Cardano's Learn to Earn: PLAYING LEGO WITH WHITEBOARD

[GENERAL] Name and surname of main applicant

Yao

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Whiteboard Creator: A playground for newbies and content creators. We offer events that encourage newcomers to explore Cardano and assist individuals in implementing their own Whiteboard's video ideas

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Within our collection of mini-games, we've curated an array of resources comprising captivating images, diverse elements, and unique design products. Our diligent research and script content, focusing on Cardano-related subjects, are being meticulously translated into English and Japanese for wider dissemination among our community.

These resources are open to all marketing professionals, including content writers and designers, enabling them to fully leverage the images and elements from these games. They're crafted to serve as effective communication tools for fostering engagement and connection within the vibrant Cardano ecosystem.

[SOLUTION] Please describe your proposed solution.

When embarking on a journey to explore a new community, simply reading documentation and gathering project information may not suffice. It's essential to seek out engaging activities and events that regularly occur in the community. That's where Whiteboard Creator comes in. As you join our event, your Cardano journey takes an exciting turn.

 

• Learn to earn

Whiteboard Creator brings attractive ADA prizes, motivating players to participate in understanding Cardano.

• Collaboration Opportunity: Winning entries will be coordinated with our product team to produce finished products. You will be honored in the video's credits as a part of Whiteboard.

• Fun Learning: Each event has a theme centered around the Cardano ecosystem, providing participants with knowledge and enjoyment.

• Mentorship: Our expert mentors analyze Cardano mechanics, providing guidance and fostering a collaborative learning environment.

• Community Engagement: Engage with our community to exchange knowledge and discuss topics related to Cardano. Build valuable relationships for personal and professional development.

• Skill Development: Develop your personal skills through main and side events. Our production team supports you during the submission process and shares knowledge about media production.

• Knowledge Expansion: Deepen your understanding of Cardano, its technology, and its community. Discover more opportunities within the Cardano community.

This is about the gameplay

What is it?

Do you know how to play with LEGOs?

You will have a lot of LEGO pieces and bricks, then you will build your own LEGO set with unlimited imagination.

So, with the same number of LEGO pieces, each person can deliver different results: it can be a car, a building, a cat, or maybe an airplane… It all depends on your imagination.

It’s great, right?

So, now!…

Imagine that each LEGO piece above is our video graphic piece that we will use to “craft” our video as you saw from previous videos.

Now, use them to create your own unique video!

How to Play?

So Easy: Make – Post – Engage

1. Making your own video with our provided elements
2. Post it on your Twitter channel
3. Let your friends and Cardano communities know about it.
4. Don’t forget to add #LEGOWhiteboard #Cardano in your post and tag us there.

What kind of video is allowed for this game?

Whatever!

If you can make a whiteboard video like us, go for it.

Or you can make a presentation with slides, do it.

Or maybe a funny animation video with those elements, it’s great.

Just do whatever you want with our “LEGO” pieces here in this folder.

Any other requirements for the video?

Just a few!

• You must use our elements in your video.
• The content of the video must relate to our video
• At least 59 seconds long
• Language: English, Vietnamese, Korean, Japanese, Minion’s… all is alright.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The benefits of this solution for the Cardano ecosystem are:

• Community Engagement: Whiteboard Creator actively involves participants, fostering a sense of belonging and strengthening the community fabric.
• Adoption and Awareness: The event promotes increased adoption and awareness of Cardano projects, expanding the ecosystem's growth and success.
• User Awareness: Through interactive activities, Whiteboard Creator enhances user awareness and understanding of Cardano's potential, encouraging greater community involvement and support.
• Social Media Buzz: Whiteboard Creator generates excitement around Cardano, sparking discussions and mentions on social media platforms, amplifying Cardano's visibility and attracting a wider audience.
• Influencer Engagement: Whiteboard Creator attracts influencers and industry experts, amplifying Cardano's message and establishing credibility within the blockchain and cryptocurrency space.
• Ecosystem Collaboration: Whiteboard Creator fosters collaboration among various projects and stakeholders, driving cross-pollination of ideas, synergies, and strengthening the ecosystem as a whole.
• Knowledge Sharing: Participants become ambassadors of Cardano's potential beyond the community, spreading enthusiasm and understanding to a wider audience, generating curiosity and interest in Cardano." make the explanation shorter
• Increase wallet users in Cardano ecosystem: By offering prizes in ADA, we incentivize participants and drive increased ADA transactions and user wallets.

To measure the success of project:

• Number of Event Participants: Keep track of the number of people attending the event to understand its popularity and reach.
• Number of Cardano Hashtag Mentions: Monitor the usage of the event hashtag on social media platforms to assess its visibility and impact.
• Number of new members in Event Discord server: Track the number of new members joining your Discord community during and after the event to evaluate its success in attracting participants.
• Number of Products and Ideas: Measure the number of new products or ideas that arise from the event, including collaborations and partnerships.
• Twitter Event Traffic: Monitor engagement metrics on Twitter, such as impressions, retweets, likes, and comments, to gauge the event's visibility and impact on the platform.
• Number of Feedback and Satisfaction: Gather feedback from event participants through surveys, ratings, or direct feedback to assess their satisfaction and overall event success.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• Marketing Team: Our dedicated marketing team ensures effective promotion and outreach, maximizing the visibility and impact of our project.

• Mentored by Cardano Experts: With guidance from C2VN and VCoincheck, we deliver trustworthy content by thoroughly verifying information

• Lean Manufacturing Process: We follow a lean manufacturing process, optimizing efficiency and minimizing waste, to deliver our project in a timely and cost-effective manner.

• Systematic, Multi-Platform Publishing Plan: We have a well-structured and comprehensive publishing plan that covers multiple platforms, reaching a wider audience and maximizing engagement.

• Active Product: We already have an active presence on social media platforms and published video product, demonstrating our commitment and track record in delivering content and engaging with our audience.

Previously, we've initiated small-scale minigames within our community. Although these initiatives are in their early stages and haven't been extensively marketed, they've garnered considerable interest. My true ambition is to expand our community, reaching individuals intrigued by technology and finance beyond the realm of Cardano members. I firmly believe this endeavor will ignite curiosity surrounding Cardano.

You can find the report figures from our previous minigame event at this link. It's important to note that we've allocated funds independently to organize these community games. Our ultimate goal is to create more engaging activities that enhance member interaction within the Cardano ecosystem. We aim to stimulate greater interest among participants.

With our experience in hosting online events, combined with mentor-guided insights into marketing strategies and Cardano knowledge, I assure you that this project is entirely feasible.

EVENT REPORT FILE

EVENT WORK FLOW

Before the Event:

1. Theme Selection
2. Timeline and Detailed Planning
3. Preparation of Instructions and Design Documents
4. Creation of Instructional Videos
5. Sharing Game Information on Landing Page
6. Player Communication

During the Event:

1. Data Collection from Players
2. Addressing Player Queries
3. Providing Individualized Instructions
4. Collecting Contest Entries
5. Communication for Contest Entries
6. Collecting Wallet Addresses and Contestant Info

After the Event:

1. Finding Judges
2. Scheduling Livestream for Evaluation
3. Collecting Wallet Addresses and Jury Info
4. Livestreaming the Grading Session
5. Recording and Sharing the Grading Session on YouTube
6. Announcing Results
7. Distributing Rewards to Players and Judges

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Month 1 + Month 2

Budget: $4,203.60

Output

1. Launching and successfully completing a mini-game.
2. Publishing 30 social posts for the mini-games.
3. Completing the landing page to facilitate sign-ups for the monthly mini-games

Milestone 2: Month 3 + Month 4

Budget: $6,907.20

Output:

1. Organize and host four mini-games within two months.
2. Strengthen promotional efforts with 60 social media posts dedicated to promoting the event.
3. Publish four informative articles updating event-related information on the landing page.
4. Share the event details with 80 communities outside the Cardano network for wider outreach and engagement.

Milestone 3: Month 5

Budget: $3,853.60

Output:

1. Organize and conduct 2 additional mini-games, continuing the trend of engaging events.
2. Amplify promotional activities by maintaining a steady flow of 30 social media posts focused on event promotion.
3. Publish 2 more articles detailing updated event information on the landing page, keeping participants informed.
4. Extend event outreach by sharing across an additional 60 communities outside the Cardano network, aiming for increased exposure and participation.

Final Milestone: Month 6

Budget: $3,853.60

Output:

1. Organize and conduct 2 more mini games to uphold the trend of engaging events.
2. Enhance promotional activities by sharing 30 social media posts dedicated to event promotion.
3. Release 2 additional detailed articles updating event information on the landing page for participant reference.
4. Broaden event reach by disseminating information across 100 additional communities beyond the Cardano network to increase visibility and engagement.
5. Launch 4 sets of NFT artwork specifically designed for players and judges as an exclusive reward.

GOAL (AFTER 6 MONTH)

Total Videos Submitted: 400 videos across 10 events.

Jury Registrations: 200 jury registrations after 10 events. 

Landing Page Traffic: 10,000 visitors over 10 events. 

New Discord Group Members: 250 new members joined the group over 10 events. 

To confirm and verify the milestone has been achieved

Monthly Public Tracking:

• Regular updates on social media platforms regarding monthly progress.
• Clear and visible status updates on defined milestones for the ongoing month.

Monthly Progress Reports:

• Monthly reports detailing achievements and progress.
• Metrics and achievements shared via newsletters, blogs, or specific monthly updates.

Monthly Metrics Dashboard:

• Online dashboard or webpage showcasing real-time monthly event statistics.
• Monthly updates reflecting video submissions, landing page visits, Discord group growth, etc.

Monthly Documentation and Archives:

• Maintain a structured online repository updated monthly.
• Archives documenting monthly event statistics, community feedback, and milestone achievements.

Please check this file for detail milestone

[RESOURCES] Who is in the project team and what are their roles?

Yao:

https://www.linkedin.com/in/ngocgiao/

https://twitter.com/Yao_WBCardano

Project Owner at Whiteboard Cardano: 1 year in market research, business strategy, project management, and blockchain education content creation.

Account Manager at GADiAC Asia: Over 1 year and 7 months focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.

*I previously undertook media planning responsibilities for offline events and possess expertise in event communications. Our team sponsored media publications for the Cardano Summit in Vietnam in 2023. For this minigame organization project, my role involves overseeing project progress and updates. I'll be monitoring reports submitted by team members, encouraging improved work performance, and ensuring alignment with the content of Whiteboard videos to create engaging minigames for the community. Although I won't directly engage in the production process, I'll primarily handle all event reporting and explanatory activities.

Marketing team:

From GADiAC Asia https://gadiac.asia/

A Marketing team with more than 5 years experiences in Advertising.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Cost breakdown for 1 event

PRIZE STRUCTURE

Prize of Creative Idea

1st Place $33.00

2nd Place $26.40

3rd Place $23.10

Prize of Engagement

1st Place $23.10

2nd Place $19.80

3rd Place $19.80

Prize for Judgeds

5 Judgeds: $33.00

Monthly salary of event and marketing staff

Social Media Manager $750.00

Overall event oversight and coordination

Planning and implementing marketing strategies

Livestream management and session recording

Coordination with the team and resource allocation

Content Creator $500.00

Content strategy development

Theme and topic planning for mini-games

Creation of detailed instructions and communication materials

Editing and preparing content for sharing on social media platforms

Graphic Designer $400.00

Visual element creation (banners, logos, promotional images)

Designing graphical assets for various event materials

Ensuring consistency in branding across visuals

Event Admin $500.00

Community engagement and interaction

Player inquiries and support

Contest entry management and contestant information handling

Data organization and analysis

Social Media Supporter $400.00

Information sharing and announcement

Coordination and management of judges

Social Media Executive $600.00

Reporting activities

Develops and executes marketing strategies to publicize post-event highlights, winners, and achievements.

Reward distribution to winners and judges

Please check this file for detail timelines and budget in 6 month

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project holds immense value in bridging connections and captivating individuals who aren't technologically savvy but possess a keen interest in blockchain. It serves as a gateway, an inspiration for newcomers to explore the vast world of Cardano. Our marketing team has earnestly researched the interests, behaviors, and ways to actively engage newcomers in understanding this ecosystem.

While the costs for organizing online events aren't substantial, they can significantly attract new audiences, elevate visibility, and foster user communities for DApps and projects within the Cardano ecosystem as a whole. The planned rewards in ADA and NFTs will stimulate app downloads and generate wallet addresses. Through these rewards, I aim to educate gamers on wallet creation and transactions, ensuring their increased engagement and learning.

Rest assured, the project's cost to the community is justified by the immense value it brings. It will undoubtedly pique the curiosity of many toward the ecosystem, validating the community's investment in this initiative.

Kindly review our previous minigame report, which substantiates the significant value derived from investing in our project. In the last minigame, due to limited funding, we faced challenges in executing comprehensive marketing plans and providing substantial prizes, resulting in reduced player accessibility. With increased funding, we aim to attract a larger player base, thereby expanding Cardano's reach to more individuals. These players will not only engage and create compelling informational videos about Cardano but also contribute to its wider dissemination among newcomers beyond the community.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept