"CardanoStratMark - Strategic Marketing Agency for Proposals and Projects"

[GENERAL] Name and surname of main applicant

Juanita Jaramillo Rivillas

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

"CardanoStratMark boosts Cardano proposal visibility via a specialized marketing agency, leveraging Web 3.0 dynamics to enhance community-Project Catalyst connection."

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

N/A

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

No license required.

[SOLUTION] Please describe your proposed solution.

The "CardanoStratMark" proposal addresses the challenge of optimizing visibility and success for proposals within the Cardano ecosystem through Web 3.0 marketing strategies. The project will involve the Cardano community, proposers, and Catalyst-backed projects. The uniqueness lies in adapting to emerging trends such as NFTs, the metaverse, and decentralization.

The solution stands out with specific strategies to promote proposals during Catalyst voting, active management of social media, collaborations with content creators, and education on Web 3.0 and Cardano. It will benefit the community by maximizing understanding and engagement in Catalyst-backed projects, proving crucial for Cardano's growth and success in the blockchain era.

Impact will be demonstrated through metrics like increased community participation, assessment of the impact on social media, and gathering feedback to refine strategies. Implementation involves a specialized team, immersive content development, specific campaigns for NFTs and the metaverse, and active participation in virtual communities.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Positive Impact on the Cardano Community:

The "CardanoStratMark" proposal will create a positive impact by strengthening the connection between the Cardano community and Catalyst-backed projects. An increase in participation, understanding, and support for initiatives is anticipated, contributing to the sustainable growth of Cardano.

Measurement of Impact:

1. Community Participation: The increase in participation in events, votes, and discussions related to Catalyst-backed proposals and projects will be measure
2. Social Media Impact: Growth in followers, interactions, and reach on social media will be assessed as indicators of the impact of marketing strategie

Value Addition to the Community:

The success of "CardanoStratMark" will provide the community with a deeper understanding of Catalyst-backed projects, fostering increased engagement and support. This will contribute to the effective realization of proposals and the sustainable development of Cardano as a blockchain ecosystem.

Sharing Results:

Results will be transparently shared through regular reports on community channels, social media, and digital platforms. Community feedback will be collected and used to adjust strategies, ensuring continuous improvement based on the needs and expectations of the Cardano community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our ability to deliver with confidence and responsibility is based on our experience and active participation in the Cardano community. Juanita Jaramillo serves as the Content Manager of Latam Cardano Community, and as an active member, she has demonstrated leadership in key organizations such as C4C, Cardano Fem, and Cardano Women. Her involvement in previous funds as a proposer supports our commitment to transparency and effectiveness in project management.

Validation of Feasible Approach:

1. Web 3.0 Marketing Experience: Our experience in Web 3.0 marketing is backed by strategies tailored to emerging trends like NFTs, the metaverse, and decentralization.
2. Collaborations and Networks: We will establish collaborations with content creators and actively engage in virtual communities, showcasing a robust and relevant network in the Cardano space.

Steps to Manage Funds Appropriately:

1. Specialized Team: Hiring a specialized team in Web 3.0 marketing, with Juanita Jaramillo leading, ensures effective execution tailored to the Cardano environment.
2. Immersive Content Development: Collaboration with experts for immersive content ensures high-quality experiences.
3. Specific Campaigns for NFTs and the Metaverse: Designing specific campaigns demonstrates a strategic approach tailored to emerging technologies.
4. Success Metrics: We will establish clear metrics, such as increased community participation and impact on social media, to assess and communicate progress.

Juanita Jaramillo Rivillas's involvement in key roles further reinforces confidence in the effective management of this project, supporting our commitment to the community and transparency in fund administration.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Web 3.0 Strategy Development:

• Create and implement innovative marketing strategies tailored to Web 3.0, incorporating trends such as NFTs, the metaverse, and decentralization.

Proposal and Project Campaigns:

• Design and execute specific campaigns to promote proposals during the Catalyst voting process, highlighting milestones, achievements, and benefits of each initiative.

Active Social Media Management:

• Actively manage social media and digital media presence for Catalyst-backed proposals and projects, keeping the community informed and engaged.

Collaborations with Content Creators:

• Establish successful collaborations with relevant content creators in the Cardano space to amplify the visibility of proposals and projects, including the involvement of influencers in events and campaigns.

Impactful Educational Content:

• Develop and distribute effective educational content on Web 3.0 and how Cardano integrates into this new paradigm, ensuring the community understands the advantages and opportunities of blockchain technology.

Meaningful Community Participation:

• Measure and demonstrate a significant increase in community participation in events, voting, and discussions related to Catalyst-backed proposals and projects.

These key milestones, supported by success metrics and continuous feedback from the community, will establish a strong foundation for evaluation and showcase the project's capability to successfully deliver on its proposal.

[RESOURCES] Who is in the project team and what are their roles?

• Juanita Jaramillo Rivillas: Project Manager, Comunications https://www.linkedin.com/in/juanitajaramillorivillas/

• Luis Lopez Carmona: Digital Strategy, Creative

https://www.linkedin.com/in/esluislopez/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

The following budget is based on the resources that will be necessary over the 6 months of the execution of this proposal:

 

Breakdown

1. Fees for project execution, development, and monitoring

• Management, direction, strategy, and project implementation

 

   40,000 ADA

 

1. Implementation of advertising on social media

• Advertising on social platforms such as LinkedIn, Google Ads, Business Manager
• Budget optimization
• Report with performance indicators

   30,000 ADA

 

1. Social media platforms

• Tools for scheduling, design, analytics, and management

   14,000 ADA

 

1. Visual and audiovisual designs

• Educational material for projects
• Visual resources for social media
• Static and animated pieces for advertising implementation

   16,000 ADA

 

Total: 100,000 ADA

 

 

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost-benefit relationship refers to the assessment of whether the benefits derived from an investment or expenditure justify the associated costs. In the context of the project for the Cardano ecosystem and the enumerated costs, it is essential to explain how these costs represent significant value. Here is an analysis:

1. Fees for project execution, development, and monitoring (40,000 ADA):

• The investment in project management, direction, strategy, and implementation translates into effective leadership and successful execution. This ensures efficient management that contributes to the overall quality and success of the project.

1. Implementation of advertising on social media (30,000 ADA):

• The investment in advertising on key social platforms such as LinkedIn, Google Ads, and Business Manager implies strategic exposure. Budget optimization ensures efficient use of resources, while detailed reports with management indicators provide a clear view of performance, thus justifying the associated costs.

1. Social media platforms (14,000 ADA):

• Investment in scheduling, design, analytics, and management tools for social media platforms is essential for operational efficiency. These tools facilitate planning, analysis, and effective management of social media presence, contributing to the long-term success of the project.

1. Visual and audiovisual designs (16,000 ADA):

• The creation of educational material, visual resources, and animated pieces for advertising implementation adds value to the project. These elements not only enhance communication but also attract and retain the attention of the target audience, strengthening the effectiveness of the advertising strategy.

Total: 100,000 ADA

Each component of the budget contributes directly to the success and efficiency of the project, providing tangible value to the Cardano ecosystem. The strategic investment in leadership, advertising, social media tools, and design creates a comprehensive set of resources that translate into measurable and sustainable benefits for the project.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept