[5PC] Project Catalyst TikTok Viral for the Vietnamese community

[GENERAL] Name and surname of main applicant

Hoang Van Minh

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Creating 12 high-quality viral TikTok videos about Project Catalyst on Cardano and posting them on the largest blockchain TikTok channel in Vietnam

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Our output is TikTok videos. The community can easily check the interaction and view counts of the videos.

I have a tracking file for the community to easily track and cross-reference

[METADATA] SDG rating

SDG Goals 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

[SOLUTION] Please describe your proposed solution.

• Catalyst presents a tremendous opportunity for the community to contribute and build a career within the sustainable ecosystem of Cardano. However, only a few individuals in the Vietnamese community truly understand and actively participate. The majority remain focused on exploring new ecosystems and engaging in speculative activities within the blockchain space.

• With three years of experience in creating informational blockchain content on the TikTok platform in Vietnam, we recognize the need to expand Catalyst's presence within the community. Leveraging our strength in producing viral videos tailored to the Vietnamese audience's preferences, we aim to bring information about Catalyst to a wider Vietnamese audience.

• This project targets viewers who are developers, as Vietnam is home to many talented developers who can generate valuable ideas for the community. Furthermore, the community will enthusiastically participate in various aspects of Catalyst, such as Community Review and Voting, to earn deserving rewards and collectively build a sustainable Cardano ecosystem.

• To demonstrate the project's impact, we will provide tracking files for updates across four stages. The community can verify progress by directly viewing the products on the platform, ensuring fairness and transparency. The project's impact will be measured by view counts and comments on the videos

• Detailed Plan: We will produce 12 viral TikTok videos with the following content:

1. Catalyst Information (6 videos): The content will include what Catalyst is, how to participate, how to write proposals, key considerations, the latest updates, and the top criteria for funding approval."
2. Exciting funded proposals for inspiration (6 videos): We will select 6-12 proposals from previous funds in each challenge to introduce to viewers, aiming to inspire the Vietnamese community. The purpose is to encourage the community to see that if they have innovative ideas that can create real value, they should form teams and participate immediately to bring their ideas to life.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

For the Cardano ecosystem: This project will help many individuals in Vietnam gain a clear understanding of and actively participate in Catalyst, thereby fostering competitiveness and improving the quality of proposals. Talented developers will deploy Dapps that bring real value to the community.

For the community: This can be an opportunity for many talented developers in Vietnam to start their careers. It's a chance for Vietnamese investors to join hands in building a sustainable ecosystem.

To measure the impact of this project, we commit to producing 12 viral videos over 12 weeks, and we will measure effectiveness as follows:

• A minimum of 420,000 views after 1 month of implementation.
• A minimum of 360 comments after 1 month of implementation.
• A minimum of 10,800 likes after 1 month of implementation.

The results will be compiled in a tracking file at four milestones and will be made publicly available for the community to verify. As for the interaction metrics, the community can check them directly on the videos posted on the channel

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have 3 years of experience in creating viral videos in the blockchain field on the TikTok platform. To ensure that our videos reach the widest audience, we understand the importance of investing in both visuals and content. Our videos are professional, engaging, and interesting, qualities we have consistently maintained over the past 3 years through hundreds of videos on our channel. As a result, '5 Phút Crypto' has become the number one TikTok channel for blockchain in Vietnam. Viewers can easily see our dedication to each and every product we create. This is our channel: Click here

Image: Capture a screenshot of the 5-Minute Crypto TikTok channel and view data over a period of 60 days (Sep 21 - Nov 19)

Here are the steps to produce a viral TikTok video:

Step 1: Detailed Script Development

• Time: Day T-5
• 5 Phut Crypto will read and deeply research official documents about Catalyst to determine the video's content. A detailed script will be developed within 3 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Key Opinion Leader (KOL) will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Other Social Media Platforms

• Time: Day T
• The video will be uploaded to the TikTok channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5 Phut Crypto will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

The first milestone is set for after the first 15 days of initiating the project, anticipated to be in March 2024.

1- Milestone outputs:

• Complete 2 TikTok viral videos about Catalyst
• Communicate about the 2 videos to the community.

2- What the project will achieve after the first milestone:

• The series with 2 videos will achieve a minimum of 10,000 views.
• The series with 2 videos will receive a minimum of 20 comments.
• The series with 2 videos will achieve a minimum of 500 likes.

3- Budget: The proposed cost for the first milestone, which requires completing the first 2 videos, is 1924 x 2 = 3848 ADA. (16.7% total budget)

The second milestone is set for after the first 30 days of initiating the project, anticipated to be in March 2024.

1- Milestone outputs:

• Complete 4 TikTok viral videos about Catalyst
• Communicate about the 4 videos to the community.

2- What the project will achieve after the first milestone:

• The series with 4 videos will achieve a minimum of 50,000 views.
• The series with 4 videos will receive a minimum of 70 comments.
• The series with 4 videos will achieve a minimum of 1700 likes.

3- Budget: The proposed cost for the second milestone, which requires completing the next 2 videos, is 1924 x 2 = 3848 ADA. (16.7% total budget)

The Third milestone is set for after 60 days of implementing the project, anticipated to be in April 2024.

1- Milestone outputs:

• Complete a total of 8 videos about Catalyst
• Communicate about the 8 videos to the community.

2- What the project will achieve after the second milestone:

• The series with 8 videos will achieve a minimum of 210,000 views.
• The series with 8 videos will receive a minimum of 180 comments.
• The series with 8 videos will achieve a minimum of 5000 likes.

3- Budget: The proposed cost for the third milestone, which requires completing the next 4 videos, is 1924 x 4 = 7696 ADA. (33.3% total budget)

The Final milestone is set for after 90 days of implementing the project, anticipated to be in May 2024.

1- Milestone outputs:

• Complete a total of 12 videos about Catalyst
• Communicate about the 12 videos to the community.

2- What the project will achieve after the second milestone:

• The series with 12 videos will achieve a minimum of 420.000 views.
• The series with 12 videos will receive a minimum of 360 comments.
• The series with 12 videos will achieve a minimum of 10800 likes.

3- Budget: The proposed cost for the final milestone, which requires completing the last 4 videos, is 1924 x 4 = 7696 ADA. (33.3% total budget)

[RESOURCES] Who is in the project team and what are their roles?

Hoàng Văn Minh (Facebook - Telegram )

• CEO of 5 Phút Crypto
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Manages a community of 33,000 investors.
• Has 5 years of experience in investment and content creation.

Mission :

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

Nguyễn Tiến Hoàng (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5 Phút Crypto.
• 4 years of experience in videography and content creation.

Mission :

• KOL of 5 Minute Crypto, in charge of filming
• Get directly involved in content writing

Đào Nữ Huyền Ngân (Telegram)

• 3 years of experience as TikTok viral content creator at 5 Phút Crypto.

Mission :

• Get directly involved in content writing
• Find video or photo sources, come up with ideas to illustrate videos

Tạ Anh Cường (Facebook)

• Cinematographer and Editor at 5 Minutes Crypto
• 3 years working in the field of crypto research and community

Mission :

• Video recording and editing

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Here's the breakdown of this proposal's costs:

1. Content Production: 2 individuals x 12 videos x 24 hours (3 days) / video x 18 ADA / hour = 10.368 ADA
2. KOL (Key Opinion Leader): 1 individual x 12 videos x 4 hours / video x 20 ADA / hour = 960 ADA
3. Video Shooting: 1 individuals x 12 videos x 4 hours / video x 15 ADA / hour = 720 ADA
4. Video Editing: 1 individual x 12 videos x 8 hours / video x 15 ADA / hour = 1,440 ADA
5. Project Management and Reporting back to the community: 200 ADA / video x 12 video = 2,400 ADA
6. Marketing and support community: 200 ADA / video x 12 videos = 2,400 ADA
7. Studio Rental and Equipment: 400 ADA / video x 12 videos = 4,800 ADA

The total cost for this proposal is 23,088 ADA. The average cost per video is 1924 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 2 videos, is 1924 x 2 = 3848 ADA. (16.7% total budget)
2. The proposed cost for the second milestone, which requires completing the next 2 videos, is 1924 x 2 = 3848 ADA. (16.7% total budget)
3. The proposed cost for the third milestone, which requires completing the next 4 videos, is 1924 x 4 = 7696 ADA. (33.3% total budget)
4. The proposed cost for the final milestone, which requires completing the last 4 videos, is 1924 x 4 = 7696 ADA. (33.3% total budget)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Because our primary goal in this project is to disseminate information about Catalyst strongly to the Vietnamese community, video quality is our top priority. The individuals participating in the project must have a minimum of 3 years of experience and a good understanding of the blockchain field. We commit that each produced video will deliver results that are entirely proportional to the proposed cost. Ensuring that we provide real value to the Cardano ecosystem and the Vietnamese community

I have taken a snapshot of the reference salary for experienced content writers in the Vietnamese market. Incomes range from 20 to 35 million VND, which translates to an average of $1,250 for 160 working hours, or approximately $7.8 per hour.

The personnel I have carefully selected for this project possess higher skills compared to the personnel that other companies are currently recruiting. This is because they have been working alongside me in building the largest Crypto information channel in Vietnam

With a high-quality workforce to carry out this project, the proposed salary costs are also entirely based on the average salaries of personnel in the blockchain field in Vietnam. The proposed cost level has also been optimized and leverages existing tools. We do not account for costume, makeup, transportation, or any other additional costs, as we will cover those expenses ourselves if they arise

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept