[GENERAL] Name and surname of main applicant

Yao

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Professional video podcasts feature expert guests or project CEOs/Founders. They deliver value for viewers by addressing technical aspects of Cardano's economics and technology.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

I'm dedicated to offering free videos and associated research materials with every release, intended for the educational benefit of the entire Cardano community. While I'm unsure if this qualifies as open-source, all the resources I generate will be freely available to the community

[SOLUTION] Please describe your proposed solution.

Conducting long-form interview podcasts: Engaging interviews with notable figures within the Cardano ecosystem, fostering in-depth conversations and discussions.

Each video episode will revolve around a specific theme, with a set of tailored questions designed based on the Unique Selling Proposition (USP) of the featured product or project.

Each question will prompt the guest to choose an element that comes to mind immediately. These elements will be collected and compiled into a unique artwork representative of the episode's content, discussed product, and mentioned project. This artwork will be revealed at the end of the session, symbolizing an art piece created from the guest's experiences and knowledge shared, presented as a "collect art." The image will then be minted into an NFT and given away to three viewers with the most-liked comments after the video is uploaded.

Category: Video Podcast

Type: Online Expert interview Show

Duration: 1 hour 30 minutes

Format: Video Interviews: Conducted in video format, allowing guests to share detailed information, experiences, and stories.

The video series will solve all this key issues:

1. Lack of Depth and Professionalism: Existing video interviews are brief, lack depth, and fail to provide valuable insights or experiences to the audience. The absence of a professional podcast diminishes the opportunity for viewers to gain comprehensive knowledge about the Cardano ecosystem.
2. Content Accessibility and Retention: Live podcasts on Twitter are temporary, and once the live session ends, they become inaccessible for newcomers or those who want to revisit the discussions later. This format limits content retention and does not guarantee lasting value for listeners.
3. Audience Engagement and Reach: The current content largely caters to the existing community members rather than appealing to a wider audience. As a result, it lacks the ability to attract and engage newcomers or individuals outside the community due to its perceived lack of quality and relevance.

Series Topic: 

• Catalyst, plutus, cip-1964, hot project in Cardano ecosystem (There will be criteria for selecting projects with positive and attractive impacts),... 

Ex topic for video series:

Topic: Catalyst Uncovered: Money Piles You Never Knew Existed?

• What is the video content about?

Content Enrichment:

Insights into Catalyst Mechanisms (Addressing voting rumors):

This segment delves into clarifying misconceptions or rumors surrounding the Catalyst project's voting mechanisms, providing clear and accurate information to viewers.

Fail Funding Experiences:

Discussing firsthand experiences and lessons learned from failed funding attempts within the Catalyst project, offering insights into pitfalls to avoid.

Community Believability Strategies:

Exploring strategies and tactics to gain credibility and trust within the Catalyst community, crucial for fostering support and engagement for projects.

Project Action Points:

Highlighting actionable steps or recommendations for project owners or contributors within the Catalyst ecosystem, guiding them toward effective project management or improvement strategies.

Dramatization and Engagement:

Unveiling Catalyst's Voting Mechanism:

Focused on revealing and explaining the intricate details of the Catalyst project's voting system, demystifying its processes for the audience.

Success Strategy Insights:

Providing valuable insights and tips for achieving success within the Catalyst project, offering actionable strategies and approaches for participants to enhance their chances of success.

• Who is the target audience of the video?

Blockchain Startup Founders and Entrepreneurs

Product Owners and Managers

Blockchain Ecosystem Enthusiasts

Project Seekers in the Cardano Ecosystem

• Why should people watch the Catalyst project video?

Insights on Community-Driven Funding: Gain insights into a decentralized funding mechanism, beneficial for understanding innovative fundraising approaches.

Learning from Experiences: Understand the highs and lows, successes, and failures from individuals actively engaged in the Catalyst project, offering invaluable real-life lessons.

Exploring Blockchain Dynamics: Even for those skeptical about blockchain, this video provides a deeper understanding of community-driven projects and the potential of decentralized funding.

Comparative Analysis: Compare Cardano's Catalyst project with other blockchain initiatives, facilitating discussions on blockchain ecosystem strengths and weaknesses.

• What can viewers do with this video?

Debating Superpower: Armed with the video's insights, you can ace debates by advocating for decentralized funding mechanisms. Use these points as persuasive ammo when comparing Cardano's Catalyst project with other blockchain models.

Funding Clarity: Dive deeper into Cardano's funding mechanisms through the video, empowering project owners to navigate funding opportunities effectively and make savvy decisions within the blockchain landscape.

Educational Spark: Share the video with friends and colleagues to introduce them to the exciting world of decentralized funding mechanisms in blockchain, making complex concepts accessible and intriguing.

Insightful Analysis: Use the video's insights to compare Cardano's Catalyst project with funding methods in other blockchain ecosystems. This analysis helps form well-informed opinions and positions within the blockchain sphere

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Engaging Community: Our podcast aims to deepen connections within the Cardano community, encouraging active participation.

Broadening Audience: We offer diverse, in-depth content to attract a wider audience, available on Youtube, Spotify and Apple Podcasts.

Education & Awareness: Experts discuss Cardano's tech, projects, and potential applications, enlightening our viewers.

Building Trust: Delving into tech details showcases Cardano's excellence, establishing credibility in the blockchain field.

Reliable Info Hub: Structured talks by project leaders act as a credible knowledge hub for easy access to Cardano information.

Boosting Projects: Featuring project leaders drives attention, enhancing growth and visibility in the Cardano ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our ability to deliver this project with trust and accountability stems from our passion for content creation and the Cardano community. We will craft insightful podcasts. Clear budgeting and thorough reporting ensure responsible fund management.

While this podcast content is new to us, it is highly desired by the community. Attracting potential hosts and guests has shown promise. This is an idea I'm cooking up for my first podcast episode. You can see more at this link

Our strategy includes selecting hosts that match our guests' styles and channel standards, ensuring diversity and quality. We've reached out to respected figures like Mrs. Mie Tran (Host of Catalyst TV - known for numerous project interviews) and Mr. Nooz (host of COC - active in weekly live spaces on X), enhancing our hosting options. This effort aims to guarantee a top-tier podcast experience for our audience.

Our history in content creation, ongoing efforts, and dedication to transparent budgeting showcase our capability. We plan to confirm the feasibility of our approach by maintaining open communication, comprehensive reporting, and sticking to schedules.

I'm committed to robust marketing efforts, ensuring value for both interviewees and audiences. This podcast aims to provide a positive experience for everyone involved.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: First month

Budget: $2,830.50

Output

• 1 video Podcast long
• 5 videos short
• 14 social post
• 2 articles with infographics post
• Finish setting up channel discord of Podcast in Whiteboard Cardano Server
• Finish Wireframe of podcast landingpage

Milestone 2: Month 2nd-3rd

Budget: $6,823.99

Output

• 3 videos Podcast long
• 15 videos short
• 42 social post
• 6 articles with infographics post
• Finish landing page of podcast Series
• 8 email sharing videos and business content

Final Milestone: Month 4

Budget $2,958.49

Output

• 2 videos Podcast long
• 10 videos short
• 28 social post
• 4 articles with infographics post
• 4 email sharing videos and content business

Goal

Youtube

Number of views: Target to reach 40,000 views for 6 long videos. 80,000 Views for 30 short videos

Subscribers: 2000 channel subscribers

Likes: 3.000 likes for whole channel

Number of shares: 50 shares per episode.

SEO and discoverability:

Impressions: Aim for 10,000 impressions per video.

Spotify

Total Plays on Spotify: Aim for 10,000 total plays across all episodes in four months.

Followers/Subscribers: Target an increase of 500 subscribers

The acceptance criteria to confirm and verify the milestone has been achieved

Number of Monthly Product Releases: Monitoring the frequency of podcast releases across social media channels like YouTube and Spotify allows tracking the consistent release schedule and content delivery.

Marketing Efforts: Assessing the creation and dissemination of supplementary content, such as social media posts, articles, and emails, reflects the effort put into promoting the podcast series.

Community Engagement: Observing an increase in interaction and engagement across various platforms attributable to the podcast episodes showcases the growing impact and engagement within the community.

Please check the detail milestone, output here

[RESOURCES] Who is in the project team and what are their roles?

Yao:

www.linkedin.com/in/

https://twitter.com/Yao_WBCardano

Project Owner at Whiteboard Cardano: 1 year in market research, business strategy, project management, and blockchain education content creation.

Account Manager at GADiAC Asia: Over 1 year and 7 months focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.

*As the Project Owner of an educational video project in blockchain, my responsibilities encompass sourcing and training personnel aligned with the project's culture and production demands. I oversee the team's deliverables, monitor the production and marketing processes to ensure they meet project KPIs, and ultimately hold primary accountability for the entire project. Additionally, I engage with and attentively listen to community feedback to drive the project's growth and development

Video editor: Editor: devvie https://www.facebook.com/devviegoodman 

A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production

Marketing team:

From GADiAC Asia https://gadiac.asia/

A Marketing team with more than 5 years experiences in Advertising.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Please checkout the detail budget file here

Long Podcast Interview

Idea documenting: $100.00

Research and identify Cardano-related topics with educational and community value.

Guest Selecting: $80.00

Identify and invite guests renowned for their expertise and credibility in the chosen topic.

Contact and persuade guests to participate in the podcast.

Host interview: $250.00

Select experienced hosts with in-depth knowledge relevant to the topic and esteemed reputation in the community.

Script Writing: $100.00

Develop engaging and natural scripts outlining the content and direction, maximizing guest involvement.

Question Preparing: $150.00

Curate a comprehensive set of questions to delve deeply into the topic during the interview.

NFT Artwork Design: $40.00

Craft unique and relevant NFT artwork linked to the video's theme and guest contributions.

Pre-Interview Setup: $30.00

Coordinate interview schedules between hosts and guests.

Provide a set of questions and technical requirements to guests.

Set up and manage the online meeting room for the interview.

Pre-plan for potential issues that may arise during the interview and develop contingency plans.

Interview Recording: $20.00

Conduct and record the online interview session with the guests.

Video Editing: $150.00

Edit and refine the video content, ensuring visual and auditory quality.

Thumbnail Design: $20.00

Design captivating and theme-aligned thumbnails for the podcast episodes.

Subtitle Writing: $20.00

Listen and transcribe the conversation between the host and the guest, adding English subtitles to the video, and uploading them to YouTube.

Mint NFT: $1.30

Each episode will feature a uniquely designed NFT artwork based on the guest's story. Each NFT will be minted into 3 copies to give to viewers. Mint costs are referenced on the Kreate Platform

Video Short

Idea Creating: $10.00

Identify engaging highlights from lengthy videos, focusing on topics frequently asked or of high interest.

Source entertaining visuals for shorter videos.

Video editing: $10.00

Cut video, basic edit, typo effect

Sounds effect

Monthly Salary for marketing activities

Channel & Community Manager: $600.00

Social Media Executive: $350.00

Content Writer: $350.00

Social Designer: $400.00

SEO content creator: $350.00

Admin fanpage: $200.00

Social media supporter: $200.00

This is detail Budget and activities in first month. Please cleck the link for full 4 month detail

Allocating a backup budget of 15% ensures our resilience against unexpected challenges during production.

This reserve isn't just for emergencies; it's our safety net for unforeseen circumstances. I'm committed to transparently managing these funds, and ensuring clear cash flow statistics to maintain trust and integrity.

Unused contingency funds will fuel 2 additional podcast videos, enhancing content quality for our audience.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our project's cost decisions are aligned with prevailing industry standards and reflect fair compensation for content creation expertise. Our approach emphasizes transparent fund allocation and meticulous reporting, ensuring accountability and prudent spending practices.

The value for money in our project lies in its comprehensive content, expert engagement, and a robust marketing strategy designed to extend Cardano's reach beyond its current community. This investment is crucial for driving community engagement, educating wider audiences, and positioning Cardano as a premier blockchain ecosystem.

When considering industry podcast production costs, a host for a 90-minute podcast interview typically charges $170 (as per Program Instructions).

Additionally, hiring a scriptwriter for a 30-minute episode costs around $200, while a video editor charges approximately $60 for a 60-minute episode, focusing on sound, motion, and color correction.

Summing this up, for a 90-minute podcast, the estimated expenses entail $600 for scripting, $170 for hosting, and $60 for editing, resulting in a total of $830. However, these calculations only cover basic elements and exclude various essential tasks such as ideation, artwork creation, question preparation, guest coordination, intro outtro››, video recording, and assisting guests with setup. Our meticulous planning meticulously covers all these steps, reasonably priced at $961 per episode.

Among these costs, a seasoned host experienced in the Cardano community is valued at $250. The remaining allocation caters to highly economical production costs, designed exclusively for the Cardano ecosystem

Please check this file for more detail

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept