Cardano Caravan: Driving Adoption, Education, and Community Engagement

[GENERAL] Name and surname of main applicant

Allen Curry

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

The Cardano Caravan: a mobile onboarding and marketing hub, to drive adoption, foster decentralized learning/education, and integrate new products and communities into the Cardano ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

We have no dependencies that would hinder progress.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

N/A

[SOLUTION] Please describe your proposed solution.

The goal of the Cardano Caravan is to increase awareness and understanding of Cardano beyond the existing small communities found on social media platforms. By physically reaching out to different locations, the caravan aims to engage with a broader range of individuals and communities who may not be active online and are not aware of the resources and tools 

that are available to them, within the ecosystem. The impact will be measured by activity on our website as well as metrics gathered at IRL events. Our unique approach to onboarding and ecosystem education will benefit the entire ecosystem. Projects large and small will be able to take advantage of this hub to educate and onboard their individual communities.

In 2022 we developed a successful proof of concept that provided us with the opportunity to collect data and experiences that helped us develop a more robust concept.

The Cardano Caravan plans to:

Develop an interactive and educational website for the Cardano Caravan:

Provide decentralized learning/educational content, resources, and updates about the Caravan.

Include interactive features such as videos, articles, quizzes, and forums for community engagement.

Offers a user-friendly interface to access Cardano-related information.

Highlight Caravan initiatives, roadshow schedules, meetups, and community involvement opportunities.

Mobile optimization for seamless browsing on various devices.

Make use of analytics and tracking tools to measure website engagement and user interactions.

Integrates social media sharing buttons to promote the Caravan and its educational initiatives.

Mobile Educational Hub and Content Studio:

Rebuild a used RV and customize it with the necessary technology, audiovisual equipment, and 

Internet connectivity.

Conduct interviews, create decentralized learning/educational content, and provide a platform for community 

members to share their experiences.

Roadshow and Community Meetups:

https://youtu.be/uaJGV0M3BtM

Travel to different cities and regions to organize meetups, workshops, and conferences.

Onboard and engage new community members, fostering community building, knowledge sharing, and networking.

Collaborate with local Cardano communities to amplify impact and reach.

Attend prominent conventions and events, securing booth spaces to represent Cardano effectively. (not only crypto events)

Allocate funds from sponsorships, donations, and paid promotions.

Engage with convention attendees, showcase Cardano projects, and conduct interviews with industry leaders, project representatives, and community members.

Create valuable content for YouTube and social media platforms.

Marketing and Outreach:

Utilize the vinyl-wrapped Caravan as a mobile billboard for visual promotion of Cardano during travels.

Allocate funds for online advertisements, social media campaigns, and content promotion.

Raise awareness, reach a broader audience, and attract potential community members.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The benefits of the Caravan to the Cardano ecosystem include:

Increased adoption and interaction: The Caravan, a mobile educational hub and content studio, boosts Cardano adoption through valuable resources and promotes interaction with the blockchain.

Feedback and innovation: The Caravan seeks community input for participation, innovation, and alignment with Cardano's needs.

Enriched ecosystem with new use cases: The Caravan enriches the Cardano ecosystem with new use cases, expanding possibilities for users and attracting more interactions.

In terms of metrics to measure success, the following can be considered:

Number of users engaging with the Caravan's educational content and resources.

The number of partnerships and collaborations established with local Cardano communities, educational institutions, 

and industry organizations.

Feedback was gathered from the Cardano community through surveys, polls, and comment sections.

Increased adoption of Cardano as a result of the Caravan's initiatives.

The number of new products or integrations developed or improved based on community feedback and needs.

By achieving these metrics, the Caravan contributes to the growth, adoption, and overall success of the Cardano 

ecosystem.

Key Performance Indicators (KPIs):

Number of new community members onboarded during meetups and conventions

Engagement metrics on social media platforms (views, likes, shares, comments)

Number of interviews conducted with industry leaders, project representatives, and community members

Increase in Cardano's brand awareness and recognition within the broader community

Feedback and sentiment analysis from community members regarding the value and impact of the Caravan's 

decentralized learning/educational initiatives

Legal and Compliance:

Ensure compliance with local regulations related to travel, event participation, permits, and branding guidelines

Adhere to relevant tax obligations

Respect intellectual property rights when creating and promoting content

Sharing outputs and results:

Develop a comprehensive interactive education website for the Cardano Caravan project.

The website will serve as a centralized platform to document achievements, progress, and impact of the Caravan.

Provide real-time updates on location and activities.

Access to detailed information about initiatives, events, and educational content.

Feature an interactive map to track the Caravan's location.

Enhance transparency, and accessibility, and serve as a valuable resource.

Showcasing the impact of the initiative.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Cardano Caravan achieved remarkable success during its 18-day journey in October 2022.

Rented an RV and had a dedicated team of volunteers.

Secured sponsorships and free entry fees at CNFTcon and Rare Bloom conventions.

Showcased locations and provided exposure for our sponsors.

Educated individuals about Cardano and onboarded new community members.

Participated in two Cardano-specific conventions and explored seven national parks.

Engaged with the public, and represented Cardano as well as our sponsors.

We had a talented guitarist/singer who entertained and fostered connections.

Interacted with thousands, and established meaningful connections.

Over 1,000 visitors at the Cardano Caravan during conventions.

Notable figures like Charles Hoskinson and Jeremy Firster visited multiple times.

Existing Cardano projects dedicated marketing resources that were crucial to our success.

Due to the fulfillment of our obligations, we achieved high visibility and immense community support.

Accomplished all with a modest budget and without major support.

We are seeking the support we earned after demonstrating outstanding results.

Cardano Caravan is a testament to community accomplishments.

Since its conception, the Cardano Caravan has inspired two other Caravans to join our ranks with two more interested in doing so. Each RV has its own mission but will work tirelessly towards the overall mission of the Cardano Caravan. We will seek sustainability for each Caravan through sponsorship/marketing. Negotiations for potential partnerships have already begun.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: RV Repair and Customization (Month 1) - 60,000 ADA

Task 1: Repair and rebuild used RV for use.

Task 2: Allocate funds for the RV repair (45,000 ADA).

Task 3: Customize the RV to function as a mobile educational hub and content studio.

Task 4: Install necessary technology, audiovisual equipment, and internet connectivity.

Milestone: Website Design and Integration (Month 2) - 33,200 ADA

Task 1: Design the layout and structure of the Cardano Caravan website.

Task 2: Develop web pages for home, about, events, resources, and contact.

Task 3: Integrate functionalities like event registration, newsletter subscription, and content sharing.

Task 4: Test and optimize the website for responsiveness and user experience.

Milestone: Roadshow and Community Meetups (Months 3-6) - 38,400 ADA

Task 1: Plan the route, selecting cities and regions to visit

Task 2: Collaborate with local Cardano communities for meetup arrangements

Task 3: Organize workshops, educational sessions, and networking events

Task 4: Engage with new community members, and onboard them into the Cardano ecosystem

Task 5: Facilitate knowledge sharing, community building, and networking opportunities

Milestone: Convention Participation (Months 3-6) - 38,400 ADA

Task 1: Identify prominent conventions and events related to blockchain, technology, gaming, art, and finance

Task 2: Secure booth spaces at selected conventions through sponsorships and donations

Task 3: Allocate funds for convention-related expenses covered by sponsorships and donations.

Task 4: Represent Cardano at conventions, engage with attendees, and showcase Cardano projects

Task 5: Conduct interviews with industry leaders, project representatives, and community members

Task 6: Create valuable content for YouTube and social media platforms

Milestone: Marketing and Outreach (Months 1-6) - 30,000 ADA

Task 1: Allocate funds for vinyl wrapping and branding of the Caravan

Task 2: Utilize the Caravan as a mobile billboard, visually promoting Cardano during travels

Task 3: Implement online advertisements, social media campaigns, and content promotion strategies

Task 4: Raise awareness, reach a broader audience, and attract potential community members

1. Month 1: RV Repair and Customization:

• ADA: 60,000 ADA (30% of 200,000 ADA)
• Equivalent in USD: $18,000 (60,000 ADA * $0.30/ADA)
• Percentage of Total Budget: 30% (60,000 ADA / 200,000 ADA)

1. Month 2: Website Design and Integration:

• ADA: 33,200 ADA (16.6% of 200,000 ADA)
• Equivalent in USD: $9,960 (33,200 ADA * $0.30/ADA)
• Percentage of Total Budget: 16.6% (33,200 ADA / 200,000 ADA)

1. Months 3-6: Roadshow and Community Meetups:

• ADA: 38,400 ADA (19.2% of 200,000 ADA)
• Equivalent in USD: $11,520 (38,400 ADA * $0.30/ADA)
• Percentage of Total Budget: 19.2% (38,400 ADA / 200,000 ADA)

1. Months 3-6: Convention Participation:

• ADA: 38,400 ADA (19.2% of 200,000 ADA)
• Equivalent in USD: $11,520 (38,400 ADA * $0.30/ADA)
• Percentage of Total Budget: 19.2% (38,400 ADA / 200,000 ADA)

1. Months 1-6: Marketing and Outreach:

• ADA: 30,000 ADA (15% of 200,000 ADA)
• Equivalent in USD: $9,000 (30,000 ADA * $0.30/ADA)
• Percentage of Total Budget: 15% (30,000 ADA / 200,000 ADA)

Total Budget: 200,000 ADA

• Total in USD: $60,000 (Sum of the equivalent amounts in USD)

These allocations reflect the specified percentages for each category over the indicated months, and the ADA amounts are converted to USD based on an ADA value of $0.30.

[RESOURCES] Who is in the project team and what are their roles?

Allen Curry (Project Lead)

Twitter handle: @Flawwed1Art

Previous Work: Actively engaged in the Cardano community since April 2021,

Hosted 400+ educational Twitter Spaces.

Previous community events attendance.

Led a successful Caravan project in 2022 (4000-mile round trip, 18+ days). 

Contributed to Cardano teams for 2.5 years.

Experienced in community management, marketing, project development, creative direction, art and graphic design, 

and project leadership.

Consulted countless individuals and teams on networking and community growth.

Enriched ecosystem with new use cases: The Caravan enriches the Cardano ecosystem with new use cases, expanding 

possibilities for users and attracting more interactions.

Todd Robertson (Hyperspective) https://hyperspective.com

Experience: Over 28 years directing and producing film, video, animation, web, and interactive media.

Founded “Hyperspective” digital agency in 1996.

Directed and produced diverse media projects, integrating design, film, animation, web, and interactive.

Expertise in marketing, communications, and media production with visual communications education.

Passionate about socially responsible projects and seeking partnerships for social impact.

Directed projects and collaborated with organizations of all sizes.

President/CEO of Hyperspective, leading strategic direction and operations.

Active involvement in Cardano NFT projects since November 2021, contributing to branding, marketing, and 

communications.

Marketing and Communications Specialist with expertise in strategy, content creation, and project management.

Daniel Mallett (Traveling Educator)

    •    Twitter handle @ChivalrousOne / @FlowerDenNFT

    •    Attended CNFT 2022 & NFTxLV 2023 events & Float Conference 2018-2023

    •    Sharing economy entrepreneur with multiple locations and towable trailers to support Cardano IRL events

    •    10 years of sales, marketing & project management background within  the construction industry

    •    Successfully hosted multiple artistic wellness retreats with the goal of introducing artists to NFTs

    •    Offering Artist incubator program at Flower Den Retreats

    •    Outfitting Flower Den rentals with tools for wellbeing & human optimization. Float tanks, cold plunge, sauna, hypnagogic light therapy & more.

    •    Outreach efforts have successfully brought many Web 2.0 connections to Cardano

    •    Traveled 15k-20k miles/yr for the last 5 years, with a focus on sales, marketing, and onboarding for his own and other Cardano projects.  Averages 6-8 months per year on the road between west & east coasts of USA

    •    Goal to grow existing Short Term Rental network into a global platform guided by a DAO structure, integrating Cardano, token gating with NFTs & crypto payments for real estate rentals worldwide

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

RV Restoration and Customization:

• RV Restoration: 45,000 ADAEquivalent in USD: $13,500 (45,000 ADA * $0.30/ADA)
• Maintenance and Upgrades: Routine Maintenance: To be determined based on expected mileage and requirements. For example, if estimated routine maintenance costs $1,000 in ADA: 3,333.33 ADA (estimated cost / $0.30)
• Repairs and Upgrades: To be determined based on specific needs. For example, if estimated repairs and upgrades cost $5,000 in ADA: 16,666.67 ADA (estimated cost / $0.30)

Website Design and Integration:

• Website Design and Upkeep: 33,200 ADA Equivalent in USD: $9,960 (33,200 ADA * $0.30/ADA)

Vinyl Wrapping and Branding:

• Professional Vinyl Wrapping: To be determined based on quotes. For example, if the estimated wrapping costs $3,000 in ADA: 10,000 ADA (estimated cost / $0.30)

Fuel and Travel Expenses:

• Estimated Fuel Costs: To be calculated based on expected mileage and fuel efficiency, estimated fuel costs are $10,000 in ADA: 33,333.33 ADA (estimated cost / $0.30)

Miscellaneous Expenses:

• Miscellaneous expenses during the project: To be determined based on potential unforeseen costs. For example, if estimated miscellaneous expenses are $2,000 in ADA: 6,666.67 ADA (estimated cost / $0.30)

Taxes:

• Set aside: To be determined based on applicable tax rates. For example, if estimated taxes are $4,000 in ADA: 13,333.33 ADA (estimated cost / $0.30)

Total Budget (excluding salaries): 200,000 ADA

• Total in USD: $60,000 (Sum of the equivalent amounts in USD

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Comprehensive Approach: Maximizing impact through interactive education, community building, and marketing.

Mobile Educational Hub and Content Studio: RV customization for interviews, content creation, and community engagement.

Roadshow and Community Meetups: Direct engagement, knowledge sharing, and networking with local communities.

Convention Participation: Amplifying visibility and brand recognition through booth spaces and interviews.

Marketing and Outreach: Vinyl-wrapped Caravan, online campaigns, and content promotion for wider reach.

Volunteer-Driven Efforts: Cost-effective, community-driven approach for sustainable success.

Future Plans and Sustainability: Evaluating impact, scaling, partnerships for long-term growth.

The proposed $60,000 budget aligns with project goals, community engagement, and education. It drives adoption and sustainable community engagement within Cardano.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept