Expanding Cardano Awareness Through AI-Enhanced, Multilingual Video Content

[GENERAL] Name and surname of main applicant

Alper Esin

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

66526

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Implement AI-powered multilingual video content in Turkish, English, Portuguese, and Arabic to increase global Cardano awareness and engagement.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Yes, the project's outputs will be fully open-source. This commitment to open-source principles aligns with the ethos of the Cardano ecosystem and ensures that the educational and interview content, along with any associated materials or software developed for this project, are accessible to the broader community. This approach fosters transparency, collaboration, and further innovation within the Cardano community and beyond.

We intend to use the MIT License for the project's open-source outputs. The choice of this license is guided by its simplicity and permissiveness, making it a popular choice for open-source projects, especially within the blockchain community.

Educational and Interview Videos: All video content, including educational materials and interviews, will be publicly available for viewing, sharing, and educational use. This ensures that anyone interested in learning about Cardano and blockchain technology can access these resources freely.

Committing to open source ensures project outputs significantly contribute to the Cardano community's collective knowledge, fostering an environment of shared learning and growth.

[METADATA] SDG rating

1. SDG 4 - Quality Education: Our project provides educational content on Cardano and blockchain technology in multiple languages, contributing to increasing access to quality education and offering technology-driven learning.
2. SDG 5 (Gender Equality): This chapter contributes directly to gender equality and empowerment of women and girls in the tech industry.
3. SDG 9 - Industry, Innovation, and Infrastructure: Our proposal aims to build resilient infrastructure, promote sustainable industrialization, and foster innovation in digital finance and blockchain technology.
4. SDG 10 - Reduced Inequalities: Our project aims to promote inclusive knowledge dissemination by translating content into multiple languages, making information accessible to non-English speakers, and reducing inequalities. By advocating for inclusivity in the implementation of blockchain technology, the involvement of women in the project plays a vital role in reducing inequalities.
5. SDG 17 - Partnerships for the Goals: The project aims to increase blockchain awareness and adoption by integrating various stakeholders, including content creators, technology experts, and the global Cardano community.

[SOLUTION] Please describe your proposed solution.

Problem Perception

One of the main challenges that needs to be addressed is the limited awareness and understanding of the Cardano ecosystem, especially in non-English speaking regions such as Turkey. Despite the increasing global interest in blockchain technology, the lack of accessible and localized educational content creates a barrier to the widespread adoption and engagement with Cardano.

Approach Rationale

The solution uses AI technology to create high-quality video content in multiple languages, making Cardano's features and updates accessible to a broader audience. This approach is chosen because it effectively bridges language barriers and scalability, allowing Cardano to expand its global reach.

Target Audience Engagement

The project aims to involve a wide range of individuals, including:

• Non-English speaking communities, mainly in Turkey, but also in regions where Portuguese and Arabic are spoken.
• Current and potential Cardano users seeking more in-depth knowledge and updates.
• Tech enthusiasts and blockchain learners looking for easily accessible education in their native languages.

Impact Demonstration

The impact will be measured and demonstrated through:

• Viewership analytics (views, likes, shares) across multiple languages.
• Growth in Cardano wallet creation and participation rates in these regions.
• Feedback and engagement levels on social media and community platforms.

Uniqueness and Benefits

This solution stands out due to its unique combination of advanced AI technology and a focus on creating multilingual and culturally sensitive content. This approach ensures high quality and consistency and respects cultural nuances, making the content more relatable and compelling.

The solution benefits two groups of people:

1. Non-English speakers will now have access to valuable knowledge related to Cardano.
2. The broader Cardano community, as increased awareness can lead to more adoption and innovation within the ecosystem.

Importance to Cardano

The solution is crucial for Cardano for several reasons:

1. It enhances the global visibility and understanding of the platform.
2. It encourages wider adoption by breaking language and cultural barriers.
3. It fosters a more inclusive and diverse Cardano community, creating a richer ecosystem of ideas and participants.

In summary, the project addresses the immediate need for multilingual educational content and contributes to the Cardano ecosystem's long-term growth and diversity.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Value to the Cardano Community:

1. Enhanced Global Awareness: Producing content in multiple languages will increase Cardano's visibility and understanding across diverse linguistic groups.
2. Inclusivity and Accessibility: Offering content in Turkish, English, Portuguese, and Arabic will make blockchain more accessible to non-English speakers, fostering inclusivity.
3. Increased Adoption and Participation: As more individuals understand and appreciate Cardano's potential, there's likely to be an uptick in adoption rates and active participation within the ecosystem.

Measuring Impact:

1. Quantitative Metrics:

• Viewership Data: Track the number of views, likes, and shares for each video to gauge reach and engagement.
• Subscriber Growth: Monitor the increase in subscribers on the YouTube channel as a direct result of the multilingual content.
• Social Media Engagement: Analyze likes, comments, and shares on platforms where the videos are promoted.
• Cardano Wallet Creation Statistics: Collaborate with Cardano platforms to track any spikes in new wallet creations linked to the regions targeted by the project.

1. Qualitative Metrics:

• Community Feedback: Collect and assess viewer comments and direct messages to gauge content reception and impact.
• Collaborative Opportunities: Evaluate new partnerships or collaborative projects that arise from heightened awareness.

Sharing Outputs and Opportunities:

1. Dissemination Channels:

• YouTube: Publish the videos on a dedicated channel, ensuring easy accessibility and shareability.
• Social Media Platforms: Leverage platforms like Twitter, Facebook, and LinkedIn for wider distribution and to foster community discussions.
• Cardano Community Forums and Groups: Engage with online forums and groups within the Cardano community to share content and gather feedback.

1. Reporting and Sharing Success:

• Regular Updates: Provide periodic updates on viewership and engagement metrics to the community via social media and community forums.
• Success Stories: Highlight notable outcomes, such as increased community projects or collaborations, through case studies or unique feature videos.
• Collaborations with Cardano Platforms: Share insights and statistics with other Cardano platforms and communities to showcase the project's impact.

In summary, the success of this project will be measured through a blend of quantitative and qualitative metrics, focusing on increased awareness, inclusivity, and engagement within the Cardano ecosystem. The outputs and their impacts will be widely shared and reported to ensure transparency and community involvement.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Existing Capabilities and Suitability:

1. Professional Experience: 

• With a background in multimedia content creation and journalism, our team possesses the necessary skills for high-quality video production and storytelling.
• Our expertise in AI technology, mainly using AI tools like the Heygen AI generator, ensures efficient multilingual content translation and adaptation.

1. Cultural and Linguistic Proficiency: 

• Our community includes members fluent in Turkish, English, Portuguese, and Arabic, allowing us to produce culturally relevant and engaging content for diverse audiences.

1. Technical Infrastructure: 

• We have access to advanced equipment and software necessary for professional-grade video production and editing, ensuring the technical quality of our outputs.

1. Proven Track Record: 

• Our existing work, notably the successful Turkish-language content on the YouTube channel https://www.youtube.com/@CardanoTurkiye, showcases our ability to create engaging and informative content.

Validating the Approach:

1. Pilot Content Testing: 

• Before full-scale production, we’ll create pilot content in each language to test viewer engagement and gather feedback, ensuring our approach resonates with the target audience.

1. Continuous Monitoring and Adaptation: 

• Regularly monitor key performance indicators such as viewership, engagement, and community feedback, adjusting content strategy as needed for maximum impact.

Trust and Fund Management:

1. Transparent Budgeting and Reporting: 

• We will maintain a transparent and detailed record of all expenditures, with regular reporting to stakeholders on how funds are being utilized.
• We will implement an open-book policy where budget allocation and expenditure reports are accessible to the community.

1. Milestone-Based Funding Release: 

• Structure the project into clear milestones, with funds being released upon the successful completion of each milestone.
• Provide demonstrable outputs at each stage, ensuring accountability and progress tracking.

1. External Audit and Oversight: 

• Engage an independent auditor to review financial management and project progress, ensuring an extra layer of accountability.
• Set up an advisory committee comprising community members and experts to oversee project execution and provide guidance.

1. Feedback Loop with Community: 

• Establish a feedback mechanism with the Cardano community to gather input and suggestions, fostering a participatory approach to project management.

We are well-equipped to successfully complete this project, thanks to our professional expertise, technical capabilities, and dedication to transparency and community engagement. Our methodical approach to content creation, budget management, and community involvement ensures that trust and accountability are maintained throughout the project's lifecycle.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

• Objective: Establish the foundational elements of the project.
• Activities:
• Set up necessary infrastructure and assemble the project team.
• Develop a detailed content strategy, including topics and formats for the 12 educational videos and six interviews.
• Acceptance Criteria: Completion of project setup and a clear content strategy.
• Expected Completion: 1 month from project start.

• Objective: Produce and release the first batch of educational videos.
• Activities:
• Create and publish the first four educational videos on Cardano awareness.
• Begin social media promotion and audience engagement initiatives.
• Acceptance Criteria: Successful release and positive reception of the first four educational videos.
• Expected Completion: 3 months from project start.

• Objective: Continue the production of educational content and initiate an interview series.
• Activities:
• Produce and release four more educational videos.
• Conduct and publish the first two interviews with blockchain experts.
• Acceptance Criteria: Consistent production quality and audience engagement growth.
• Expected Completion: 6 months from project start.

• Objective: Finalize the educational video series and continue the interview series.
• Activities:
• Complete the production and release of the remaining four educational videos.
• Conduct and publish two additional expert interviews.
• Acceptance Criteria: Completing all planned educational content and sustained viewer interest in the interview series.
• Expected Completion: 9 months from project start.

• Objective: Complete the interview series and conduct a comprehensive project review.
• Activities:
• Produce and release the final two expert interviews.
• Perform an extensive review of the project’s impact, including audience feedback and engagement metrics.
• Acceptance Criteria: Completion of the interview series and a detailed analysis of the project’s reach and impact.
• Expected Completion: 11 months from project start.

• Objective: Conclude the project with a comprehensive report and a summary video.
• Activities:
• Compile a final report covering the project’s achievements, challenges, and insights.
• Create a summary video highlighting key moments and learnings from the project.
• Acceptance Criteria: A thorough report and a compelling summary video encapsulating the project’s journey and outcomes.
• Expected Completion: 12 months from project start.

[RESOURCES] Who is in the project team and what are their roles?

• Project Lead and Content Strategist Advisor: Cem Karaca
• Role: Oversee the project, develop content strategies, and ensure timeline adherence.
• LinkedIn Profile: https://www.linkedin.com/in/ckaraca/
• Multimedia Producer: Alper Baran Esin
• Role: Handle video production, editing, and post-production activities.
• LinkedIn Profile: https://www.linkedin.com/in/alper-baran-esin-12025355/
• Marketing and Outreach Coordinator: Merve Topraklı
• Role: Lead marketing efforts, social media promotion, and audience engagement.
• LinkedIn Profile: https://www.linkedin.com/in/mervetoprakli/

 I can list my qualifications in this regard as follows:

• I have been in the media industry since 1999.
• From 1999 to 2001, I worked as a radio programmer.
• From 2001 to 2003, I worked as a creative director.
• From 2005 to 2023, I have been involved in various roles, including TV programming, voice acting, news anchoring, editing, poetry interpretation, and TV program moderation.

To summarize some of the works within my portfolio:

• TOSHIBA Viral Film: Link
• RESTATE CENTER Advertisement Film: Link
• GENERICA Intro Voiceover: Link
• KETEN GRUP Advertisement Film: Link
• ALARCO Mother's Day Advertisement: Link
• TRT Documentary "Danube Documentary": Link
• TRT MUSIC "Music Chronology" Program Voiceover: Link
• TRT MUSIC "Cartoon Program" Voiceover: Link
• TRT SPORTS "One City, One Stadium" Program Voiceover: Link
• TRT SPORTS "Headlines of the Century" Program Voiceover: Link
• TRT AVAZ "World Heritage Turkey" Program Voiceover: Link
• DOKUZ8 HABER 2023 Election Live Broadcast (1st Round): Link
• DOKUZ8 HABER 2023 Election Live Broadcast (2nd Round): Link
• DOKUZ8 HABER Political Program Moderation: Link
• EGE TV News Presentation: Link1 Link2
• BEN TV Presentations: Link
• TV35 Prime Time News Introduction: Link
• TV35 Prime Time News Comments: Link1 Link2 Link3 Link4 Link5
• Poetry Interpretation: Link1 Link2 Link3 Link4 Link5

Many people create and share content with their audiences, but what sets me apart is my professional expertise in this field. Like many in Turkey, I have also experienced the challenges of traditional financial systems. As a journalist, I always aimed to accurately reflect the rhythm of life in my news reporting. In a way, it was my own form of rebellion. Now, I'm applying my journalistic skills to the unique behavioral model of the Cardano ecosystem. With the guidance of Cem Karaca, I hope to contribute to the Turkish community's interest in Cardano and to benefit both myself and the Cardano mission of providing freedom and benefits to all.

Some of my relative work experiences:

—1999-2001: Radio NET / Live radio program hosting and production at a radio station broadcasting in the Southern Marmara region of Turkey.

—2001-2003: Olay Tv & Radio S / Hosting at media organizations conducting broadcasting activities in the Southern Marmara region.

—2006-2010: Kanal T, Cine 5 / Program hosting at Kanal T, a national broadcasting channel based in Istanbul. Voiceover artist at Cine 5, a national broadcasting channel based in Istanbul.

—2010-2011: Ben Media / Worked in various roles at Ben Media in Izmir, including news anchoring, voiceover artist, program production, scriptwriting, and editing, as it encompassed newspaper, television, internet news portal, and magazine publishing branches.

—2011-2015: Ege Tv / Worked as an anchorman, voiceover artist, politics moderator, and editor at Ege Tv, the largest regional television channel in Izmir.

—2015-2016: İMC Tv / Anchorman, voiceover artist, and editor at İMC Tv, a national press and broadcasting organization based in Istanbul.

—2016-2020: TV35 / Main news anchoring and politics moderating at TV35, a regional television channel based in Izmir.

—2020-…. Dokuz8 News / Editor and programmer at Dokuz8 News, an Istanbul-based international news organization producing content.

—1999-2023: Freelance / Provided voiceover services for numerous corporate companies in Turkey and worldwide, appeared in various promotional films, documentaries, educational films, entertainment and news programs on national television and digital platforms.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Production (Content Creation and Editing):

• Video Production Equipment: 3,000 ADA
• AI Technology (Heygen AI Generator): 10,000 ADA

Content Delivery (Multilingual Videos and Interviews):

• Compensation for Interviewees (Experts in Blockchain): 2,500 ADA
• Technical Support and Maintenance: 1,500 ADA

Marketing and Community Engagement:

• Social Media Promotion and Advertising: 3,000 ADA
• Community Engagement Activities and Events: 2,000 ADA
• Public Relations and Outreach Services: 2,000 ADA

Project Management and Oversight:

• Team Salaries (Project Lead, AI Specialist, etc.): 27,546 ADA
• Networking Professional Fee (Merve Topraklı): 10,980 ADA
• Contingency Fund for Unforeseen Expenses: 2,000 ADA

Documentation and Reporting:

• Reporting Tools and Documentation Software: 500 ADA

Post-Project Analysis and Feedback Collection:

• Data Analysis Tools and Services: 700 ADA
• Feedback Collection and Community Surveys: 800 ADA

Total Project Budget: 66,526 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project, totaling 66,526 ADA, represents significant value for money for the Cardano ecosystem, considering the multifaceted benefits and impacts it is poised to deliver. Here's the justification and context for the project costs:

1. Multilingual Educational and Interview Content: The project aims to produce 12 educational and six interview videos in four languages, including Turkish, English, Portuguese, and Arabic. This initiative caters to a diverse audience, making it a globally inclusive project. The allocation of funds towards AI technology, translation, and localization services ensures that the content is accessible, culturally relevant, and aligns with the diverse needs of the global audience.
2. Professional Quality Production: The budget includes high-quality video production equipment and editing software costs. These are essential to produce professional-grade content that competes with existing blockchain and cryptocurrency educational resources.
3. Expert Involvement: The cost of involving blockchain experts in interviews is crucial for providing in-depth, insightful content. This educates and engages the community, fostering a deeper understanding of blockchain technology and its applications.
4. Marketing and Community Engagement: Given the competitive nature of blockchain content, allocating resources for marketing and community engagement maximizes impact.
5. Project Management and Oversight: The project's success depends on effective management. Salaries for the team, especially for key roles like the project lead, align with industry standards to attract and retain skilled professionals.
6. Networking Professional Fee: Merve Topraklı's involvement is crucial for outreach and networking in the blockchain community. Her compensation aligns with industry standards for networking professionals and is essential for the project's success.
7. Local Wage Standards and Industry Rates: The budget is based on industry standards for wages and freelance rates in media production and project management. This ensures fair compensation and attracts necessary talent.
8. Sustainability and Scalability: The project aims to generate both short-term and long-term benefits for the Cardano ecosystem by investing in content creation and community building, which have the potential to provide lasting educational value and sustainable growth for the community.
9. Efficiency through AI Technology: Utilizing AI for content translation and adaptation is a cost-effective and efficient strategy compared to traditional translation services, allowing for scalability and quicker turnaround times.
10. Value for Money: The projected outcomes of the project, such as increased awareness, education, and community engagement within the Cardano ecosystem, justify its overall cost. The project's multilingual approach significantly expands its reach and inclusivity, making it a valuable investment for the global Cardano community. Any spelling, grammar or punctuation errors have been corrected.

To sum up, the budget for this project has been meticulously crafted to ensure that every expense made is directly linked to its success and impact. The costs have been determined based on a comprehensive understanding of industry standards, local wage norms, and the unique requirements of a high-quality, multilingual educational project in the blockchain domain.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept