Last updated a year ago
Youth in Africa is unaware of Cardano, the blockchain, and the potential to use its application for social impact and a more decentralised future.
This is the total amount allocated to From Ada to Africa.
Goodwall has a huge community of African Youth and is developing an educational program about blockchain, which will be followed by a hackathon to identify Cardano Youth promoters in Africa.
No dependencies
Our decision to maintain a non-open source approach is rooted in two key considerations. Firstly, we prioritise safeguarding our intellectual property, as our proposed solution incorporates proprietary algorithms developed through significant research and development investments. Lastly, to ensure the highest quality and consistency of our solution, a closed-source approach allows us to maintain control over the codebase, mitigating potential challenges associated with collaborative development. This strategic decision aims to preserve innovation, support our business objectives, and guarantee the excellence of the project's outcomes.
The proposed solution stems from the second phase of Goodwall's submission for fund 9. While the mission and vision remain unchanged—to foster the growth of the Cardano community in Africa and identify promising youth as potential Cardano promoters, encouraging them to create blockchain-based solutions—the approach has evolved. Initially conceptualised for fund 9, Goodwall envisioned a comprehensive cycle involving blockchain education for youth, the identification of promoters to re-engage the community, and mentorship for these individuals to submit solutions to future Cardano Catalyst funds. However, due to uncertainties surrounding fund 10, the cycle was incomplete.
Following the completion of the fund 9 initiative through the successful youth competition, persistent interest from youth seeking a continuation prompted the proposal for a second edition in fund 11. This revised program aims to cover all three components of the cycle. Building on the success and appeal of the initial solution, there is a plan to scale it up by expanding promotion throughout Africa. Additionally, three new elements will be introduced:
The prospective configuration of the solution may take the following overall structure:
Challenge 1 (Public/Open to All Africa): Calling upon all entrepreneurial, tech-savvy, and innovative minds across Africa! This open challenge aims to engage a broad audience, inviting participation from individuals with diverse backgrounds and skills. Advocates from the previous program will be enlisted to serve as promoters, incentivized with ADA rewards. Winners of this challenge will not only receive cash prizes in ADAs but will also be extended invitations to the subsequent challenge, providing an opportunity to open their e-wallets and further contribute to the growing community.
Challenge 2 (Private): This phase targets a selected group of participants from Challenge 1, offering them an exclusive opportunity to delve deeper into blockchain applications. Participants will be tasked with identifying a problem and proposing a solution using blockchain technology. Winners of Challenge 2 will be rewarded with cash prizes in ADAs and will receive invitations to both the next challenge and the Youth Lab. The Youth Lab Training session, a crucial component, will be outsourced to entities such as Wada or Emzingo. During this session, participants will refine their solutions and formalise their proposals on Catalyst, enhancing their ability to contribute meaningfully to the ecosystem.
Youth Lab Training Session: As an integral part of the program, the Youth Lab Training session provides participants from Challenge 2 with the tools and knowledge needed to refine their solutions. This training session focuses on empowering participants to formalise their proposals on Catalyst, ensuring that their ideas are well-structured and aligned with the goals of the program. To enhance the learning experience, this training session will be outsourced, leveraging the expertise of organisations like Wada or Emzingo.
Challenge 3 (Private): Reserved for a carefully selected group of participants from Challenge 1, Challenge 3 introduces a pitch component where individuals or groups present their ideas. Finalists from this challenge gain the opportunity to submit their proposals to the next Catalyst fund. Additionally, they will each receive 200 ADAs, the minimum amount required for them to become voters. This challenge not only encourages innovation and collaboration but also establishes a direct pathway for participants to actively contribute to future decisions within the Cardano ecosystem.
The proposed project is poised to have a substantial positive impact on the broader Cardano community in several key ways:
We will measure the success of our initiative with the following KPIs.
Youth Reached: 3,000,000
Youth Engagement: 50,000
Youth Participation: 250 entries
To share our outputs and opportunities:
By fostering blockchain literacy and community growth, our project aims to create lasting value for the Cardano community. The transparent sharing of project outcomes will not only inspire further initiatives but also reinforce Cardano's commitment to global education and inclusivity.
Goodwall is an award-winning social enterprise recognized as a World Economic Forum Technology Pioneer. Goodwall's founders were listed as Forbes 30 under 30.
Goodwall has delivered on more than 200+ programs to date, trusted by organizations such as UNICEF and the UNDP, governments, and Fortune 1000 companies like SAP and Accenture.
Recently Goodwall hosted a very successful Art Competition "Imagine2050" sponsored by Pictet, the private bank, that was exhibited in collaboration with the Tate Gallery at the London Zoo.
Goodwall has already secured a partnership with NMKR and received their technical green light to mint the art and jointly create a white-labelled Good Art Store to exhibit and auction the NFTs using NMKRs API.
Goodwall has been part of the Cardano ecosystem for years, successfully delivering on multiple Catalyst projects in Fund 8 and 9. Goodwall's CEO, Taha Bawa, spoke at the Cardano Summit in 2022. Goodwall also received a strategic investment from EMURGO and EMURGO Middle East & Africa to leverage Cardano's blockchain to level the playing field for youth everywhere.
Press Release: https://www.prnewswire.com/news-releases/blockchain-for-social-good-emurgo-and-goodwall-join-forces-301755444.html
https://www.venturelab.swiss/Cardanos-commercial-arm-invests-in-youthfocused-talent-network-Goodwall
Goodwall other reputed investors include Randstad, the largest recruitment company in the world and the State of Geneva.
Our program's track record demonstrates the practicality of our approach, having successfully organized numerous global online initiatives tailored for youth. These programs were executed in collaboration with esteemed institutions such as UNICEF, SAP, and Accenture.
Ultimately, the triumph of the inaugural edition of our program in fund 9 underscores Goodwall's ability to execute initiatives with extensive reach across Africa. It has demonstrated our proficiency in establishing a community eager to actively participate in and contribute to the Cardano ecosystem.
Training partner, marketing strategy and prize structure - Timeline: 1 month
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Challenge design - Design and Creation of Challenges - Timeline: 1 month
Estimated time: 3 weeks
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Program Delivery - Challenge Launches, Training Sessions - Timeline: 3 months
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Program Conclusion - Winner selection and prize/rewards distribution - Timeline: 2 weeks
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Impact Report - Timeline: 2 weeks
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Omar Bawa - Co-founder of Goodwall,
Role: oversight of the project
Kyle Marquis - Program Director &
Role: Program operations oversight
Byron Wang - Head of Engineering
Role: bugs, glitches and errors, proper functioning of the online platform for smooth delivery of the program.
Irina Ovary- Head of Product
Role: Roadmap planning of program to meet with all requirements and previously agreed deliverables.
Ross Foreman - Partnerships Director - Leads Business Development and Strategic Partnerships.
Role: Ideation and program feasibility within both Cardano and Goodwall capacities.
Oscar Rodriguez - Creative Lead and Designer:
Role: Visual graphic design for all digital assets destined to marketing, promotion and program visibility within the app.
Marcela Correa - Program Manager
Role: Focal point between Cardano and Goodwall for all updates and clarifications that may arise through the program implementation.
Josh Taylor - Senior Community Manager
Role: Community manager and moderator, focusing on English Speaking contents; Coordinate moderators
Rusell Daries: Senior Data Scientist:
Role: Analysing data outputs, measuring KPIs, and drafting regular reports
Team website: https://www.goodwall.io/about
LinkedIn: https://www.linkedin.com/company/5001199/
https://docs.google.com/spreadsheets/d/1RKR6JB7ncG752AbS4e-yrPgbmRbe2gE0gGFttzqLkJU/edit#gid=319178562
Strategic Impact: The investment contributes strategically to expanding Cardano's influence and community in Africa, fostering a decentralized future. The project aligns with Cardano's mission and vision, ensuring a meaningful and lasting impact on the ecosystem.
Educational Value: The funds allocated directly contribute to the development and execution of an educational program. This initiative not only increases blockchain literacy but also establishes a community well-versed in Cardano, enhancing the ecosystem's intellectual capital.
Community Growth: The project's focus on engaging African youth creates a ripple effect, attracting new members to the Cardano community. This growth enhances the diversity and global representation of Cardano, strengthening its position as a decentralized and inclusive platform.
Enhanced Visibility of Blockchain Wallets: The project contributes to the increased visibility of key blockchain wallets, including Yoroi and others. Through incentivizing youth to download these wallets for ADA payments, the program actively promotes the adoption and usage of blockchain technology. This not only expands the user base for such wallets but also fosters a greater understanding and comfort with blockchain transactions among the participating youth.
Ecosystem Growth through Catalyst Fund Applications: The program plays a pivotal role in expanding the Cardano ecosystem by training youth participants to apply for future Catalyst funds. By imparting knowledge and skills through the Youth Lab component, the project empowers young individuals to develop and submit proposals to contribute actively to Cardano's growth. This engagement not only enriches the ecosystem with diverse ideas but also cultivates a new generation of contributors, ensuring the ecosystem's continued evolution and dynamisms.
Measurable Outcomes: The cost is justified by the tangible and measurable outcomes, including the number of participants, their enhanced understanding of blockchain, and the growth of the Cardano community in Africa. These metrics provide a clear return on investment.
Sustainability: By investing in blockchain education and community building, the project lays the groundwork for sustained growth and influence. The long-term benefits, such as a knowledgeable and engaged community, contribute to the ecosystem's resilience and longevity.
Global Visibility: The project's outcomes, shared through various channels, enhance Cardano's visibility globally. Success stories, educational content, and community achievements serve as valuable marketing assets, attracting further interest and participation.