Make Cardano Projects Popular Than Ever with Storytelling Videos

[GENERAL] Name and surname of main applicant

Yao

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Requested funds in ada

72075

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Creating engaging videos showcasing diverse project stories aims to bridge communication gaps and connect projects with a wider audience, highlighting their practical applications, entertainment value

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All interviews with project owners will be compiled into comprehensive written articles, translated into multiple languages, serving as valuable research and learning resources for the Cardano community. The produced videos will be available free of charge for anyone seeking to promote Cardano. Additionally, associated slides and images will be made accessible to projects for learning and utilization purposes.

[SOLUTION] Please describe your proposed solution.

The videos will be animated stories about construction projects in the Cardano blockchain world. We'll focus on sharing stories and lessons from these projects, showing how the blockchain market is growing through engaging videos.

The goal is to teach viewers about building products, growing businesses, and offer case studies for learning and research. While doing this, we'll keep the mood cheerful, making sure viewers enjoy watching the videos.

We'll use a fun and humorous storytelling style. To create the content, we'll gather stories from interviews and chats with project owners. We'll then turn these stories into a script, told as if the project owners themselves are narrating. Their images will be redrawn and animated to bring these stories to life in the videos.

Category: Educational and Informational Content

Type: Storytelling and Visual Elements

The video will likely be animated, possibly utilizing 2D motion, with cartoonish or stylized visuals.

Duration: <5mins

Format: 

Narrative Structure: It will follow a storytelling structure, depicting the project owner's journey and experiences within the Cardano ecosystem.

Key Elements:

Narrator's Role: The project owner, represented as a redrawn image in an animated form, acts as the key narrator guiding the audience through the video's content.

Concept Overview:

Content Focus: 

The channel will feature short animated videos that interview different projects within the Cardano ecosystem.

Humorous Style: 

The videos will employ humor, jokes, and satire to engage viewers while discussing the journey of each project.

The content will revolve around the project owner's story-sharing experience:

Idea Formation: Discussing the genesis of the project, how ideas were formed, and initial challenges.

Difficulties & Successes: Highlighting the hurdles faced, achievements gained, and successes throughout the journey.

Current Maintenance Activities: Exploring the ongoing activities, current status, and future plans for the project.

Project Development Roadmap Summary: Each video will humorously summarize the project's development roadmap, outlining key milestones and future plans in a fun and engaging manner.

Visual Representation: 

An animated representation of the project owner, depicted as a tourist guide leading viewers through the project's development journey, will be a central element.

Satirizing Challenges: 

The videos will playfully mock difficulties, rumors, and disapproval that the project might have encountered, adding an entertaining aspect to the storytelling.

Storytelling and Visual Elements:

Character Interaction: 

The animated version of the project owner will interact with other characters, symbolizing different aspects of the project's journey, challenges, successes, or future plans.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Elevating Cardano projects through engaging videos fosters broader awareness and showcases the platform's diverse real-world applications, expanding Cardano's image beyond being solely a cryptocurrency.

Highlighting the depth and value of these impactful projects contributes to Cardano's narrative, demonstrating its ecosystem's richness and attracting a wider audience interested in innovative applications beyond traditional cryptocurrency uses.

By spotlighting Cardano's diverse applications and innovative projects, the video series aims to position the platform as a hub for practical and impactful blockchain initiatives, enriching its standing within the broader tech community.

Value for Projects in the Cardano Ecosystem:

Visibility and Storytelling: Projects gain increased visibility as their stories are shared with a broader audience, potentially attracting more users or investors to their initiatives.

Highlighting Potential: Emphasizing the project's potential and technology showcases the practical applications of blockchain, potentially enhancing the project's credibility and attracting interest within and outside the Cardano community.

Educational Content: Through the videos, projects can showcase their journey, experiences, and lessons learned. This serves as an educational resource for other projects and entrepreneurs in understanding the challenges and strategies in the blockchain industry.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our skilled team excels in creating motion videos, backed by extensive experience in delivering high-quality videos. We meticulously plan each phase, from script development to content strategy, ensuring alignment with audience preferences for maximum impact.

Our track record speaks volumes, showcasing successful productions across various genres and platforms, including videos with millions of views on YouTube in the music industry. Our Facebook page provides a glimpse of our video production team's professional work.

Our content reliability stems from direct project sources, enabling us to transform raw content into compelling stories, similar to the quality evident in the sample video attached to the top of this proposal.

This product undergoes our team's proven production process, ensuring consistency, reliability, and professionalism throughout

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Month 1

Budget: $4,740.00

Output

4 main 5-minute videos

12 short videos cut from the main videos

28 social media posts

Brand identity design completion

Template design completion

Channel setup and running (YouTube, Twitter, Facebook, Reddit, Discord)

Milestone 2: Month 2

Budget: $4,645.00

Output

Publish 4 main videos

Publish 12 short videos

Publish 28 social media posts

Community engagement report

Traffic report

Milestone 3: Month 3 - Month 4

Budget: $9,600.00

Output

Publish 8 main videos

Publish 24 short videos

Publish 56 social media posts

Community engagement report

Traffic report

Final Milestone: Month 5

Budget: $4,800.00

Output

Completion of the remaining 4 main videos

Production of the remaining 12 short videos

Creation of the final 28 social media posts

Report file:

Analysis reports on initial video strategies.

Oversight documentation regarding outsourced product quality and operations.

SEO research report outlining optimized keywords and strategies.

Reports on video sharing across platforms and traffic engagement.

report of the Biz Story channel on Whiteboard Cardano Discord for community engagement.

GOAL (AFTER 5 MONTH)

YouTube:

Total Views: 100,000 views for all channel

Subscribers: 5,000 subscribers

Engagement Rate: Aim for a minimum of 10% engagement rate (total likes, comments, shares) per video

TikTok:

Total Likes of Channel: 100,000 likes  

Follower Growth: 10,000 followers

Community Building:

Community Size: 100 active members on the Discord community

Social media

Twitter Follower Growth: 2,000 followers (the starting point is 0)

Please check this file for more detail monthly activities

[RESOURCES] Who is in the project team and what are their roles?

Project owner:

Yao:

https://www.linkedin.com/in/ngocgiao/

https://twitter.com/Yao_WBCardano

Project Owner at Whiteboard Cardano: 1 year in market research, business strategy, project management, and blockchain education content creation.

Account Manager at GADiAC Asia: Over 1 year and 7 months focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.

Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

*As a Project Owner of a blockchain media channel project, my responsibilities include sourcing and training personnel appropriate to the production and cultural needs of each project. I oversee the team's deliverables, oversee the manufacturing and marketing processes to ensure they meet project KPIs, and ultimately have primary responsibility for the entire project. Additionally, I participate and listen attentively to community feedback to promote the growth and development of the project.

Production team: Mask studio (Making videos and resources for marketing)

Editor: devvie https://www.facebook.com/devviegoodman 

A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production

Director: HAMIN https://www.facebook.com/hamin1504 

Over 5 years of experience in conceptualizing, designing, and producing music videos.

Over 400 video/artwork/mix/master productions completed within the past 5 years.

Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.

Line Drawing Artist: Thi Vo

More than 5 years of experience in drawing and producing images and characters in animation form for animation videos. CNFT Artist

https://www.instagram.com/te.vox/

https://kreate.art/user/6507297c2fe1bbed390772be 

*We have more than 4 years of experience in animation video production. We specialize in creativity, storyboarding, and creating music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually looking to learn and expand our knowledge of blockchain to ensure we create the best designs and products possible. can. We can produce videos like the channel in the attached Tiktok Crypto Overdose link and will update better products with more frames and optimize production time*

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

This is the cost of outsourced videos for the first two months, cost per 1 video

5 mins story telling

• Script Writing $70.00
• Element Design $130.00
• Voicing $40.00
• Video Editing $160.00
• Japanese Translating and Voice $50.00
• Thumbnail Design $10.00

Video short

• Idea Creating $10.00
• Video editing $20.00

Social post

• Ideation $10.00
• Content writing $15.00
• Design $10.00

This is monthly Salary for product team and marketing activities in house

• Video Editor - Level Junior $550.00
• Channel & Community Manager $700.00
• Social Media Executive $400.00
• Video element designer Junior $400.00
• Script Writer $400.00
• Content Writer $350.00
• Social Designer $400.00
• Voice Talent $300.00
• Japanese Translator and Voice $400.00
• SEO content creator $400.00
• Admin fanpage $250.00
• Social media supporter $250.00

This is total budget in First month. Please check this file for detail budget and activities in 5 month

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The project's costs represent a strategic investment aimed at fostering an enriched Cardano ecosystem. Our meticulous cost allocation, relative to prevailing market rates for similar video content, signifies both fairness and a competitive edge, evidenced in the comprehensive budget file provided.

Our cost strategy ensures fair compensation for our team, aligning with industry standards, while also optimizing efficiency by consolidating roles into multifaceted positions. This approach allows for increased productivity without compromising on quality. You can check it here

This conscientious expenditure isn't merely for entertainment but serves as a conduit for impactful storytelling, establishing deeper connections between Cardano projects and the wider community. Our goal is to nurture an engaging Cardano environment, captivating aspiring entrepreneurs and tech enthusiasts alike with compelling content.

Moreover, our videos offer invaluable insights drawn from real-life experiences in startups, business, and technology. The wisdom shared by passionate project owners within the Cardano ecosystem aims to inspire and educate our audience.

Our investment spans the creation of over 20 comprehensive videos and 60 shorter formats across five months. Coupled with robust marketing strategies and transparent reporting, our initiative aims to elevate Cardano's narrative, encouraging active participation and cultivating a culture of continuous learning through engaging storytelling and educational content.

In terms of cost justification, our strategic approach has been meticulously calculated to align with industry standards and prevailing freelance rates. Moreover, our budget decisions have been validated by comparisons with average wages in the industry, ensuring that the costs are justified and represent substantial value for money.

Furthermore, our extensive investment aims not only for a high volume of content creation but also for quality, depth, and community engagement, making it a worthwhile venture within the Cardano ecosystem

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept