[5PC] Expanding the Cardano community in Vietnam with the video series 'Why Cardano?"

[GENERAL] Name and surname of main applicant

Hoang Van Minh

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Attracting developers and expanding the Cardano community in Vietnam with a series of 12 high-quality YouTube videos. These videos will be posted on the largest blockchain Youtube channel in Vietnam

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

My output includes YouTube videos and the number of participants in the 5PC Cardano community on Telegram. The community can easily view the number of video views, video interactions, and the number of investors joining the Telegram community

I have a tracking file for the community to easily track and cross-reference

[METADATA] SDG rating

SDG Goals 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

[SOLUTION] Please describe your proposed solution.

• As an investor in Cardano and a regular sharer of knowledge and information about Crypto in Vietnam, I noticed that the proportion of new investors interested in and learning about Cardano in Vietnam is still quite low (only 18%). The reason is due to the way content is conveyed by Cardano information channels in Vietnam. Although the information is comprehensive, it is not sufficiently engaging.

This is a survey: Which ecosystems are currently of interest to the Vietnamese community?

• My team will create a series of 12 videos about Cardano over 3 months on 5 Phut Crypto Youtube channels, consisting of 6 videos explaining Cardano's technology engagingly and interestingly, and 6 videos providing updates on the project, alternating between them.

1. The 6 videos explaining Cardano's technology will cover various topics, including but not limited to a simple explanation of Cardano, a guide to creating a wallet, storing and staking ADA, Comparing Cardano to ETH/Solana, Ouroboros Leios, eUTXO, Hydra, Cardano's decentralization features, The impossible Trinity concept ...
2. The 6 videos providing project updates will include technology updates, community activity updates, and updates on potential projects on Cardano, Catalyst ...

• By creating this series, we can effectively educate the Vietnamese community about Cardano's technology while informing them about the latest developments in the Cardano ecosystem.

• Especially for Vietnamese developers, who also struggle to choose among dozens of blockchain platforms. They don't have enough time and information to explore them all, so they often choose platforms heavily marketed for project development rather than sustainable platforms like Cardano.

• I believe that both investors and developers nowadays want to access information that is presented attractively and meticulously, both in form and content. Based on the materials and videos from the Cardano Blockchain platform by IOHK, Charles Hoskinson, Cardano Foundation. 5 Minutes Crypto will select and edit, then present in an engaging way to attract even those new to blockchain.

• Attract more talented Vietnamese developers to choose Cardano as their project development platform. This is truly necessary for the Cardano ecosystem. At the same time, attracts more investors who understand the technological strengths of the project.

• To ensure that the video receives the attention of the Vietnamese investor community. The video will be published on the 5 Minutes Crypto YouTube channel with 120K subscribers. It will then be promoted on the 5 Phút Crypto Telegram community channel with 33K members

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

• For the community: This proposal will help Vietnamese people better understand blockchain technology and the workings of Cardano - one of the popular blockchain platforms today. The video will be invested in terms of imagery and content to make it easy for viewers to access and understand this topic more clearly. Additionally, the video will introduce potential applications of Cardano and the benefits it can bring to users. With this proposal, I hope to help Vietnamese people gain more knowledge about blockchain technology and contribute to the popularization and application of blockchain in real life.

• For the ecosystem: This will contribute to attracting more talented Vietnamese Developers to build products on the Cardano platform. The Cardano community will gain many investors who truly understand the project and are confident in accompanying it in the future.

• My team will produce a total of 12 videos for this project. To measure the impact of this project, I have outlined three criteria:

1. The series will attract a minimum of 108,000 views (each video at least 9,000 views after 3 months).
2. The series will attract a minimum of 600 comments (each video has at least 50 comments after 3 months).
3. The number of investors joining the 5PC Cardano Vietnam community: 1,500 new investors.

• The community can easily check the project's outcomes on our YouTube and Telegram channels. Additionally, you will maintain a tracking spreadsheet to monitor these metrics

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I - Why we can successfully implement this project?

My team has already produced over 1,000 YouTube videos, attracting 1.2 million views in the last 60 days, and 5 Phut Crypto currently is the largest blockchain information and knowledge channel in Vietnam. This is the channel: Click here

Screenshots of YouTube channel statistics for 60 days from September 16th to November 16th.

To achieve this, my team can create visually appealing videos with captivating content, tailored especially for the Vietnamese audience. I believe that we can leverage this strength to strongly disseminate information and updates about Cardano to the Crypto community and developers in Vietnam.

My team produced the first three videos about Cardano (Link), and the community's response has been very positive. The first video kicks off the series with the theme "Great Opportunities with the Blockchain Wave" while the second video promotes Catalyst Fund10.

Notable products that we have successfully implemented :

• Weekly Cryptocurrency News Series (Link): We have a recurring series that covers weekly cryptocurrency news, providing timely information and analysis of the cryptocurrency market.

II - How to validate the feasibility of my approach :

Using a file to track the monthly progress is an effective method. Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file should be designed to be easily readable and understandable. It should include sections such as:

• The number of videos produced and released.
• The number of views and interactions for each video.
• The number of new members joining the community.
• Monthly goals and comparative results.

Regular Updates: Update the information in the file monthly to ensure that all information is up-to-date and accurate. This helps the community have a clear view of the project's progress and effectiveness.

Transparency and Accessibility: The file should be publicly shared on an easily accessible platform, such as the community's website or on a social media platform. This allows all members to easily view and assess the progress.

Community Feedback: Encourage the community to contribute opinions and feedback on the tracking file. This interaction not only helps to enhance the level of trust but also provides valuable information for improving the project.

III - Here are the steps to produce a YouTube video as described:

Step 1: Detailed Script Development

• Time: Day T-6
• 5 Phut Crypto will read and thoroughly research official documents from IOHK, Charles Hoskinson, and the Cardano Foundation to determine the video's content. A detailed script will be developed within 4 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Key Opinion Leader (KOL) will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage the viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Social Media

• Time: Day T
• The video will be uploaded to the YouTube channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5 Phut Crypto will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

The first milestone is set for after the first 15 days of initiating the project, anticipated to be in March 2024.

1- Milestone outputs:

• Complete 2 YouTube videos for the "Why Cardano?" series.
• Communicate about the 2 videos to the community.

2- What the project will achieve after the first milestone:

• 100 new members will join the 5PC Cardano Vietnam community on Telegram.
• The series with 2 videos will achieve a minimum of 3,000 views.
• The series with 2 videos will receive a minimum of 40 comments.

3- Budget: The proposed cost for the first milestone, which requires completing the first 2 videos, is 2892 x 2 = 5784 ADA. (16.7% total budget)

The second milestone is set for after the first 30 days of initiating the project, anticipated to be in March 2024.

1- Milestone outputs:

• Complete 4 YouTube videos for the "Why Cardano?" series.
• Communicate about the 4 videos to the community.

2- What the project will achieve after the first milestone:

• 200 new members will join the 5PC Cardano Vietnam community on Telegram.
• The series with 4 videos will achieve a minimum of 7,000 views.
• The series with 4 videos will receive a minimum of 90 comments.

3- Budget: The proposed cost for the second milestone, which requires completing the next 2 videos, is 2892 x 2 = 5784 ADA. (16.7% total budget)

The Third milestone is set for after 60 days of implementing the project, anticipated to be in April 2024.

1- Milestone outputs:

• Complete a total of 8 videos on YouTube for the "Why Cardano?" series.
• Communicate about a total of 8 videos to the community.

2- What the project will achieve after the second milestone:

• 600 new members will join the 5PC Cardano Vietnam community on Telegram.
• The series with 8 videos will achieve a minimum of 40,000 views.
• The series with 8 videos will receive a minimum of 240 comments.

3- Budget: The proposed cost for the third milestone, which requires completing the next 4 videos, is 2892 x 4 = 11568 ADA. (33.3% total budget)

The Final milestone is set for after 90 days of implementing the project, anticipated to be in May 2024.

1- Milestone outputs:

• Complete a total of 12 videos on YouTube for the "Why Cardano?" series.
• Communicate about a total of 12 videos to the community.

2- What the project will achieve after the second milestone:

• 1500 new members will join the 5PC Cardano Vietnam community on Telegram.
• The series with 12 videos will achieve 108,000 views.
• The series with 12 videos will receive 600 comments.

3- Budget: The proposed cost for the final milestone, which requires completing the last 4 videos, is 2892 x 4 = 11568 ADA. (33.3% total budget)

[RESOURCES] Who is in the project team and what are their roles?

1- Hoang Van Minh (Facebook - Telegram )

• CEO of 5-Minute Crypto
• Working in the financial sector since 2015 at the Military Commercial Joint Stock Bank
• Research on the blockchain field in Vietnam since 2017
• 5 years of experience in the field of content creation and investment

Mission :

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Nguyen Thi Kieu Oanh (Facebook - Telegram )

• Content Creator Manager and KOL at 5 Minutes Crypto
• 3 years of experience in the field of content creation and investment
• Influencers are loved on the YouTube channel 5 Minutes crypto

Mission :

• KOL of 5 Minute Crypto, in charge of filming
• Get directly involved in content writing

3- Nguyen Thu Trang (Facebook - Telegram )

• Content Creator Manager at 5 Minutes Crypto
• 4 years of experience in the field of content creation and investment

Mission :

• Get directly involved in content writing
• Find video or photo sources, come up with ideas to illustrate videos

4- Nguyen Tuan Anh (Facebook - Telegram )

• Cinematographer and Editor at 5 Minutes Crypto
• 3 years working in the field of video editing

Mission :

• Video recording and editing

5- Huynh Van Hieu  (Facebook - Telegram )

• Cinematographer and Editor at 5 Minutes Crypto
• 3 years working in the field of crypto research and community

Mission :

• Video recording and editing
• Summarize and answer viewers' questions

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Here's the breakdown of this proposal's costs:

1. Content Production: 2 individuals x 12 videos x 32 hours (4 days) / video x 18 ADA / hour = 13,824 ADA
2. KOL (Key Opinion Leader): 1 individual x 12 videos x 8 hours / video x 20 ADA / hour = 1,920 ADA
3. Video Shooting: 2 individuals x 12 videos x 8 hours / video x 15 ADA / hour = 2,880 ADA
4. Video Editing: 2 individual x 12 videos x 8 hours / video x 15 ADA / hour = 2,880 ADA
5. Project Management and Reporting back to the community: 200 ADA / video x 12 video = 2,400 ADA
6. Marketing and support community: 200 ADA / video x 12 videos = 2,400 ADA
7. Studio Rental and Equipment: 700 ADA / video x 12 videos = 8,400 ADA

The total cost for this proposal is 34,704 ADA. The average cost per video is 2892 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 2 videos, is 2892 x 2 = 5784 ADA. (16.7% total budget)
2. The proposed cost for the second milestone, which requires completing the next 2 videos, is 2892 x 2 = 5784 ADA. (16.7% total budget)
3. The proposed cost for the third milestone, which requires completing the next 4 videos, is 2892 x 4 = 11568 ADA. (33.3% total budget)
4. The proposed cost for the final milestone, which requires completing the last 4 videos, is 2892 x 4 = 11568 ADA (33.3% total budget)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

1- The cost level I propose has been optimized for each position. As this is a creative project with much higher video quality requirements than typical marketing projects, the individuals involved in this project must be carefully selected based on the criteria:

• Have a minimum of 3 years of experience in the position they hold.
• Understand the blockchain field and the Cardano ecosystem.

The cost for personnel ranging from $6 to $8 per hour is entirely reasonable.

To make the videos engaging, I need to hire a professional studio and specialized cameras. All these costs have been optimized at a reasonable level suitable for Vietnam.

2- I have taken a snapshot of the reference salary for experienced content writers in the Vietnamese market. Incomes range from 20 to 35 million VND, which translates to an average of $1,250 for 160 working hours, or approximately $7.8 per hour. The personnel I have carefully selected for this project possess higher skills compared to the personnel that other companies are currently recruiting. This is because they have been working alongside me in building the largest Crypto information channel in Vietnam

3- I have divided the project into four important milestones. The first milestone is set for just 15 days after the start, allowing the community to comfortably assess how our team works, the quality of the product, and the positive impacts of the project on the community.

4- I have chosen an economical and efficient video production method to reduce costs. At the same time, I ensure that the project does not exceed the scope and that costs are reasonable. I also have determined an appropriate cost to ensure product quality is still guaranteed. I focus on using available resources and optimizing the production process to minimize unnecessary costs.

5- Comparison with similar projects: My team has conducted research and comparisons with similar projects in the market to ensure that our cost rates are competitive and align with industry standards. This approach helps guarantee that resources are utilized both efficiently and economically.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept