[WB_CAR] Cardano Onboarding Series: Critical for Newcomer Engagement

[GENERAL] Name and surname of main applicant

Yao Huynh

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

10

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We create an engaging video series that simplifies complex Cardano concepts, making it easier for newcomers to learn, understand, and actively participate in the ecosystem, boosting long-term adoption

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Our project relies on two key dependencies:  

1. We will collaborate with expert partners and professionals with deep knowledge to create high-quality content.  
2. For scaling, we will use partner and freelancer resources to accelerate production

However, there will be no major delays from these dependencies because we have over three years of experience working with them and have already established a reliable system of training, standards, tools, and workflows to manage risks effectively.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Knowledge resources and video content will be made available as documents for public access & sharing.

Additionally, exclusive design assets will be provided to those who need them for non-commercial purposes.

[METADATA] Horizons

Education

[SOLUTION] Please describe your proposed solution

>> Click here to jump to the Vietnamese & Japanese proposal versions <<

Like many people, I’ve been part of the Cardano ecosystem for about four years now.

And do you feel that here are some of the friendliest, kindest folks you have met? I remember when first joined—it was tough, I had zero knowledge about both blockchain and Cardano, and while people here were willing to help, it was still hard to understand things.

Worse, we searched to learn but long blocks of text just didn’t work - and slide also.

Feel yourself there?

👉 And not only us.

👉 Not just in the blockchain. 

👉 It happens to other fields too.

Nowadays, people can learn things easily by searching, especially by media content from like YouTube, or quickly learn with TikTok. But there’s a problem—most of the educational content about our Cardano out there isn’t just hard to grasp for newcomers, it’s also not engaging.

So three years ago, we started this project and still keep it up till now: It's educational video channel in the whiteboard form - Whiteboard Cardano channel

https://youtu.be/H-Tpkrs_ehY?si=wWBQcoNRvcC2bDaH

Our mission is simple

---

Make it easier for newcomers to learn about blockchain and Cardano, and attract them to join this awesome, friendly community. 

And why do we choose Whiteboard and Animated visuals instead of other solutions?

I’ve always loved art, and believe it or not, I love rap and can even rap! My main job is as a designer, and one day I’d love to be an art director of a big project. That’s probably why I care so much about visuals—I know firsthand how much a strong visual can attract people to something. And that’s exactly why I became co-founder and project owner of this initiative.

But I'm not doing that for me only!

This kind of video can help a lot of newcomers who want to overcome problems when learning includes:

• Complex Concepts: Newcomers struggle to grasp Cardano due to technical jargon and abstract ideas.

-> Whiteboard videos simplify and visually explain complex topics step-by-step, making them easier to understand.

• Low Engagement with Text-Based Learning: Text-heavy resources are hard for non-technical learners to engage with.

-> Whiteboard videos use dynamic visuals and storytelling to hold attention and cater to visual learners.

• Information Overload: The vast amount of interconnected information in Cardano overwhelms newcomers.

-> Whiteboard videos focus on key concepts, breaking information into digestible lessons.

• Difficulty Retaining Information: Learners struggle to retain knowledge from traditional educational formats.

-> Whiteboard videos use visuals, analogies, examples, and stories to enhance memory.

• Lack of Real-World Context: Newcomers don’t always understand how Cardano concepts apply practically.

-> Whiteboard videos show real-world use cases to make the content more relevant and actionable.

• Accessibility Barriers: Existing resources are difficult for newcomers to navigate due to format and complexity.

-> Whiteboard videos offer flexible, easy-to-follow content that learners can revisit as needed.

• Limited Attention Spans: Newcomers often have limited time and attention for extended learning.

-> Short, focused whiteboard videos deliver essential information quickly and effectively.

---

So what is that product look like

Instead of 15-minute videos as in the past [you can check our 16 15-minute videos here], now we will deliver 3-minute videos for this project. These videos will be:

• 3 minutes long
• Simplified complex knowledge concepts with analogy, example, story
• Style of:
• Whiteboard with the example of Cardano native token - All in one standard
• Collage art with the example of DJED - SHEN Unique mechanism explained
• Storytelling with the example of "Catalyst working group storytelling"
• Or follow other concepts with the examples of Clips to support the dRep training course of Intersect

Check our [video concept guideline here] to know more detail about the video we made

About the activity

Production

• We will provide one video a week
• One article of video a week

Marketing

• Publishing and reminding each video each week
• 3 social posts weekly on 7 social media platforms (not video publication)
• 1 design for social posts weekly

Community Engagement

• Active engage and interact with related communities, and users on 7 social platform
• Passive response to any social interaction with our activities
• Monthly meeting with our exclusive community
• Open language translation and video script synchronize for each video in 5 languages
• Organize minigame monthly - like [this interesting event] that we organized in the past

Community report

• Weekly engagement report
• Monthly report to the community
• Report follow milestones to the community
• Report & share report about our activities to the community

About the target audience

We are laser-focused on newcomers—the people who will have the biggest impact on the future of Cardano. 

Why newcomers? 

Well, because Cardano is not a meme. It’s a long-term player in blockchain technology, and if we can get more people to understand and join us now, it’ll help shape a future that’s better for everyone.

But, currently, there is a huge barrier between the blockchain industry and normal people. So this way can help them get into the blockchain and Cardano more easily, but also be less misled by misinformation. I believe the future of humanity will be more advanced than we can even imagine if more people understand and participate in Cardano.

But, how will we demonstrate or prove our impact?

---

We’ve been doing this for a while, and you can look at our numbers in our channel.

But honestly, don’t just take my word for it—judge our videos yourself. See how they could possibly engage and educate newcomers. And if you don’t feel it’s working, tell us!

We’re always open to feedback and ready to improve.

As for our numbers, I won’t sugarcoat it—we’ve been doing this without any funding and have failed to secure funds three times from Fund 9. From Nove 22, 2022 till now. We only focus on production without doing marketing and the numbers are:

• 23,200 views
• 370 hours of video watching
• 418 subscribers

So, now, our engagement numbers aren’t sky-high, but they do show something important:

• There’s a real demand for what we’re creating.
• People are engaging despite our limited resources.

Looking to the future, if this proposal will be supported by the community fund, we believe the following metrics will matter for the Cardano ecosystem:

• Reach: How many people can we attract to Cardano?

• Engagement: Are they staying engaged and participating in the community?

• Participation in Activities: Beyond just watching our videos, are people joining other activities we host to incentivize newcomers?

With the right support, we can scale these numbers and have a much bigger impact on the growth and adoption of the Cardano ecosystem.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will focus on newcomers, simplifying blockchain concepts through whiteboard and animated visuals. Our goal is to attract users to the friendly Cardano ecosystem, helping them avoid misinformation and embrace Cardano’s long-term value.

How will this bring value to the Cardano Community?

• Increased Adoption: By making blockchain concepts easier to understand, we’ll attract more users to Cardano, expanding its user base and creating a stronger, more informed community.
• Combat Misinformation: Our content will provide accurate, engaging information, helping newcomers avoid misleading narratives from other platforms.
• Sustainable Growth: We aim to foster long-term engagement, turning curious newcomers into active participants in the Cardano ecosystem.

How will to measure this impact?

We will measure success through:

• Reach: Tracking views, shares, and exposure across platforms.
• Engagement: Monitoring interactions, comments, and participation in community activities.
• Conversion: Measuring how many newcomers join Cardano and stay engaged over time.

How will we share outputs and opportunities?

• Our content will be available on YouTube, TikTok, and social media.
• We will provide weekly reports on key metrics like reach and engagement, sharing progress openly with the community.
• We’ll also gather feedback to continuously improve and ensure our content meets the needs of the Cardano community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team has been dedicated to the Cardano ecosystem for years, producing 16 videos to date, including materials used in the Intersect course on DReps.

We’ve built a reputation for delivering high-quality, engaging educational content that simplifies blockchain concepts for newcomers. Beyond this project, we’ve collaborated with other teams in the ecosystem, showcasing our commitment to Cardano’s growth.

Proven Experience and Dedication

We specialize in creating whiteboard and animated videos. Our work has been recognized and used by educators within the Cardano community, including Intersect course, highlighting the value of our content.

👉 You can check 3 videos we made for the dRep training course of Intersect [here]

Accountability and Fund Management

• With our experience in cost management and optimization, we are well-equipped to manage funds effectively.
• Our lean operations have allowed us to deliver quality content with limited resources.
• We’ll ensure transparent reporting of fund usage and results, while continuously engaging with the community to gather feedback and improve our approach.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Duration: 2 months

Production Output:

• 3-minute Video Production & Publication: 8 videos (one per week)
• Knowledge article of the published video: 8 articles (one per week)
• Social Fanpage Content Post: 168 posts (3 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 8 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 1.200 comments
• Community Minigame: 2 (once a month)
• Other language of video: 40 (5 languages for each video)

All the number below is based on our past experiences about social engagement. At the first milestone, the number will not be too high because we need to gain insight from the market/ our target audiences. After that, we will set the increase by about 30% for each milestone. All KPIs within a single milestone represent the combined performance metrics of all the videos linked to that milestone.

Acceptance Criteria:

• Social reach to post of all videos: 24,000
• All Videos view count: 4,800
• Social interactions to post of all videos: 240
• Comment on all the posts of the video & all videos: 50
• Minigame participants: 50 participants

All measurements above are for the total number of videos and products we deliver during a milestone.

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 19,600.00 - allocate 20% in total

Please take a look at the detailed [budget structure file here] to better clarify the budget

• Production: ₳ 10,285.71
• Marketing: ₳ 1,600
• Community engagement: ₳ 7714.28

Duration: 3 months

Production Output:

• 3-minute Video Production & Publication: 12 videos (one per week)
• Knowledge article of the published video: 12 articles (one per week)
• Social Fanpage Content Post: 252 posts (3 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 12 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 1.800 comments
• Community Minigame: 3 (once a month)
• Other language of video: 60 (5 languages for each video)

Combined Acceptance Criteria:

• Social reach to post of all videos: 50,000
• All Videos view count: 10,000
• Social interactions to all posts of the videos: 500
• Comment on all the posts of the video & all videos: 150
• Minigame participants: 150 participantscipants

All measurements above are for the total number of videos and products we deliver during a milestone.

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 29,400.00 - allocate 30% in total

• Production: ₳ 15,428.57
• Marketing: ₳ 2,400
• Community engagement: ₳ 11,571.42

Duration: 2 months

Production Output:

• 3-minute Video Production & Publication: 8 videos (one per week)
• Knowledge article of the published video: 8 articles (one per week)
• Social Fanpage Content Post: 168 posts (3 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 8 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 1.200 comments
• Community Minigame: 2 (once a month)
• Other language of video: 40 (5 languages for each video)

Combined Acceptance Criteria:

• Social reach to post of all videos: 40,000
• All videos view count: 8,000
• Social interactions to all posts of the video: 400
• Comment on all the post of the videos & all videos: 100
• Minigame participants: 200 participantscipants

All measurements above are for the total number of videos and products we deliver during a milestone.

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 19,600.00 - allocate 20% in total

• Production: ₳ 10,285.71
• Marketing: ₳ 1,600
• Community engagement: ₳ 7714.28

Duration: 2 months

Production Output:

• 3-minute Video Production & Publication: 8 videos (one per week)
• Knowledge article of the published video: 8 articles (one per week)
• Social Fanpage Content Post: 168 posts (3 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 8 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 1.200 comments
• Community Minigame: 2 (once a month)
• Other language of video: 40 (5 languages for each video)

Combined Acceptance Criteria:

• Social reach to post of all videos: 45,000
• All Videos view count: 9,000
• Social interactions to all posts of the video: 450
• Comment on all the posts of the video & all videos: 110
• Minigame participants: 200 participantscipants

All measurements above are for the total number of videos and products we deliver during a milestone.

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 19,600.00 - allocate 20% in total

• Production: ₳ 10,285.71
• Marketing: ₳ 1,600
• Community engagement: ₳ 7714.28

Duration: 1 months

Production Output:

• 3-minute Video Production & Publication: 4 videos (one per week)
• Knowledge article of the published video: 4 articles (one per week)
• Social Fanpage Content Post: 84 posts (3 post each week, through 7 social platforms)
• Social Fanpage Content Design: 4 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 600 comments
• Community Minigame: 1 (once a month)
• Other language of video: 20 (5 language for each video)

Combined Acceptance Criteria:

• Social reach to all post of videos: 25,000
• All videos view count: 5,000
• Social interactions to all posts of the video: 250
• Comment on all the posts of the video & all videos: 100
• Minigame participants: 200 participantscipants

All measurements above are for the total number of videos and products we deliver during a milestone.

Evidence of milestone completion

• All production outputs will be published on our official channels. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 9,800.00 - allocate 10% in total

• Production: ₳ 5,142.85
• Marketing: ₳ 1,600
• Community engagement: ₳ 7714.28

Please take a look at the detailed [budget structure file here] to better clarify the budget

[RESOURCES] Who is in the project team and what are their roles?

Project owner:

Yao Huynh - Lidonation - X - Telegram - LinkedIn

As the Project Owner of an educational video project in blockchain, my responsibilities encompass sourcing and training personnel aligned with the project's culture and production demands. I oversee the team's deliverables, monitor the production and marketing processes to ensure they meet project KPIs, and ultimately hold primary accountability for the entire project. Additionally, I engage with and attentively listen to community feedback to drive the project's growth and development

My experiences for this project

• Co-founder/ Project Owner at Whiteboard Cardano: Have duties in market research, business strategy, project management, and blockchain education content creation.
• Account Manager at GADiAC Asia: Over 2 years focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.
• Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

Production team

Mask studio

(Making videos and resources for marketing)

• Editor: devvie - Facebook
• A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production
• Director: HAMIN - Facebook
• Over 5 years of experience in conceptualizing, designing, and producing music videos.
• Over 400 video/artwork/mix/master productions completed within the past 5 years.
• Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.

*We have over 5 years of experience in producing animated videos. We specialize in ideation, storyboarding, and creating numerous music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually seeking to learn and expand our knowledge in blockchain to ensure the creation of the best possible designs and products. The videos we produce maintain the quality synonymous with those already present on the Whiteboard YouTube channel. You can take a look at them via the attached link.

== Mentor & Knowledge team ==

Mr. Jimmy Lee - Telegram - LinkedIn

• Leader of Vcoincheck project
• Admin of 2 Vietnamese Cardano Facebook communities (helping over 40k followers)
• Cardano ADA Việt Nam
• Cộng Đồng Cardano ADA Việt Nam
• Instructor of 2 “how to evaluate a crypto’s project" courses.
• An Entrepreneur with 3 years experience in the blockchain field.
• Has a deep knowledge in blockchain technology and blockchain projects.

Mr Ilum Nguyen - Telegram

• 2 years of experience in cryptocurrency investment.
• Admin Vcoincheck - Project evaluation website
• Admin of 2 Vietnamese Cardano Facebook communities (helping over 40k followers)
• Cardano ADA Việt Nam
• Cộng Đồng Cardano ADA Việt Nam
• Proposal Advisor (Fund7,8,9,10)
• Working in stock exchange, forex in real life

*Mentors actively engage in the video ideation phase, contributing valuable insights into Cardano's technology. They aid the production team in understanding community needs, drawing from their vast experience in nurturing the Cardano community in Vietnam.

Mentors assume the role as moderators and consultants, offering comprehensive documentation and guidance to the Whiteboard team. Their focus is to align video concepts with the community's requirements, ensuring the delivery of genuinely valuable content to the Cardano community.*

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Notice:

>We attach the budget image to show the detail the positions with their duties, timeline, efforts, wage rate... please click on the image and take a look to know how reasonable the cost is. Somehow it can be too small because the format of the browser, so

>Somehow it can be too small because the format of the browser, so you can get into our detail budget file on the [link here] for better visual

For each video, we have this cost structure for the production:

• Researcher & Knowledge Documenter: ₳ 171.43
• Ideator & Scriptwriter: ₳ 171.43
• Storyboard Artist/Visual Designer: ₳ 228.57
• Voice Scriptwriter: ₳ 85.71
• Illustrator/Graphic Artist: ₳ 171.43
• Video Editor/Animator: ₳ 228.57
• Voice-Over Artist: ₳ 142.86
• Quality Assurance Lead: ₳ 85.71

The total production cost for each video: ₳ 1,285.71

The TOTAL BUDGET: ₳ 98,000

• The amount for all videos is: ₳ 51,428.57
• The amount for marketing is: ₳ 8,000.00
• The amount for community engagement is: ₳ 38,571.43
• The amount for community report is: ₳ 0.00

Milestone Allocation:

• 1st Milestone: ₳ 19,600.00 - 20%
• 2nd Milestone: ₳ 29,400.00 - 30%
• 3rd Milestone: ₳ 19,600.00 - 20%
• 4th Milestone: ₳ 19,600.00 - 20%
• Final Milestone: ₳ 9,800.00 - 10%

Note:

• * We don't have project management costs because our team is organized as flat team, don't need manager
• ** We also don't need backup cost because we are backed by our parent company for the HR support, and we already optimize our workflow of production

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our cost is not high! But its value is highest!

Here’s why:

1. Optimized Operations: With 3 years of experience in video production, we have built a solid team and strategic partnerships that help us minimize effort and reduce costs. Our tools, workflows, and methods are already fine-tuned to eliminate unnecessary waste, allowing us to work efficiently.
2. Shared Resources: We utilize resources from other teams from other projects within our company, which significantly reduces costs compared to other projects. This internal collaboration allows us to deliver high-quality output at a lower price.
3. HR Advantage: Thanks to the support from our parent company, we have a strong recruitment network, allowing us to scale our team quickly with reliable freelancers and partners when needed, without the overheads often seen in similar projects.
4. Experience in Reducing Waste: While we are not claiming perfection, we’ve spent the past 3 years learning and improving, which has allowed us to avoid common pitfalls and inefficiencies. This extensive experience means that while others might face high startup costs, we’ve already absorbed those lessons.
5. Passion and Dedication: We have been actively supporting the Cardano ecosystem for 3 years without external funding. Our commitment to this community is priceless, and we believe this demonstrates our dedication and passion for the project. Your support will help us take our work even further, and we are confident it will bring great value to Cardano.