From Ada to Africa

[GENERAL] Name and surname of main applicant

Ross Foreman

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Goodwall has a huge community of African Youth and is developing an educational program about blockchain, which will be followed by a hackathon to identify Cardano Youth promoters in Africa.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Our decision to maintain a non-open source approach is rooted in two key considerations. Firstly, we prioritise safeguarding our intellectual property, as our proposed solution incorporates proprietary algorithms developed through significant research and development investments. Lastly, to ensure the highest quality and consistency of our solution, a closed-source approach allows us to maintain control over the codebase, mitigating potential challenges associated with collaborative development. This strategic decision aims to preserve innovation, support our business objectives, and guarantee the excellence of the project's outcomes.

[SOLUTION] Please describe your proposed solution.

The proposed solution stems from the second phase of Goodwall's submission for fund 9. While the mission and vision remain unchanged—to foster the growth of the Cardano community in Africa and identify promising youth as potential Cardano promoters, encouraging them to create blockchain-based solutions—the approach has evolved. Initially conceptualised for fund 9, Goodwall envisioned a comprehensive cycle involving blockchain education for youth, the identification of promoters to re-engage the community, and mentorship for these individuals to submit solutions to future Cardano Catalyst funds. However, due to uncertainties surrounding fund 10, the cycle was incomplete.

Following the completion of the fund 9 initiative through the successful youth competition, persistent interest from youth seeking a continuation prompted the proposal for a second edition in fund 11. This revised program aims to cover all three components of the cycle. Building on the success and appeal of the initial solution, there is a plan to scale it up by expanding promotion throughout Africa. Additionally, three new elements will be introduced:

1. Youth Promotion: Participants will receive brief training on promoting the program and will be rewarded in ADAs for bringing friends into the initiative.which will also results in new wallets and adoption
2. Youth Lab: Recognizing the youth's ability to generate innovative ideas, this component addresses the need for guidance in transforming ideas into proposals for future funds. Budget allocation is proposed for third-party incubation and mentoring.
3. Youth Votes: Select youth will be designated as voters for Cardano proposals, emphasising the importance of community voting and the impact of selected proposals. Winners of the community voting challenge will receive a minimum of $200 each in ADAs, providing them with the necessary funds to participate in the next funds' voting process.

The prospective configuration of the solution may take the following overall structure:

Challenge 1 (Public/Open to All Africa): Calling upon all entrepreneurial, tech-savvy, and innovative minds across Africa! This open challenge aims to engage a broad audience, inviting participation from individuals with diverse backgrounds and skills. Advocates from the previous program will be enlisted to serve as promoters, incentivized with ADA rewards. Winners of this challenge will not only receive cash prizes in ADAs but will also be extended invitations to the subsequent challenge, providing an opportunity to open their e-wallets and further contribute to the growing community.

Challenge 2 (Private): This phase targets a selected group of participants from Challenge 1, offering them an exclusive opportunity to delve deeper into blockchain applications. Participants will be tasked with identifying a problem and proposing a solution using blockchain technology. Winners of Challenge 2 will be rewarded with cash prizes in ADAs and will receive invitations to both the next challenge and the Youth Lab. The Youth Lab Training session, a crucial component, will be outsourced to entities such as Wada or Emzingo. During this session, participants will refine their solutions and formalise their proposals on Catalyst, enhancing their ability to contribute meaningfully to the ecosystem.

Youth Lab Training Session: As an integral part of the program, the Youth Lab Training session provides participants from Challenge 2 with the tools and knowledge needed to refine their solutions. This training session focuses on empowering participants to formalise their proposals on Catalyst, ensuring that their ideas are well-structured and aligned with the goals of the program. To enhance the learning experience, this training session will be outsourced, leveraging the expertise of organisations like Wada or Emzingo.

Challenge 3 (Private): Reserved for a carefully selected group of participants from Challenge 1, Challenge 3 introduces a pitch component where individuals or groups present their ideas. Finalists from this challenge gain the opportunity to submit their proposals to the next Catalyst fund. Additionally, they will each receive 200 ADAs, the minimum amount required for them to become voters. This challenge not only encourages innovation and collaboration but also establishes a direct pathway for participants to actively contribute to future decisions within the Cardano ecosystem.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The proposed project is poised to have a substantial positive impact on the broader Cardano community in several key ways:

1. Community Growth and Engagement: By extending the program's reach and success, we anticipate a significant increase in the Cardano community's size and engagement. The initial edition of the program for fund 9 demonstrated our capacity to attract and involve individuals across Africa, fostering a vibrant community interested in contributing to the Cardano ecosystem.
2. Promoter Development: Through the identification and mentorship of youth as Cardano promoters, the project aims to cultivate a cadre of passionate individuals capable of effectively promoting and representing Cardano within their communities. This not only strengthens the community internally but also enhances Cardano's visibility and credibility externally.
3. Youth Empowerment and Education: The inclusion of elements like Youth Promotion, Youth Lab, and Youth Votes underscores our commitment to empowering young individuals. By providing training, mentorship, and opportunities for active involvement, the project equips youth with the knowledge and skills needed to contribute meaningful proposals to Cardano Catalyst funds. This, in turn, enriches the broader Cardano ecosystem with diverse and innovative ideas.
4. Scalability and Program Enhancement: The success of the initial program has prompted the proposal for a second edition in fund 11, reflecting our commitment to scalability and continuous improvement. Scaling up the program not only ensures a broader impact across Africa but also allows for the introduction of new elements, such as Youth Promotion, Youth Lab, and Youth Votes, further enriching the Cardano community experience.

We will measure the success of our initiative with the following KPIs.

Youth Reached: 3,000,000

Youth Engagement: 50,000

Youth Participation: 250 entries

To share our outputs and opportunities:

1. Regular Reports: Periodic reports detailing participant achievements, community growth, and educational outcomes can be shared through Cardano's official channels.
2. Collaborative Events: Partnering with Cardano to host online or offline events showcasing project outcomes will ensure a broader dissemination of success stories and lessons learned.
3. Online Platforms: Utilising social media, forums, and dedicated online spaces, we will actively engage with the global Cardano community, sharing updates and insights.
4. Educational Resources: Making project-related educational content, such as exemplary challenge entries and informational videos, available on Cardano's educational platforms will contribute to sustained learning.

By fostering blockchain literacy and community growth, our project aims to create lasting value for the Cardano community. The transparent sharing of project outcomes will not only inspire further initiatives but also reinforce Cardano's commitment to global education and inclusivity.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Goodwall is an award-winning social enterprise recognized as a World Economic Forum Technology Pioneer. Goodwall's founders were listed as Forbes 30 under 30.

Goodwall has delivered on more than 200+ programs to date, trusted by organizations such as UNICEF and the UNDP, governments, and Fortune 1000 companies like SAP and Accenture.

Recently Goodwall hosted a very successful Art Competition "Imagine2050" sponsored by Pictet, the private bank, that was exhibited in collaboration with the Tate Gallery at the London Zoo.

Goodwall has already secured a partnership with NMKR and received their technical green light to mint the art and jointly create a white-labelled Good Art Store to exhibit and auction the NFTs using NMKRs API.

Goodwall has been part of the Cardano ecosystem for years, successfully delivering on multiple Catalyst projects in Fund 8 and 9. Goodwall's CEO, Taha Bawa, spoke at the Cardano Summit in 2022. Goodwall also received a strategic investment from EMURGO and EMURGO Middle East & Africa to leverage Cardano's blockchain to level the playing field for youth everywhere.

Press Release: https://www.prnewswire.com/news-releases/blockchain-for-social-good-emurgo-and-goodwall-join-forces-301755444.html

https://www.venturelab.swiss/Cardanos-commercial-arm-invests-in-youthfocused-talent-network-Goodwall

Goodwall other reputed investors include Randstad, the largest recruitment company in the world and the State of Geneva.

Our program's track record demonstrates the practicality of our approach, having successfully organized numerous global online initiatives tailored for youth. These programs were executed in collaboration with esteemed institutions such as UNICEF, SAP, and Accenture.

Ultimately, the triumph of the inaugural edition of our program in fund 9 underscores Goodwall's ability to execute initiatives with extensive reach across Africa. It has demonstrated our proficiency in establishing a community eager to actively participate in and contribute to the Cardano ecosystem.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Training partner, marketing strategy and prize structure - Timeline: 1 month

Milestone Output(s):

• Training Partner Secured: A signed agreement or confirmation with the selected training partner, outlining the scope of their involvement, curriculum, and duration of the training program.
• Marketing Strategy Document: A comprehensive document detailing the marketing strategy for promoting the program. This should include the channels, messaging, and targeted demographics for effective outreach.
• Prize Structure Proposal: A detailed proposal outlining the structure of the prizes for participants, including the criteria for earning rewards, the distribution mechanism, and the types of incentives offered.

Acceptance Criteria:

• Training Partner Confirmation: Confirmation of a signed agreement or official communication with the training partner, indicating their commitment to the program.
• Marketing Strategy Approval: Approval of the marketing strategy document by the project stakeholders, ensuring alignment with the project's goals and target audience.
• Prize Structure Agreement: Agreement and consensus among stakeholders on the proposed prize structure, including its feasibility and alignment with the project's budget.

Info Provided to Verify Milestone Achievement:

• Training Partner Confirmation: Provide a copy of the signed agreement or official communication with the training partner, highlighting key terms and responsibilities.
• Marketing Strategy Document: Submit the detailed marketing strategy document, including the proposed channels, messaging, and targeted demographics.
• Prize Structure Proposal: Present the comprehensive proposal for the prize structure, outlining criteria, distribution mechanisms, and types of incentives.

Challenge design - Design and Creation of Challenges - Timeline: 1 month

Estimated time: 3 weeks 

Milestone output(s)

• This includes the design of content and appropriate user journey including themes, guidelines, and submission requirements
• All related challenge assets such as educational videos, scripts, posters, and creative design elements

Acceptance criteria 

• Development of engaging and inclusive themes for the challenge.
• Clear and comprehensive guidelines for participants.
• Well-defined submission requirements for the challenge.

Info provided to verify the milestone achievement 

• Detailed documentation showcasing the themes, guidelines, and submission requirements for the challenge.
• Samples or previews of challenge-related content, including educational videos, scripts, posters, and all visual assets.

Program Delivery - Challenge Launches, Training Sessions - Timeline: 3 months

Milestone Output(s):

• Challenge Launch: Successful initiation of the program's challenges, including clear documentation on the challenge themes, guidelines, and submission process. This should be accessible to all participants.
• Training Sessions Conducted: Completion of the initial training sessions as outlined in the program. This should include a record of attendance, topics covered, and any relevant materials distributed during the training.

Acceptance Criteria:

• Challenge Launch Validation: Verification that the challenges have been launched according to the predefined schedule, with all necessary information provided to participants.
• Training Sessions Attendance: Confirmation of completed training sessions with a record of participant attendance and an overview of the topics covered.

Info Provided to Verify Milestone Achievement:

• Challenge Launch Documentation: Share documentation related to the challenge launches, including themes, guidelines, and submission processes.
• Training Sessions Report: Submit a report on the conducted training sessions, including attendance records, topics covered, and any materials distributed.

Program Conclusion - Winner selection and prize/rewards distribution - Timeline: 2 weeks

Milestone Output(s):

• Winners Selection: Clearly documented criteria and process for selecting winners, including the names or IDs of the winning participants for each challenge.
• Prize Distribution: Evidence of successful distribution of prizes to the winners, including transaction records or confirmations.

Acceptance Criteria:

• Winners Selection Validation: Verification that the winners were selected based on the predefined criteria and through a transparent and fair process.
• Prize Distribution Confirmation: Confirmation that the prizes have been distributed to the respective winners in accordance with the outlined prize structure.

Info Provided to Verify Milestone Achievement:

• Winners Selection Documentation: Share the documentation detailing the criteria and process for selecting winners, along with the names or IDs of the winning participants.
• Prize Distribution Records: Provide evidence of prize distribution, including transaction

Impact Report - Timeline: 2 weeks

Milestone output(s)

• Comprehensive report outlining the impact of the "Ada to Africa" initiative.
• Analysis of key metrics, including participation rates, artwork submissions, engagement levels, and financial outcomes.
• Identification of success stories and testimonials from participating individuals.
• Insights into the overall societal impact achieved by the initiative.
• Video compilation of program results.

Acceptance criteria 

• Inclusion of quantifiable metrics and qualitative assessments to measure the initiative's success.
• Detailed analysis of participation rates, showcasing the number of entries and community engagement.
• Metrics related to the quantity and quality of entries submissions.

Info provided to verify the milestone achievement 

• The complete impact report, accessible for review.
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[RESOURCES] Who is in the project team and what are their roles?

Omar Bawa - Co-founder of Goodwall, 

Role: oversight of the project 

Kyle Marquis - Program Director & 

Role: Program operations oversight

Byron Wang - Head of Engineering

Role: bugs, glitches and errors, proper functioning of the online platform for smooth delivery of the program.

Irina Ovary- Head of Product

Role: Roadmap planning of program to meet with all requirements and previously agreed deliverables.

Ross Foreman - Partnerships Director - Leads Business Development and Strategic Partnerships.

Role: Ideation and program feasibility within both Cardano and Goodwall capacities.

Oscar Rodriguez - Creative Lead and Designer:

Role: Visual graphic design for all digital assets destined to marketing, promotion and program visibility within the app.

Marcela Correa - Program Manager 

Role: Focal point between Cardano and Goodwall for all updates and clarifications that may arise through the program implementation.

Josh Taylor - Senior Community Manager

Role: Community manager and moderator, focusing on English Speaking contents; Coordinate moderators

Rusell Daries: Senior Data Scientist:

Role: Analysing data outputs, measuring KPIs, and drafting regular reports

Team website: https://www.goodwall.io/about

LinkedIn: https://www.linkedin.com/company/5001199/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

https://docs.google.com/spreadsheets/d/1RKR6JB7ncG752AbS4e-yrPgbmRbe2gE0gGFttzqLkJU/edit#gid=319178562

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Strategic Impact: The investment contributes strategically to expanding Cardano's influence and community in Africa, fostering a decentralized future. The project aligns with Cardano's mission and vision, ensuring a meaningful and lasting impact on the ecosystem.

Educational Value: The funds allocated directly contribute to the development and execution of an educational program. This initiative not only increases blockchain literacy but also establishes a community well-versed in Cardano, enhancing the ecosystem's intellectual capital.

Community Growth: The project's focus on engaging African youth creates a ripple effect, attracting new members to the Cardano community. This growth enhances the diversity and global representation of Cardano, strengthening its position as a decentralized and inclusive platform.

Enhanced Visibility of Blockchain Wallets: The project contributes to the increased visibility of key blockchain wallets, including Yoroi and others. Through incentivizing youth to download these wallets for ADA payments, the program actively promotes the adoption and usage of blockchain technology. This not only expands the user base for such wallets but also fosters a greater understanding and comfort with blockchain transactions among the participating youth.

Ecosystem Growth through Catalyst Fund Applications: The program plays a pivotal role in expanding the Cardano ecosystem by training youth participants to apply for future Catalyst funds. By imparting knowledge and skills through the Youth Lab component, the project empowers young individuals to develop and submit proposals to contribute actively to Cardano's growth. This engagement not only enriches the ecosystem with diverse ideas but also cultivates a new generation of contributors, ensuring the ecosystem's continued evolution and dynamisms.

Measurable Outcomes: The cost is justified by the tangible and measurable outcomes, including the number of participants, their enhanced understanding of blockchain, and the growth of the Cardano community in Africa. These metrics provide a clear return on investment.

Sustainability: By investing in blockchain education and community building, the project lays the groundwork for sustained growth and influence. The long-term benefits, such as a knowledgeable and engaged community, contribute to the ecosystem's resilience and longevity.

Global Visibility: The project's outcomes, shared through various channels, enhance Cardano's visibility globally. Success stories, educational content, and community achievements serve as valuable marketing assets, attracting further interest and participation.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept