.

5,000

Total = 88,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This proposal offers exceptional value for money as it is designed to onboard over 100,000 new users to Cardano, significantly driving ecosystem growth. By integrating a viral marketing engine, a refer-to-earn programme, and a gamified learning platform, we not only enhance user engagement but also ensure high retention rates, expanding the Cardano community effectively.

Our cost structure is based on careful analysis of industry standards, average wages, and typical freelance rates for the relevant skills and services required. This strategic approach ensures that all expenditures are justified and aligned with the value delivered. We are committed to providing a return on investment through:

1. User Acquisition and Retention: The combination of our marketing strategies and gamified learning experience will foster an active user base that contributes to the Cardano ecosystem.
2. Social Impact and Job Creation: Our initiative will generate employment opportunities for ambassadors, impacting local economies and fostering community development in underbanked regions. This not only benefits the individuals involved but also enriches the broader ecosystem.
3. Positive Economic Effects: By empowering users with knowledge and tools to engage in the blockchain space, we promote economic activity and inclusivity within the Cardano community.

Ultimately, the costs associated with this project are not just expenditures; they are strategic investments in the future of the Cardano ecosystem. Our commitment to quality, user engagement, and social responsibility ensures that this initiative will yield substantial benefits for all stakeholders involved.