[5PC] Cardano Education Video on TikTok for the Vietnamese Community

[GENERAL] Name and surname of main applicant

Hoang Van Minh

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

2

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Implement a series of 8 viral videos to educate about Cardano on TikTok. Engaging, professional, and appealing to the community's interest.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Our output is TikTok videos. The community can easily check the number of video views and video interactions.

I have a tracking file for the community to easily track and cross-reference

[METADATA] SDG rating

SDG Goals 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

[SOLUTION] Please describe your proposed solution.

• Vietnam is one of the countries with one of the highest levels of interest and exploration of blockchain technology in the world. However, they have not paid much attention to the Cardano ecosystem, with over 80% of investors focusing their attention and funds on advertising-intensive new ecosystems.
• I am a Cardano investor, and I understand the potential and sustainability that Cardano is building. At the same time, I hope that the Vietnamese community can join together in building this ecosystem.
• I have been creating creative content about finance and blockchain on TikTok Vietnam for 3 years and have noticed that TikTok is a trending platform that the Vietnamese community is highly interested in. However, there is very little educational content about Cardano on TikTok, and the interaction and effectiveness are low.
• I will create educational videos about Cardano targeting both investors and developers, aiming to encourage more talented individuals in the Vietnamese community to participate in building the ecosystem. A series of 8 videos about Cardano Education over 2 months on TK Ventures TikTok channels, on the following topics: Cardano ecosystem potential, a guide to creating and storing ADA wallets, the technologies Cardano is currently developing, a comparison between Cardano and Ethereum, a tutorial on buying and selling within the Cardano ecosystem, a guide to staking ADA, the steps to becoming an SPO (Stake Pool Operator), and instructions on participating in ecosystem development contributions...
• I will demonstrate the impact of this Series on the Cardano community through the interaction rates and reach of the videos. The Cardano community can verify this directly on the TikTok platform. Attracting additional community members who truly understand, trust, and support the ecosystem will be crucial, contributing to making Cardano even more sustainable and decentralized.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

• The Series will attract more proposals from Vietnam to participate in Catalyst in future funds, as well as draw in more investors to engage in experiencing and building the ecosystem.

• I will measure the impact of this series through the reach of the videos:

1. The series is expected to reach 280,000 views.
2. The series is anticipated to generate 320 comments.
3. The video series will achieve a minimum of 12,000 likes.

• I will publicly share the tracking file and update the data for the community. The Cardano community can verify this by checking the videos on the TikTok platform.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• I own a TikTok channel with over 261,000 followers in Vietnam. This is one of the leading channels for finance and blockchain knowledge in Vietnam. And I will be conducting an educational series on Cardano on this channel. You can see screenshots of the channel's information below.

• I am both a long-term Cardano investor and a leading content creator in Vietnam, giving me a significant advantage in disseminating educational content about Cardano on TikTok. Knowledge and information about Cardano need to be widely spread and popularized. I'm confident that this series will attract attention and benefit both the Vietnamese community and the Cardano ecosystem.

- How to validate the feasibility of my approach :

Using a file to track the monthly progress is an effective method. Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file should be designed to be easily readable and understandable. It should include sections such as:

• The number of videos produced and released.
• The number of views and interactions for each video.
• The number of new members joining the community.
• Monthly goals and comparative results.

Regular Updates: Update the information in the file monthly to ensure that all information is up-to-date and accurate. This helps the community have a clear view of the project's progress and effectiveness.

Transparency and Accessibility: The file should be publicly shared on an easily accessible platform, such as the community's website or on a social media platform. This allows all members to easily view and assess the progress.

Community Feedback: Encourage the community to contribute opinions and feedback on the tracking file. This interaction not only helps to enhance the level of trust but also provides valuable information for improving the project.

- Here are the steps to produce an Education TikTok video:

Step 1: Detailed Script Development

• Time: Day T-5
• I will read and deeply research official documents about Cardano to determine the video's content. A detailed script will be developed within 3 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Key Opinion Leader (KOL) will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Other Social Media Platforms

• Time: Day T
• The video will be uploaded to the TikTok channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5 Phut Crypto will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

The first milestone is set for after the first 15 days of initiating the project, anticipated to be in March 2024.

1- Milestone outputs:

• Complete 2 TikTok viral videos about Cardano Education
• Communicate about the 2 videos to the community.

2- What the project will achieve after the first milestone:

• The series with 2 videos will achieve a minimum of 20,000 views.
• The series with 2 videos will receive a minimum of 30 comments.
• The series with 2 videos will achieve a minimum of 1000 likes.3

3- Budget: The proposed cost for the first milestone, which requires completing the first 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)

The second milestone is set for after the first 30 days of initiating the project, anticipated to be in March 2024.

1- Milestone outputs:

• Complete 4 TikTok viral videos about Cardano Education
• Communicate about the 4 videos to the community.

2- What the project will achieve after the first milestone:

• The series with 4 videos will achieve a minimum of 80,000 views.
• The series with 4 videos will receive a minimum of 85 comments.
• The series with 4 videos will achieve a minimum of 3500 likes.

3- Budget: The proposed cost for the second milestone, which requires completing the next 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)

The Third milestone is set for after 60 days of implementing the project, anticipated to be in April 2024.

1- Milestone outputs:

• Complete a total of 8 videos about Cardano Education
• Communicate about the 8 videos to the community.

2- What the project will achieve after the second milestone:

• The series is expected to reach 280,000 views.
• The series is anticipated to generate 320 comments.
• The video series will achieve a minimum of 12,000 likes.

3- Budget: The proposed cost for the final milestone, which requires completing the last 4 videos, is 1924 x 4 = 7696 ADA. (50% total budget)

[RESOURCES] Who is in the project team and what are their roles?

Hoàng Văn Minh (Facebook - Telegram )

• CEO of 5 Phút Crypto
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Manages a community of 33,000 investors.
• Has 5 years of experience in investment and content creation.

Mission :

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

Nguyễn Tiến Hoàng (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5 Phút Crypto.
• 4 years of experience in videography and content creation.

Mission :

• KOL of 5 Minute Crypto, in charge of filming
• Get directly involved in content writing

Đào Nữ Huyền Ngân (Telegram)

• 3 years of experience as TikTok viral content creator at 5 Phút Crypto.

Mission :

• Get directly involved in content writing
• Find video or photo sources, come up with ideas to illustrate videos

Tạ Anh Cường (Facebook)

• Cinematographer and Editor at 5 Minutes Crypto
• 3 years working in the field of crypto research and community

Mission :

• Video recording and editing

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Here's the breakdown of this proposal's costs:

1. Content Production: 2 individuals x 8 videos x 24 hours (3 days) / video x 18 ADA / hour = 6.912 ADA
2. KOL (Key Opinion Leader): 1 individual x 8 videos x 4 hours / video x 20 ADA / hour = 640 ADA
3. Video Shooting: 1 individuals x 8 videos x 4 hours / video x 15 ADA / hour = 480 ADA
4. Video Editing: 1 individual x 8 videos x 8 hours / video x 15 ADA / hour = 960 ADA
5. Project Management and Reporting back to the community: 200 ADA / video x 8 video = 1600 ADA
6. Marketing and support community: 200 ADA / video x 8 videos = 1600 ADA
7. Studio Rental and Equipment: 400 ADA / video x 8 videos = 3200 ADA

The total cost for this proposal is 15392 ADA. The average cost per video is 1924 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)
2. The proposed cost for the second milestone, which requires completing the next 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)
3. The proposed cost for the final milestone, which requires completing the last 4 videos, is 1924 x 4 = 7696 ADA. (50% total budget)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• To produce high-quality videos, we need to recruit staff with many years of experience and knowledge in the blockchain field. I have optimized personnel costs based on the average personnel salary for the blockchain and content creation industry in Vietnam. We also take advantage of what is available to save costs. For example, not including travel costs to the studio, makeup costs, unexpected incidents...

• I have taken a snapshot of the reference salary for experienced content writers in the Vietnamese market. Incomes range from 20 to 35 million VND, which translates to an average of $1,250 for 160 working hours, or approximately $7.8 per hour.

• The personnel I have carefully selected for this project possess higher skills compared to the personnel that other companies are currently recruiting. This is because they have been working alongside me in building the largest Crypto information channel in Vietnam

• This project will bring value to the blockchain community in Vietnam and the Cardano community. With the knowledge that this series brings, the Cardano Vietnam community will have many new members joining hands to build the ecosystem. At the same time, they attract talented developers to choose Cardano to develop their projects.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept