Create multi-social media to educate people about the Cardano ecosystem

[GENERAL] Name and surname of main applicant

Do Danh Tuan

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Co proposers and Additional applicants

N/A

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Many people don’t understand exactly about the Cardano ecosystem. So I will create multiple social media to promote and educate people on the knowledge and potential of the Cardano ecosystem. 

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Project will be fully open source.

[SOLUTION] Please describe your proposed solution.

1. The problem I am solving is the lack of understanding and awareness about the Cardano ecosystem. Many people are not familiar with what Cardano is, its potential, and how it differs from other blockchain platforms. I am approaching this problem by creating multiple social media platforms dedicated to promoting and educating people about Cardano. This will include creating engaging content such as videos, infographics, articles, and live Q&A sessions to make the information easily accessible and understandable.
2. My project will engage a wide range of people including cryptocurrency enthusiasts, investors, developers, and individuals who are curious about blockchain technology. I will also engage with the Cardano community to gather insights, feedback, and support for the content I create.
3. I will demonstrate my impact by tracking the growth of my social media platforms, the engagement levels of the content I produce, and the feedback and comments from the community. Additionally, I will monitor the increase in awareness and understanding of Cardano within the target audience.

What is unique about my solution is the focus on creating easily digestible and engaging content specifically tailored to educate and promote Cardano. The target audience will benefit from gaining a better understanding of Cardano and its potential, which can lead to increased adoption, investment, and development within the ecosystem. This is important to Cardano as it will help to grow the community, attract new users and developers, and ultimately contribute to the success and sustainability of the ecosystem. By promoting and educating people about Cardano, my solution will help to strengthen and expand the Cardano ecosystem.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The success of my project will bring value to the Cardano community by increasing awareness and understanding of the Cardano ecosystem. This will lead to more people getting involved in the community, investing in ADA, and contributing to the development and growth of the ecosystem.

Measuring the impact of my project quantitatively through the number of followers, views, and engagement on my social media platforms: 

+) YouTube: 1000 followers

+) Telegram: 500 followers

+ TikTok: 1000 followers

+) Twitter 1000 followers

I can also measure qualitatively by gathering feedback and testimonials from the community about how my content has helped them understand and engage with Cardano.

I will share the outputs and opportunities that result from my project by collaborating with other Cardano influencers and community members to cross-promote my content. I will also share my insights and findings with the wider Cardano community through forums, meetups, and conferences.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I will bring a wealth of capabilities and expertise that make me best suited to deliver this solution with high levels of trust and accountability: 

• I have a deep understanding of Cardano's technology, its potential, and its impact on the broader blockchain and cryptocurrency industry.
• Experience in content creation and social media management: I also take courses about “Blockchain and Crypto” to educate people in my country about this theme.  
• Communication skills

I want to bring my knowledge about Cardano online to help many people know more about the potential of Cardano:

  

• Increased awareness and understanding: My educational content can help people gain a better understanding of the Cardano ecosystem, its technology, and its potential applications, leading to a more informed and engaged community.
• Community growth and engagement: By promoting Cardano through various social media platforms, I can attract new members to the community, encourage participation, and foster a sense of belonging and shared purpose among Cardano enthusiasts.
• Investment and development opportunities: A better-informed community may lead to increased investment in ADA, as well as the emergence of new projects and collaborations within the Cardano ecosystem, potentially contributing to its growth and development.

In terms of fund management, I have established processes and protocols in place to ensure proper financial management and accountability. Our financial management practices include maintaining transparent records, conducting regular internal audits, and having full capability to adhere to financial reporting standards. We recognize the importance of managing funds properly and will take all necessary steps to ensure responsible and trustworthy fund management throughout the project.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Research and Content Planning

Tasks:

• Conduct market research to identify the target audience and their interests
• Develop a content plan for each social media platform
• Create a content calendar with a posting schedule

Timeline: 1 month

Success Criteria:

• Completed market research report
• Comprehensive content plan for each social media platform
• Content calendar with posting schedule for the first 3 months

Projected Cost: 3000 ADA

Milestone 2: Content Creation and Platform Setup

Tasks:

• Create high-quality content for each social media platform
• Set up and optimize social media accounts for each platform

Timeline: 4 weeks

Success Criteria:

• 30+ pieces of content created for each platform
• All social media accounts set up and optimized

Projected Cost: 4000 ADA

Milestone 3: Launch and Initial Engagement

Tasks:

• Launch social media accounts and begin posting content
• Promote social media accounts through various channels
• Engage with the community and respond to comments and messages

Timeline: 1 month

Success Criteria:

• 500 followers on each social media platform
• High engagement rates on posts (likes, comments, shares)

Projected Cost: 3000 ADA

Milestone 4: Community Growth and Collaboration

Tasks:

• Collaborate with Cardano influencers and community leaders
• Implement strategies to encourage community participation
• Host live events or Q&A sessions to engage with the community

Timeline: 3 months

Success Criteria:

• 2000 followers on each social media platform
• Positive feedback from the community regarding engagement and participation

Projected Cost: 6000 ADA

Milestone 5: Evaluation and Optimization

Tasks:

• Analyze social media metrics to optimize content strategy
• Adjust content plan and posting schedule as needed
• Identify opportunities for growth and expansion

Timeline: 2 months

Success Criteria:

• Increased engagement rates and follower growth over time
• Continued positive feedback from the community

Projected Cost: 4000 ADA

Final Milestone:

• Describe the milestone: Achieving the targeted follower count on each platform
• Milestone output(s): 1000 followers on YouTube, 500 followers on Telegram, 1000 followers on TikTok, and 1000 followers on Twitter
• Acceptance criteria: Verification of follower counts on each platform and positive engagement metrics indicating a growing and engaged community.

[RESOURCES] Who is in the project team and what are their roles?

Do Danh Tuan: Competency: Bachelor - business, Graphic design, video creation techniques. Participating in Cardano Blockchain research since 2018. Project role: Founder, Content management, video design, overall responsibility for the project.

Linkedin: https://www.linkedin.com/in/tuan-do-272292241/

Twitter: https://twitter.com/DoTuan03144758

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Here's a detailed budget breakdown for the proposed project based on the provided milestones and projected costs:

Milestone 1: Research and content plan

• Research costs: 1000 ADA
• Content planning: 2000 ADA
• Total: 3000 ADA

Milestone 2: Create and set up social media accounts

• Account creation and setup: 2500 ADA
• Visual design and branding: 1500 ADA
• Total: 4000 ADA

Milestone 3: Produce and publish initial educational content

• Video production: 2000 ADA
• Graphic design for social media posts: 1000 ADA
• Content creation (writing, editing, etc.): 1000 ADA
• Total: 3000 ADA

Milestone 4: Engage with the community and promote content

• Community management: 3000 ADA
• Promotion and advertising: 3000 ADA
• Total: 6000 ADA

Milestone 5: Evaluate and adjust content strategy

• Analytics tools and software: 1500 ADA
• Research and reporting: 2500 ADA
• Total: 4000 ADA

Contingency fund (10% of total budget): 2000 ADA

Total projected cost: 22000 ADA

This budget breakdown covers the essential costs for each milestone, including research, content creation, community engagement, and evaluation. It also includes a contingency fund to account for any unforeseen expenses or adjustments that may be needed throughout the project timeline.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents value for money for the Cardano ecosystem in several ways:

1. Reach and Engagement: By creating multiple social media channels and aiming for specific follower counts, the project aims to reach and engage a significant number of people. This can lead to increased awareness and understanding of the Cardano ecosystem, potentially attracting new users, developers, and stakeholders.
2. Education and Promotion: The project's goal to educate and promote the Cardano ecosystem through various social media platforms indicates a commitment to providing valuable information and fostering a supportive community. This can contribute to the overall growth and sustainability of the Cardano ecosystem.
3. Long-Term Impact: The 9-month timeline allows for consistent and sustained efforts to build a social media presence and engage with the community. This long-term approach can lead to lasting relationships and sustained interest in the Cardano ecosystem, providing ongoing value for the investment.
4. Cost-Effectiveness: The projected cost of 20000 ADA is allocated across various milestones, covering essential activities such as research, content creation, community engagement, and evaluation. This cost breakdown demonstrates a thoughtful and strategic approach to maximizing the impact of the budget.
5. Measurable Goals: The project's specific goals, such as achieving a certain number of followers on each platform, provide clear metrics for evaluating the project's success. This focus on measurable outcomes ensures accountability and demonstrates a commitment to delivering tangible results.

Overall, the investment in this project reflects a strategic and targeted approach to promoting and educating people about the Cardano ecosystem, with the potential to deliver substantial value for the Cardano community and ecosystem as a whole.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept