Indonesia Digital Entrepreneur (IDE) - Blockchain Cardano: Engaging Indonesian Millenials, Gen-Z, and Enterpreneurs to know Cardano

[GENERAL] Name and surname of main applicant

Andy Sibuea

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co proposers and Additional applicants

Fiter Abadi (profile)

Pinpin Bakhtiar (LinkedIn)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

For 6 months, IDE-BC will initiate education, talks, and hype about Blockchain & Cardano in relation to Digital Entrepreneurship, within the targeted Millenials, Gen-Z, and Entrepreneurs in Indonesia.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

There will be no software output for this proposal.

[SOLUTION] Please describe your proposed solution.

1 . Understanding the problem

Indonesia has 278 million people and not many understand Blockchain, let alone Cardano. 1% of it will make almost 3 million people, more than double the number of active accounts in Cardano in November 2023. There are 25.8% Millenials and 27.9% Generation-Z of the big number, with a substantial Total GDP of $1.319 trillion, positioning Indonesia as a key player in the Southeast Asian economic landscape.

• Only very small portion of 64 million of Indonesian MSME heard about Cardano ecosystem .
• Gen-Z is technology-active and most of them speak English
• Cardano Ecosystem is seen only for high IT background- person.
• Many universities have started to adopt blockchain in their curriculum, however the interest of adopting Cardano/crypto is only for trading.

2 . Subjects aimed

• IDE-BC (Indonesian Digital Entrepreneur-Blockchain Cardano) will invite all University Students and Entrepreneurs to discuss about Cardano ecosystem. The team will share knowledge, articles, videos, and updated documents and answer questions related to Cardano. Direct presentations, discussions, and chats will also be held to create interaction and interesting knowledge.
• IDE-BC will create a strong network of resources, and promote the growth and sustainable development of the Cardano community, and Cardano traders among Millennials and Gen-Z of Indonesia. The goal is to share knowledge and awareness of Cardano and its ecosystem, therefore broadening the interest of Millennials, Gen-Z, and Entrepreneurs in Cardano in their businesses.

3 . Solutions

• The IDE-BC functions as a collective dedicated to disseminating information and engaging in discussions about the Cardano ecosystem, along with exploring the potential for Cardano's integration into various businesses or personal interests.
• The proposed solution holds significant importance as it provides a broad opportunity for Millennials, Gen-Z, and Entrepreneurs to comprehend the Cardano ecosystem concept and discover its potential applications for their endeavors.
• Implementing a reward mechanism becomes crucial to incentivize the audience to delve deeper into Cardano, ensuring that participants acquire extensive and valuable knowledge about the Cardano platform.
• Both onsite and online talk shows will be conducted, targeting universities and SME communities. Each talk show is anticipated to last around 3 hours, comprising 2 hours of informative content and a subsequent hour dedicated to discussions and Q&A sessions. All sessions will be recorded and shared on Instagram and the IDE YouTube channel. The online talk show format is designed to reach individuals residing outside the Greater Jakarta area (national wide reach, rather than capital city only).

Topics to present, these are some examples:

• Blockchain Technology 
• Cardano Ecosystem 
• Cardano for Business

4 . The unique point of the solution:

• IDE aims to directly engage Millennials, Gen-Z, and Entrepreneurs, facilitating discussions on how the challenges specific to these groups can be addressed through the Cardano ecosystem. By effectively resolving their issues with Cardano, the platform's adoption is poised to proliferate within their respective communities.
• The target audience of Millennials, Gen-Z, and Entrepreneurs will be provided with opportunities to actively participate in discussions about Cardano.
• Participants expressing interest in Cardano will be eligible for rewards in the form of Cardano ADA coins. (This, in effect, will also drive the adoption of ADA and the conversion to Cardano Wallet users.)
• Cardano share sessions will disseminate current information and showcase opportunities for the target audience, emphasizing the potential benefits of integrating the Cardano ecosystem into their business operations.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

• IDE sharing sessions effectively address the prevalent issue of low awareness and understanding of Cardano among Millennials, Gen-Z, and Entrepreneurs in Indonesia. These sessions serve as a foundational source of valuable knowledge, offering opportunities for individuals in Indonesia to acquire, discuss, and share information about Cardano.
• The outcomes of this project are poised to contribute positively to the growth and development of the Cardano ecosystem:
• Initially, the focus is on drawing in Millennials, Gen-Z, and Entrepreneurs, introducing them to the Cardano ecosystem. This engagement is fostered through social media comments where individuals can share their insights and experiences.
• Second, individuals utilizing ADA in their trading activities will benefit from up-to-date information on Cardano's performance. This regular update contributes to enhancing their confidence and trust in Cardano ADA.
• Third, IDE-BC sharing sessions aim to cultivate a generation of individuals and entrepreneurs with a strong understanding of Cardano, fostering high levels of Cardano literacy among this demographic.
• The success of this initiative will be gauged by the increasing number of participants in each sharing session. As the participant count grows, it fosters a culture of knowledge exchange among the audience, leading to mutual enhancement. This impact is further amplified as participants are encouraged to share their experiences and gain knowledge on social media, earning additional rewards.
• Over 6 months (a reasonable timeframe for the project) we aim to reach 500 attendees and readers through a combination of onsite talk shows, online sessions, and knowledge-sharing on social media. This active participation and interaction are expected to generate significant value for the Cardano ecosystem, fostering its development and positioning Cardano as a leading blockchain platform among Indonesian Millennials, Gen-Z, and Entrepreneurs.
• The decision to submit this proposal to the challenge Catalyst Open - Ecosystem is based on its mismatch with the criteria of other challenges in Fund 11. The project envisions a continuation into Fund 12 with the objective of recruiting Cardano Brand Ambassadors for five major cities in Indonesia.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The team possesses the capability to deliver IDE sharing sessions with a high degree of reliability and responsibility, as substantiated by the following factors:

1. Experience and Expertise:

The team comprises three members, two of whom possess extensive experience and a profound understanding of Cardano and Blockchain. Our team incorporates experts in Blockchain, Marketing, and Entrepreneurship, ensuring the delivery of accurate, reliable, and high-quality information and content about Cardano.

1. Community Building:

Demonstrated experience in building and managing online communities underscores our ability to create a supportive, respected, and interactive environment within IDE sharing sessions.

1. Management Process:

Two team members have served as reviewers in recent funds, contributing valuable experience that enhances the team's capability to create reliable and qualified proposals.

1. Ensuring Security and Privacy:

A commitment to safeguarding user personal information and privacy is paramount in IDE sharing sessions. The team will implement security measures and adhere to relevant regulations to ensure the safety and security of users.

1. Feedback and Improvement:

A commitment to actively listen to feedback and recommendations from users and the community is integral to the project's continuous improvement. Swift action will be taken to address issues and optimize the user experience.

1. Risk Mitigation:

Anticipating potential risks during the implementation process, we recognize the challenge of numerous topics suggested by community members. Our solution involves selectively choosing the most crucial topics and either extending meeting times or increasing the number of talks (free) to manage the workload effectively.

However, as we proceed with the implementation, we acknowledge potential challenges and have devised the following solution: A notable issue is the abundance of topics suggested by community members. To address this, our solution is to selectively focus on the most crucial topics and either extend the meeting duration or increase the number of free talks to effectively manage the workload.

The team is capable of providing IDE sharing session with a high level of reliability and responsibility based on the following factors:

1. Experience and expertise: The team consists of 3 members, 2 of the members have deep experience and understanding of Cardano and Blockchain. Our team includes experts in this field of Blockchain, Marketing and Entrepreneur, ensuring the ability to provide accurate, reliable, and high-quality information and content about Cardano.

3. Community building: We have experience in building and managing an online community. We understand how to create a supportive, respected, and interactive environment in the IDE sharing session.

4. Management process: 2 of the team members have experience in as reviewer in last several funds, and these experiences help the team to make reliable and qualified proposal. 

5. Ensuring security and privacy: We are committed to protecting the personal information and privacy of users on IDE sharing session. We will apply security measures and comply with relevant regulations to ensure the safety and security of users.

6. Feedback and improvement: We will listen to feedback and recommendations from users and the community to constantly improve the project continuity. We will take measures to fix the problem quickly and optimize the user experience.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Phase 1: From March 1, 2024 – April 30, 2024

• Marketing a shared talk on forums and social foundations such as Instagram, and Facebook.
• Making proposals to have access to sharing sessions with targeted Universities and Entrepreneurs (for Phase 2)
• Preliminary meeting with 7 Universities and 7 Entrepreneurs communities leaders, and speakers for 7 Podcast sessions 
• Host 7 YouTube podcast sessions

Phase 2a: From May 1 – June 15, 2024

• Organize 7 University events, targeting 50 people in each sharing session. 
• Producing 7 videos and publishing them on social media such as Instagram, Facebook, and YouTube.

Phase 2b: From June 16 – July 31, 2024

• Organize 7 Community events, targeting 50 people in each sharing session. 
• Producing 7 videos and publishing them on social media such as Instagram, Facebook, and YouTube.

Phase 3: From August 1, 2024 – August 31, 2024

• Marketing a shared talk on forums and social foundations such as Instagram, Facebook, and YouTube.
• Evaluation and reporting.

[RESOURCES] Who is in the project team and what are their roles?

Fiter Abadi (https://sgu.ac.id/id/member/fiter-abadi/)

Role: Project Coordinator, Liaison Officer to universities.

Background: Lecturer in Business Administration, Trainer in entrepreneurship workshops.

Pinpin Bakhtiar (https://www.linkedin.com/in/dr-pinpin-bhaktiar-cpm-asia-88091215b/)

Role: Liaison Officer to universities and entrepreneurship communities.

Background: Guest Lecturer in several universities, Founder and/or Member of several entrepreneurship communities in Indonesia.

Andy Sibuea (https://www.linkedin.com/in/zico/)

Role: Educator, Liaison Officer to blockchain companies and communities.

Background: Blockchain Educator, Member of Eastern Hemisphere Townhall, Member of Komunitas Cardano Indonesia (local-national Indonesian Cardano community)

All team members will be speakers and moderators in the events, as well as organizers.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

PHASE 1: (2 months)

Posters: design, publish and administration 14 posters (for 7 YouTube podcast sessions + 7 educational Instagram/Facebook content): 14 posters x 160 ADA = ADA 2240 

Reward for Top Content Social Media Competition: 7 competition (for each podcast) x 3 reward x 55 ADA = 1155 ADA  

Social Media Management: content generation and administration of social media channels: 6 months x 265 ADA = 1590 ADA

Proposal generations: to 7 universities and 7 communities: 14 proposals x 3 hours x ADA 185 = 7770 ADA 

Preliminary Meetings: to 7 universities and 7 communities, and 7 podcasts: 21 x 3 hours x 185 ADA = 11655 ADA  

Organizer, host, support: 3 team members x 185 ADA/Session x 7 podcast sessions = 3885 ADA

Speaker: 925 ADA/session (2 hours) x 7 podcast sessions = 6475 ADA

Other expenses (video production for YouTube, Instagram and Facebook; Zoom account): 

video production: 395 ADA * 7 podcast sessions = 2765 ADA

Zoom account: Zoom Meeting (Business Plus) 1 year = 660 ADA

Total cost Phase 1: 38195 ADA

PHASE 2: (3 months)

Transportation: 3 team members x 14 events x 185 ADA = 7770 ADA   

Material preparation: 3 hours x 14 events x 185 ADA = 7770 ADA

Souvenir/reward (for active participants): 14 events x 3 reward x 55 ADA = 2310 ADA (for target: conversion)

Speaker fees:

• 2 speakers x 790 ADA/session (3 hours) x 7 university events = 11060 ADA 
• 1 speaker x 265 ADA/session (2 hours) x 7 community events = 1855 ADA
• 1 moderator x 185 ADA/session (2 hours) x 7 community events = 1295 ADA

Video Production (14 videos): 395 ADA * 14 podcast sessions = 5530 ADA

Total for Phase 2: 37590 ADA

PHASE 3:

Evaluation meeting: 3 members x 4 meetings x 135 ADA = 1620 ADA

Report generation: 20 hours x 185 ADA = 3700 ADA

Total Phase 3: USD 5320 ADA

GRAND TOTAL: 81105 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

By the end of this proposal execution, the Cardano Community in general (especially in Indonesia) will benefit by having:

• reach of Cardano information to Millenials, Gen-Z, and Entrepreneurs
• 1 WhatsApp/Telegram group with about a thousand users, talking about Blockchain and Cardano
• 6 months of education, talks, and hype-building of Blockchain and Cardano
• 21 Youtube content (podcasts, events recordings) of 2-3 hours, professionally edited
• 63 new users/wallets (21 events x 3 rewards, at the very least) with ADA ready to use
• 180 Instagram contents (6 months x 30 daily contents) on Blockchain and Cardano, professionally managed

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept