[GENERAL] Name and surname of main applicant
Matias Papaleo
[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)
[GENERAL] Co proposers and Additional applicants
- Igor K (https://www.linkedin.com/in/igorkol/)
- Mujtaba Arbi (https://www.linkedin.com/in/mujtaba-arbi/)
[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
2
[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.
No
[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
Engage users through gamified educational quests (that we call Journeys), unravelling complex blockchain concepts in a fun and accessible manner.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No
[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies.
[GENERAL] Will your project’s output/s be fully open source?
No
[GENERAL] Please provide here more information on the open source status of your project outputs
DeQuest operates as a proprietary website.
[SOLUTION] Please describe your proposed solution.
Our educational initiative entails building five distinct Journeys, each comprising four quests. These comprehensive Journeys aim not only to illuminate Cardano's Blockchain but also delve into its primary protocols/projects and the burgeoning gaming landscape.
Addressing the challenge of comprehending blockchain intricacies, we've developed gamified quests. Our goal is to make blockchain learning both understandable and enjoyable by transforming the complexity into an engaging, user-friendly experience.
Employing a blend of education and entertainment, our approach leverages gamification elements, intertwining captivating storytelling, quizzes, and rewarding milestones. This strategy aims to not only inform but also engage and excite participants throughout their learning journey.
This initiative serves as an inclusive platform catering to individuals keen on grasping blockchain's complexities in an approachable manner. Through interactive elements and entertaining content, we strive to make learning about blockchain an enjoyable experience for diverse audiences.
To measure impact, we'll track completion rates, user feedback, and quiz performance to gauge engagement and understanding levels. Additionally, we'll leverage on-chain activities to ensure accurate onboarding, validating users' practical application of knowledge gained. Success will be evident through participants' acquisition and effective utilization of blockchain knowledge, validating the effectiveness of our approach. Ultimately, our mission is to turn blockchain education into a captivating journey of discovery and empowerment for all.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community.
The positive impact of our project on the Cardano community is multifaceted. We aim to democratize blockchain knowledge by making it accessible and enjoyable, thereby fostering a more informed and engaged community. Our intent is to measure impact both quantitatively and qualitatively.
Quantitative metrics involve tracking completion rates, quiz performances, and on-chain activities of participants. Qualitatively, we'll assess user feedback, understanding levels, and the application of blockchain knowledge gained.
Moreover, our project will bring exposure to the main protocols/projects, and many of the games currently being built on Cardano. This added exposure to the main protocols/projects, and the diverse gaming landscape emerging on Cardano contributes to the ecosystem by showcasing innovative projects and encouraging community engagement.
Our success brings substantial value to the Cardano community by bridging the knowledge gap and increasing adoption. We plan to share our findings through engaging content, and interactive sessions. These outputs will be accessible to the community via social media, forums, educational platforms, and collaborations with Cardano-related projects, thus offering opportunities for broader learning and participation.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Our team brings together diverse expertise in the crypto space, evident in our prior experience crafting engaging, gamified educational quests accessible on our platform. This collective background empowers us to blend blockchain technology seamlessly into interactive learning experiences. With each member contributing unique strengths in blockchain tech, business development, strategy, operations, and sales, we're well-equipped to navigate this project's complexities. Additionally, our team's full doxxing affirms our commitment to transparency and accountability. Embracing a culture of openness, we prioritize consistent and clear communication with the Cardano community. Through regular updates on fund utilization and project progress, our aim is to build trust and inspire confidence.
Approach to Trust and Accountability:
- Feasibility Assessment: While the need for engaging educational content is evident, our focus lies in tailoring this engaging gamified learning experience to the unique demands of the Cardano ecosystem. We'll conduct detailed analyses to ensure captivating content, scalability, and alignment with the specific learning requirements of Cardano users and developers. This includes rigorous testing and evaluations to ensure an immersive educational journey within the Cardano framework.
- Financial Management and Trust Measures: Ensuring proper fund management and accountability is a top priority. Our team is fully doxed, fostering transparency and accountability within the community. We'll implement stringent financial management practices, including regular progress reports, financial audits, and transparent communication channels with stakeholders.
- Regular Reporting: We're committed to maintaining transparent reporting mechanisms, and providing regular updates to the Cardano community and The Catalyst team. We'll offer these updates as frequently and at the times requested by the community and The Catalyst Team, ensuring complete transparency regarding fund utilization and ongoing project progress. Our aim is to meet the community's needs and preferences regarding the frequency and timing of updates, fostering an open and collaborative relationship between the project and the Cardano community. By ensuring transparency and accommodating the community's preferences for reporting, we aim to build trust and demonstrate our commitment to engaging with and serving the needs of the Cardano community.
- Audit and Compliance: Engaging in financial audits by Cardano to ensure compliance and accuracy in fund management.
By leveraging our vast expertise, conducting comprehensive feasibility assessments, and establishing transparent financial management practices, we are committed to delivering this project with the highest levels of trust, accountability, and successful fund management
[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?
Milestone 1: Research and Planning
- Objective: Comprehensive research on Cardano protocols, gaming projects, and blockchain functionalities.
- Acceptance Criteria:
- Detailed documentation outlining researched Cardano protocols, including their use cases.
- Identification of potential gaming projects within the Cardano ecosystem.
- Compiled list of on-chain actions and their relevance to different project stages.
Milestone 2: Content Creation Strategy
- Objective: Structuring content, ensuring accuracy, and planning content deployment.
- Acceptance Criteria:
- Developed content structure with designated topics and subtopics.
- Copyright verification for all content.
- Strategy finalized for content creation and editorial review.
Milestone 3: Content Development
- Objective: Production of educational content, quizzes, and graphics.
- Acceptance Criteria:
- Completion of content creation for all planned educational journeys.
- Development and integration of quizzes within each quest.
- Design and incorporation of graphical elements to support content.
Milestone 4: Implementation and Testing
- Objective: Integration of on-chain tracking mechanisms and beta testing of educational quests.
- Acceptance Criteria:
- Successful implementation of on-chain tracking mechanisms for user engagement.
- Completion of beta testing phase ensuring a seamless user experience.
- Resolving any bugs or issues identified during the testing phase.
Milestone 5: Final Review, Optimization, and Marketing Preparation
- Objective: Finalizing content, and mechanisms, ensuring readiness for public launch; and preparing for promotional activities.
- Acceptance Criteria:
- Comprehensive review of all content, ensuring accuracy and relevance.
- Implementation of optimizations based on beta testing feedback.
- Final editorial checks and approval for public release.
- Preparation of promotional materials, including social media content and ad designs.
Final Milestone: Launch, Marketing, and Ongoing Monitoring
- Objective: Public release of educational quests, promotional activities, and continuous monitoring.
- Acceptance Criteria:
- Successful publication of educational journeys on the platform.
- Initiation of promotional activities across social media platforms and ad campaigns.
- Continuous monitoring of on-chain engagement metrics, user feedback, and promotional reach.
Each milestone is critical in ensuring the project's progress and adherence to the proposed scope and objectives, including the successful launch and promotional activities that foster community engagement.
[RESOURCES] Who is in the project team and what are their roles?
Our team comprises over 10 members at various levels, collectively representing a well-established project. We have experts in blockchain, business development, sales, and innovation, contributing diverse skill sets and experience. Additionally, we have a proficient development team that supports us.
Core Team:
- Igor K: (CEO)As a distinguished Blockchain and Innovation Expert and Serial Entrepreneur, Igor has secured victories in over 10 Hackathons globally. His expertise in tech, particularly in blockchain and AI, establishes a solid foundation for innovative solutions.
- Mujtaba Arbi: (CSO) With an impressive track record, Mujtaba led the business development department of an Ethereum Launchpad, achieving a market cap of over $120 million. His experience in business development, strategy, and tokenomics, along with multiple successful project collaborations, demonstrates a knack for forging valuable partnerships.
- Matias Papaleo: (CBDO)A seasoned professional with 15 years of exceptional sales expertise and a strong background in team leadership. With over 5 years dedicated to the crypto industry, Matias has cultivated a profound understanding of the market's intricacies. His commitment to delivering exceptional customer service and his talent for team management positions him as a valuable asset within our team dynamics.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.
We initially planned to develop two distinct Gamified Educational Experiences. Here's a breakdown of the required work and resources for each:
Researchers (2):
- Milestone 1: Research and Planning
- Objective: Comprehensive research on Cardano protocols, gaming projects, and blockchain functionalities.
- Estimated Time: 70 hours (35 hours per researcher)
- Cost: $4,200 ($2,100 per researcher)
- Milestone 2: Content Creation Strategy
- Objective: Structuring content, ensuring accuracy, and planning content deployment.
- Estimated Time: 40 hours (20 hours per researcher)
- Cost: $2,400 ($1,200 per researcher)
- Milestone 3: Content Development
- Objective: Production of educational content, quizzes, and graphics.
- Estimated Time: 100 hours (50 hours per researcher)
- Cost: $6,000 ($3,000 per researcher)
- Milestone 5: Final Review, Optimization, and Marketing Preparation
- Objective: Finalizing content, mechanisms, and preparing for promotional activities.
- Estimated Time: 14 hours (7 hours per researcher)
- Cost: $840 ($420 per researcher)
Developer (1):
- Milestone 4: Implementation and TestingObjective: Integration of on-chain tracking mechanisms and beta testing of educational quests.
- Estimated Time: 80 hours
- Cost: $4,800
Copywriter (1):
- Milestone 2: Content Creation Strategy
- Objective: Structuring content, ensuring accuracy, and planning content deployment.
- Estimated Time: 40 hours
- Cost: $2,400
- Milestone 3: Content Development
- Objective: Production of educational content, quizzes, and graphics.
- Estimated Time: 80 hours
- Cost: $4,800
Ad Campaign:
- Duration: 5 days
- Estimated Cost: $600/day (Based on previous successful Ads campaigns)
- Platforms: Twitter ads, Facebook Ads & Kols
- Budget Allocation: $3000
Total cost for each Educational content:
Total Cost: $34,440
- Researchers: $19,440
- Developer: $4,800
- Copywriter: $7,200
- Ad campaign: $3,000
Total Hours:
- Researchers: 324 hours (162 hours per researcher)
- Developer: 80 hours
- Copywriter: 120 hours
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
We have calculated our Costs based on a 60$ average per-hour price. We are based in multiple countries in Western Europe, and towards the skill level required and developers allocated this represents closer to -30% of market salaries. This information can be checked on websites like Glassdoor. Moreover, we've built this kind of educational quest in the past.
We believe we will provide a lot of value to the Cardano ecosystem from multiple avenues.
Our project will bring exposure to Cardano's Blockchain, main protocols/projects, and many of the games currently being built on Cardano. This added exposure to the main protocols/projects, and the diverse gaming landscape emerging on Cardano contributes to the ecosystem by showcasing innovative projects and encouraging community engagement.
[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.
I Accept