Sustaining Descentralización Total - Expanding Cardano's Reach in the Hispanic Community

[GENERAL] Name and surname of main applicant

rodrigo oyarzún

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We request funds to enhance 'Descentralización Total' by upgrading our equipment and software, enabling us to create better engaging content that supports growth and education in the Cardano community

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Yes full open source

[METADATA] Horizons

Education

[SOLUTION] Please describe your proposed solution

We aim to improve our podcast, Descentralización Total, to provide better and more engaging content for the Cardano community. By upgrading our equipment and software, we can create higher-quality episodes that cover important topics related to Cardano, such as interviews with SPOs, project highlights, and community insights.

We see the need for high-quality content to help the community grow and learn. By modernizing our setup, we can make our episodes clearer and more appealing to both experienced users and newcomers.

Our project will connect with a broad audience, including blockchain enthusiasts, developers, and academics, encouraging discussion and knowledge sharing. We will measure our impact through listener numbers, feedback, and increased community engagement.

What makes our approach unique is our dedication to producing quality content that has driven interest in the Spanish-speaking Cardano community for over four years. With this funding, we can continue to be a valuable resource for education and community building, strengthening Cardano's position in the blockchain space.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will positively impact the Cardano community by delivering engaging and informative content that helps members understand and connect with Cardano. Success will raise awareness and promote the use of its technology.

We’ll measure our impact through:

• Visitor Metrics: Tracking how many people listen to and download our podcast episodes.
• Community Interaction: Looking at likes, shares, and comments to see how engaged our audience is.
• Project Visibility: Noting how many projects receive support or attention after being featured on the podcast.

We will provide a monthly report detailing these metrics to the Catalyst team.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team is focused on delivering impactful content through the Descentralización Total podcast, which has produced over 360 episodes and more than 25 tutorials. Additionally, we have created a documentary on the history of the hackathon in Buenos Aires and a teaser for the graduation of ALBA (ADA Labs for Blockchain Applications). In total, we have produced 524 videos, showcasing our commitment to educating and engaging the Cardano community.

YouTube Channel: Our channel, Individuo Digital, has garnered 12,000 followers, reflecting our reach and influence within the community.

Project Director: Sebastián Aravena. Chilean architect, cryptocurrency educator, CHIL pool operator, and Cardano enthusiast. LinkedIn

Executive Producer: Rodrigo Oyarzún. Chilean technical operator of pool CHIL, generator of human and digital networks, with experience in teamwork and entrepreneurship. LinkedIn

Reasons We Are Best Suited for This Project:

1. Expertise in Podcast Production: With over 524 videos in our portfolio, we understand storytelling techniques and the production processes involved in delivering compelling audiovisual content.
2. Passion for Cardano and Blockchain Technology: Project Director Sebastián Aravena and Executive Producer Rodrigo Oyarzún are both deeply involved in the Cardano ecosystem. Our commitment to Cardano and blockchain technology ensures a genuine dedication to the project's success.
3. Network and Community Engagement: Through our podcasting experience, we have built a network of connections within the Cardano community. This network allows us to access individuals and developers with compelling stories to share, ensuring our content reflects diverse perspectives.
4. Financial Management and Transparency: We prioritize managing funds properly and transparently. We will establish clear processes to track and report on project expenses, ensuring accountability throughout the project's duration.
5. Track Record of Successful Projects: The success of the Descentralización Total podcast, including its 360 episodes, 25 tutorials, and documentary work, attests to our professionalism, dedication, and capability to manage and execute complex productions.

Documentary Playlists:

• Documentary on the Hackathon in Buenos Aires and ALBA Graduation
• Podcast Episodes

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Software and Equipment Purchase

A: Milestone Outputs

• Purchase of necessary software and equipment to enhance the production quality of the podcast.

B: Acceptance Criteria

• Software licenses are activated and in use.
• Equipment is fully operational and integrated into the production workflow.
• A report detailing the purchased items and their functionalities is submitted.

C: Evidence of Milestone Completion

• Receipts and invoices for software and equipment purchases.
• Confirmation of software installation and setup.
• Visual documentation of equipment in use during production.

Production of Weekly Episodes

A: Milestone Outputs

• Creation of 2 podcast episodes per week for 12 months, totaling 104 episodes.

B: Acceptance Criteria

• All episodes are produced and published according to the established schedule.
• A monthly report summarizing episode themes, guest speakers, and audience engagement metrics is provided.

C: Evidence of Milestone Completion

• Links to the published episodes on the YouTube channel.
• Monthly reports outlining production progress and audience engagement statistics.

Project Interviews

A: Milestone Outputs

• Conduct interviews with 10 different projects within the Cardano ecosystem over the year.

B: Acceptance Criteria

• All interviews are recorded, edited, and published as part of the podcast.
• Each interview should include representatives from diverse projects to ensure a broad perspective.

C: Evidence of Milestone Completion

• Links to the published interview episodes on the YouTube channel.
• A report listing the projects interviewed, including their contributions to the Cardano community.

Growth and Achievements Video

A: Milestone Outputs

• Creation of a comprehensive video that details the growth and achievements of the podcast over the funding period.

B: Acceptance Criteria

• The video must be at least 10 minutes long and include highlights from podcast episodes, interviews, and audience engagement metrics.
• The video should be published on the YouTube channel and shared with the Cardano community.

C: Evidence of Milestone Completion

• Link to the published video on the YouTube channel.
• A summary report highlighting the key points covered in the video, including metrics on audience growth, engagement, and overall impact.

[RESOURCES] Who is in the project team and what are their roles?

Audiovisual Team:

Descentralización Total, managed by the Individuo Digital team, possesses the capabilities and experience to deliver the project with high levels of trust and accountability.

Individuo Digital

Blockchain Team:

CHIL Stake Pool

Chilestakepo

Exemplary Products:

• Over 360 podcast episodes
• More than 25 tutorials
• One documentary on the history of the hackathon in Buenos Aires
• One teaser for the graduation of ALBA

In total, we have produced 524 videos showcasing our commitment to educating and engaging the Cardano community.

Project Director:

Sebastián Aravena - Chilean architect, cryptocurrency educator, CHIL pool operator, and Cardano enthusiast.

LinkedIn

Executive Producer:

Rodrigo Oyarzún - Chilean technical operator of pool CHIL, generator of human and digital networks, with experience in teamwork and entrepreneurship.

LinkedIn

Reasons We Are Best Suited for This Project:

• Expertise in Audiovisual Production: The Descentralización Total team has extensive experience in producing high-quality audiovisual content.

• Passion and Knowledge for Cardano and Blockchain Technology: Both Project Director Sebastián Aravena and Executive Producer Rodrigo Oyarzún are deeply involved in the Cardano ecosystem and committed to the project’s success.

• Network and Community Engagement: Through our extensive podcasting experience, we have built a network of connections and engaged with various stakeholders within the Cardano community.

• Financial Management and Transparency: We understand the importance of managing funds properly and transparently.

• Track Record of Successful Projects: Our podcast, with its 360 episodes and 25 tutorials, along with our documentary on the hackathon and the ALBA graduation teaser, showcases our ability to deliver high-quality audiovisual content.

Documentary Playlists:

Documentary on the Hackathon in Buenos Aires and ALBA Graduation

Podcast Episodes

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

To effectively expand Descentralización Total and ensure continued quality content delivery for the Hispanic community within the Cardano ecosystem, we have established a clear cost breakdown of the proposed work and resources.

Funding Request:

Total Requested: 45,000 ADAs (about $15,525 USD at the current ADA price of $0.345).

Breakdown of Costs:

Software for Streaming and Production:

• Streamyard (Annual License): $700 (~2,030 ADA)
• X (Twitter) Annual License: $120 (~350 ADA)
• Canva (Annual License): $120 (~350 ADA)
• vidIQ (Annual License): $200 (~580 ADA)

Total for Software: $1,140 (~3,470 ADA)

Equipment:

• Microphone (with stand and cables): $180 (~520 ADA)
• Lighting: $30 (~90 ADA)
• Camera: $381 (~1103 ADA)
• Computer: $1,700 (~4,857 ADA)

Total for Equipment: $2,210 (~6,570 ADA)

Team Salary for 12 Months:

• 2 x Hosts: $1,000/month (~2,900 ADA each)
• Tasks we’ll handle include:
• Editing
• Design
• Community Management
• SEO

Total Team Salary for 12 Months: $12,000 (~34,960 ADA)

Total Cost Breakdown:

• Software: $1,140 (~3,470 ADA)
• Equipment: $2,291 (~6,570 ADA)
• Team Salary: $12,000 (~34,960 ADA)

Total (in USD): $15,350

Total (in ADA at $0.345): 45,000 ADA

Third-Party Services:

We'll use Streamyard for streaming and production, plus we’ll get the necessary gear like a microphone, lighting, camera, and computer to boost our video quality. Canva and vidIQ will help with design and content optimization.

Management of Funds:

We’ll keep everything transparent by providing a report to Catalyst, including proof of our work and receipts for expenses.

Additional Notes:

We know community engagement is key, so part of the funds will go toward marketing and promoting our content to reach more people. This way, we can keep adding value to the Cardano ecosystem.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The funding request for Descentralización Total is a crucial investment to enhance the quality and reach of our content within the Cardano ecosystem. Here’s why it represents good value for money:

1. Quality Production: Investing in software and equipment is essential for creating high-quality content. For example, the annual license for Streamyard allows us to stream seamlessly across multiple platforms, reaching a wider audience. Upgrading our microphone, lighting, camera, and computer will ensure our videos are more engaging and professional.
2. Market Rates: The costs included in our budget align with average market rates for similar services in content creation and streaming. The monthly salary of $1,000 for the host is consistent with what content creators in our region earn, ensuring we have talented individuals committed to producing valuable content.
3. Long-Term Value: We have already established a solid foundation with over 360 episodes, 25 tutorials, a documentary on the Buenos Aires hackathon, and a teaser for the ALBA graduation. This demonstrates our commitment to delivering relevant content. The requested funds will not only maintain our current production but also allow us to expand our offerings, providing even greater value to the Cardano ecosystem.
4. Community Impact: By improving the quality and quantity of our content, we are contributing to the growth of the Cardano community in the Hispanic market. This investment will encourage greater engagement and understanding of Cardano technology, creating a more informed and committed user base.