Mainstream entertainment & Cardano Community Event Scheduling platform.

[GENERAL] Name and surname of main applicant

Robert Bruny

[GENERAL] Email address of main applicant

schedulesite1@gmail.com

Additional applicants

None

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of Proposal

Events

[METADATA] SDG rating

5 - Achieve gender equality and empower all women and girls

8 - Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all

9 - Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation

16 - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels

SDG Subgoals:

5.1 - End all forms of discrimination against all women and girls everywhere

5.5 - Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic, and public life

5.b - Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women

5.c - Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels

8.1 - Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 percent gross domestic product growth per annum in the least developed countries

8.2 - Achieve higher levels of economic productivity through diversification, technological upgrading, and innovation, including through a focus on high-value-added and labor-intensive sectors

8.3 - Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity, and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

8.5 - By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value

8.6 - By 2020, substantially reduce the proportion of youth not in employment, education or training

8.9 - By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products

8.b - By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

9.1 - Develop quality, reliable, sustainable, and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all

9.2 - Promote inclusive and sustainable industrialization and, by 2030, significantly raise the industry’s share of employment and gross domestic product in line with national circumstances, and double its share in the least developed countries

9.4 - By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action following their respective capabilities

9.5 - Enhance scientific research, and upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending

9.B - Support domestic technology development, research, and innovation in developing countries, including by ensuring a conducive policy environment for, among other things, industrial diversification and value addition to commodities

16.10 - Ensure public access to information and protect fundamental freedoms in accordance with national legislation and international agreements

16.6 - Develop effective, accountable, and transparent institutions at all levels

16.7 - Ensure responsive, inclusive, participatory, and representative decision-making at all levels

16.B - Promote and enforce non-discriminatory laws and policies for sustainable development

Key Performance Indicator (KPI):

5.5.2 - Proportion of women in managerial positions

8.1.1 - Annual growth rate of real GDP per capita

8.2.1 - Annual growth rate of real GDP per employed person

8.3.1 - Proportion of informal employment in total employment by sector and sex

9.b.1 - Proportion of medium and high-tech industry value added in total value-added

9.5.1 - Research and development expenditure as a Proportion of GDP

9.5.2 - Researchers (in full-time equivalent) per million inhabitants

16.6.2 - Proportion of the population satisfied with their last experience of public services

16.7.2 - Proportion of the population who believe decision-making is inclusive and responsive by sex, age, disability, and population group

16.b.1 - Proportion of the population reporting having personally felt discriminated against or harassed in the previous 12 months based on a ground of discrimination prohibited under international human rights law

[IMPACT] Please describe your proposed solution.

We aim to revolutionize the entertainment industry by harnessing the power of scheduling media. Our platform boasts an extensive catalog of events, including sports, movies, TV shows, music concerts, theater events, festivals, and local happenings. By providing users with a seamless, one-click scheduling experience, we empower individuals to reclaim time & live their best lives . Moreover, Schedulesite offers cutting-edge event reminders by notifying users seven days and 24 hours before their favorite events begin. This feature ensures that our users never miss out on their favorite entertainment experiences or interests. For businesses, this allows for automatic re-engagement with their followers.

Schedulesite helps users schedule their events and provides a comprehensive catalog of various events on one platform, allowing businesses to continuously engage with their potential customer base automatically through reminders before events begin.

As a platform that provides a comprehensive list of various events and allows users to add them to their calendars easily, Schedulesite aligns with the Cardano community's goal of building a thriving ecosystem of valuable products and integrations. With its decentralized scheduling platform, Schedulesite has the potential to create new use cases for the Cardano ecosystem, especially in industries such as entertainment, healthcare, and education. By leveraging the security and scalability of the Cardano blockchain, Schedulesite can offer more efficient and reliable scheduling solutions, which can increase the adoption of the blockchain by a wide range of industries. Furthermore, Schedulesite will support the Cardano community by promoting events related to the ecosystem, such as conferences, meetups, project launches, NFT projects, and token launches related to the Cardano blockchain.

Schedulesite boasts a robust technological foundation leveraging modern web technologies. It utilizes a cloud-based infrastructure, rendering it highly scalable and accessible on any internet-connected device. The platform integrates seamlessly with popular scheduling tools like the Apple and Google Calendar to enhance user experience and facilitate synchronization.

Schedulesite features:

 

Schedulesite user engagement: 

Schedulesite's blockchain-based platform offers a comprehensive online scheduling solution that caters to various industries, including entertainment, healthcare, beauty, wellness, and other extracurricular activities. With our streamlined scheduling process, Schedulesite simplifies appointments, meetings, and events, making it an ideal choice for businesses of all sizes. The platform's customer segments can be divided into two main groups: B2B (business-to-business) and B2C (business-to-consumer). 

B2B (business-to-business): 

B2B clients, such as Fortune 500 corporations, can leverage Schedulesite's easy-to-use platform to promote product launches, corporate events, training sessions, and employee engagement activities privately. In addition, the platform partners with leading ticketing and merchandise companies, including Ticketmaster, Live Nation, Eventbrite, Fandango, StubHub, Wal-Mart, and Fanatics, to offer its users an extensive range of entertainment events and merchandise options. Schedulesite integrates with popular calendar applications such as Google Calendar and Apple Calendar, enabling users to easily schedule and keep track of their events across different devices and applications.

• Media and live entertainment companies (e.g., Live Nation): Schedulesite offers a powerful promotional tool for media and live entertainment companies such as Live Nation. Our platform allows these companies to showcase their events, concerts, and performances to a broader audience, expanding their reach beyond their typical audience. The true value proposition of Schedulesite for businesses lies in its ability to help engage and re-engage with existing and prospective customers through scheduling media. Allowing companies to find an avenue into their customers' schedule books quickly will provide a direct bridge to users' pocketbooks. This presents a unique opportunity for businesses to foster customer loyalty and exponentially increase revenue generation. 
• Non for profit organizations: Schedulesite can also provide a space for such organizations to be part of the community and to schedule and promote local events, fundraisers, and community gatherings, increasing visibility and attendance.
• Socially conscious and responsible companies: We can focus on impact-first organizations to promote events related to social responsibility, sustainability, and community outreach, supporting their brand values and mission.
• Educational institutions: Through Schedulesite, educational events such as lectures, courses, workshops, and seminars can be scheduled.   

B2C (business-to-consumer):

• Primary Age: 16-55: Schedulesite targets a broad age range, catering to users' diverse interests and preferences.
• Socially active individuals: The platform is tailored for people who frequently attend concerts, shows, and festivals, offering an easy way to discover and schedule events.
• Urban/metropolitan areas: Schedulesite focuses on users living in urban areas with higher concentrations of events and activities.
• Tech-savvy individuals: Schedulesite appeals to those comfortable using technology and online platforms to manage their schedules and discover events.
• Large social networks: Users with extensive social circles can utilize Schedulesite to plan, coordinate, and share events with friends and acquaintances.
• Sports fanatics: The platform caters to sports enthusiasts by providing schedules for various sports events, leagues, and teams such as the NFL, NBA, NHL, MLB, NCAA, and more.

Disposable income: The platform targets future and current Cardano community members and individuals with disposable income, as they are more likely to attend paid events, concerts, and shows.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Schedulesite recognizes the Cardano ecosystem's potential to revolutionize how we conduct business, manage transactions, and maintain and identify value. As such, we are committed to bringing the benefits of blockchain technology to the mainstream audience by making it easier to plan, prioritize and attend events on our platform. Schedulesite can be used by many users, businesses, and industries that rely on appointments, meetings, or events for their operations. These events will provide a platform for Cardano experts to share their insights and knowledge with our users. By doing so, we want to demystify the complexities of blockchain technology and encourage more widespread adoption of this user-friendly solution.

Impact on Cardano Community 

• Promoting Cardano-related events: Schedulesite can help raise awareness and drive attendance for Cardano-focused conferences, meetups, project launches, NFT projects, and token launches related to the Cardano blockchain. By making these online and in-person events accessible to users, the platform fosters increased engagement and collaboration within the Cardano community through scheduling media.
• Encouraging new use cases: Our scheduling solution showcases the versatility of the Cardano blockchain. By demonstrating alternative utilities within the blockchain in various industries, such as healthcare, education, and entertainment, the platform can inspire developers and entrepreneurs to create additional innovative solutions and integrations on the Cardano network.
• Enhancing the Cardano ecosystem's reputation: Schedulesite's user-friendly and efficient scheduling platform contributes to the overall positive perception of the Cardano ecosystem. Schedulesite helps reinforce the network's reliability, security, and scalability by providing a valuable service built on the Cardano blockchain.
• Driving blockchain adoption: As we gain popularity, more users and industries will become aware of the Cardano blockchain and its benefits. This increased exposure can lead to broader mainstream adoption of the Cardano network by individuals, athletes, entertainers, organizations, and Fortune 500 companies.
• Attracting partnerships: Schedulesite's success and the innovative use of Cardano's blockchain technology can attract potential partnerships with other well-established companies. These collaborations can further enhance the growth and development of the Cardano ecosystem directly or indirectly. 

Furthermore, Schedulesite's integration with the Cardano blockchain and other cryptocurrency wallets appeals to the growing number of users who prefer to use digital currencies for transactions. With the increasing adoption of cryptocurrencies, Schedulesite can offer a user-friendly and secure solution to conduct these future crypto transactions.

By providing a new product that offers value to the Cardano community and broader network, Schedulesite delivers a comprehensive and efficient way for people to schedule and remember when events are happening while also promoting the adoption of the Cardano blockchain by various industries and increasing engagement with events related to the Cardano ecosystem. The more exciting and valuable the products and integrations are in the ecosystem, the more reasons people will have to interact with the Cardano blockchain, which will drive further adoption, feedback, innovation, and mainstream popularity.

[IMPACT] How do you intend to measure the success of your project?

• User engagement: Measured by the number of users actively using the platform, the number of events added to personal calendars, and the frequency of use.
• Adoption by industries: Measured by the number of industries adopting Schedulesite's decentralized scheduling platform, the number of partnerships formed with key industry players, and the feedback from industry partners.
• Integration with Cardano ecosystem: Measured by the number of events related to the Cardano ecosystem added to the platform, the number of attendees at these events, and the level of engagement with the Cardano community.
• Platform functionality: Measured by the number of features and improvements added to the platform, the user feedback received, and the quality and reliability of the platform's performance.

[IMPACT] Please describe your plans to share the outputs and results of your project?

We plan to share our project's outputs and results through various communication tools, including Telegram, newsletters, and email updates. We will also provide a monthly progress update with our partners and customers. These outputs will interest many stakeholders, including developers, researchers, and businesses.

We expect to use the results generated from the project in further research and development activities. We will also share these results with the Cardano community so that they can be used to improve the Cardano platform and ecosystem.

Here are some specific examples of how we plan to share the outputs and results of our project:

• Existing Telegram channel (Schedulesite.com Official Chat) where we will post updates on the project's progress and share new features as they are developed
• Publish newsletters that describe our outputs/impact and explain how they can be used
• Send monthly email updates to our partners and customers with information about the project's progress
• Host Twitter spaces to allow the Cardano community and users to hear progress reports and conduct question and answer session
• Host a Schedulesite Demo and progress update to share learnings after Town Halls at least once a month to allow the community to get involved and provide feedback until the proposal closes out.
• We join almost every Catalyst Town Hall where the community can get involved and provide feedback on our progress until the proposal closes.
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By sharing our outputs and results in various ways, we can maximize their impact and reach a wider audience. We are committed to making our project as open and transparent as possible, and this is the best way to ensure that the project's outputs are used to their fullest potential.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Our team has a proven track record of delivering projects on time and within budget for schedulesite, including launching new features/products, a responsive website, and hiring a firm, qualified team. We have invested approximately $60,000 so far and have grown to ~1000 users organically, without SEO, marketing, or external funding. We are also proud of our comprehensive collection of approximately 100,000 scheduled events ready to be prepared. We are a team of experienced professionals committed to delivering high-quality work. In addition to our track record and crew, we have a process to track milestones, manage funds appropriately, and ensure that all expenses are accounted for.

Here are some specific examples of our capabilities that demonstrate our ability to deliver this project with high levels of trust and accountability:

• Our project plan is clear and concise and outlines the project's goals, objectives, and roadmap. We have a comprehensive risk management plan to identify and mitigate potential risks to the project.
• Our financial management system is robust and tracks all project expenses. We have a transparent communication process to inform all stakeholders of the project's progress.
• We have a culture of accountability where everyone is responsible for their actions and the project's success. We have a process to investigate and report any deviations from the project budget.
• We have a comprehensive risk management plan that identifies and mitigates potential risks to the project (see appendix)
• We have a transparent communication process that informs all stakeholders of the project's progress.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Main goals of the project and how we will validate it:

• Grow Schedulesite user base, footprint, and number of events featured on the site
• Month over month increase in users through the end of year 
• Increase in events every quarter, 10% of all events will be Cardano/crypto related
• Increase the number of B2B partners utilizing the platform
• Increase in new events, quarterly
• Update existing platform with new/additional features including cryptocurrency ADA as a form of payment
• Ensure blockchain adoption and become the #1 scheduling media site on the web
• Incentivise users to engage with Schedulesite content and purchase tickets and related merchandise. 

How will we implement the approach:

• Implement ticketing feature that will enable crypto payments.
• Work with our event ticketing partners to make ADA a more widely accepted form of payment.
• Educate our users about the benefits of using cryptocurrency for event ticketing.
• Offer incentives to users who purchase tickets using ADA.
• Users will be incentivised to use Schedulesite and make purchases by tokenizing the project and allowing users to purchase the token. Token holders will be rewarded for their activity on the Schedulesite platform.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Schedulesite project plan, timeline, and key milestones.

Research and Analysis (Months 1):

Conduct market research and analyze the competition.

Identify potential partners and integrations.

Define user personas and user needs.

Milestone 1: Completion of market research and analysis (Month 1)

Concept Development (Months 2-3):

Develop the concept for Schedulesite's unique products and services.

Define and prioritize key features and functionalities.

Finalize the platform's architecture and UI/UX design for ease of use.

Development (Months 4-10):

Develop the platform's frontend and backend functionality.

Integrate with third-party services such as ticketing and payment processing platforms.

Conduct thorough testing and debugging.

The app will be developed using Flutter app development software so that we can produce both Android and iOS devices simultaneously. This will enable development efficiency and delivery of the app on time.

Milestone 2: Finalization of the platform's architecture and design and preliminary beta testing (Months 3-10)

Launch and Marketing campaign (Months 10-12):

Gain approval for the app from the Apple App and Google Play stores.

Launch the platform and perform further testing with a limited group of users.

Develop a comprehensive marketing plan to promote the platform to the Cardano community.

Collaborate with celebrities, key influencers, and partners to gain traction and increase visibility.

Milestone 3: Increase user base (Month 11).

Expansion and Growth (Months 11-12):

Monitor user engagement and feedback.

Continuously improve and optimize the platform based on user feedback.

Expand the platform's reach by incorporating new features and integrations.

Collaborate with additional partners to increase adoption and growth.

Continue to establish new mainstream partnerships. 

Milestone 4:

Expansion of the platform to other international geographic regions (Month 12).

Revenue generation through ticket sales, merchandise sales, subscriptions of advanced features, specialty promotional giveaways, and advertising (After month 12).

Overall, the project is expected to take 12 months to complete, with key milestones occurring at each stage of development. The project plan provides a clear timeline for the development and launch of Schedulesite, focusing on continuous improvement and growth over time.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: Completion of market research and analysis (Month 1)

Deliverables:

• A market research report that identifies the target market for the platform, the competitive landscape, and the potential demand for the platform.
• A business analysis that outlines the platform's business model, financial projections, and marketing plan.

Outputs:

• A clear understanding of the target market and their needs.
• A financial projection that estimates the platform's potential revenue and expenses.
• A marketing plan that outlines the strategies and tactics that will be used to acquire and retain users.

Intended outcomes:

• A well-defined market strategy will help the platform achieve its goals.
• A sound financial foundation that will support the platform's growth.
• A marketing plan that will help the platform acquire and retain users.

Milestone 2: Finalization of the platform's architecture and UI/UX design and launch of the platform (Month 3-10)

Deliverables:

• A finalized design and platform architecture that specifies the platform's technical components, interrelationships, user interface, and experience
• A launched platform available for users to access and use

Outputs and outcomes:

• Partnerships: Schedulesite integrates and will continue to integrate with other existing services, such as ticketing platforms and event management systems, as a scheduling media source. This will improve the end-user experience by providing connected, seamless, easy-to-use features to help users create ticketed events and increase our selection of scheduled events. Additionally, Schedulesite can integrate with crypto and or fiat payment processing platforms to allow users to purchase tickets from the platform. Schedulesite's integration capabilities can contribute to the growth and mass adoption of the Cardano blockchain by increasing on-chain transactions within the Cardano blockchain. These transactions may include purchasing tickets to popular events and merchandise related to those scheduled events.

To provide our users with a comprehensive scheduling platform, we have established partnerships with industry leaders in ticketing and e-commerce, such as Ticketmaster, LiveNation, Eventbrite, Fandango, Walmart, Fanatics, and more. These strategic alliances allow us to leverage their infrastructure and technology and expand our user base by tapping into their established customer networks. These established partnerships will also allow Schedulesite.com and Cardano to become more mainstream and foster rapid growth and adoption. Furthermore, our established partnerships with companies like Ticketmaster, Eventbrite, Stubhub, Live Nation, Walmart, and Fanatics are in progress to bring even more significant benefits to our platform. These relationships offer valuable revenue streams through partnership agreements and affiliate programs.

It is important to note that we have two distinct categories of partnerships: content and ticketing partnerships and merchandising partnerships. Our content and ticketing partnerships with Ticketmaster, Eventbrite, Fandango, and Live Nation enables us to offer our users a wider variety of events and tickets. On the other hand, our merchandising partnerships with Walmart and Fanatics allow us to sell products related to scheduled events, creating a holistic user experience.

• Event Management Systems: we will integrate the platform with event management systems Google Calendar, Ical, and Bookafy (a white-label calendar scheduler allowing users to create and manage bookings directly on the platform). Saffire: This integration would allow event organizers to manage their events on Schedulesite, including scheduling, ticketing, and attendee management. By streamlining the event management process, we can help event organizers save time and effort, resulting in better event experiences for attendees. Furthermore, Schedulesite's integration with other event management systems can provide a seamless user experience for community members when discovering and attending events, which can help to increase attendance and engagement. 

• Schedulesite Spots: We plan to develop a feature allowing users to create and host a ‘Schedulesite Spot” (similar to Twitter Spaces). This will make it easier for users to connect, discuss, and schedule events on Schedulesite.

• Payment processing and ticket management platforms: 

Our platform is integrated with the popular payment processing platform PayPal to provide a seamless and convenient user payment experience. This integration allows users to purchase tickets directly through the platform, thereby increasing revenue for Schedulesite. By simplifying the payment process, users are more likely to complete their purchases, resulting in increased engagement and revenue for the platform. Furthermore, our integration with payment processing platforms will enable the community to sell tickets for events directly through the platform. This creates an environment for community members to engage with one another and participate in Cardano-related events.

Additionally, the value proposition of integrating with the Cardano blockchain will enable Schedulesite to accept crypto payments, which will encourage more transactions on the blockchain through ticket and merchandise purchases. We will also integrate Schedulesite with the Saffire ticketing platform to create and manage tickets for events hosted on the Schedulesite platform. This will make it easier for users to purchase event tickets and for event organizers to drive ticket sales by accepting crypto payments.

Milestone 3: Acquisition: Increase User Base (Month 11)

Deliverables:

• The go-to-market plan outlines the strategies and tactics that will be used to acquire more registered users
• A user acquisition report that tracks the progress of the marketing plan and identifies any areas where the project needs to be adjusted.

Outcomes/Outputs:

• A marketing plan that effectively acquires users.
• A marketing report that tracks the progress of the marketing plan and identifies any areas where the project needs to be adjusted.

Milestone 4: Revenue generation through ticket sales and advertising (After month 12)

Deliverables:

• Business development and marketing plan that outlines the strategies and tactics that will be used to generate revenue from ticket sales and advertising.
• Report and KPIs that track the revenue generation plan's progress and identify any areas where the project needs to be adjusted.

Outputs/Intended Outcomes:

• A platform that generates revenue from ticket sales and advertising.
• A revenue generation plan that is effective in generating revenue.

Milestone 5: Revenue generation through ticket sales, merchandise sales, subscriptions of advanced features, specialty promotional giveaways and advertising (After month 12).

Deliverables:

• Strategic plan that identifies the target markets for the platform in other geographic regions. Included will be an analysis that outlines how the technology will be upgraded to expand the platform to different geographic areas.

Outputs/Outcomes:

• A list of target markets for the platform in other geographic regions
• A platform that has been expanded to different geographic regions

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Improved user experience: The project will create a user-friendly platform that will make it easy for users to interact with the Cardano community. This will lead to a better user experience and an increase in users and engagement with the Cardano community.

Increased adoption of Cardano: The project will help increase its adoption by making it easier for developers and users to build and interact with the Cardano community. This will lead to more value and mainstream popularity for the network.

What’s important to understand is that Schedulesite and Scheduling Media are not simply another application or website. This platform will be the next most significant media source to be introduced to the web. You currently have search media with Google, social media with Facebook, and video media with Youtube, and now we have Scheduling media with Schedulesite, and it’s not going anywhere. It will continue to grow and change the very culture of how we search and schedule events in the future. 

Schedulesite’s Mission:

Our mission is to help our users get back to living again to achieve a more fruitful and enjoyable life full of new and exciting experiences with scheduling media content.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept