Amharic Cardano: YouTube Channel for the Amharic Speaking Community

[GENERAL] Name and surname of main applicant

Tihitna Tesfaye

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create Amharic YouTube videos, delivering comprehensive Cardano content, empowering the Amharic-speaking community to actively participate in the Cardano ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

1. Video Footage: video will be shared as open source resources. By doing so, others in the community can remix, translate, or repurpose the footage to create their own educational content or contribute to the project by improving, translating, or adapting the videos.
2. Scriptwriting: The scripts created for the content will be released in the description of every video. Allowing others to freely use, modify, and distribute the scripts.

[METADATA] SDG rating

SDG rating:

Quality Education: The project aims to provide quality education on blockchain technology and Cardano, equipping viewers with valuable skills and knowledge.

[SOLUTION] Please describe your proposed solution.

Creating YouTube videos in the Amharic language, specifically targeting the Amharic-speaking community. These videos will focus on providing comprehensive content about Cardano, covering various aspects of the ecosystem, including its technology, use cases, and opportunities. The goal is to empower the Amharic-speaking community by offering them easily accessible and educational resources that enable them to actively participate and engage with Cardano. By addressing the language barrier, the proposal aims to foster knowledge sharing, community growth, and inclusivity within the Amharic-speaking Cardano enthusiasts.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

This project will have a positive impact on the wider Cardano community in several ways. Firstly, it will promote inclusivity by providing educational content in the Amharic language, enabling Amharic-speaking individuals to actively participate and engage with Cardano. This will attract a diverse range of perspectives and talent, enriching the community as a whole.

Secondly, the project will expand the reach of Cardano by breaking the language barrier. Amharic-speaking individuals will gain access to comprehensive Cardano resources, fostering a deeper understanding of the technology, use cases, and opportunities. This increased knowledge will empower them to contribute their expertise, ideas, and innovations to the wider Cardano ecosystem.

Furthermore, the project will encourage collaboration and knowledge sharing. By creating a platform for Amharic-speaking Cardano enthusiasts to connect, exchange ideas, and share their experiences, the project will foster a sense of community and strengthen the network effect within the wider Cardano community.

Overall, the project will contribute to the growth, diversity, and vibrancy of the Cardano ecosystem, ensuring that the benefits of Cardano's financial solutions and innovations are accessible to a broader audience.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

In addition to expert developers of Cardano smart counteracts (Haskell and Pluto developers) with extensive knowledge of the Cardano foundation, our team comprises extremely adept and experienced YouTuber, cameramen, videographers, and video editors. With the highest integrity and accountability, we can finish the project thanks to our joint knowledge. 

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Material Purchase Milestone:

The first milestone involves procuring the necessary equipment and resources for content creation. This includes video production equipment like camera, Lenses, Microphones, Tripod, Lighting(studio lights), Storage(External hard drive), Computer, Batteries, software licenses, graphic design services, and any other materials required to produce high-quality Amharic Cardano videos.

key task:

• Material purchase

Milestone Output:

• Purchased and functional video recording equipment.
• Acquired audio equipment for clear, high-quality sound.
• Obtained necessary editing software licenses.
• Assembled any additional materials required for content creation.

Acceptance Criteria:

• All required equipment and resources have been identified and listed.
• Purchases have been made within the allocated budget.
• Equipment is properly set up and tested, ensuring functionality.
• The project team confirms that all necessary materials for content creation have been acquired and are ready for use.

Content Creation Milestone:

The second milestone focuses on creating the actual content for the Amharic Cardano YouTube channel. This includes conducting research, developing scripts, recording videos, editing, and adding visual enhancements.

Key tasks:

• Conduct thorough research on Cardano's concepts, technology, and updates.
• Develop well-structured scripts that effectively communicate complex information in the Amharic language.
• Record videos using the purchased equipment, ensuring professional audio and video quality.
• Edit the videos, incorporating graphics, animations, and subtitles to enhance comprehension and engagement.

Milestone Output:

• Well-researched and informative scripts for Amharic Cardano videos.
• Recorded videos with clear audio and high-quality visuals.
• Edited videos with added graphics, animations, and subtitles as needed.

Acceptance Criteria:

• Thorough research has been conducted on Cardano, its technology, use cases, and updates.
• Scripts have been developed and approved, effectively conveying information in the Amharic language.
• Videos have been recorded with good audio quality and visually appealing visuals.
• Edited videos meet quality standards, including the incorporation of relevant graphics, animations, and subtitles.

Content Launch Milestone:

The third milestone involves launching the Amharic Cardano content on YouTube and making it accessible to the target audience. This milestone includes setting up the YouTube channel, optimizing the videos for searchability, and preparing for content release.

Key tasks:

• Create a dedicated YouTube channel for Amharic Cardano content.
• Optimize the channel and videos with relevant titles, descriptions, and tags.
• Design visually appealing channel art and thumbnails.
• Schedule the release of the content, ensuring a consistent and regular upload schedule.

Milestone Output:

• A dedicated YouTube channel for Amharic Cardano content is set up.
• Optimized videos with relevant titles, descriptions, and tags.
• Visually appealing channel art and thumbnails are designed.
• Scheduled release of content with a consistent and regular upload schedule.

Acceptance Criteria:

• A dedicated YouTube channel has been created specifically for Amharic Cardano content.
• Videos are optimized with relevant titles, descriptions, and tags to improve searchability.
• Channel art and thumbnails are visually appealing and consistent with the branding.
• A consistent and regular upload schedule has been established, with content ready for release

Promotion and Weekly Video Upload Milestone:

The fourth milestone focuses on actively promoting the Amharic Cardano content and maintaining a consistent upload schedule. This involves implementing a marketing strategy, engaging with the audience, and releasing new videos on a weekly basis.

Key tasks:

• Develop a comprehensive marketing plan to promote the Amharic Cardano YouTube channel.
• Utilize social media platforms, online communities, and relevant forums to reach the target audience.
• Collaborate with Amharic-speaking influencers or communities to expand the channel's visibility.
• Commit to a regular weekly video upload schedule, ensuring fresh content for viewers.

Milestone Output:

• A comprehensive marketing plan to promote the Amharic Cardano YouTube channel.
• Utilization of social media platforms, online communities, and relevant forums for audience reach.
• Collaborations with Amharic-speaking influencers or communities.
• A regular weekly video upload schedule is established and maintained.

Acceptance Criteria:

• A marketing plan is developed, outlining strategies to promote the Amharic Cardano YouTube channel.
• The channel is actively promoted on relevant social media platforms, online communities, and forums.
• Collaborations with Amharic-speaking influencers or communities are established to expand the channel's visibility.
• A regular weekly video upload schedule is adhered to, with fresh content released consistently.

[RESOURCES] Who is in the project team and what are their roles?

Tihitna Tesfaye : Face of the YouTube channel

• Student at Addis Ababa Science And Technology University
• owns her own YouTube channel and she is a professional video editor so her role will be the face of the YouTube channel

the link to titu's YouTube channel:

• https://youtube.com/@titu479?si=_gn7rr_NqihPFxpU
• Email:- tihitnatesfaye5@gmail.com
• Addis Abeba Science And Technology University Contact:
• E-mail: pir@aastu.edu.et
• Tel: +251 11 888 0610
• Mob:+251 993 – 80 71 78
• P.O.Box: 16417
• Addis Ababa, Ethiopia

Eyasu Birhanu : Cardano Smart Contract Developer

• Experienced in programming languages such as Plutus, Haskell, Lucid, Mesh and Marlowe to build and deploy smart contracts with extensive knowledge of the Cardano blockchain, his role will be scriptwriting.
• Cardano Blockchain Certified Associate (CBCA) Certificate 649c48006b7c38011005aeae
• Responsible for smart contracts and blockchain education
• LinkedIn Profile: EyasuBirhanu

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Milestone 1: Material Purchase Milestone:

• camera: 2000 ADA
• Lenses: 1400 ADA
• Microphones and stands : 1200 ADA
• Tripod: 1000 ADA
• Lighting(studio lights): 800 ADA
• Storage(External hard drive): 200 ADA
• Computer: 3000 ADA
• Batteries: 400 ADA
• software licenses: 200 ADA
• graphic design services: 1000 ADA
• studio chair and table: 800 ADA
• project manager: 4000 ADA
• technical Expert: 2000 ADA

total: 18000 ADA

Milestone 2:Content Creation Milestone(1 month) :

• project manager: 4000 ADA
• content writer/scriptwriter: 2800 ADA
• studio setup: 2700 ADA
• videographer: 2500 ADA
• video editor: 2500 ADA
• graphic designer: 2500 ADA
• Documentation: 2000 ADA

total: 19000 ADA

Milestone 3: Content Launch Milestone:

• project manager: 4000 ADA
• setting up a YouTube channel, including channel art and thumbnails: 2300 ADA
• marketing expenses, such as social media promotion and collaborations with influencers: 3800 ADA
• search engine optimization (SEO) for video optimization: 1500 ADA
• YouTube channel manager: 2800 ADA
• marketing Specialist: 2800 ADA

total: 17200 ADA

Milestone 4: Promotion and Weekly Video Upload Milestone:

• project manager: 4000 ADA
• social media manager: 2800 ADA
•  paid advertising or sponsored content: 3000 ADA
•  consistent upload schedule, including video editing and scheduling tools: 800

total: 11600 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The proposed project's cost offers the Cardano ecosystem value for money in a number of ways.

1. Education and Awareness: By creating content in Amharic about Cardano, the project aims to educate and raise awareness about the technology, its benefits, and its potential impact. This provides value to the Cardano ecosystem by increasing knowledge and understanding among individuals who speak Amharic, enabling them to actively participate and contribute to the ecosystem.
2. Community Engagement: The project's open source approach encourages community engagement and collaboration. By providing open access to research materials, scripts, video footage, and assets, the project invites individuals to contribute, translate, remix, or enhance the content. This fosters a sense of community ownership and involvement, adding value to the Cardano ecosystem by leveraging the collective expertise and creativity of the community.
3. Language Localization: Creating content in Amharic specifically targets a language community that may have limited access to Cardano-related information in their native language. By providing educational resources in Amharic, the project expands the reach of the Cardano ecosystem, making it more inclusive and accessible to a broader audience. This localization effort adds value by empowering individuals to engage with Cardano in their preferred language, leading to increased adoption and participation.
4. Long-Term Impact: The project's focus on open source licensing ensures that the created content remains freely available to the community, even beyond the project's completion. This allows the content to have a lasting impact, serving as a valuable resource for ongoing education, reference, and inspiration. The long-term availability of the content adds value by ensuring that the Cardano ecosystem continues to benefit from it well into the future.
5. Cost Efficiency: The project's estimated costs have been carefully considered to provide value for money. By managing expenses effectively, the project maximizes the impact of the allocated resources. This ensures that the Cardano ecosystem receives quality content and services within a reasonable budget, optimizing the value generated by the project.

Overall, the cost of the project represents value for money for the Cardano ecosystem by facilitating education, community engagement, language localization, long-term impact, and cost efficiency. It aims to empower individuals, expand access to information, and foster a vibrant and inclusive community around Cardano in the Amharic-speaking audience.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept