Cardano in 5 Minutes: Deep Understanding, Smart Investing, Time Saved, Money Made

[GENERAL] Name and surname of main applicant

Yao

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

• Cardano Demystified: Just in under 5 mins. Easy, Vivid Videos for Non-Techies & Newbies.
• No boring slides or lengthy docs.
• Even Your Grandma Can Understand with WhiteboardCardano

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We produce videos, design assets, and video content created by experts in their field. Knowledge resources and video content will be made available as documents for public access. Additionally, exclusive design files and assets will be provided to those who need them. Marketing projects in the community may face challenges in creating visuals or content; we're here to assist by providing additional resources for improved marketing efforts, increasing Cardano's visibility.

These videos will be made available for Cardano community events to promote Cardano globally in offline locations. Ultimately, all research materials and products created will be publicly accessible for the community to use in nonprofit communication efforts for Cardano and projects within the ecosystem

[SOLUTION] Please describe your proposed solution.

Embarking on the Cardano learning journey, you search Google and watch YouTube videos. However, the wordy documents and boring videos leave you tired and frustrated. Even an expert's conversation fails to hold your attention. The struggle to find engaging and concise content hinders your learning experience.

Benefits of this solution to the Cardano ecosystem are:

• Increased understanding of Cardano's impact on DeFi: Users will gain a clear understanding of how Cardano is shaping the decentralized finance landscape through educational videos, enabling them to appreciate its potential and benefits.
• Enhanced knowledge of wallet usage on Cardano: The videos will provide guidance on effectively utilizing wallets within the Cardano ecosystem, empowering users to securely manage their digital assets and actively participate in the Cardano network.
• Increased branding and awareness through social media: The marketing efforts on social media will expand the reach and visibility of Cardano, attracting a larger audience and generating awareness about the ecosystem's value and potential impact.
• Get more users and raving fans: By delivering these benefits, the Whiteboard Cardano video platform will foster user interest, cultivate a larger fan base, and contribute to the future growth and success of Cardano

Benefits for Users (Video Viewers):

• Diverse Video Content: Users have access to a wide variety of educational videos on various Cardano-related topics, ensuring comprehensive learning
• Fun and engaging learning method: Users can enjoy a funny and enjoyable learning experience through visually engaging videos, making the process engaging and enjoyable
• Community-building events and mini-games: Users can participate in community events and mini-games that foster interaction, collaboration, and a sense of belonging within the Cardano community
• Direct interaction with project owners: Users can interact directly with project owners, provide valuable feedback and suggestions, and gain insight into the project
• Effective investment: Whiteboard Cardano's video will save you time to learn about the project and make more right investment decisions because of the verified transparent information

These are contents with high educational value for those who want to learn about Cardano that the VCoincheck team and we have planned to prepare. Content may change depending on updates and information needs of viewers

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Positive Impact:

• Educational Outreach: Our videos simplify complex Cardano-related concepts, making them accessible to a wide audience, including newcomers, enthusiasts unfamiliar with Cardano.
• Community Engagement: Engaging content will foster a better understanding of Cardano's mechanisms, encouraging more active participation and contributions from the community.

Measuring Impact:

• Number of people subscribing and following the YouTube channel: This metric indicates the growth and popularity of the channel. It reflects the level of interest and engagement from the audience, demonstrating the project's ability to attract and retain viewers who are interested in Cardano-related content.
• Number of video topics with content about Cardano: Tracking the number of videos dedicated to Cardano-related topics demonstrates the project's focus and commitment to covering a wide range of subjects within the Cardano ecosystem. This metric reflects the project's ability to provide comprehensive and varied content to meet the informational needs of the audience.
• Number of comments, likes, and shares in each video: Engagement metrics such as comments, likes, and shares provide insights into the audience's response and interaction with the videos. Higher engagement indicates that the content resonates with viewers, generating discussion and encouraging social sharing, thereby increasing the reach and impact of the project.
• Number of people participating in Whiteboard's community groups: Monitoring the number of participants in community groups associated with Whiteboard demonstrates the project's success in fostering an active and engaged community. It reflects the project's ability to create a platform for knowledge sharing, discussion, and collaboration among community members.

Sharing Outputs and Opportunities:

At Whiteboard, we strive to ensure transparency and provide our community with the means to monitor our monthly output. Here are the tools we utilize to share our progress and results:

• Miro board: Track monthly production progress and Cardano-related projects. Optimize project planning and management for marketing projects.
• YouTube Channel: Monitor interaction metrics, viewer comments, and subscribers. Understand user/investor needs and trending topics for content strategies. Viewers can use video topics as materials for personal research in the cardano community
• Discord: Engage with the community, analyze discussions, and identify monthly hot topics. Understand community interests and preferences.
• Google Sheets: Compile analytics data on Cardano topics, video interactions, social media engagements, and popular topics. Gain insights into user behavior for effective marketing activities.
• Whiteboard's Website: Updates on monthly event activities, workshop to teach project owners how to use insights user analysis metrics (in future) showcasing Cardano's impact and attracting target groups. 
• Social Media: Track interactions and opinions on new topics, attract newcomers, and gain insights into various projects.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability to Deliver with Trust and Accountability:

• Experienced Production Team: Our team has a wealth of experience in video production, ensuring the quality and professionalism of our content.
• Marketing Team: Our dedicated marketing team ensures effective promotion and outreach, maximizing the visibility and impact of our project.
• Mentored by Cardano Experts: With guidance from C2VN and VCoincheck, we deliver trustworthy content by thoroughly verifying information
• Lean Manufacturing Process: We follow a lean manufacturing process, optimizing efficiency and minimizing waste, to deliver our project in a timely and cost-effective manner.
• Systematic, Multi-Platform Publishing Plan: We have a well-structured and comprehensive publishing plan that covers multiple platforms, reaching a wider audience and maximizing engagement.
• Active Product: We already have an active presence on social media platforms and published video product, demonstrating our commitment and track record in delivering content and engaging with our audience.
• Community Engagement: We actively engage with the Cardano community, seek feedback, and incorporate suggestions to improve the quality and relevance of our content. This transparent interaction builds trust and ensures accountability.

Validation of Feasibility:

• Strategic Planning: Our planning involves setting realistic objectives, adhering to timelines, and implementing feasible strategies. We evaluate the feasibility of each video series through comprehensive research and planning phases.
• Resource Allocation: We allocate resources effectively, ensuring that each aspect of video production, from scriptwriting to animation, is managed efficiently.
• Continuous Improvement: Regular evaluations and feedback loops allow us to refine our approach, ensuring adaptability and feasibility in line with evolving community needs.

Trustworthiness in Managing Funds:

• Transparent Processes: We uphold transparency in financial management by maintaining clear records of budget allocation, expenses, and funds' usage for each project.
• Accountability Measures: Our team implements strict budgetary controls and regularly reports on fund utilization to stakeholders, providing transparent updates on project progress.
• Compliance and Ethics: Adherence to ethical practices and compliance with industry standards are integral to our financial management, ensuring funds are used responsibly and ethically.

We already have work flow

Production flow

Please check for the detail flow in the link

Marketing flow

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1 is first month, please check the detail activities

Timeline: month 1

Budget: $7,917.75

Output

4 videos Whiteboards

12 videos short from original Video

8 video Whiteboard short with new script

28 social post quality

Note: Since the work items are the same for every milestone of the proposal, the acceptance criteria we present in the final milestone.

Timeline: month 2 - 3

Budget: $15,441.63

Output

8 videos Whiteboards

24 videos short from original Video

16 video Whiteboard short with new script

56 social post quality

Wireframe for weekly email marketing

2 Artical blog post with infographic design

Timeline: month 4 - 5

Budget: $16,215.00

Output

8 videos Whiteboards

24 videos short from original Video

16 video Whiteboard short with new script

56 social post quality

10 articles web/blog post with infographic

56 post community content

40 content-sharing video for other community

Full email UI and flow

Full Website UI

8 email marketing for video

Timeline: month 6

Budget: $8,222.50

Output

4 videos Whiteboards

12 videos short from original Video

8 video Whiteboard short with new script

28 social post quality

8 articles blog post

28 post community content

20 new content sharing video WB to other community

8 email marketing for video

The acceptance criteria to confirm and verify the milestone has been achieved

• Brand's Official Channels/Website: Ensure that all videos and content are published and available on the brand's official channels, such as YouTube, TikTok, and other relevant social media platforms.
• Regular Reports: Provide a comprehensive report file inclusive of traffic analysis, community activities, and website traffic.
• Email Subscriptions: Subscribe to our email newsletter for monthly updates and reports on all Whiteboard Cardano activities.

The final milestone will encompass a comprehensive campaign report verifying the achievement of KPIs and traffic goals across all social media channels and activities. Access all our channels to verify the authenticity of the report.

KPI FOR PROJECTS (After 6 months)

Achieve a total of 7,000 followers on Twitter.

Attain a cumulative count of 200,000 views on YouTube for all videos.

Attain a cumulative count of 150,000 likes on the TikTok channel.

Foster active participation from a minimum of 400 engaged community members across all Discord channels.

Get 1000 views for each article published on the Whiteboard website.

Reach 200 subscribers for the Whiteboard Cardano email marketing list.

[RESOURCES] Who is in the project team and what are their roles?

Project owner:

Yao:

https://www.linkedin.com/in/ngocgiao/

https://twitter.com/Yao_WBCardano

Project Owner at Whiteboard Cardano: 1 year in market research, business strategy, project management, and blockchain education content creation.

Account Manager at GADiAC Asia: Over 1 year and 7 months focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.

Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

*As the Project Owner of an educational video project in blockchain, my responsibilities encompass sourcing and training personnel aligned with the project's culture and production demands. I oversee the team's deliverables, monitor the production and marketing processes to ensure they meet project KPIs, and ultimately hold primary accountability for the entire project. Additionally, I engage with and attentively listen to community feedback to drive the project's growth and development

Mentor team

Mr. Jimmy Lee

Leader of Vcoincheck project

Admin of 2 Vietnamese Cardano Facebook communities (helping over 40k followers) https://www.facebook.com/groups/cardanoviet and https://www.facebook.com/groups/ada.holder

Instructor of 2 “how to evaluate a crypto’s project" courses.

An Entrepreneur with 3 years experience in the blockchain field.

Has a deep knowledge in blockchain technology and blockchain projects.

Telegram: https://t.me/Jimmy_Lee01

Linkedin : linkedin.com/in/le-linh-813125117

Mr Ilum Nguyen

2 years of experience in cryptocurrency investment.

Admin Vcoincheck - Project evaluation website

Admin of 2 Vietnamese Cardano Facebook Community (helping over 40k followers) https://www.facebook.com/groups/cardanoviet and https://www.facebook.com/groups/ada.holder

Proposal Advisor (Fund7,8,9,10)

Working in stock exchange, forex in real life

Telegram: https://t.me/IlumNguyen

Mr Tien Anh Nguyen

The founder of the VILAI stake pool, and a computer science expert working in the Cardano/Crypto space since 2018. Cardano Ambassador, Funded Proposer, member of Plutus, Atala Prism Pioneer Program, a Challenge Team member, and Co-host for Eastern Town Hall.

LinkedIn: https://www.linkedin.com/in/tienna/

Twitter: https://twitter.com/tiennganh

Telegram: https://t.me/tiennguyenanh

Mr Hieu Nguyen Van

Blockchain Expert

Co-founder of Cardano2vn.io, founder of HADA Stake Pool, member of Pioneer Plutus Program, key technical support at many successful startups, Blockchain Research and Cardano since 2018.

Email: nvhieu1978@gmail

Telegram: T.Me/nvhieu1978

LinkedIn: https://www.linkedin.com/in/nguyen-van-hieu-b4410121b/

Facebook: https://www.facebook.com/hieu.nguyenvan.794628

*Mentors actively engage in the video ideation phase, contributing valuable insights into Cardano's technology. They aid the production team in understanding community needs, drawing from their vast experience in nurturing the Cardano community in Vietnam.

Mentors assume the role as moderators and consultants, offering comprehensive documentation and guidance to the Whiteboard team. Their focus is to align video concepts with the community's requirements, ensuring the delivery of genuinely valuable content to the Cardano community.*

Production team: Mask studio (Making videos and resources for marketing)

Editor: devvie https://www.facebook.com/devviegoodman 

A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production

Director: HAMIN https://www.facebook.com/hamin1504 

Over 5 years of experience in conceptualizing, designing, and producing music videos.

Over 400 video/artwork/mix/master productions completed within the past 5 years.

Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.

*We have over 4 years of experience in producing animated videos. We specialize in ideation, storyboarding, and creating numerous music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually seeking to learn and expand our knowledge in blockchain to ensure the creation of the best possible designs and products. The videos we produce maintain the quality synonymous with those already present on the Whiteboard YouTube channel. You can take a look at them via the attached link.*

Japanese Translate and voiceover: VCoincheck team, Proskill 39 team

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Please check the Unit Cost here for more detail cost in 6 Months

These are budget breakdown in 1st month

Out source Production Products Price

Whiteboard Video: $760.00/video

Video short - From Original VideoWB: $30.00/video

Video short - With New Script: $125.00/video

Social Post Content: $65.00/post

Monthly Salary for inhouse team

• Video Editor - Level Middle: 750$

Editing video/ audio sync, effect

• Channel & Community Manager: 800$

Setup and Manage Discord and Telegram.

Manage social networking sites and YouTube and tiktok channels.

Monitor and report on community/social engagement.

Daily updating Infomation

Explore community insights, build marketing strategy.

• Social Media Executive: 400$

Strategic executive and oversees the production of articles and marketing resources, ensuring smooth progress throughout the video production process.

Conduct research to gain insights into various social networking platforms.

Manage post-scheduling across platforms.

Execute marketing activities by established benchmarks.

Community Engagement

• Whiteboard Material Designer: 500$

Video element design frame by frame

• Script Writer: 700$

Research idea, writing script words by words, Finding reference for design

• Content Writer: 500$

Research Idea, writing quality post and brief for design

• Social Designer: 600$

Design all social post, infographic, UI Website, UI email marketing

• Voice Talent: 300$

Voicing for video in English, check script and fix word for more nature with voice talent own style

• Japanese Translator and voice: 500$

Translating script to Japanese and voicing

• SEO content creator: 400$

Title optimization for search engines (SEO), attractive titles to attract viewers.

Use relevant keywords, fully describe links, information, and documents related to the video content mentioned.

SEO for email, website blog post.

• Admin fanpage: 250$

Post content to the channel

Social interaction

Social analysis and reporting

• Social media supporter: 250$

Sharing Infomation with other community

Researching new community and collecting insight

Updating community info, collect topic

As a crucial part of our strategic financial planning, we allocate a backup budget equivalent to 15% of the total monthly budget. This backup fund serves as a safeguard, allowing us to mitigate unforeseen risks that may arise during our production process, particularly in securing qualified personnel and addressing any unexpected expenses. The intent behind this backup fund is to ensure a consistent and smooth production flow. Our team will meticulously update the allocation and estimated monthly expenses, adhering to a transparent financial approach. Moreover, any remaining budget from this backup allocation will be utilized to produce additional videos, amplifying our output and maximizing the utilization of available resources

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Value Proposition:

Cost-Efficiency: The costs associated with our video production represent substantial value for the Cardano ecosystem. The investment is justified by the high-quality, informative, and engaging content tailored specifically for the Cardano community. 

Justification of Costs:

Quality and Expertise: Our costs are reflective of the expertise and professionalism of our team members, who bring extensive experience in video production, scripting, design, and marketing. The value is not merely in the production itself but in the depth of research, meticulous planning, and the ability to present complex concepts in a simplified manner.

Supporting Evidence:

This is the market price for a video Whiteboard style with high-level animation. Whiteboard team can do the same quality for Cardano but with a low budget and marketing activities too.

Community Impact:

We've already developed our product and are devoted to consistently adding value to the community. Alongside creating educational videos, we've actively engaged in various Cardano community initiatives. Although we haven't secured any funding yet, we're committed to contributing our efforts to benefit the community, aiming to foster collaboration with more partners and create additional videos, making Cardano accessible to a wider audience.

My team and I are brimming with ideas, enthusiasm, and the drive to deliver our best in each project. We acknowledge the importance of continuous learning and refining our knowledge, mindset, and skills to enhance the quality of our endeavors.

The allocated funds will be wholly dedicated to video production, product marketing, and reinforcing Cardano's reputation. I've included all the budget details in this file for easy reference by everyone involved.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept